12 Oaks Services

What 12 Oaks Services does

12 Oaks Services, LLC (DBA "12 Oaks Parking") is a privately held, Georgia-incorporated parking management and valet services provider headquartered in Roswell, GA. Founded in 2017 and operating across 15+ U.S. states (with active hiring presence in 17 states plus Puerto Rico), the company delivers a portfolio of integrated services including valet parking, end-to-end parking management, shuttle and off-site parking logistics, doorman and bellman staffing, parking enforcement, parking consulting, and event parking services. It handles more than 2 million cars annually across 150+ locations and serves enterprise customers in hotels and hospitality, casinos and gaming, healthcare, retail and mixed-use, airports, restaurants, and event facilities — with named relationships at Caesars, Harrah's, Hyatt Regency, Nobu, Emory Healthcare, Simon Property Group, and Brookfield Properties.

The company's underlying technology approach is deliberately vendor-agnostic: rather than building a single proprietary platform, 12 Oaks continuously vets third-party parking-technology providers and integrates best-fit solutions per property, including the Oobeo parking-management platform, Stripe for payment processing, Apple Pay, and Google Pay for consumer payment flows, and QR-code-based payment systems. Tiered hourly parking rates on Brookfield-managed properties range from $2.45 to $20.45 (with a $0.45 technology service fee). The company does not disclose AI/ML capabilities, and no proprietary models or patents are listed.

12 Oaks generates revenue primarily through B2B managed services and professional services contracts (parking management, valet operations, shuttle logistics, enforcement, consulting, front-of-house staffing), with a small but notable transaction-fee revenue stream from paid-parking program management. Pricing is quote-based, varies by property, location, and scope, and is not publicly disclosed at the contract level. The go-to-market motion is enterprise field sales targeting property owners, hotel operators, event venue managers, healthcare facilities, and commercial property managers, supplemented by a "Request A Quote" lead-capture funnel, regional operations hubs (Atlanta, Birmingham, Charlotte, Los Angeles, Boise), and a multi-state careers portal. The company has no disclosed funding rounds, no parent company, no acquisitions, and no institutional investors — it has scaled to 800+ employees via operating cash flow.

Name

12 Oaks Services

Legal name

12 Oaks Services, LLC.

Website

https://12oaksparking.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

12 Oaks Services is a privately held parking management and valet services provider operating across 15+ U.S. states with 800+ employees at 150+ locations, serving hotels, casinos, healthcare, retail, airports, and event venues with enterprise B2B contracts.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293), Facilities Support Services (561210), Other Services to Buildings and Dwellings (561790)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Valet Parking Services (BPABAKAC)

akta.pro secondary industry

Porterage & Concierge Services (BPABAEAC)

Keywords

• Parking management services
• Valet parking services
• Parking enforcement solutions
• Shuttle logistics services
• Parking consulting services

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Parking Management Services: End-to-end parking management for commercial properties including staffing, reporting, daily operations oversight, and performance management.
2. Valet Parking Services: Professional valet operations including vehicle intake, handling, key management, and retrieval coordination for hotels, restaurants, events, and commercial properties.
3. Casino Valet & Parking Services: Specialized 24/7 valet and parking management for casino resorts including high-volume guest arrivals, VIP services, and entertainment event parking.
4. Parking Enforcement Services: Compliance monitoring, permit enforcement, paid parking enforcement, and violation management for commercial properties.
5. Shuttle & Off-Site Parking Logistics: Remote parking coordination, shuttle transportation management, and overflow parking operations for airports, hotels, and event venues.
6. Parking Consulting Services: Strategic analysis, traffic flow evaluation, staffing assessments, and operational planning for property owners and developers.
7. Doorman & Bellman Services: Front-of-house hospitality staffing including guest greeting, luggage assistance, wayfinding, and transportation coordination.
8. Paid Parking Program Management: Management of paid parking systems including QR code-based mobile payments, Oobeo technology platform integration, and parking charge notice administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

12 Oaks Services provides full-service parking management, valet, shuttle, doorman/bellman, parking enforcement, paid-parking program administration, and parking consulting to commercial properties across the U.S. Services are delivered through a nationwide workforce of 800+ employees operating at 150+ locations in 15+ states, with a vendor-agnostic technology stack tailored per client.

Product overview

12 Oaks Services operates as a parking management company offering a portfolio of integrated services rather than a single unified software product. The core service suite includes Valet Parking Services, Parking Management Services, Shuttle & Off-Site Parking Logistics, Doorman & Bellman Services, Parking Enforcement Solutions, and Parking Consulting Services. These services are designed to work individually or in combination depending on property needs, with Event Parking Services available as a specialized add-on for high-volume occasions. The company serves diverse industries including retail, healthcare, casinos, hospitality, airports, and restaurants across 15+ states.

Differentiator

Problem solved

Functional benefit

Products and services

• Valet Parking Services Professional valet parking services covering vehicle intake, safe handling, key management, traffic direction, and retrieval coordination. Sold to hotels, restaurants, event venues, healthcare facilities, and commercial properties.
• Parking Management Services End-to-end parking operations management including staffing, supervision, traffic flow, space utilization optimization, reporting, and day-to-day operational oversight for commercial properties.
• Shuttle & Off-Site Parking Logistics Remote parking site management, shuttle transportation coordination, traffic flow planning, and arrival/departure logistics. Targeted at airports, hotels, event venues, and high-traffic commercial facilities.
• Doorman & Bellman Services Front-of-house hospitality staffing including guest greeting, door opening, luggage and package handling, wayfinding, transportation coordination, and accessibility support for hospitality properties.
• Parking Enforcement Solutions Structured parking enforcement covering permit monitoring, reserved space compliance, retail parking compliance, paid parking enforcement, visitor management, and unauthorized vehicle monitoring for commercial properties.
• Parking Consulting Services Strategic parking analysis and planning including operations assessments, traffic flow analysis, program development, staffing evaluations, technology guidance, and event demand planning for property owners and developers.
• Paid Parking Program Management End-to-end management of paid parking systems including QR code-based mobile payments, Oobeo technology platform integration, Stripe payment processing with Apple Pay and Google Pay support, and parking charge notice administration on behalf of commercial property owners such as Brookfield Properties.

Quantifiable outcome

• Over 2 million cars parked annually
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Franklin CoveycoreStrategic or Co-development Partner12 Oaks Parking takes pride in its affiliation with Franklin Covey and remains committed to incorporating their processes consistently. The partnership ensures that the company integrates Franklin Covey's proven business processes and leadership principles into daily operations, supporting their commitment to operational excellence and service standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LAZ Parking: Largest privately held parking operator in the U.S., offering valet, self-parking management, shuttle, and transportation services to hotels, hospitals, universities, and commercial properties. Direct competitor across 12 Oaks' core service categories with broader geographic scale.
• Ace Parking: National parking management and valet services firm headquartered in San Diego serving hotels, hospitals, airports, mixed-use properties, and event venues. Highly comparable service portfolio and customer mix to 12 Oaks.
• Parking Concepts Inc. Full-service parking management and valet operator serving commercial, hospitality, healthcare, and event clients across the U.S. Directly comparable service mix including valet, self-parking management, and shuttle coordination.
• Five Star Parking: Valet and parking management provider serving hotels, event venues, and commercial properties across multiple U.S. markets. Comparable hospitality-centric service approach and customer profile.
• AmeriPark: Parking management and valet services company serving hotels, hospitals, casinos, and commercial clients nationwide with technology-enabled solutions. Direct competitor in hospitality and healthcare verticals.

Broad incumbents

• ABM Industries / Kinective by ABM: Large facility services conglomerate whose Kinective by ABM unit (formerly SP+) is a leading parking management provider. Competes with 12 Oaks on enterprise parking contracts but operates across a much broader integrated facility services portfolio.
• Imperial Parking (Impark): Large North American parking operator providing managed parking, valet, shuttle, and transportation services across commercial, healthcare, hospitality, and municipal sectors. Broader geographic and service reach than 12 Oaks.
• SP+ Corporation (now Kinective by ABM): Pre-acquisition standalone SP+ was a major U.S. parking management provider serving hotels, hospitals, airports, and commercial real estate. Highly comparable in customer base and service portfolio before its integration into ABM.

Regional players

• Lanier Parking Solutions: Parking management and valet firm with strong Southeastern U.S. presence (headquartered in Atlanta, GA) serving hotels, mixed-use, and event properties. Comparable to 12 Oaks' regional operations, particularly Atlanta/Buckhead overlap.

Emerging players

• Park One of Florida / Vesta Hospitality Services: Hospitality-focused valet and parking services provider with overlapping verticals (hotels, casinos, restaurants). Smaller scale than 12 Oaks but a meaningfully overlapping customer segment in the hospitality market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/12oaksparking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12 Oaks Services