EventCorp Services

What EventCorp Services does

EventCorp Services, doing business as Eventcore, is a privately held B2B audience research and analytics firm founded in 2015, headquartered in Vancouver, Canada, with a delivery model described as global. The company specializes in collecting and analyzing audience data at live events, offering six integrated service lines: In-Person Research (real-time on-site data collection), Online Surveys (customized audience feedback), Economic Impact analysis (event financial and tourism effects), Attendee Journey Mapping (tracking attendee pathways through events), On-Site Focus Groups (qualitative insights), and NPS Scoring (satisfaction benchmarking). Together these services form a unified research platform targeting event producers, marketers, and sponsorship teams across fairs/festivals, professional sporting events, and live entertainment/retail/conference venues.

Underlying technology and methodology rely on portable data collection techniques, customized survey tooling, and structured economic/sponsorship impact measurement frameworks — described as domain-specialized rather than technology-platform based, with no disclosed AI/ML components, APIs, SDKs, or software integrations. The company's marketing channels are website-centric (SEO, navigation-driven content, client logo display), and distribution is direct via enterprise field sales with on-site service delivery at client events.

The business model is professional services: Eventcore monetizes through project-based, tailored engagements quoted per event, with pricing not publicly disclosed. The firm reports scale metrics of "K" (thousands) of events researched, "K" people surveyed, and "$B" (billions) of dollars analyzed, accumulated over a decade of operation, while operating with a 1–10 employee headcount and no disclosed funding rounds, M&A, partnerships, or leadership changes.

Name

EventCorp Services

Legal name

Eventcore

Website

https://eventcorpservices.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Eventcore is a B2B audience research firm that collects and analyzes on-site data at live events for producers, marketers, and sponsorship teams across fairs, sporting events, and entertainment venues.

Ownership category

akta.pro rank

Product category

Event Audience Research Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising (7310)

akta.pro primary industry

Event Marketing & Audience Development Services (MPAGAJAD)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event audience research
• On-site data collection
• Event survey services
• Economic impact analysis
• Attendee journey mapping

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Research Services: Professional services revenue generated through providing on-site audience research, surveys, economic impact analysis, and attendee journey mapping services to event producers, marketers, and sponsorship teams. Services are tailored to specific client event needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EventCorp Services (doing business as Eventcore) provides on-site audience research and analytics for live events, including real-time data collection, customized surveys, economic impact measurement, attendee journey mapping, on-site focus groups, and NPS benchmarking. The company delivers these research services directly at client events, serving event producers, marketers, and sponsorship teams across fairs, festivals, sporting events, and entertainment venues.

Product overview

Eventcore is an audience research platform offering a unified suite of six interconnected research services for event producers, marketers, and sponsorship teams. The core offerings include In-Person Research for real-time on-site data collection, Online Surveys for customized audience feedback, Economic Impact analysis for measuring event financial and tourism effects, Attendee Journey Mapping for tracking customer pathways, On-Site Focus Groups for qualitative insights, and NPS Scoring for satisfaction benchmarking. These services are designed to work together to provide comprehensive audience understanding and actionable data for event optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Research
• Online Surveys Customized online survey creation tools that elevate guest experiences, enhance marketing effectiveness, and reveal key demographic insights for event organizers and marketers.
• Economic Impact Measurement and analysis of an event's economic and tourism impact on the local economy, along with essential sponsorship metrics, for event producers, DMOs, and sponsorship teams.
• Attendee Journey Mapping Tracking of attendees' journey through an event to convert feedback into insights on brand loyalty and growth, used by event producers and marketers to improve experience design.
• On-Site Focus Groups On-site focus group research capabilities providing qualitative audience insights from event attendees for event producers and marketers.
• NPS Scoring Net Promoter Score (NPS) scoring and benchmarking service to measure audience satisfaction and loyalty for events and venues.

Quantifiable outcome

• Collect the data you need at the heart of your event

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Aventri: Event management software for conferences, trade shows and corporate events with attendee data and reporting capabilities — directly competes in the conferences and events segment Eventcore serves.
• Bizzabo: Event experience platform providing attendee engagement, registration and event analytics for in-person, hybrid and virtual events — competes for the same event-producer buyer as Eventcore and offers comparable attendee-insight capabilities.
• Splash: Event marketing platform focused on experiential events with built-in analytics, registration and audience insights — targets the same event-marketer and sponsorship-team buyer as Eventcore.

Broad incumbents

• Cvent: Leading enterprise event-management platform offering registration, attendee engagement, surveys and on-site solutions — overlaps with Eventcore's attendee research and surveys/value-measurement stack, but at vastly larger scale and as part of a full event-tech suite.
• Qualtrics: Experience-management platform that includes survey design, NPS benchmarking and customer/attendee journey analytics — directly competes with Eventcore's Online Surveys, NPS Scoring and Attendee Journey Mapping products, but delivered as enterprise SaaS rather than bespoke services.
• SurveyMonkey: Widely-used online survey platform frequently deployed for event feedback, demographic research and post-event analytics — overlaps with Eventcore's Online Surveys and customizable survey product.
• Eventbrite: Large-scale ticketing and event-management platform collecting significant attendee data across fairs, festivals and live entertainment — overlaps with Eventcore's audience-research and demographic-insight services for the same vertical segments.
• Gallup: Global analytics and advisory firm known for NPS benchmarking, engagement research and survey-based insights — competes for the same NPS-benchmarking and research-driven decision-support work Eventcore offers to event sponsors and producers.
• Ipsos: Global market-research firm offering audience measurement, brand and sponsorship effectiveness studies, and economic-impact assessments — overlaps with Eventcore's economic-impact and audience-research practice areas.

Others

• Forrester Research: Independent research and advisory firm covering CX, marketing and experience measurement including event/experiential analytics — an adjacent, larger-scale research and benchmarking player that competes with parts of Eventcore's audience-insights offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/eventcorpna
• LinkedInlinkedin.com/company/eventcorpservices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventCorp Services