Home Delivery Incontinent Supplies

What Home Delivery Incontinent Supplies does

Home Delivery Incontinent Supplies (HDIS), founded in 1986 and headquartered in Olivette, Missouri, is a direct-to-consumer e-commerce retailer specializing in incontinence supplies, personal hygiene products, health and wellness items, mobility and safety aids, and daily living comfort products. The company operates the hdis.com storefront, supported by phone sales and LiveChat, and fulfills orders primarily through FedEx with free shipping across the contiguous United States. HDIS serves two principal customer groups: individual consumers and caregivers purchasing supplies for personal use, and Medicaid recipients across 28 U.S. states for whom HDIS acts as an authorized provider, handling eligibility verification, doctor communications, and direct government billing. The product portfolio spans both the proprietary Reassure brand and third-party brands (Tena, Tranquility, Always Discreet, Depend, Poise), with a Personalized Delivery Plan (PDP) subscription/autoship program providing 5% recurring discounts and customizable delivery schedules.

HDIS is a wholly owned subsidiary of Attindas Hygiene Partners, the parent group that also includes Attends Healthcare Products, Inc. The business model combines transactional e-commerce sales, recurring subscription revenue through PDP, case/bulk pricing that offers up to 30% savings over bag-level pricing, and government-reimbursed revenue via Medicaid, Medicare, and Waiver Programs. Distribution is anchored in the e-commerce platform, supplemented by two physical retail showrooms in Ormond Beach, Florida and Texarkana, Arkansas, and channel partnerships with Managed Care Organizations, Area Agencies on Aging, and Developmental Disabilities programs. The company holds BBB and ACHC accreditations and has been named a Top Workplace in St. Louis for 12 consecutive years, reflecting durable operational practices in a regulated medical supplies vertical. Leadership includes Dawn Grench as President and CEO of HDIS and Aarudhra Sri as Group CEO of the parent.

Name

Home Delivery Incontinent Supplies

Legal name

HDIS Inc.

Website

https://hdis.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

HDIS is a direct-to-consumer e-commerce retailer and authorized Medicaid provider in 28 U.S. states, selling incontinence, personal hygiene, mobility, and health products to individuals, caregivers, and Medicaid recipients, with a private-label Reassure brand and subscription delivery.

Ownership category

akta.pro rank

Product category

Home Medical Supplies & Incontinence Products

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF)

Keywords

• Incontinence supplies
• Home delivery medical supplies
• Bladder control products
• Medicaid incontinence provider
• Mobility and daily living aids

Headquarters

HQ city

Olivette

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: HDIS generates revenue primarily through the sale of incontinence supplies, personal hygiene products, health and wellness items, mobility and safety equipment, and daily living aids directly to consumers via e-commerce and phone orders. Products are sold at retail and case-pricing levels, with case purchases offering up to 30% savings over bag-level pricing.
2. Subscription/Recurring Revenue (Personalized Delivery Plan): The Personalized Delivery Plan (PDP) is a subscription/autoship program that provides recurring scheduled deliveries with a 5% discount on all orders. This generates predictable recurring revenue and increases customer retention through subscription lock-in. First-order incentives ($25 off orders $75+ or $8 off orders under $75) drive new subscriber acquisition.
3. Government Healthcare Program Billing (Medicaid/Medicare): HDIS serves as an authorized Medicaid provider across 28 U.S. states, billing government healthcare programs directly for eligible incontinence supplies, nutritional drinks, urological supplies, gloves, and other medical products. This channel provides access to a large customer base with government-funded reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HDIS is a direct-to-consumer retailer that sells incontinence supplies, personal hygiene, health & wellness, mobility & safety, and daily comfort products via home delivery, with both one-time and subscription (Personalized Delivery Plan) purchase options. The company also acts as an authorized Medicaid/Medicare provider in 28 U.S. states, handling eligibility verification, doctor paperwork, and direct billing for covered supplies. It serves individual consumers, caregivers, and institutional clients through its e-commerce site, phone sales, two retail outlets, and managed care organization partnerships.

Product overview

HDIS (Home Delivery Incontinent Supplies) operates a multi-category e-commerce platform offering incontinence supplies, personal hygiene products, health & wellness items, mobility & safety aids, and daily comfort products. The company distributes both its own branded products (Reassure brand including overnight underwear) and third-party brands (Tena, Tranquility, Always Discreet, Depend, Poise). HDIS also provides specialized Medicaid and Medicare delivery services across 28 U.S. states, along with managed care organization partnerships and caregiver support resources. The product portfolio spans core incontinence products (protective underwear, pads, briefs, underpads), personal care (skin care, bathing, oral care), health products (pain relief, diabetic supplies, supplements), mobility aids (wheelchairs, walkers, canes), and daily living aids (apparel, footwear aids, comfort items). The company operates retail outlets in Florida and Texas/Arkansas.

Differentiator

Problem solved

Functional benefit

Brands

• Reassure: House brand of incontinence products offered by HDIS, marketed as their most popular brand.

Quantifiable outcome

• Save up to 30% by purchasing by the case instead of individual bags
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• TenacoreOthersTena is a leading brand of incontinence products carried by HDIS. The brand logo is featured prominently in the brands section of the HDIS website, indicating a primary supplier/brand partnership relationship for incontinence supplies.
• TranquilitycoreOthersTranquility is a premium brand of incontinence products carried by HDIS. Featured alongside other major brands on the HDIS website brands section.
• ReassurecoreOthersReassure is HDIS's own house/private-label brand of incontinence products, positioned as their most popular brand. The company promotes Reassure heavily through its product selector quiz and homepage. Being an own-brand, HDIS controls product specifications and margins.
• Always DiscreetminorOthersAlways Discreet brand of incontinence products carried by HDIS as part of the product assortment.
• DependminorOthersDepend brand of incontinence products carried by HDIS as part of the product assortment.
• PoiseminorOthersPoise brand of incontinence products carried by HDIS as part of the product assortment.
• Attindas Hygiene PartnerscoreOthersAttindas Hygiene Partners is the parent company of Attends Healthcare Products, Inc., which owns HDIS. The privacy policy is governed by Attindas, and HDIS operates as part of the Attindas group of companies. Attindas is a hygiene products company operating in the North American and European markets.
• Managed Care OrganizationsmajorChannel Partner/ Reseller/ DistributorHDIS is a provider of incontinence and medical supplies for Managed Care Organizations (MCOs). This partnership allows HDIS to serve Medicaid managed care patients whose benefits are administered through MCOs rather than direct state Medicaid programs. HDIS has a dedicated page and contact process for MCO partnerships.
• Area Agencies on AgingminorChannel Partner/ Reseller/ DistributorHDIS partners with Area Agencies on Aging as part of its healthcare network to reach elderly individuals who may need incontinence and medical supplies. Agencies may refer clients to HDIS for supplies covered by Medicaid waivers or other aging-related programs.
• Development Disabilities ProgramsminorChannel Partner/ Reseller/ DistributorHDIS serves individuals with developmental disabilities through specialized programs, partnering with state developmental disabilities agencies to provide incontinence and medical supplies to this population under waiver programs.
• Healthwick CanadaminorOthersHealthwick Canada is an independently owned and operated company recommended by HDIS for Canadian customers. HDIS does not currently ship to Canada, so Healthwick serves as an informal referral partner for Canadian consumers seeking incontinence supplies.
• FedExcoreOthersHDIS ships most orders via FedEx Ground, which typically delivers in 2-5 business days across the contiguous U.S. FedEx is the primary logistics partner for product delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NorthShore Care Supply: NorthShore is a direct-to-consumer e-commerce specialist in incontinence supplies, premium briefs, and absorbent products. Highly comparable to HDIS as a DTC incontinence retailer serving both consumers and Medicaid recipients with home delivery.
• Carewell: Carewell is a family and caregiver-focused DTC retailer of incontinence, ostomy, and home health supplies. Closely comparable to HDIS in product mix, target customer (caregivers and elderly), and e-commerce-led direct-to-home delivery model.
• 180 Medical: 180 Medical is a DTC provider of urological, incontinence, and ostomy supplies that bills Medicare/Medicaid directly. Highly comparable to HDIS's Medicaid-billing model and incontinence/urological product focus.
• Aeroflow Healthcare: Aeroflow is a DTC medical supply company that bills Medicaid, Medicare, and private insurance directly across multiple product categories including incontinence, urology, and mobility. Comparable to HDIS in insurance-billing infrastructure and category breadth.
• Byram Healthcare: Byram Healthcare is a national medical supply distributor focused on urological, ostomy, incontinence, and wound care supplies with direct insurance billing. Comparable to HDIS in chronic-care medical supply home delivery and reimbursement expertise.
• Personally Delivered: Personally Delivered is a smaller DTC retailer specializing in incontinence and personal care supplies with home delivery. Comparable to HDIS as a focused e-commerce incontinence specialist, though smaller in scale.

Broad incumbents

• Medline Industries: Medline is the largest privately held medical supply manufacturer and distributor in the U.S., serving hospitals, retailers, and consumers across incontinence, DME, and personal care. Comparable as a broad incumbent in the same product categories HDIS sells.
• Convatec: Convatec is a global medical products company (parent of 180 Medical) operating in ostomy, continence care, and advanced wound care. Comparable as a broader incumbent in the continence/urological space and direct competitor via its 180 Medical subsidiary.
• First Quality Products: First Quality is a private manufacturer of incontinence products under the Prevail brand and a major supplier to retailers and distributors including HDIS. Comparable as a category-defining incontinence brand with overlapping channels and customer base.

Emerging players

• Active Forever: Active Forever is a DTC retailer of mobility aids, DME, and daily living products. Comparable to HDIS's mobility and safety category and broader health/wellness assortment, with similar consumer and caregiver target market.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJVJU4hyUTMUkpBZ2jfnpYw?view_as=subscriber
• Facebookfacebook.com/HDISCares
• Xx.com/hdiscares
• LinkedInlinkedin.com/company/hdis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Delivery Incontinent Supplies