Britain Thinks
Thinks Insight & Strategy (formerly Britain Thinks) is a London-based global insight and strategy consultancy delivering research, applied behavioural science, communication strategy, and citizen dialogue services to UK government, regulators, financial institutions, utilities, and non-profits, and operates as a subsidiary of Avenir Global.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Britain Thinks does
Britain Thinks (legally Thinks Insight & Strategy) is a London-headquartered insight and strategy consultancy that combines research, applied behavioural science, communication development, and citizen/stakeholder dialogue to help organisations make better decisions and drive behaviour change. Founded in 2010, the firm operates a four-pillar service model — Strategic Insight (research and analysis), Behavioural (applied behavioural science), Communication (audience-led campaign development), and Dialogue (citizens' juries, public engagement, stakeholder consultation) — and is differentiated by its specialist large-scale public engagement capability, including the 'biggest ever NHS conversation' informing the UK 10 Year Health Plan. Its client base spans UK central government departments and regulators (Home Office, FCA, Ofgem, HMICFRS, Sport England), financial services (Virgin Money, Nest Insight), utilities (Southern Water, Wiltshire Farm Foods), and charities and non-profits (Shelter, Green Alliance, Age International, Which).
The business is a professional services firm rather than a software or platform business; revenue is generated through quote-based consulting engagements sourced via direct business development, referrals, and competitive tendering for public-sector frameworks. Pricing is not publicly disclosed, and there are no productised offerings, no APIs, and no disclosed technology platform. Technology stack is centred on research methodologies and behavioural-science frameworks rather than proprietary software. Distribution is sales-led and concentrated on enterprise and institutional buyers.
The firm has been a subsidiary of Avenir Global — a diversified communications and insights group — since acquisition, and has progressively rebranded from 'Britain Thinks' to 'Thinks Insight & Strategy' to reflect a stated global positioning. It is led by co-founder and managing partner Ben Shimshon, holds ESOMAR corporate membership, and has accumulated multiple Market Research Society awards, including MRS Agency of the Year 2020 and category wins in Healthcare Research (2023), Inclusive Research (2024), and Public Policy (2025).
Britain Thinks firmographics
Firmographics- Name
- Britain Thinks
- Legal name
- Thinks Insight & Strategy
- Website
- https://britainthinks.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thinks Insight & Strategy (formerly Britain Thinks) is a London-based global insight and strategy consultancy delivering research, applied behavioural science, communication strategy, and citizen dialogue services to UK government, regulators, financial institutions, utilities, and non-profits, and operates as a subsidiary of Avenir Global.
- Ownership category
- akta.pro rank
Britain Thinks industry classification
Industry- Product category
- Market Research & Strategy Consulting
- NAICS
- Management Consulting Services (54161), Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Public Sector & Policy Consulting (BPAHACAN)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Data, Analytics & AI Consulting (BPAHAEAF), Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where Britain Thinks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Britain Thinks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Consulting Services: Revenue generated from providing strategic insight, behavioral science research, communication strategy, and citizen/stakeholder dialogue services to government agencies, financial institutions, utilities, healthcare organizations, and non-profits.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Britain Thinks product offering
Product offeringCore offering
Britain Thinks (operating as Thinks Insight & Strategy) is a global insight and strategy consultancy that delivers four integrated service areas: Strategic Insight (research and analysis for better decision-making), Behavioural (applied behavioural science to identify and influence key behaviours), Communication (audience-led campaign and messaging development), and Dialogue (engaging citizens, stakeholders, or customers in decision-making). The firm primarily serves government, financial services, utilities, healthcare, and non-profit organizations.
Product overview
Britain Thinks (operating as Thinks Insight & Strategy) is a global insight and strategy consultancy offering four integrated service areas: Strategic Insight (research and analysis), Behavioural (applied behavioural science), Communication (campaign and communication development), and Dialogue (citizen and stakeholder engagement). The company also produces published research reports across multiple sectors. The offering is structured as a professional services firm with distinct but complementary practice areas rather than a software product or platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Insight Research and analysis service that unlocks new thinking and enables better decision-making for clients across government, financial services, utilities, healthcare, and non-profit sectors.
- Behavioural Applied behavioural science service that identifies, explains, and influences the behaviours that matter to organisations, addressing real-world policy and business challenges.
- Communication Campaign and communication development service that starts from the audience's perspective to create more persuasive messaging for clients.
- Dialogue Specialist dialogue team service that helps organisations bring citizens, stakeholders, or customers into decision-making processes, including large-scale public consultation.
- Reports Published research reports covering Culture, Education, Finance, Health, Public Services, Sustainability, Technology, Transport, and Utilities topics, serving as thought leadership outputs.
Companies that use Britain Thinks
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Britain Thinks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Britain Thinks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AVENIR GLOBALcoreAVENIR GLOBAL is listed as the parent company of Thinks Insight & Strategy, indicating a corporate ownership relationship. The company operates as part of the AVENIR GLOBAL network of communications and insights firms.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Britain Thinks competitors and assessment
Company assessmentDirect peers
- Savanta: UK-focused data-driven research consultancy providing public sector, financial services, and utilities insight — directly comparable to Britain Thinks' vertical mix.
- The Behavioural Insights Team: Social-purpose consultancy applying behavioral science to public policy, closely overlapping Britain Thinks' Behavioral and Dialogue service areas and its UK government client base.
- Survation: UK polling and social research firm with a strong public policy and public sector research profile, bidding on overlapping government and third-sector briefs.
- Opinium: London-based insight and public affairs research firm serving government, regulators, and brands, competing in the same UK public engagement and policy research space.
- YouGov: UK-headquartered research and public opinion firm with a strong policy and public affairs research offering and a notable public sector client footprint.
- Jigsaw Research: Mid-sized UK research consultancy specializing in public services, healthcare, and local/central government research, closely matching Britain Thinks' public sector mix and scale.
Broad incumbents
- PwC UK Public Sector: Big-four consulting practice with a large UK public sector advisory and research capability; competes with Britain Thinks on large government frameworks and policy advisory mandates.
- Ipsos UK (Ipsos MORI): Global research incumbent with a substantial UK public sector and policy research practice, frequently competing with Britain Thinks for central government and regulator frameworks.
- Kantar UK: Global insights incumbent with UK public sector capabilities; competes with Britain Thinks for regulator and government research tenders while offering a much broader service portfolio.
Emerging players
- Deltapoll: London-based polling and public opinion research firm, smaller in scale, increasingly active in UK policy and political research briefs alongside Britain Thinks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Britain Thinks social profiles
Digital presenceBritain Thinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Britain Thinks leadership team
Management profileNumber of profiles
Profiles1 record
Britain Thinks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Britain Thinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Britain Thinks
What does Britain Thinks do?
Britain Thinks (operating as Thinks Insight & Strategy) is a global insight and strategy consultancy that delivers four integrated service areas: Strategic Insight (research and analysis for better decision-making), Behavioural (applied behavioural science to identify and influence key behaviours), Communication (audience-led campaign and messaging development), and Dialogue (engaging citizens, stakeholders, or customers in decision-making). The firm primarily serves government, financial services, utilities, healthcare, and non-profit organizations.
Is Britain Thinks a public or private company?
Britain Thinks is a private company. It is classified as corporate owned and is currently operating.
When was Britain Thinks founded?
Britain Thinks was founded in 2010. It employs 11 to 50 people.
Where is Britain Thinks based?
Britain Thinks is headquartered in London, United Kingdom, in the Europe region.
How does Britain Thinks make money?
One revenue line is on record: professional Consulting Services.
Who are Britain Thinks's main competitors?
Direct peers on record are Savanta, The Behavioural Insights Team, Survation, Opinium, YouGov and Jigsaw Research. Broad incumbents are PwC UK Public Sector, Ipsos UK (Ipsos MORI) and Kantar UK. Deltapoll is listed as an emerging player.
Does Britain Thinks have an API?
No public API is recorded for Britain Thinks.
What industry is Britain Thinks in?
Britain Thinks's product category is Market Research & Strategy Consulting. Its primary akta.pro industry code is BPAHACAN, Public Sector & Policy Consulting, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54161 and its SIC code is 8742.