Omantel
Omantel is Oman's first and largest telecommunications operator, majority-owned by the Oman Investment Authority, providing mobile, fixed-line, broadband, enterprise ICT, sovereign cloud, wholesale carrier, and digital fintech services under brands including Baqati, Hayyak, Baiti, Otech, and OMPAY.
- Company typePublic
- Founded1970
- HeadquartersRuwi, Oman
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Omantel does
Omantel (Oman Telecommunications Company SAOG) is Oman's first and largest telecommunications operator, founded in 1970 and majority-owned by the Oman Investment Authority, with shares listed on the Muscat Stock Exchange under ticker OTEL. The company delivers mobile, fixed-line, broadband, and wholesale carrier services across a 100%-mobile-coverage national footprint, supported by owned subsea cable infrastructure, two data centers (SN1 in Salalah with Equinix and the new 10MW Farq facility), and 68 retail stores. It holds both Fixed and Mobile Public Telecommunications System licenses from the Telecommunications Regulatory Authority and reports domestic market shares of 40.2% in mobile subscribers and 55% in fixed broadband.
The company's go-to-market operates across three motions: a direct-to-consumer retail and digital channel selling Baqati (postpaid), Hayyak (prepaid), and Baiti (home internet including 5G, fiber, and entertainment) plans; an enterprise-led sales motion delivering managed ICT, sovereign cloud (AWS, Oracle, Google Cloud), private 5G, cybersecurity, and Fiber Pro services to government and large accounts; and a wholesale carrier channel serving operators, satellite operators, and content providers via subsea cables. Revenue streams include subscription mobile and fixed-line services, managed enterprise ICT contracts, wholesale bandwidth, device/hardware sales, and transaction/API fees through the Dizlee and Google Apigee-powered developer platform. FY2025 group revenue reached OMR 3.41 billion (+11.4% YoY), with EBITDA of OMR 1.16 billion and net profit of OMR 371 million.
Omantel is executing a Telco-to-Techco transformation under its 'Portal to the Future' (2024) and 'Everyone AI' (2026) strategies, consolidating digital assets into the Otech subsidiary, modernizing BSS/OSS via a GBP 42.5 million Cerillion programme, and expanding into fintech (OMPAY), IoT (Osim/Tadoom), AI, and orbital connectivity (Archangel Lightworks). Key subsidiaries include Oman Data Park, Tadoom, Otech, OMPAY, and a 21.9% stake in Zain Group alongside the Zain Omantel International joint venture for regional wholesale. Recent flagship deployments include a managed private 5G network at the Port of Salalah, the 275km Oman Emirates Gateway submarine cable to the UAE, and a Managed Optical Fibre Network (MOFN) with Ciena supporting up to 1.6 Tbps per wavelength.
Omantel firmographics
Firmographics- Name
- Omantel
- Legal name
- Oman Telecommunications Company SAOG
- Website
- https://omantel.om
- Company type
- Public
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Omantel is Oman's first and largest telecommunications operator, majority-owned by the Oman Investment Authority, providing mobile, fixed-line, broadband, enterprise ICT, sovereign cloud, wholesale carrier, and digital fintech services under brands including Baqati, Hayyak, Baiti, Otech, and OMPAY.
- Ownership category
- akta.pro rank
Omantel industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)
Keywords
Where Omantel is headquartered
LocationHeadquarters
- HQ city
- Ruwi
- HQ country
- Oman
- HQ region
- Middle East
Offices3 records
Markets served
Omantel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Mobile Services: Mobile voice, data, and messaging services to consumer and enterprise customers through postpaid and prepaid plans
- Fixed-line Services: Fixed-line telephone and broadband services for residential and business customers
- Enterprise ICT Solutions: Managed services, cloud solutions, cybersecurity, private 5G networks, and professional services for enterprise and government customers
- Wholesale Carrier Services: International connectivity, bandwidth, and transit services sold to other telecom operators, satellite operators, and content providers
- Device and Hardware Sales: Mobile devices, routers, and other telecommunications equipment sold through retail stores
- API and Digital Services: API monetization through Dizlee platform for third-party application integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Hayyak Prepaid Plans |
| Subscription | Monthly | Baqati Postpaid Plans |
| Subscription | Annual | Enterprise Services |
| Unit Pricing | Pay-as-you-go | Hardware and Devices |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Omantel product offering
Product offeringCore offering
Omantel is Oman's leading integrated telecommunications operator providing mobile (Baqati postpaid and Hayyak prepaid), fixed-line and home broadband (Baiti 5G and Baiti Fiber), enterprise managed ICT services (Fiber Pro, Managed Private 5G, Managed Optical Fibre Network, sovereign cloud, cybersecurity, AI), wholesale international connectivity through owned submarine cables (Oman Emirates Gateway), digital payments (OMPAY), IoT (Osim), telecom APIs, and data centre services. It operates 68 retail stores across Oman with 100% mobile population coverage and a portfolio of technology subsidiaries including Oman Data Park, Tadoom, and the newly launched Otech brand.
Product overview
Omantel is Oman's leading telecommunications provider offering an integrated portfolio of consumer, enterprise, and wholesale services. The core consumer offering comprises Baqati (postpaid mobile), Hayyak (prepaid mobile), and Baiti (home internet and entertainment including 5G, fiber, streaming, gaming, and Wi-Fi Mesh). Beyond traditional telecoms, Omantel has rapidly expanded into technology services through Otech (unified technology subsidiary covering sovereign cloud, cybersecurity, AI, and systems integration), alongside specialized offerings including Fiber Pro (enterprise connectivity with built-in security), OMPAY (digital wallet), Osim (IoT platform), and Enterprise Brain (AI-powered knowledge management co-developed with Decoil). Omantel's API Services platform, managed via Google Apigee, provides over 20 telecom APIs to enterprise and developer customers. The Innovation Labs accelerator and AI Centre of Excellence (under the 'Everyone AI' strategy) support startup engagement and AI adoption. Infrastructure offerings include managed private 5G networks, Managed Optical Fibre Network (MOFN powered by Ciena), the Oman Emirates Gateway submarine cable, and the Farq Data Centre. Omantel is undergoing a Telco-to-Techco transformation, underpinned by a Cerillion BSS/OSS Suite deployment at Oman Data Park, to unify its product operations across consumer, enterprise, and IoT markets.
Differentiator
Problem solved
Functional benefit
Brands
- Otech: Unified technology subsidiary providing cloud computing, cybersecurity, AI, data centers, and systems integration services. First entity in Middle East to receive AWS accreditation for sovereign cloud services.
- Oman Data Park
- OMPAY
- Innovation Labs
Products and services
- Baqati Postpaid Mobile Plans Postpaid mobile plan brand offering flexible monthly packages designed for individual lifestyles, with bundled data, voice, SMS, and international roaming options such as Al Ufuq, Erada & Aman, Baqati Data-only, and Jawazak roaming. Targeted at consumers and professionals seeking predictable monthly billing and richer benefits than prepaid.
- Hayyak Prepaid Mobile Plans Prepaid mobile plan brand with pay-as-you-go and bundled packages including New Hayyak Plans, Hayyak Data Only, Tourist Packs, PAYG, Erada & Aman, and add-ons such as Mobile Internet, National/International Calls, Nonstop Social, Marhaba World, Talk More, Liberty, and Internet Gifting. Targeted at price-sensitive consumers, tourists, and youth segments in Oman.
- Baiti Home Services Residential broadband and home services brand covering Baiti 5G fixed wireless broadband, Baiti Fiber FTTH, Fiber-to-the-Room (FTTR), Wi-Fi Mesh, WiFi 7, and Family Plan bundles, alongside entertainment and security add-ons including TOD, Shahid, OSN+, OSN TV, GameOn gaming, and Norton 360 cybersecurity. Targeted at households in Oman seeking converged connectivity, entertainment, and security.
- Otech Technology Services Unified technology subsidiary offering sovereign cloud (AWS, Oracle, Google Cloud, Huawei), cybersecurity (Palo Alto Networks, Fortinet), AI, and systems integration services (PwC, Nagarro) to enterprise and government customers in Oman. Combines Oman Data Park and Tadoom under one brand.
- Fiber Pro Enterprise Connectivity A unified fully managed enterprise connectivity service combining fiber connectivity with built-in 4G/5G backup and cybersecurity features delivered through a unified threat management framework. Targeted at businesses in Oman accelerating digital adoption with cloud, payments, and real-time systems.
- OMPAY Digital Wallet Regulated digital wallet service offering peer-to-peer and merchant payments, QR-based and contactless transactions, instant virtual card issuance, and international remittances to over 200 countries. Targeted at consumers and merchants in Oman, powered by FOO fintech solutions.
- Enterprise Brain AI Knowledge Platform AI-powered knowledge management platform enabling enterprises to securely access and query organizational data, embedding governance and data protection standards. Co-developed with Omani AI startup Decoil; first deployed within Omantel and rolled out commercially to enterprises across sectors.
- Osim IoT Platform IoT platform providing smart device connectivity and management for consumers and enterprises, enabling smart home and industrial IoT applications through the Osim portal.
- Omantel API Services Platform Suite of over 20 telecom APIs including SIM Swap, Device Identifier, MNO Lookup, OTP Validation, and Send Notification, managed via Google Apigee. Available to enterprises and developers through a developer portal with a sandbox environment, targeting banking, financial services, e-commerce, and food delivery sectors.
- Managed Private 5G Network Fully managed private 5G Standalone network service for enterprise and industrial clients, including a dedicated 5G SA private core, upgraded mobile sites, ruggedized CPE devices, SIM provisioning, and 99.9% availability SLA. First deployed at the Port of Salalah for port operations digitalization.
- Managed Optical Fibre Network (MOFN) High-capacity managed fiber connectivity service powered by Ciena optical solutions, supporting up to 1.6 Tbps per wavelength for enterprises, hyperscalers, and cloud providers. Positions Oman as a regional digital hub for international data transit.
- Farq Data Centre Tier 3 data centre with 10MW power capacity operated under the Otech brand, providing colocation, hosting, and cloud infrastructure supporting sovereign cloud, AI, and systems integration workloads for Oman's enterprise and government customers.
- Oman Emirates Gateway (OEG) Submarine Cable 275km international submarine fiber optic cable system connecting UAE and Oman through datamena DX1 in Dubai, Equinix MC1 in Barka, and Equinix SN1 in Salalah. Provides dual terrestrial and subsea routes for enhanced network resilience and wholesale international bandwidth.
- Cerillion BSS/OSS Suite Pre-integrated BSS/OSS Suite deployed via Cerillion Cloud hosted at Oman Data Park, including Enterprise Product Catalogue, CRM Plus, Convergent Charging System, Revenue Manager, and Network Inventory modules. Underpinned by TM Forum Open APIs and agentic AI capabilities, supporting Omantel's Telco-to-Techco transformation.
- eSIM Digital SIM service enabling customers to activate a mobile account without a physical SIM card. Supported on iPhone (XS and later), Google Pixel 3 and later, and Apple Watch, on both Baqati postpaid and Hayyak prepaid plans.
- TERRA-M Optical Ground Station Service Optical ground station service built on Archangel Lightworks' TERRA-M deployable optical ground station technology, enabling secure, high-speed data transfer with LEO satellites. Addresses size, weight, and power constraints of older ground stations for enterprise and government customers.
- Passive IoT Connectivity Passive IoT connectivity enabling self-operating IoT devices that use ambient energy without batteries, reducing maintenance. Operational over Omantel's 5G network at distances up to 200 meters, targeting logistics, healthcare, and smart agriculture sectors.
- Jawazak Roaming Service Roaming add-on service available across Baqati postpaid and Hayyak prepaid plans, offering Jawazak World (global roaming), Jawazak GCC, Jawazak Voice, and Jawazak in-flight roaming packages for consumers traveling abroad.
Quantifiable outcome
- 68 retail stores providing nationwide consumer access
- +2 more outcomes
Companies that use Omantel
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Omantel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Omantel partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, flagship and minor.
- Archangel LightworkscorePartnership for laser communications technology enabling high-speed satellite connectivity solutions
- EquinixcoreSN1 data center in Salalah providing co-location and managed services for enterprise customers
- OraclecoreOracle Cloud partnership for sovereign cloud infrastructure and database services
- Google CloudcoreGoogle Cloud partnership for sovereign cloud and productivity solutions
- AWS (Amazon Web Services)coreAWS sovereign cloud services for in-country data hosting and cloud infrastructure
- CienacoreManaged Optical Fibre Network infrastructure for high-capacity connectivity
- CerillioncoreBSS/OSS transformation partnership for billing and business support systems modernization
- DecoilcoreAI startup partnership for Enterprise Brain platform targeting industry-specific AI solutions
- stc groupflagshipStrategic partnership for regional telecommunications collaboration and network expansion
- Aduna / DizleecoreAPI ecosystem partnership for API monetization and third-party application integration
- be'ahminorE-waste management partnership for environmental sustainability initiatives
- CorningcoreFiber connectivity infrastructure for optical fiber network deployment
- du (UAE)coreOman Emirates Gateway submarine cable partnership connecting Oman and UAE networks
- PwCcoreSystems integration consulting for enterprise digital transformation projects
- NagarrominorSystems integration services for technology implementation projects
- Palo Alto NetworkscoreCybersecurity solutions partnership for enterprise network security
- FortinetcoreCybersecurity partnership for enterprise firewall and security solutions
- Oman Data ParkminorData center services partnership for co-location and managed hosting
- Port of SalalahflagshipPrivate 5G network deployment partnership for port operations digitalization
- XHAWIminorFirst Omani marketplace partnership for local digital commerce ecosystem
- FOOminorFintech partnership for OMPAY digital payment services
- Publicis Groupe Middle EastminorAdvertising technology partnership for marketing and brand campaigns
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Omantel competitors and assessment
Company assessmentDirect peers
- Etisalat (e&): UAE-based full-service telecom operator (now rebranded as e&) with similar diversified portfolio spanning mobile, fixed, enterprise ICT, cloud, and wholesale. Closest comparable given Gulf regional proximity, state backing, and parallel techco transformation.
- Saudi Telecom Company (stc): Saudi Arabia's primary telecom with extensive enterprise, cloud, and digital services portfolio. Directly comparable in scale, sovereign backing, regional ambitions, and strategic pivot to techco. Also Omantel's flagship partnership partner.
- Ooredoo: Qatar-based multi-country telecom operator serving Gulf and North African markets. Direct competitor in Oman's mobile market and parallel operator with similar enterprise ICT and digital services diversification strategy.
- Emirates Integrated Telecommunications (du): UAE's second telecom operator with mobile, fixed, enterprise, and ICT services. Comparable scale and service breadth; partner on the Oman Emirates Gateway submarine cable connecting UAE and Oman networks.
- Zain Group: Kuwait-headquartered multi-country mobile operator across Middle East and Africa. Direct JV partner via Zain Omantel International and 21.9% owned by Omantel; comparable in regional scale, mobile-centric operations, and emerging-markets footprint.
- Batelco (Beyon): Bahrain-based telecom (now part of Beyon digital group) operating mobile, fixed, enterprise, and data center services. Regional peer of similar GCC scale with parallel diversification into digital and ICT services.
Broad incumbents
- MTN Group: South Africa-headquartered pan-African and Middle East mobile operator with extensive emerging-market footprint. Comparable in mobile-centric operations, multiple-country strategy, and fintech (MoMo) diversification; broader geographic scope.
- Vodafone Group: Global telecom incumbent operating mobile, fixed, enterprise, and IoT connectivity services across multiple regions. Relevant benchmark for enterprise ICT, IoT platforms, and wholesale carrier business lines though vastly larger scale.
Regional players
- Turkcell: Turkey's leading mobile and fixed operator with enterprise ICT, digital services, and fintech (Paycell) portfolio. Comparable in scale and Telco-to-Techco transformation but operating primarily in Turkey and surrounding markets rather than GCC.
Others
- Equinix: Global data center and interconnection operator that is also Omantel's partner for the SN1 carrier-neutral data center in Salalah. Comparable as a data center and colocation infrastructure provider serving the same enterprise customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Omantel social profiles
Digital presenceOmantel compliance and trust
Trust signalCompliance1 record
Omantel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omantel leadership team
Management profileNumber of profiles
Profiles20 records
Omantel subsidiaries and ownership
Company hierarchySubsidiaries6 records
Omantel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omantel M&A and investment
M&A and investmentM&A1 record
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omantel
What does Omantel do?
Omantel is Oman's leading integrated telecommunications operator providing mobile (Baqati postpaid and Hayyak prepaid), fixed-line and home broadband (Baiti 5G and Baiti Fiber), enterprise managed ICT services (Fiber Pro, Managed Private 5G, Managed Optical Fibre Network, sovereign cloud, cybersecurity, AI), wholesale international connectivity through owned submarine cables (Oman Emirates Gateway), digital payments (OMPAY), IoT (Osim), telecom APIs, and data centre services. It operates 68 retail stores across Oman with 100% mobile population coverage and a portfolio of technology subsidiaries including Oman Data Park, Tadoom, and the newly launched Otech brand.
Is Omantel a public or private company?
Omantel is a public company. It is classified as public and is currently operating.
When was Omantel founded?
Omantel was founded in 1970. It employs 1,001 to 5,000 people.
Where is Omantel based?
Omantel is headquartered in Ruwi, Oman, in the Middle East region.
How does Omantel make money?
Six revenue lines are on record. Mobile Services are the primary driver. The others are fixed-line Services, enterprise ICT Solutions, wholesale Carrier Services, device and Hardware Sales and API and Digital Services.
Who are Omantel's main competitors?
Direct peers on record are Etisalat (e&), Saudi Telecom Company (stc), Ooredoo, Emirates Integrated Telecommunications (du), Zain Group and Batelco (Beyon). Broad incumbents are MTN Group and Vodafone Group. Turkcell is listed as a regional player. Equinix is listed as an others.
Does Omantel have an API?
Yes. Omantel provides a suite of over 20 API products enabling enterprises to integrate telecom services. Available APIs include SIM Swap (checks last SIM swap date or verifies if a swap occurred), Device Identifier (retrieves IMEI, manufacturer, and model details for a subscriber's device), MNO Lookup (identifies the operator of a specified mobile number within Oman), OTP Validation (one-time password verification), and Send Notification. APIs are managed via Google Apigee platform and are available through a developer portal (developer.omantel.om) with a sandbox environment for testing. Businesses in banking, financial services, e-commerce, and food delivery sectors are targeted. Developer documentation is at developer.omantel.om.
What industry is Omantel in?
Omantel's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIAAAG, Fixed Wireless Access (FWA) Mobile Operators. Its NAICS code is 517112 and its SIC code is 4812.