What Elsewhen does

Elsewhen is a London-headquartered AI consultancy and digital product design agency operating for over a decade with offices in London, Manchester, and Dallas. The firm builds custom AI solutions for enterprise clients, principally FTSE 100 and S&P 500 companies, spanning financial services, insurance, marketing and media, telecoms, travel and hospitality, healthcare, FMCG, public sector, and technology. Named clients include Google, Spotify, Mastercard, WPP, Bupa, Inmarsat, Secret Escapes, Jameson, Capitalflow, and Soho House, alongside a long tail of mid-market and startup engagements (Founders Bank, Quit Genius, Gleeds, GoCompare, Techcombank).

Core offerings are organised around three productised capabilities: Agentic Operations (transforming manual enterprise workflows into autonomous agent-driven processes with pre-built orchestration, context, and governance), Agentic Modernisation (rebuilding SaaS tools as custom agentic systems where the client retains IP, codebase, and recurring licence savings), and the underlying Agentic Delivery Model — a four-week Identify/Build/Prove/Scale methodology with forward-deployed engineers embedded inside the client organisation. Underlying technology spans LLMs and Generative AI, RAG architectures, Machine Learning, Data Science, Data Engineering, and cloud-native deployment across GCP, AWS, and Azure. All AI solutions are deployed on the client's own cloud infrastructure and owned outright by the client, with no disclosed proprietary foundation models, patents, or research publications.

Elsewhen monetises as a professional services firm: the first four weeks of an engagement are fully funded, after which work converts to outcome-based pricing under multi-year contracts. Distribution is direct enterprise sales augmented by UK public-sector procurement via the Crown Commercial Service G-Cloud 14 and AI Dynamic Purchasing System frameworks. Marketing is content-led through case studies, whitepapers, webinars, the 'Rebase by Elsewhen' community, and open-source activity on GitHub. The company is privately held, reports no external funding, and is founder-led by Co-Founder and Chief Product & Strategy Officer Leon Gauhman.

Name

Elsewhen

Legal name

Elsewhen Ltd.

Website

https://elsewhen.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Elsewhen is a London-headquartered AI consultancy that designs and builds custom AI agents for FTSE 100 and S&P 500 enterprises across financial services, insurance, media, telecoms, travel, healthcare, and public sector, delivering via embedded engineers and a four-week outcome-based methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting and Professional Services: AI consultancy providing custom AI development services deployed on client cloud infrastructure. Revenue is generated through project-based engagements with an outcome-based commercial model after an initial funded four-week period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Elsewhen is a London-based AI consultancy that builds custom AI agents designed for each client's business, deployed on the client's own cloud infrastructure and fully owned by the client. The firm sends forward-deployed engineers into client organizations through a structured four-week Agentic Delivery Model (Identify, Build, Prove, Scale) to automate enterprise workflows, modernize legacy systems, and rebuild SaaS tools as custom agentic systems.

Product overview

Elsewhen is an AI consultancy offering a portfolio of services centered on custom AI agents and digital transformation. Their core offerings include Agentic Operations (automating enterprise workflows with AI agents) and Agentic Modernisation (rebuilding SaaS as custom agentic systems). These are delivered through their Agentic Delivery Model—a four-week Identify/Build/Prove/Scale methodology with embedded engineers. Supporting services include Digital Strategy (service design, research, JTBD, market analysis), Product Design & Build (UX/UI, React/Angular/Vue, Swift/Kotlin, prototyping), and Cloud Platforms (DevOps AI, GCP/AWS/Azure, API design, data engineering). All AI solutions are deployed on the client's cloud and owned by the client.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentic Operations
• Agentic Modernisation
• Agentic Delivery Model
• Artificial Intelligence Services
• Digital Strategy
• Product Design & Build
• Cloud Platforms

Quantifiable outcome

• £15M revenue generated within two weeks of go-live for travel client
• +8 more outcomes

Named customers16 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• CCS G-Cloud 14coreChannel Partner/ Reseller/ DistributorElsewhen is a registered supplier on the Crown Commercial Service (CCS) G-Cloud 14 framework, enabling UK public sector organisations to procure their AI and digital transformation services through an approved government framework.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thoughtworks: Global technology consultancy combining custom software engineering, design, and AI/ML delivery for enterprise clients. Closely comparable in blending digital product design with deep technical implementation for FTSE/S&P clients.
• Endava: London-headquartered IT and digital transformation consultancy with AI engineering capabilities and a similar forward-deployed delivery model serving financial services and other regulated verticals.
• Globant: Digital transformation consultancy offering AI-powered enterprise solutions across industries. Comparable in combining design thinking, custom AI engineering, and global delivery for large enterprise accounts.
• Slalom: Consultancy focused on business transformation and technology delivery, with a growing AI/agent practice serving Fortune 1000 clients. Comparable in regional boutique scale and outcome-driven delivery.
• Fractal Analytics: AI and analytics services firm offering custom AI solutions for enterprise decision-making. Comparable bespoke AI delivery model with similar financial services and consumer verticals.
• Tiger Analytics: AI and data analytics consultancy building custom machine learning and GenAI solutions for enterprises. Closely comparable boutique AI consultancy profile with Fortune 500 client base.

Emerging players

• Palantir Technologies: Builds custom AI/data platforms deployed on client infrastructure (e.g., Foundry, AIP). Comparable agentic AI orientation and 'client-owned deployment' philosophy, but at vastly larger scale and with a productized rather than pure-services model.

Broad incumbents

• EPAM Systems: Large-scale digital engineering and AI services provider serving global enterprises. Comparable in custom AI/ML delivery and digital product engineering but at materially larger scale and broader capability set.
• Accenture: Global professional services giant with a sizable AI/agentic services practice. Competes for the same enterprise AI transformation mandates but offers breadth and scale Elsewhen cannot match.
• Deloitte (Digital & AI practice): Big Four consultancy with significant AI engineering, agentic automation, and cloud transformation offerings. Competes for enterprise AI mandates, often as the incumbent against which boutique AI consultancies like Elsewhen differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/elsewhen
• GitHubgithub.com/elsewhencode
• Facebookfacebook.com/elsewhenco
• LinkedInlinkedin.com/company/elsewhen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elsewhen