What Doteveryone does

Doteveryone was a London-based responsible technology think tank founded in 2015 by Martha Lane Fox and registered as a charity in England and Wales (charity number 1146972, company number 06960661). The organization operated for five years before ceasing operations in 2020, with its research portfolio transferred to the Ada Lovelace Institute and its TechTransformed resources taken on by the Open Data Institute.

The think tank produced evidence-based research, frameworks, and practical tools aimed at making technology serve a fair and inclusive democratic society. Core programmes included People, Power and Technology (a nationally representative survey of UK public attitudes toward technology supported by BritainThinks), TechTransformed (resources for responsible innovators), Better Work in the Gig Economy (research into gig worker conditions), and Better Care Systems (research into technology in social care). It also developed prototype tools such as the Navigate interactive learning tool for geospatial data ethics (built with Geovation and Omidyar Network) and the AvocaGo speculative gig-work platform prototype (built with design agency Comuzi).

Doteveryone did not sell products or license technology; as a charity it was funded through grants, donations, and partnerships from foundations (Esmee Fairbairn Foundation, Omidyar Network, Tides Foundation, Trust for London), corporates (Google.org, Accenture, PwC, Bulb), and government departments (DCMS, Innovate UK, Scottish Government). Its go-to-market was policy advocacy and public engagement, distributing research through free online reports, workshops, media coverage (Guardian, Telegraph), and direct engagement with regulators and parliamentary committees.

Name

Doteveryone

Legal name

Doteveryone

Website

https://doteveryone.org.uk

Company type

Private

Founded year

2015

Operating status

Closed

Headcount range

11–50 employees

Short description

Doteveryone was a London-based responsible technology think tank (founded 2015, closed 2020) that produced national survey research, policy frameworks, and practitioner tools on digital understanding, gig economy work, and care technology for UK policymakers, regulators, and technology companies.

Ownership category

akta.pro rank

Product category

Public Policy Think Tank

NAICS

Research and Development in the Social Sciences and Humanities (54172), Social Advocacy Organizations (8133), Human Rights Organizations (813311)

akta.pro primary industry

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

akta.pro secondary industries

Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK), Education Equity, Access & Inclusion Policy Research (EDADADAF), EdTech & Digital Learning Policy Research (EDADADAK)

Keywords

• Responsible technology research
• Technology policy advocacy
• Digital attitudes research
• Responsible innovation consulting
• Tech ethics research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels9 records

Core offering

Doteveryone was a responsible technology think tank that produced evidence-based research, policy recommendations, and practical resources on how technology affects society. Its work spanned national surveys on public digital attitudes, programmes supporting responsible innovation by tech practitioners, and research projects on the gig economy and social care technology. The organisation operated as a registered charity funded through grants, donations, and partnerships, distributing all of its outputs free of charge.

Product overview

Doteveryone was a responsible technology think tank that operated between 2015-2020, producing research reports, practical programmes, and prototype tools. The organization did not offer commercial products but rather published research including the People, Power and Technology series, managed the TechTransformed responsible innovation programme, and conducted research projects on care systems and gig economy work. Key outputs include Digital Attitudes and Digital Understanding reports, the Better Care Systems project, and the Better Work in the Gig Economy research. Doteveryone also developed prototypes such as the AvocaGo speculative platform and Navigate learning tool. The organization's work is now maintained by the Ada Lovelace Institute and Open Data Institute.

Differentiator

Problem solved

Functional benefit

Products and services

• People, Power and Technology A multi-year research initiative exploring public attitudes towards technology and digital understanding, producing annual Digital Attitudes and Digital Understanding reports that examine how technology impacts society. Targeted at policy makers, government, technology companies, and the general public.
• TechTransformed A practical resources programme for responsible innovators, providing tools and guidance to help practitioners develop ethical technology products and services. Targeted at technology companies and developers building digital products.
• Better Care Systems A research project exploring how technology can support better, fairer care systems in areas of data, skills, and culture for social care. Targeted at care professionals, care providers, and policymakers in the social care sector.
• Better Work in the Gig Economy Research examining how to meet the needs of gig economy workers, with policy recommendations for financial security, dignity, and career development in platform work. Targeted at policymakers, gig platforms, and gig economy workers in the UK.
• Navigate An interactive learning tool developed to help practitioners in location-based technologies understand and navigate the ethical implications of geospatial data. Targeted at practitioners and developers working with location-based technologies.
• AvocaGo A speculative gig work platform prototype illustrating best-practice responsible technology approaches to gig work, developed with design agency Comuzi. Targeted at gig platforms, policymakers, and designers interested in responsible platform design.

Quantifiable outcome

• 45% of UK public unaware that information entered on websites and social media can help target ads
• +6 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• NestacoreStrategic or Co-development Partner · 1 February 2020Partnership with Nesta and Scottish Government's Data Dialogues Programme for a year-long dialogue with Scottish citizens on health and care data. Five organisations using different creative methods to explore health and social care data in Scotland.
• Scottish Government Data Dialogues ProgrammecoreStrategic or Co-development Partner · 1 February 2020Government programme funding citizen dialogue on the use and sharing of health and care data, exploring alternative futures that benefit all.
• GeovationcoreStrategic or Co-development Partner · 1 February 2020Doteveryone selected for Geovation's Entrepreneur-in-Residence programme to build Navigate, an interactive learning tool for practitioners in location-based technologies. Part of Geovation's wider Benchmark Initiative exploring geospatial data ethics.
• BritainThinkscoreStrategic or Co-development Partner · 1 February 2020Long-time collaborators working with Doteveryone on the People, Power and Technology research programme through national surveys and focus group series.
• ComuzicoreStrategic or Co-development Partner · 1 February 2020Design agency that helped develop the AvocaGo speculative platform prototype illustrating what responsible gig work could look like.
• Ada Lovelace InstituteflagshipStrategic or Co-development PartnerAda Lovelace Institute now maintains the Doteveryone website to ensure their research portfolio remains in the public realm. This ensures continuity of Doteveryone's work on responsible technology after the organisation's closure.
• Open Data InstitutecoreStrategic or Co-development PartnerOpen Data Institute has taken on Doteveryone's TechTransformed resources for innovating responsibly, continuing the work on practical tools for responsible innovators.
• SuperfluxcoreStrategic or Co-development PartnerAward-winning design studio that developed the '2025: A Future of Care' film envisioning the future of care technology.
• Dragonlight FilmscoreStrategic or Co-development PartnerFilm production company that produced the Better Care Systems film summarising evidence and arguments on care in the age of automation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ada Lovelace Institute: UK research institute focused on the ethical and societal implications of AI and data-driven technologies. Directly comparable as the successor body that absorbed Doteveryone's research portfolio and operates in the same responsible-tech policy space.
• Open Data Institute (ODI): UK-based non-profit focused on responsible data use and innovation. Took on Doteveryone's TechTransformed resources and shares the same mission of enabling trustworthy, society-serving data and technology adoption.
• Nesta: UK innovation foundation running programmes on responsible technology, future work, and care data. Directly comparable as a partner of Doteveryone and as a fellow mission-driven think-tank applying research to social and economic challenges.
• Mozilla Foundation: Global non-profit promoting a healthier internet and trustworthy AI. Comparable as a mission-driven organisation producing research, fellowships, and practical tools aimed at responsible technology and digital literacy.
• Open Rights Group: UK-based digital rights organisation advocating on privacy, online harms, and platform accountability. Comparable as a domestic advocacy peer addressing many of the same digital-understanding and responsible-tech issues.
• New Economics Foundation: UK think tank working on economic and social policy including the future of work and platform economies. Comparable as a domestic peer covering the gig-economy and fair-work themes Doteveryone researched.

Broad incumbents

• Centre for Data Ethics and Innovation (CDEI): UK government advisory body on data and AI ethics. Comparable as a large, established player operating in the same responsible-tech policy arena that Doteveryone influenced through its research.
• Tony Blair Institute for Global Change: Large UK-based policy institute producing research and recommendations on technology and government. Comparable as a broader incumbent think tank operating in adjacent technology-and-policy territory.
• Royal Society of Arts (RSA): Long-established UK fellowship and think tank producing research on technology, work, and public understanding. Comparable as a broader incumbent producing policy research on social and technological change.

Emerging players

• Future of Life Institute: International non-profit working on AI governance and responsible technology. Comparable as an advocacy/research peer producing policy recommendations on technology's societal impact, with a stronger AI-safety tilt.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doteveryoneuk
• LinkedInlinkedin.com/company/doteveryone
• Instagraminstagram.com/doteveryoneuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doteveryone