Attindas Hygiene Partners

Name

Attindas Hygiene Partners

Legal name

Journey Personal Care Holdings Ltd.

Website

https://attindas.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Absorbent Hygiene Products Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Adult Incontinence Products (CRADALAF)

akta.pro secondary industries

Baby Bath & Cleansing (CRABAJAA), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)

Keywords

• Absorbent hygiene products
• Adult incontinence products
• Baby care manufacturing
• Private label hygiene
• Clinical hygiene supplies

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Product Sales: Sale of proprietary brands including Attends, Incopack, Indasec, Chelino, Comfees and Reassure through healthcare, retail, and direct-to-consumer channels
2. Private Label Manufacturing: Supply of private label brands for retailers in North America and Europe, serving as a key revenue stream
3. Direct-to-Consumer Sales: Sale of products directly to consumers through HDIS direct delivery service in the US, as well as e-retailers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Attindas Hygiene Partners manufactures and globally distributes absorbent personal care products, principally adult incontinence briefs, pads, liners, underwear, underpads and wipes, baby diapers, training pants, youth pants and change mats, and (in Iberian markets) clinical hydrophilic cotton products and surgical gowns and drapes. Products are sold under the company's branded portfolio (Attends, Incopack, Indasec, Chelino, Comfees, Reassure) and as private label for major retailers and pharmacy chains across North America and Europe, with additional direct-to-consumer distribution through HDIS in the United States and e-retailers.

Product overview

Attindas Hygiene Partners is a leading global manufacturer of absorbent hygiene products with a diversified portfolio of adult incontinence, baby care, clinical, and other hygiene offerings. The company's product portfolio centers on its core adult incontinence line including briefs, bladder control pads, liners, male guards, male shields, pads, protective underwear/pants, shaped pads, underpads, and wipes, complemented by baby care products (diapers, training pants, youth pants, change mats) and clinical offerings (hydrophilic cotton products, surgical gowns and drapes). The company markets through well-known brands including Attends, Incopack, Indasec, Chelino, Comfees, and Reassure, while also supplying private label brands for major retailers. Attindas also offers Attincare, an internet-based digital tool for nursing homes to help with organization, planning, and cost control.

Differentiator

Problem solved

Functional benefit

Brands

• Attends: Adult incontinence and baby care brand, first to develop disposable incontinence products over 40 years ago. Available in North America and Europe.
• Incopack
• Indasec
• Chelino
• Comfees
• Reassure
• Attincare

Products and services

• Adult Incontinence Briefs High-performance tab-style briefs for caregivers managing severe incontinence, offering maximum coverage, absorbency, odor control, and breathable materials in styles including classic, stretch, belted, flex, advanced, breathable, bariatric, overnight, extended wear, premier, and youth/small.
• Bladder Control Pads Bladder control pads in moderate, maximum, ultimate, maximum long, and ultra thin variants with cloth-like fabric and absorbent cores that lock away wetness and odors, available in daytime and nighttime formats.
• Adult Incontinence Liners Discreet bladder control liners and panty liners with an odor shield, designed specifically for small, infrequent bladder leaks in women.
• Male Guards and Shields Male guards and shields designed for the male anatomy to manage light, post-void dribbles and post-procedure leaks comfortably inside regular underwear.
• Shaped Pads Large, contour-shaped pads in Regular, Plus, Super, and Overnight variants worn with multi-use mesh fixation trunks for heavy to severe incontinence, featuring high absorbency cores, breathable materials, and strong fluid retention.
• Protective Underwear / Pull-On Pants Pull-on protective underwear worn like regular underwear, with super-absorbent cores, breathable materials, and elastic construction for light, medium, or heavier incontinence; available in advanced, women's, men's, overnight, premier, and bariatric variants.
• Underpads (Bed Protection) Disposable bedding protection underpads with soft non-woven top layers that wick fluid away from skin; premium variants feature the Dry-Lock absorbent core to maintain skin health and wellness (variants include Dri-Sorb, Overnight, Specialty, Premium, Tuckable, Positioning, Discreet, Cairpad, and Night Preserver).
• Adult Incontinence Wipes and Washcloths Flushable wipes, washcloths, dry wipes, and tissue packs used by consumers and caregivers for personal cleansing and incontinence care.
• Baby Diapers Baby diapers featuring patented accordion-stretch fastening tabs, ultra-absorbent cores, and soft materials free from perfumes, latex, and phthalates; available in eight sizes from Newborn to Size 7.
• Training Pants Pull-on training pants combining the feel of real underwear with an absorbent core for potty training, featuring a wetness indicator, easy-open sides, and boy and girl designs across three sizes.
• Youth Pants A mature, discrete version of trainers for older children needing a longer potty training period, with pull-on fit, higher absorbency, and larger sizing, especially for nighttime use.
• Change Mats Disposable changing mats with soft, absorbent top layers and a fluffy core for comfortable diaper changes at home or on the go.
• Hydrophilic Cotton Products Hydrophilic cotton surgical products for hospitals and at-home use, including sterile and non-sterile gauze, lap sponges, bandages, and absorbent pads for specialized purposes, available exclusively in Iberian markets.
• Surgical Gowns and Drapes Disposable surgical products including gowns with varying degrees of protection, surgical sheets, and protective drapes, packed together for patient and healthcare professional protection, available exclusively in Iberian markets.
• Professional Care Products Professional care products for healthcare and personal care settings including protective cream and oil, washing lotions, cleansing gloves, bibs, cleansing foam, and wet wipes.
• After-Birth Specialty Aids Specialty absorbent products for mothers after birth, providing absorbent protection in hospitals and during at-home recovery.
• Attincare Digital Tool Internet-based digital tool designed for nursing homes to support organization, planning, and cost control of incontinence product usage, saving caregivers valuable time.
• Disposable Invisible Incontinence Underwear Disposable invisible incontinence underwear for men and women built with Maxi Comfort ultrasonic bonding technology, featuring a contoured center, quick-dry channels, and available in three colors; intended for users who want a discreet, underwear-like fit.
• Maxi Comfort Lower Carbon Footprint Protective Underwear Lower carbon footprint protective underwear using Maxi Comfort ultrasonic bonding technology in place of traditional glue adhesive, reducing greenhouse gas emissions while delivering improved elasticity and a comfortable underwear-like fit; marketed across Europe through retailer partner brands.

Quantifiable outcome

• Reduced greenhouse gas emissions including carbon dioxide through ultrasonic bonding technology replacing traditional glue adhesive
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Ontex: Ontex is a Belgian-based global manufacturer of personal hygiene products including baby diapers, adult incontinence, and feminine care. It is the most direct competitor to Attindas, operating in the same private label and branded segments across Europe and beyond. Notably, Attindas CEO Esther Berrozpe previously served as CEO of Ontex.
• Principle Business Enterprises: PBE is a US-based manufacturer of incontinence and personal care products under the Tranquility brand. It serves healthcare, retail, and DTC channels with a similar product portfolio to Attindas, including briefs, underpads, and bladder control pads.
• First Quality Enterprises: First Quality is a US-based private manufacturer of absorbent hygiene products including adult incontinence (Prevail brand) and baby care (Cuties). It competes directly with Attindas in both branded and private label segments.

Broad incumbents

• Essity: Essity is a Swedish global hygiene and health company that owns the TENA brand, the global leader in incontinence care. It also operates in baby care, feminine care, and professional hygiene, making it the broadest direct competitor to Attindas across adult incontinence and adjacent categories.
• Kimberly-Clark: Kimberly-Clark owns Depend and Poise incontinence brands, as well as Huggies baby diapers and Kleenex. It competes with Attindas across both adult incontinence and baby care segments globally with much greater marketing budgets and scale.
• Procter & Gamble: P&G owns Always Discreet (incontinence) and Pampers (baby diapers), making it a major competitor in both of Attindas' core categories. Its scale, marketing spend, and global distribution dwarf Attindas but the brand portfolios overlap directly.

Emerging players

• Drylock Technologies: Drylock is a privately-held European absorbent hygiene manufacturer specializing in adult incontinence and baby care with patented technology. It competes with Attindas in private label adult incontinence and baby diapers and has rapidly expanded via acquisition.

Regional players

• Abena: Abena is a Danish family-owned manufacturer of incontinence and personal care products, primarily serving European markets. It is a regional competitor with similar product focus to Attindas' European operations.
• TZMO: TZMO is a Polish-based manufacturer of hygiene products including adult incontinence, baby diapers, and cosmetics. It primarily serves Central and Eastern European markets, with comparable offerings to Attindas' European portfolio.

Others

• Domtar Corporation: Domtar is the former parent of Attindas before the 2021 spin-off to AIP, and continues to operate in pulp and paper. It supplied fluff pulp to the Personal Care division and remains a strategic supplier relationship to the spun-off Attindas business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/attindas
• Facebookfacebook.com/attindas
• LinkedInlinkedin.com/company/attindas
• Instagraminstagram.com/attindas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attindas Hygiene Partners