Dack Motor Group
Dack Motor Group is a Lincoln-based, family-run independent motor services business offering vehicle servicing, MOT, bodyshop, van sales, car/van hire, and specialist van conversions to individual vehicle owners and commercial fleet operators across the East Midlands.
- Company typePrivate
- Founded2010
- HeadquartersLincoln, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dack Motor Group does
Dack Motor Group is a family-run independent motor services business headquartered in Lincoln, United Kingdom, founded in 2010 by Leo Dack as a Vauxhall Specialist. The company operates a vertically integrated platform of vehicle services organized around the full vehicle lifecycle: maintenance and repair (servicing, MOT, diagnostics, tyres, ADAS calibration, air conditioning, wheel alignment), commercial fleet services (Class 4 and Class 7 MOTs, 3.5T-7.5T servicing), a Cars QA Qualified Bodyshop (accident management, resprays, panel beating), new and used van sales, car and van hire (fleet of 125 vans), and specialist van conversions (welfare vans, food/drink vans, traffic management vehicles, Cantoni tipper bodies as sole UK/Ireland distributor). It serves both individual consumers — primarily owners of BMW, Land Rover, MINI, Vauxhall, Audi, Volkswagen, and Mercedes vehicles — and commercial fleet operators across Lincoln and the surrounding region.
The company's technical proposition rests on dealer-level diagnostic equipment, software, and live subscriptions to main dealer platforms that enable digital service log updates — preserving vehicle warranties for customers using an independent provider under EU/UK Block Exemption rules. It holds brand-specialist credentials across Land Rover (15+ years, main-dealer trained, high-voltage hybrid certification), MG (dealer-level diagnostics and radar/ADAS programming launched November 2025), and is an official Maxus service dealer. Conversions integrate Victron Energy lithium battery systems, and the business operates a FCA-authorised credit broker entity (Dack Commercial Ltd) to finance servicing and hire contracts.
The revenue model combines professional services (servicing, repairs, bodyshop, conversions, accident management) with transactional sales (new/used vans, ~130 vehicles stocked), recurring/contracted hire (daily to 3-year terms on a fleet of 125 vans), and subscription/loyalty mechanics (BMW Service Club with annual membership benefits). Pricing includes 0% finance via PaymentAssist on servicing over £250, welfare van hire from £225+VAT/week, and CDW/excess structures on hire. Distribution is direct-to-consumer through three Lincoln sites (Whisby Road headquarters, North Hykeham bodyshop, Sunningdale original premises) plus dedicated web storefronts (dackvans.co.uk, dackhire.co.uk, lincolnvehiclehire.co.uk) and a field sales team targeting commercial fleet accounts.
Dack Motor Group firmographics
Firmographics- Name
- Dack Motor Group
- Legal name
- Dack Motor Group
- Website
- https://dackmotorgroup.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dack Motor Group is a Lincoln-based, family-run independent motor services business offering vehicle servicing, MOT, bodyshop, van sales, car/van hire, and specialist van conversions to individual vehicle owners and commercial fleet operators across the East Midlands.
- Ownership category
- akta.pro rank
Dack Motor Group industry classification
Industry- Product category
- Automotive Services
- NAICS
- Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Dack Motor Group is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Dack Motor Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Vehicle Servicing & Repairs: Core revenue stream providing car and van servicing, repairs, MOT testing, and maintenance. Services include brake anti-corrosion treatment, wheel alignment, air conditioning, and diesel emission repairs. Offers 0% finance options on servicing and repairs.
- Van Sales: New and used van sales with vehicle sourcing capability. Sells new and used welfare vans, commercial vehicles. Merged with Farrington's Commercials and Dack Vans offering approximately 130 vehicles.
- Vehicle Hire: Van and car hire services for business use. Fleet of 125 vans including 8-seater vehicles, welfare vans, traffic management vehicles. Short-term (daily) to long-term (up to 3 years) hire options.
- Van Conversions: Custom van conversions including food and drink vans, welfare vans, traffic management vehicles, tipper bodies. Sole UK/Ireland distributor for Cantoni Tippers. Works with Victron Energy for battery systems.
- Bodyshop Services: Vehicle accident management, body repairs, resprays, dent/chip/scratch repair. Cars QA Qualified Bodyshop. Handles both internal combustion and electric vehicles. Free video health checks with services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | Welfare Van Hire from £225+VAT per week |
| Hybrid | Monthly | 0% Finance on Service & Repairs |
| Other | Annual | Bodyshop Paint Technician £37,000 - £40,000 |
| Unit Pricing | Pay-as-you-go | Collision Damage Waiver (CDW) to reduce excess |
| Other | Pay-as-you-go | Vehicle Hire Excess and Deposits |
| Unit Pricing | Pay-as-you-go | Additional Driver Charge |
| Subscription | Annual | BMW Service Club - Free MOT with service, 30% labour discount, 20% parts discount |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Dack Motor Group product offering
Product offeringCore offering
Dack Motor Group is a family-run independent motor business in Lincoln, UK, offering a comprehensive suite of vehicle services including car and van servicing, repairs, MOT testing (Class 4 and Class 7), bodyshop repairs, accident management, new and used van sales, car and van hire, and custom van conversions (welfare, food/drink, traffic management, tipper bodies). The business uses main dealer-level diagnostic tools and equipment, and holds specialist credentials across BMW, Land Rover, MG, and other major brands.
Product overview
Dack Motor Group is a family-run independent motor business offering a comprehensive suite of vehicle services. The company operates as a platform of interconnected services organized around vehicle lifecycle needs: maintenance and repairs (servicing, MOT, diagnostics, tyres, wheel alignment, air conditioning), commercial services (van servicing, Class 4 & 7 MOTs), bodywork (paint, panel beating, accident repairs, resprays), sales (new and used vans), vehicle hire (cars and vans including welfare vans), and specialist conversions (welfare vans, food/drink vans, traffic management vehicles, tipper bodies). The company also operates brand-specific specialist programs including BMW Service Club and Land Rover/Range Rover Specialists, and provides accident management services. The business serves both individual consumers and commercial fleet customers, with capabilities in electric and hybrid vehicle servicing as well as ADAS calibration.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Servicing & Repairs Vehicle servicing and repairs for all makes and models using main dealer tools and equipment, with live subscriptions to main dealer platforms enabling digital service log updates. Offers 0% interest finance on servicing and repairs over 4 or 6 months.
- MOT Testing MOT testing for cars and vans up to 3.5 tonnes at the Lincoln service centre, with Class 4 and Class 7 MOT bays for larger vans and minibuses.
- Van Servicing & Commercial Repairs Commercial vehicle servicing and repairs for 3.5T to 7.5T vehicles including motorhomes, car transporters, and fleet vehicles. Single vehicle and fleet maintenance contracts available.
- Vehicle Bodyshop Professional vehicle body repairs including dent repair, car respraying, accident repairs, panel beating, and paintwork. Cars QA Qualified Bodyshop with over 50 years collective experience. Handles both internal combustion and electric vehicles.
- New & Used Van Sales Sales of new and used vans with vehicle sourcing service to locate specific vans matching customer requirements. Approximately 130 vehicles available after Farrington's Commercials merger.
- Van Hire Business van hire with a fleet of 125 vans including VW Transporters, Peugeot Boxers, Luton vans with tail lifts, and 7-seater vehicles. Flexible terms from single day to 3 years. Business-only hire.
- Car Hire Car rental services for personal or business use available from Lincoln location.
- Van Conversions Custom van conversions including welfare vans, food and drink vans, traffic management vehicles, tipper bodies, and general vehicle modifications. Sole UK/Ireland distributor for Cantoni Tippers and Victron Energy battery systems partner.
- Electric & Hybrid Vehicle Service Specialist service centre for electric cars, electric vans, and hybrid vehicles with fully trained high-voltage technicians. Tesla specialist services also available.
- ADAS Calibration Advanced Driver Assistance Systems calibration services in Lincoln for vehicles requiring radar, camera, and sensor recalibration, using manufacturer-approved equipment.
- Vehicle Diagnostics Expert diagnostic testing using dealer-level diagnostic equipment and software. Includes video health checks and comprehensive vehicle assessments. MG dealer-level diagnostic and programming capability added in November 2025.
- Tyres & Wheel Alignment Tyre supply and fitting, and wheel alignment services using Hunter alignment system with correct data and equipment for accurate adjustments.
- Air Conditioning Service Air conditioning service and regas for vehicle climate control systems.
- Brake Anti-Corrosion Treatment New service offering at Dack Service Centre to protect brake components from corrosion.
- Land Rover & Range Rover Specialist Service Specialist independent Land Rover service with 15+ years experience, dealer-level diagnostics, main dealer equipment, genuine or OEM parts, and video health checks. Includes high voltage hybrid system servicing.
- MG Dealer-Level Diagnostic & Programming Service Full MG dealer-level diagnostic and programming capability matching what an MG main dealer offers. Includes MG ZS EV repair and calibration with front detection radar programming.
- Dack Accident Management Complete accident management service handling vehicle body and paint repairs, insurance claims processing, and vehicle hire coordination.
- Cantoni Tipper Bodies Sole UK & Ireland distributor for Cantoni tipper bodies. Light range up to 7 tons, medium up to 26 tons, with off-road heavy options. Compatible with Ford, Isuzu, Iveco, Mercedes-Benz, Mitsubishi Fuso, Maxus, Fiat, Nissan, Vauxhall, Citroen, Peugeot, and Volkswagen.
- Traffic Management Vehicle Conversions & Hire Build and hire of traffic management vehicles including Chapter 8 compliant vehicles with front/rear LEDs, tail lifts, and traffic management modifications.
- Food & Drink Van Conversions Custom conversions for mobile food and beverage businesses including coffee van fit-outs, ice cream vans, and mobile catering vehicles with Victron Energy battery systems.
- Welfare Van Services Build, hire, and sell welfare vans. Includes welfare van conversions with table/seating, chemical toilet, hot water, heaters, basins, microwave, fridge, and 240v charge point. Welfare van hire from £225+VAT per week.
- BMW Service Club Membership Exclusive membership program for BMW owners offering free MOT with any service, 30% labour discount, 20% parts discount, £59 diagnostic evaluations, and price match guarantee.
Quantifiable outcome
- Cost savings of approximately £95 vs main dealership prices for Vauxhall servicing
- +3 more outcomes
Companies that use Dack Motor Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Dack Motor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Dack Motor Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Farrington's CommercialscoreFarrington's Commercials merged with Dack Vans in April 2023. Ian Farrington invested in Dack conversions department. Combined entity offers dropsides, dropsides with tail lifts, tippers, lutons, welfare vans. Currently selling approximately 130 vehicles.
- United Rental SystemcoreLicensee to United Rental System since 2017. Utilises their hire services to boost customer offerings. Grew from 3 rental vans to 125 vans as Dack brand grew. United Rental System provides network and support for vehicle hire operations.
- Victron EnergycoreStrategic partnership for battery systems in mobile coffee van conversions. Working with Victron Energy on cafe2U fleet conversions. Installed 5 Victron 200ah Smart LiPO4 batteries per van (1000ah bank), coupled with touch screen control panel, 5Kva Victron Inverter charger, and 100amp smart charger. Provides lithium battery technology for welfare vans and conversions.
- CantonicoreSole UK & Ireland distributor for Cantoni Tippers. Over 70 years experience in tipper manufacturing. Offers light range (up to 7 tons), medium range (up to 26 tons), and heavy off-road tippers. Quality steel and hydraulic components.
- MaxuscoreOfficial Maxus service dealer as of 2021. Commercial workshop offers servicing and repairs for Maxus vehicles.
- Cafe2UcoreMobile coffee van conversion customer. 5 Mercedes Vito vans converted to mobile coffee shops with Victron battery systems. Estimated 15 vans per year conversion rate. Ongoing partnership for fleet creation.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Dack Motor Group competitors and assessment
Company assessmentDirect peers
- Kwik Fit: UK's largest independent autocentre chain offering tyres, MOT, servicing, and repairs across car and van segments. Directly comparable service stack to Dack, with overlapping MOT/servicing and tyres/wheel-alignment categories though operating at far greater scale.
- Halfords Autocentre: National UK autocentre network providing MOT, servicing, repairs, and diagnostics for all major vehicle brands. Closest direct analogue to Dack's independent multi-brand service model with online booking and fixed-price servicing.
- Formula One Autocentres: UK national autocentre chain focused on MOT, servicing, and repairs for cars and vans. Comparable pricing-led independent positioning and broad vehicle coverage make it a similar competitor for budget-conscious motorists.
- ATS Euromaster: Major UK tyre and vehicle maintenance specialist with combined tyre fitting, MOT, and general servicing. Overlapping product mix with Dack, particularly in wheels/alignment and fleet maintenance contracts.
- Bosch Car Service UK: Network of independent UK garages operating under a global Bosch-affiliated brand with dealer-level diagnostics and multi-brand coverage. Comparable independent positioning, tooling quality, and warranty-protective servicing as Dack.
- National Tyres and Autocare: UK independent autocentre chain with both retail tyres and servicing/MOT capability. Directly comparable hybrid offering across tyre/wheel services and general vehicle maintenance, similar in scale to Dack.
- Enterprise Truck Rental UK: Major UK commercial vehicle and van rental operator. Comparable to Dack's van hire business, particularly for business customers seeking short to long-term rentals of commercial vehicles including welfare and Luton vans.
Broad incumbents
- Arnold Clark: UK's largest independently owned car retailer with extensive servicing, parts, and accident repair operations. Larger-scale incumbent in similar automotive services space with multi-brand capability and established customer base.
- Vertu Motors: Major UK automotive retailer with a national network of dealerships offering new/used sales plus aftersales servicing, MOT, and parts. Established multi-brand player in the same end-customer pool, though at considerably larger scale than Dack.
- Evans Halshaw: UK-wide car dealer and aftersales group offering servicing, MOT, repairs, and parts across multiple franchises. Comparable service portfolio to Dack though operating nationally through franchised dealership sites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dack Motor Group social profiles
Digital presenceDack Motor Group compliance and trust
Trust signalCompliance3 records
Dack Motor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dack Motor Group leadership team
Management profileNumber of profiles
Profiles9 records
Dack Motor Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dack Motor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dack Motor Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dack Motor Group
What does Dack Motor Group do?
Dack Motor Group is a family-run independent motor business in Lincoln, UK, offering a comprehensive suite of vehicle services including car and van servicing, repairs, MOT testing (Class 4 and Class 7), bodyshop repairs, accident management, new and used van sales, car and van hire, and custom van conversions (welfare, food/drink, traffic management, tipper bodies). The business uses main dealer-level diagnostic tools and equipment, and holds specialist credentials across BMW, Land Rover, MG, and other major brands.
Is Dack Motor Group a public or private company?
Dack Motor Group is a private company. It is classified as family owned and is currently operating.
When was Dack Motor Group founded?
Dack Motor Group was founded in 2010. It employs 11 to 50 people.
Where is Dack Motor Group based?
Dack Motor Group is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Dack Motor Group make money?
Five revenue lines are on record. Vehicle Servicing & Repairs are the primary driver. The others are van Sales, vehicle Hire, van Conversions and bodyshop Services.
Who are Dack Motor Group's main competitors?
Direct peers on record are Kwik Fit, Halfords Autocentre, Formula One Autocentres, ATS Euromaster, Bosch Car Service UK, National Tyres and Autocare and Enterprise Truck Rental UK. Broad incumbents are Arnold Clark, Vertu Motors and Evans Halshaw.
Does Dack Motor Group have an API?
No public API is recorded for Dack Motor Group.
What industry is Dack Motor Group in?
Dack Motor Group's product category is Automotive Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 44112 and its SIC code is 7510.