ACTIVE PROFILE LIMITED
Active Profile Limited is a founder-led PR and communications consultancy serving B2B businesses in North West England, delivering PR campaigns, profile-raising work, and creative communications projects under founder Anna Heyes and PRCA consultancy accreditation.
- Company typePrivate
- Founded2004
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ACTIVE PROFILE LIMITED does
Active Profile Limited is a private, founder-led PR and communications consultancy registered in the UK and operating primarily in the North West England market, with a registered trade footprint across England. The firm was built around founder Anna Heyes, who established her credibility through two North West Women in Business Awards Young Entrepreneur of the Year wins in 2008 and 2010, and who holds the PRCA Consultancy Standard Accreditation — a recognised UK industry credential. The company's offerings span PR campaigns, profile-raising work, and creative communications projects aimed at B2B businesses in the region that need brand visibility, media exposure, and strategic narrative development.
The consultancy's go-to-market is built on direct client engagement with regional enterprise customers rather than a self-service or digital distribution model. Marketing and demand generation rely on thought leadership content published on LinkedIn (including articles on thought leadership and the Northern Powerhouse agenda), participation in regional business events and roundtables, and the credibility conferred by PRCA membership. Notable partnerships include a core strategic relationship on the LCR4.0 project (with Lynn Dwyer) that achieved national prominence, and a minor ecosystem partnership with Tech Climbers in the Liverpool City Region tech sector. The firm also engaged in academic and entrepreneurial ecosystem activity via Anna Heyes' 2004 win at the University of Liverpool Management School Business Competition.
Public financial signals are limited: revenue is not disclosed, headcount is not reported, there is no funding history, and pricing is not publicly available. The company has no disclosed parent, subsidiaries, patents, trademarks, certifications beyond PRCA, or product/technology platform. Founder Anna Heyes' LinkedIn currently lists her affiliation with Tangerine communications rather than Active Profile, which may indicate a transition in roles; however, source material does not explicitly confirm whether Active Profile remains actively trading, paused, or in a founder-transition phase. Operating status is inferred as 'operating' from active profile references, but this should be treated with low confidence given the absence of recent, direct operational evidence.
ACTIVE PROFILE LIMITED firmographics
Firmographics- Name
- ACTIVE PROFILE LIMITED
- Legal name
- ACTIVE PROFILE LIMITED
- Website
- https://activeprofile.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Profile Limited is a founder-led PR and communications consultancy serving B2B businesses in North West England, delivering PR campaigns, profile-raising work, and creative communications projects under founder Anna Heyes and PRCA consultancy accreditation.
- Ownership category
- akta.pro rank
ACTIVE PROFILE LIMITED industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industries
- Executive & Leadership Reputation Management (MPAAAOAE), Thought Leadership & Executive Visibility (BPAFADAG)
Keywords
Where ACTIVE PROFILE LIMITED is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ACTIVE PROFILE LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
ACTIVE PROFILE LIMITED product offering
Product offeringCore offering
Active Profile Limited is a PR and communications consultancy based in the North West of England that delivers strategic communications, PR campaigns, profile raising, and creative communications projects to regional B2B clients. The firm's work centers on improving brand visibility, profile management, and creative campaign delivery for businesses in the North West UK.
Differentiator
Problem solved
Functional benefit
Products and services
- PR Campaigns
Companies that use ACTIVE PROFILE LIMITED
Customer profileSegments1 record
Ideal customer profiles1 record
ACTIVE PROFILE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ACTIVE PROFILE LIMITED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- LCR4.0coreActive Profile worked with Lynn Dwyer on the LCR4.0 project which gained national prominence. The project leveraged Anna Heyes' knowledge of the North West business landscape and creative media expertise.
- Tech Climbers (LCR Tech Climbers)minorTangerine (where Anna Heyes later worked) is a partner for Tech Climbers events powering initiatives for Liverpool City Region tech ecosystem.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
ACTIVE PROFILE LIMITED competitors and assessment
Company assessmentBroad incumbents
- Hotwire: Hotwire is a global technology and B2B PR and communications agency. It is a broad incumbent comparable on the technology/B2B PR side that Active Profile targets through the Tech Climbers ecosystem and LCR4.0-style regional engagements.
- Havas Manchester: Havas is a global advertising and communications group with a Manchester office serving North West B2B clients. It is a broad incumbent offering PR as part of a wider advertising/creative portfolio, competing with Active Profile at the top end of the regional market.
- Edelman UK: Edelman is one of the largest global PR and communications firms, with UK operations that frequently serve enterprise B2B clients including North West-headquartered businesses. It is a broad incumbent in the same broader PR category but with much greater scale and scope.
Direct peers
- Smoking Gun PR: Smoking Gun is an independent PR and communications agency with a Manchester office serving consumer and B2B clients. It is directly comparable as a similarly sized boutique PR firm competing for North West clients on creative campaign execution and brand elevation.
- Tangerine Communications: Tangerine is a Manchester-based PR, marketing and communications agency. It is directly comparable because Anna Heyes, the founder of Active Profile, now works there, and the firm's earlier North West B2B profile-raising services are an overlapping offering.
- Carousel Communications: Carousel Communications is a boutique PR, content and social media agency in the North West of England. It is directly comparable as a similarly sized regional PR firm targeting B2B clients with creative campaigns and profile-raising services.
- PR Agency One: PR Agency One is a Manchester-headquartered PR and communications agency serving B2B and technology clients. It is directly comparable because both firms serve the North West B2B market with strategic communications, profile-raising, and creative campaign services.
Emerging players
- Propel Tech: Propel Tech is a specialist technology PR agency serving UK B2B tech clients. It is an emerging player with overlapping focus on profile raising, creative campaigns, and brand elevation for technology clients — adjacent to Active Profile's Tech Climbers / LCR4.0 ecosystem work.
Regional players
- Brabners (PR arm): Brabners is a North West-based law firm that runs a marketing and communications practice serving regional B2B clients. It is a regional peer offering strategic communications and brand elevation work overlapping with Active Profile's positioning.
- Citypress: Citypress is a UK-wide PR consultancy with strong North West / Manchester roots offering B2B and consumer PR campaigns. It competes for the same regional B2B client base as Active Profile, but with a significantly larger footprint and broader service suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
ACTIVE PROFILE LIMITED social profiles
Digital presenceACTIVE PROFILE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACTIVE PROFILE LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
ACTIVE PROFILE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACTIVE PROFILE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACTIVE PROFILE LIMITED
What does ACTIVE PROFILE LIMITED do?
Active Profile Limited is a PR and communications consultancy based in the North West of England that delivers strategic communications, PR campaigns, profile raising, and creative communications projects to regional B2B clients. The firm's work centers on improving brand visibility, profile management, and creative campaign delivery for businesses in the North West UK.
Is ACTIVE PROFILE LIMITED a public or private company?
ACTIVE PROFILE LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ACTIVE PROFILE LIMITED founded?
ACTIVE PROFILE LIMITED was founded in 2004. It employs 11 to 50 people.
Where is ACTIVE PROFILE LIMITED based?
ACTIVE PROFILE LIMITED is headquartered in Liverpool, United Kingdom, in the Europe region.
Who are ACTIVE PROFILE LIMITED's main competitors?
Broad incumbents on record are Hotwire, Havas Manchester and Edelman UK. Direct peers are Smoking Gun PR, Tangerine Communications, Carousel Communications and PR Agency One. Propel Tech is listed as an emerging player. Regional players are Brabners (PR arm) and Citypress.
Does ACTIVE PROFILE LIMITED have an API?
No public API is recorded for ACTIVE PROFILE LIMITED.
What industry is ACTIVE PROFILE LIMITED in?
ACTIVE PROFILE LIMITED's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of MPAAAOAE, Executive & Leadership Reputation Management. Its NAICS code is 5418 and its SIC code is 7311.