PooranLaw
PooranLaw Professional Corporation is a private Ontario boutique law firm serving people with disabilities and their families, plus not-for-profits and social purpose organizations, with offices in Toronto and Windsor.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PooranLaw does
PooranLaw Professional Corporation is a private, Ontario-based boutique law firm founded in 2008, operating from a Toronto headquarters at 1500 Don Mills Road and a secondary office in Windsor. The firm is structured as a professional corporation governed by Ontario law and is led by partners Brendon Pooran and Cheryl Wiles Pooran, who are described as combining Bay Street training with a small-firm service model focused on the developmental services and disability communities.
The firm organizes its practice around two primary segments. For individuals and families, services cover trust and estate planning (including Henson Trusts), consent and capacity law, RDSP and ODSP benefits, Disability Tax Credit eligibility, education law, human rights applications, wrongful dismissal, and estate litigation. For not-for-profits, charities, and social purpose organizations, services cover labour and employment, corporate governance (including ONCA compliance), service contracts, privacy, investigations, health care law, and social enterprise development. Supporting service lines include the Whole Life Planning Centre (a bundled disability-focused planning offering), Microboards legal support, the PooranLaw OnDemand (POD) educational platform with lawyer-led courses, and the I Decide Law Program providing free legal services.
Commercially, PooranLaw generates revenue through retainer- and fee-for-service legal engagements with a long tail of consumer and small-organizational clients, complemented by recurring/subscription-style revenue from the POD educational product. Distribution is direct via in-person and remote consultations, supplemented by content marketing (blog, free e-books co-published with Community Living Ontario), webinars, in-person seminars, and conference speaking across Ontario's disability and non-profit ecosystem. The firm is PIPEDA compliant and operates with no disclosed external funding, parent company, or M&A activity.
PooranLaw firmographics
Firmographics- Name
- PooranLaw
- Legal name
- PooranLaw Professional Corporation
- Website
- https://pooranlaw.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PooranLaw Professional Corporation is a private Ontario boutique law firm serving people with disabilities and their families, plus not-for-profits and social purpose organizations, with offices in Toronto and Windsor.
- Ownership category
- akta.pro rank
PooranLaw industry classification
Industry- Product category
- Legal Services (Disability Law and Not-for-Profit Governance)
- NAICS
- Legal Services (5411), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Special Needs & Supplemental Needs Trust Services (FSAAANAJ)
- akta.pro secondary industries
- Disability Services & Independent Living Support (BPAGACAG), IEP/504 Planning, Case Management & Compliance (EDAJAKAB)
Keywords
Where PooranLaw is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
PooranLaw business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services: Professional legal services provided through retainer-based relationships. Services include legal advice, representation, consultation, and document preparation for individuals and organizations in areas of disability law, estate planning, employment law, and not-for-profit governance.
- Education and Training (POD): PooranLaw OnDemand (POD) provides access to lawyer-led courses and training materials on topics relevant to their practice areas. This represents an educational revenue stream for the firm.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
PooranLaw product offering
Product offeringCore offering
PooranLaw is a sector-specific law firm providing legal services to people with disabilities and their families and to not-for-profit/charity/social purpose organizations in the developmental services sector. Core offerings span trust and estate planning, RDSP/ODSP/DTC benefits, consent and capacity law, education law, employment law for support workers, human rights applications, estate litigation, wrongful dismissal, labour and employment, corporate governance, service contracts, privacy, investigations, and health care law, complemented by the Whole Life Planning Centre, Microboards formation support, the I Decide Law Program of free legal services, and the PooranLaw OnDemand (POD) lawyer-led online courses.
Product overview
PooranLaw is a law firm providing sector-specific legal services organized into two primary practice areas: (1) People and Families services covering trust and estate planning, disability benefits (RDSP, ODSP, DTC eligibility), consent and capacity law, education law, employment law, human rights, and estate litigation; and (2) Not-for-Profits, Charities and Social Purpose Organizations services covering labour and employment, corporate governance, ONCA compliance, privacy, health care law, and social enterprise. Supporting these core services are the Whole Life Planning Centre (specialized disability-focused future planning), Microboards™ services, the PooranLaw OnDemand (POD) educational platform with lawyer-led courses and free e-books, and the I Decide Law Program offering free legal services.
Differentiator
Problem solved
Functional benefit
Brands
- Whole Life Planning Centre: A specialized centre working with families to secure a good life for family members living with disabilities, offering estate planning, wills, trusts, tax, ODSP, RDSP, housing microboards and related services.
Products and services
- People and Families Legal Services Comprehensive legal services for individuals and families affected by disability, including trust and estate planning, RDSP/ODSP/DTC benefits, consent and capacity law, education law, employment law for support workers, human rights applications, estate litigation, and wrongful dismissal.
- Not-for-Profits, Charities and Social Purpose Organizations Services Sector-specific legal services for not-for-profit corporations, charities, and social enterprises, including labour and employment law, corporate governance and ONCA compliance, service contracts, privacy compliance, workplace investigations, health care law, and social enterprise development.
- Whole Life Planning Centre Specialized planning service working with families to secure a good life for family members with disabilities, covering estate planning, wills, trusts (including Henson Trusts), tax planning, ODSP, RDSP, housing, and Microboards under one integrated planning blueprint.
- PooranLaw OnDemand (POD) Online education platform offering lawyer-led courses and training materials on topics relevant to the firm's practice areas, designed for people with disabilities, families, and organizations seeking professional development.
- Microboards Formation and Administration Legal support for establishing and administering Microboards, which are small incorporated not-for-profit organizations created by family and friends to support people with disabilities through lifetime planning, self-determination, and financial security.
- I Decide Law Program Free legal services program providing legal information and assistance to individuals with disabilities and their families as part of the firm's commitment to social justice and community access to legal support.
Companies that use PooranLaw
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
PooranLaw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PooranLaw partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Community Living OntariocoreStrategic partnership with Community Living Ontario to produce free educational resources for the disability community. Jointly produced: (1) 'A Tax, Benefits, Trusts, and Wills Toolkit for Ontarians with Disabilities' - pre-eminent guide to future planning; (2) 'A Legal Guide to Engaging Support Workers for People with Disabilities' - essential reading for anyone engaging support workers; (3) 'A Guide for Students, Parents and Caregivers Navigating the Special Education System in Ontario'. These resources demonstrate co-commitment to community education and advocacy.
- Microboards OntariocoreMicroboards Ontario is a not-for-profit organization founded by grassroots community leaders and disability advocates in summer 2018 to promote self-directed support organizations. Brendon Pooran is a Founding Director of Microboards Ontario. PooranLaw provides legal guidance for Microboard formation and administration.
- OASIS (Developmental Services HR)minorPooranLaw lawyers participate in OASIS conferences and forums discussing labour relations, professional development, and workforce capacity building for the developmental services sector. Partners Brendon Pooran and Cheryl Wiles Pooran have presented at OASIS events on topics including social enterprise and strategic collective bargaining.
- Ontario Community Support Association (OCSA)minorPooranLaw attended OCSA CommunityConnect conferences. Cheryl Wiles Pooran and Susan Munn delivered sessions on Psychological Safety in the Workplace at the 2019 conference, reviewing HR best practices for home and community care sector.
- CorbrookminorPartnered with Corbrook CEO Deepak Soni at OASIS Conference 2019 to discuss legal strategies and social enterprise success stories creating opportunity and enabling financial security for people with disabilities in Ontario.
- Community Living TorontominorBrendon Pooran partnered with Community Living Toronto CEO Brad Saunders at the 66th Community Living Conference to discuss social enterprise development, legal strategies, and social enterprise success stories in Ontario.
- SMILE Canada Support ServicesminorHosted education and human rights panel with SMILE Canada Support Services featuring lawyers discussing rights of children with disabilities in education system and advocacy strategies for parents.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
PooranLaw competitors and assessment
Company assessmentBroad incumbents
- Thomson Rogers: Major Toronto plaintiff personal-injury and disability-claims firm; serves disability claimants in Ontario with overlapping client base (individuals affected by disability, severe injury, and benefit disputes) though from a litigation-rather-than-planning angle.
- Borden Ladner Gervais LLP (BLG): Canada's largest full-service law firm with a long-standing Charities and Not-for-Profit sector group serving social-purpose organizations nationally — competes for the firm's NFP/charity governance and social enterprise mandates.
- Miller Thomson LLP: Large Canadian full-service law firm with a recognized Charities and Not-for-Profit practice advising NFP clients across Canada — competes directly for the firm's organizational-book segment while offering much broader practice depth.
- Torkin Manes LLP: Mid-sized Toronto full-service law firm with estate, trust, and NFP practices — comparable on the trust-and-estate and not-for-profit governance side while serving a broader corporate client base.
Emerging players
- Special Needs Alliance: US-based member network of attorneys specialized in disability, public benefits, estate, and special-needs planning law — operates as a referral/coordinating body for the same practice niche PooranLaw serves in Canada, useful as a cross-border comparable.
Direct peers
- Henderson Wade Estate Law: Canadian boutique estate-planning law firm with special needs and Henson Trust planning practices — directly comparable to PooranLaw's trust and estate, RDSP, and disability-focused estate offerings for individuals and families.
- ARCH Disability Law Centre: Toronto-based community legal aid clinic providing legal services across disability, human rights, ODSP/SSI advocacy, and estates/trust areas — closely mirrors PooranLaw's individual-and-family disability law focus within Ontario's developmental services sector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PooranLaw social profiles
Digital presencePooranLaw compliance and trust
Trust signalCompliance1 record
PooranLaw financial estimates
Financial estimateRevenue estimate
Valuation estimate
PooranLaw leadership team
Management profileNumber of profiles
Profiles2 records
PooranLaw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PooranLaw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PooranLaw
What does PooranLaw do?
PooranLaw is a sector-specific law firm providing legal services to people with disabilities and their families and to not-for-profit/charity/social purpose organizations in the developmental services sector. Core offerings span trust and estate planning, RDSP/ODSP/DTC benefits, consent and capacity law, education law, employment law for support workers, human rights applications, estate litigation, wrongful dismissal, labour and employment, corporate governance, service contracts, privacy, investigations, and health care law, complemented by the Whole Life Planning Centre, Microboards formation support, the I Decide Law Program of free legal services, and the PooranLaw OnDemand (POD) lawyer-led online courses.
Is PooranLaw a public or private company?
PooranLaw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PooranLaw founded?
PooranLaw was founded in 2008. It employs 11 to 50 people.
Where is PooranLaw based?
PooranLaw is headquartered in Toronto, Canada, in the North America region.
How does PooranLaw make money?
Two revenue lines are on record. Legal Services are the primary driver. The others are education and Training (POD).
Who are PooranLaw's main competitors?
Broad incumbents on record are Thomson Rogers, Borden Ladner Gervais LLP (BLG), Miller Thomson LLP and Torkin Manes LLP. Special Needs Alliance is listed as an emerging player. Direct peers are Henderson Wade Estate Law and ARCH Disability Law Centre.
Does PooranLaw have an API?
No public API is recorded for PooranLaw.
What industry is PooranLaw in?
PooranLaw's product category is Legal Services (Disability Law and Not-for-Profit Governance). Its primary akta.pro industry code is FSAAANAJ, Special Needs & Supplemental Needs Trust Services, with a secondary code of BPAGACAG, Disability Services & Independent Living Support. Its NAICS code is 5411 and its SIC code is 8111.