MieterEngel GmbH

What MieterEngel GmbH does

MieterEngel GmbH is a Berlin-based digital tenant protection platform founded in 2016 that connects German private renters with a nationwide network of vetted partner lawyers specializing in rental law (Mietrecht). As of November 2025, the company serves over 30,000 members and processes approximately 3,000 legal consultations per month, with a reported 97% out-of-court resolution rate. Members receive unlimited access to legal advice across all rental topics — utility bills, rent reductions for defects, lease termination, deposit recovery, contract clause validation, and renovation disputes — typically within 48 hours. Over 80% of partner lawyers are certified specialists (Fachanwälte für Mietrecht) or hold doctorates, and all have at least five years of rental law experience. The company is registered with the Charlottenburg Local Court (HRB 178162 B) and is licensed as a legal services provider (Rechtsdienstleister) with the Kammergericht Berlin.

The platform is built on WordPress with a proprietary member portal (portal.mieterengel.de) supporting document upload, lawyer communication, and case management. The technology stack includes HubSpot CRM, AWS Frankfurt and OVHCloud infrastructure, Brevo email automation, Freshdesk customer service, CloudTalk telephony, Stripe and PayPal payment processing, workflow automation via Zapier and n8n, VWO for A/B testing, and telli for phone-bot routing. Pro and Premium members receive bundled Allianz legal protection insurance covering court costs up to EUR 60,000 per case (150 EUR deductible, 3-month waiting period), with MieterEngel administering the group contract. Distribution is entirely digital and self-serve via mieterengel.de, supported by a comprehensive German-language rental law guide, SEO-optimized city-specific landing pages, and paid acquisition across Google Ads, Meta, and TikTok. The company has earned media coverage in Bild am Sonntag, Süddeutsche Zeitung, Bayerischer Rundfunk, and N24 Doku, and holds a 4.2/5-star rating from 1,177 Google Reviews.

MieterEngel's revenue model combines subscription memberships — Basis at EUR 89/year, Pro at EUR 109/year, and Premium at EUR 149/year, each with a 24-month minimum term and 12-month auto-renewal — with one-off fixed-fee services including Nebenkosten-Check (EUR 59), Mietvertrag-Prüfung (EUR 62), and Renovierungsklausel-Check (EUR 49.90), plus Allianz insurance administration. The company is privately held, founder/management-owned (Managing Directors Daan Löning and Elizabeth Teutenberg), and received early-stage funding from Rheingau Founders and Mountain Partners (2017) and Lekker Energie (2018). Marketing partnerships include ImmobilienScout24 and its subsidiary YouIsNow, and the company is co-funded by the European Regional Development Fund (EFRE).

Name

MieterEngel GmbH

Legal name

MieterEngel GmbH

Website

https://mieterengel.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MieterEngel GmbH is a Berlin-based digital tenant protection platform founded in 2016, connecting over 30,000 German renters with a nationwide network of specialist rental lawyers via subscription memberships and fixed-fee legal review services.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Mitgliedschaften (Club Membership Subscriptions): MieterEngel earns subscription revenue from three annual membership tiers: Basis (89 EUR/year), Pro (109 EUR/year), and Premium (149 EUR/year). Memberships have a minimum 24-month contract term with auto-renewal for 12 months thereafter. Revenue is collected upfront. Members pay a single consolidated fee that covers both the MieterEngel platform access and the partner lawyer's advisory fee.
2. Einmalige Dienstleistungen (One-off Legal Services): Non-members and members can purchase single legal review services: Nebenkostenabrechnung-Prüfung (utility bill review) at 59 EUR with a money-back guarantee if no errors are found, and Mietvertrag-Prüfung (rental contract review) at 62 EUR including one follow-up question. These are one-time, per-incident fees.
3. Renovierungsklausel-Check (Decoration Clause Review): A standalone one-time service priced at 49.90 EUR where partner lawyers review decoration/beauty-repair clauses in the member's rental contract and provide a written report with recommendations.
4. Gruppen-Rechtsschutzversicherung (Group Legal Insurance Premium Upsell): Pro and Premium memberships include Allianz Mietrechtsschutz legal protection insurance. Pro members can upgrade to receive insurance; Premium includes 2 written lawyer letters to the landlord. Additional lawyer letters are available as add-ons. The insurance is underwritten by Allianz Versicherungs-AG (policy number AS-9118998131) under a group contract administered by MieterEngel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

MieterEngel operates a digital tenant protection platform that connects private renters in Germany with a nationwide network of pre-vetted specialist rental lawyers (Fachanwälte für Mietrecht). Members subscribe to tiered annual memberships (Basis €89, Pro €109, Premium €149) and receive partner lawyer consultations, document reviews, written action recommendations, and access to templates, with Pro/Premium tiers bundling Allianz legal expenses insurance covering court costs up to €60,000 per case. One-off services include utility bill review (€59), full lease contract review (€62), and renovation clause review (€49.90), with 97% of cases resolved out of court.

Product overview

MieterEngel GmbH operates a digital tenant protection platform with a modular product architecture. The core offering is the MieterEngel-Club membership in three tiers (Basis, Pro, Premium), providing ongoing access to vetted partner attorneys for all rental law questions via phone or written consultation, typically within 48 hours. This is supplemented by three standalone one-time services: the Nebenkostenabrechnung prüfen (59 EUR) for operating cost statement review with a money-back guarantee, the Mietvertrag prüfen (62 EUR) for full lease contract review, and the Renovierungsklauselcheck (49.90 EUR) for renovation clause validation under BGH case law. Pro and Premium members additionally receive bundled Allianz Mietrechtsschutzversicherung (legal expenses insurance) covering court costs up to 60,000 EUR.

Differentiator

Problem solved

Functional benefit

Products and services

• MieterEngel-Club Membership (Basis/Pro/Premium) Annual subscription tenant protection club with three tiers: Basis (€89/year), Pro (€109/year), and Premium (€149/year), each with a 24-month minimum term. Provides private German renters with a personally assigned partner lawyer for all rental law issues, free templates, nationwide coverage, response within typically 48 hours, and up to two lawyer letters to the landlord. Pro adds Allianz legal expenses insurance (€60,000 coverage, 3-month waiting period, €150 deductible); Premium adds two lawyer letters to the landlord.
• Nebenkosten-Check (Utility Bill Review)

Quantifiable outcome

• 97% of cases resolved out of court — avoiding costly and time-consuming litigation for members
• +7 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Allianz Versicherungs-AG (Allianz Insurance)coreStrategic or Co-development PartnerAllianz Versicherungs-AG provides group legal protection insurance (Mietrechtsschutzversicherung) under policy number AS-9118998131 to all Pro and Premium MieterEngel members. The policy covers court proceedings up to 60,000 EUR per case (150 EUR deductible, 3-month waiting period). MieterEngel administers the group contract and acts as intermediary for claims. The insurance is a key upsell differentiating Pro and Premium from the Basis tier and represents a significant strategic partnership for recurring revenue and member retention.
• Partneranwälte (Partner Lawyers Network)coreOthersMieterEngel partners with a nationwide network of vetted rental law specialists (Fachanwälte für Mietrecht) who provide legal advice to members. All partner lawyers are pre-screened with minimum 5 years rental law experience; over 80% are certified specialists or hold doctorates. MieterEngel provides case preparation, client acquisition, scheduling, and payment processing; lawyers deliver legal advice digitally (phone or written). Lawyers can earn 1,000–10,000 EUR extra per month. Key partner lawyers include: Gabriel Fischer (Leipzig), Dr. Andrea Freiburg (Sundern), Christoph Bach & Manfred Lutz (Saarbrücken), Steffan Schwerin (Jena), Daniela Weise, Steve Laurenz, and Maren Kirschenbauer.
• ImmobilienScout24 (Official Partner)minorGTM or Marketing PartnerImmobilienScout24 is listed as an official partner on the Renovierungsklausel-Check page. The partnership likely involves co-marketing or referral traffic from ImmobilienScout24's rental property platform to MieterEngel's legal review services.
• YouIsNow (ImmobilienScout24 subsidiary, Official Partner)minorGTM or Marketing PartnerYouIsNow (a product of ImmobilienScout24) is listed as an official partner on the Renovierungsklausel-Check page, indicating a co-marketing or referral relationship with MieterEngel's decoration clause review service.
• EFRE (Europäischer Fonds für regionale Entwicklung / European Regional Development Fund)minorOthersMieterEngel is co-funded (gefördert) by the EFRE (European Regional Development Fund), as indicated on the homepage footer with an EFRE logo link. This is a public funding grant, not a commercial partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• geblitzt.de: German legal-tech for traffic-fine defense, connecting consumers with specialist lawyers via a digital subscription model. Shares MieterEngel's playbook of verticalized, recurring-fee legal services for consumers.
• myRight: German legal-tech enabling mass consumer claims (e.g., cartel damages, employment). Different practice area but same consumer legal-tech DNA and recurring-engagement model as MieterEngel.
• Flightright: German legal-tech specializing in flight-delay compensation claims. Same digital legal-services DNA as MieterEngel (consumer self-serve + specialist lawyer network), but verticalized on aviation rather than rental law; useful comparable for go-to-market and scale.

Broad incumbents

• ARAG Rechtsschutzversicherung: One of Germany's largest legal-protection insurers offering rental legal-expense policies directly. Comparable product line (Mietrechtsschutz) but operates as a traditional insurance carrier rather than a digital legal-advice marketplace.
• Roland Rechtsschutz: Major German legal-protection insurer with rental law policies. Similar incumbent position to ARAG and Advocard; competes on the insurance component of MieterEngel's bundled offering rather than the advice-platform layer.
• Advocard Rechtsschutzversicherung: Allianz-owned legal protection insurance carrier selling Mietrechtsschutz directly to consumers. Competes with MieterEngel's Pro/Premium insurance bundle but as the underlying insurer and a parent-affiliated competitor; offers broader legal-expense coverage than rental-only.

Direct peers

• Advocado: German consumer legal-tech platform matching users with vetted lawyers across multiple practice areas via subscription and one-off services. Closest digital-native peer to MieterEngel in business model (subscription + lawyer marketplace), though broader than rental law.
• Deutscher Mieterbund (Mieterverein): Germany's largest traditional tenant association network offering legal advice, template letters, and out-of-court support to renters via local chapters. Most direct functional substitute for MieterEngel's membership, with comparable annual dues but in-person delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_Jsjoz0xU7QT8aNqhpOxRg
• Facebookfacebook.com/MieterEngel
• LinkedInlinkedin.com/company/mieterengel
• Instagraminstagram.com/_mieterengel_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MieterEngel GmbH