Panoee
Panoee is a cloud-based, browser-based 360° virtual tour creation and hosting platform founded in 2021. It serves 30K+ creative professionals and SMBs across real estate, hospitality, tourism, education, museums, and architecture verticals through a freemium PLG model with storage-based and subscription monetization.
- Company typePrivate
- Founded2021
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Panoee does
Panoee is a cloud-based 360° virtual tour creation and hosting platform founded in 2021 and headquartered in Hanoi, Vietnam with a registered business address in Middletown, Delaware. The company enables users to create, edit, and publish immersive interactive 360° virtual tours entirely through a browser-based studio at studio.panoee.net, with no software installation required. The core technology includes multi-resolution panorama rendering that tiles images for optimized browser performance, support for panoramas up to 32K resolution, seven types of interactive hotspots (point, chevron, image, video, article, sound, link), a 360 rotating scene tool, dollhouse view, green screen video overlays, floorplan and map integration, and built-in analytics. Infrastructure is hosted on AWS S3, with tours publishable to custom domains, Google Street View, embedded via iframe, or exported as ZIP packages for self-hosting.
The platform operates on a freemium model: a free tier provides 3GB of storage, unlimited projects, and no watermarks, while premium monetization comes from pay-as-you-go storage overages at $0.15/GB per month and Pro/Enterprise subscriptions offering white-label branding, 20GB storage, team roles for up to 5 users, advanced analytics with heat-maps, priority support with a 2-hour SLA, and custom feature builds. Go-to-market is product-led growth via a self-serve web platform targeting creative professionals, SMBs, and enterprises across six verticals: real estate (primary), hospitality, tourism, education/campuses, museums/galleries, and architecture. Marketing channels include content marketing through a blog and YouTube tutorials, SEO-optimized vertical landing pages, organic social media (LinkedIn, Facebook, Telegram), a community forum, and an affiliate program. The company reports 30K+ users, a 4.8/5 G2 rating, and a global footprint across at least seven countries including the USA, Germany, Vietnam, Argentina, the UK, Israel, and Serbia. Panoee appears to be bootstrapped with no disclosed external funding and operates with a team of 11-50 employees.
Panoee firmographics
Firmographics- Name
- Panoee
- Legal name
- Panoee
- Website
- https://panoee.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Panoee is a cloud-based, browser-based 360° virtual tour creation and hosting platform founded in 2021. It serves 30K+ creative professionals and SMBs across real estate, hospitality, tourism, education, museums, and architecture verticals through a freemium PLG model with storage-based and subscription monetization.
- Ownership category
- akta.pro rank
Panoee industry classification
Industry- Product category
- Virtual Tour Software
- NAICS
- Tour Operators (56152)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Local Tours, Activities & Attractions Metasearch (THALAEAI)
- akta.pro secondary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where Panoee is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Panoee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Storage Overage: Free tier includes 3GB storage. Users pay $0.15 per GB per month for additional storage when exceeding the free limit. Billing is pay-as-you-go, month-to-month with no long-term commitments.
- Pro/Enterprise Subscriptions: Premium plans offering white-label branding, 20GB storage, team roles (up to 5 users), advanced analytics with heat-maps and click paths, priority support with 2-hour SLA, and custom feature builds. Monthly and annual billing options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with 3GB storage, unlimited projects, 7 hotspot types, collaboration mode, and analytics |
| Usage-based | Pay-as-you-go | Pay-as-you-go storage expansion at $0.15/GB/month |
| Subscription | Monthly | Pro/Enterprise plan with white-label, 20GB storage, team collaboration, and priority support |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Panoee product offering
Product offeringCore offering
Panoee provides a free virtual tour software platform that lets users create, host, and share interactive 360° panoramic tours directly from a web browser, without installing dedicated software. The platform targets real estate, hospitality, tourism, education, museums, and architecture professionals who need to publish immersive virtual walkthroughs, and monetizes through paid storage and enterprise tiers on top of the freemium base.
Product overview
Panoee is a single unified product platform — a free virtual tour software for creating immersive 3D 360 tours — supplemented by several mini-tools (360° Image Viewer Online, Panorama Image Optimization, Floorplan Styler, Nadir Fixer, 3D Floorplan Maker, 360 Agency Directory, Virtual Tour Interactive Report) that extend core functionality for specific workflows. The core platform handles upload (up to 32K), editing with hotspot toolkit, and publishing; the mini-tools provide specialized capabilities for panorama viewing, optimization, floorplan creation, and nadir fixing. An Enterprise tier adds white-label control, team management, advanced analytics, and priority support on top of the free tier.
Differentiator
Problem solved
Functional benefit
Products and services
- Panoee Virtual Tour Platform Browser-based 360° virtual tour software that lets users create, host, embed, and share interactive panoramic tours of properties, venues, campuses, and exhibits without installing dedicated software, targeted at real estate, hospitality, tourism, education, museums, and architecture buyers.
Quantifiable outcome
- 2x faster workflow compared to 3DVista/KRpano/Pano2VR
- +4 more outcomes
Companies that use Panoee
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Panoee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Panoee partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Panoee competitors and assessment
Company assessmentDirect peers
- Matterport: Market-leading 3D/360° virtual tour platform widely used in real estate, hospitality, and architecture. Directly competes with Panoee in the same browser-based tour-creation category, though typically targeting larger enterprise accounts with hardware bundles.
- Kuula: Browser-based 360° virtual tour platform popular with real estate photographers and SMBs. Closely comparable to Panoee on PLG, freemium, and self-serve publishing for property/tourism tours.
- 3DVista: Established desktop-grade virtual tour software explicitly named by Panoee as a benchmark competitor. Comparable in hotspot toolkit and multi-resolution support; Panoee positions itself as faster and cheaper.
- KRpano: Long-standing developer-grade 360° panorama toolkit cited by Panoee as a direct competitor. Comparable in rendering technology and customizability, though KRpano skews technical/professional versus Panoee's SMB PLG focus.
- Pano2VR: Desktop virtual tour authoring tool from Garden Gnome, named by Panoee as a benchmark. Comparable feature set (hotspots, floor plans, multi-resolution output) with a more traditional desktop/install model.
- CloudPano: Cloud-hosted 360° virtual tour platform aimed at real estate and SMBs. Directly competes with Panoee on browser-based tour creation, white-label, and subscription pricing for agents and small teams.
- EyeSpy360: Virtual tour and 3D platform serving real estate, hospitality, and commercial property. Comparable target verticals, browser-based editing, and subscription/white-label offerings.
- Roundme: Web-based 360° photo publishing and tour platform with a strong community/UGC angle. Comparable to Panoee on browser viewing and publishing, though Roundme is more discovery-oriented while Panoee is creation-led.
Broad incumbents
- Google Street View (Google): Massive-scale 360° imagery platform integrated into Google Maps and the publishing destination supported by Panoee. Indirectly competes via first-party capture tools (e.g., Street View app) and sets distribution standards for 360° content.
Others
- Insta360: Hardware manufacturer of consumer and prosumer 360° cameras whose output feeds directly into virtual tour platforms. Adjacent ecosystem player — Panoee's customers (e.g., SV-Drones) often capture with Insta360 rigs before uploading to Panoee.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Panoee social profiles
Digital presencePanoee compliance and trust
Trust signalCompliance1 record
Panoee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panoee leadership team
Management profileNumber of profiles
Panoee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panoee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panoee
What does Panoee do?
Panoee provides a free virtual tour software platform that lets users create, host, and share interactive 360° panoramic tours directly from a web browser, without installing dedicated software. The platform targets real estate, hospitality, tourism, education, museums, and architecture professionals who need to publish immersive virtual walkthroughs, and monetizes through paid storage and enterprise tiers on top of the freemium base.
Is Panoee a public or private company?
Panoee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Panoee founded?
Panoee was founded in 2021. It employs 11 to 50 people.
Where is Panoee based?
Panoee is headquartered in Hanoi, Vietnam, in the Asia region.
How does Panoee make money?
Two revenue lines are on record. Freemium Storage Overage is the primary driver. The others are pro/Enterprise Subscriptions.
Who are Panoee's main competitors?
Direct peers on record are Matterport, Kuula, 3DVista, KRpano, Pano2VR, CloudPano, EyeSpy360 and Roundme. Google Street View (Google) is listed as a broad incumbent. Insta360 is listed as an others.
Does Panoee have an API?
No public API is recorded for Panoee.
What industry is Panoee in?
Panoee's product category is Virtual Tour Software. Its primary akta.pro industry code is THALAEAI, Local Tours, Activities & Attractions Metasearch, with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 56152 and its SIC code is 7372.