National Broadcasting Company

What National Broadcasting Company does

The National Broadcasting Company (NBC) is a major American broadcast television network and digital platform operating as a division of NBCUniversal Media, LLC, a Delaware LLC wholly owned by Comcast Corporation (NASDAQ: CMCSA). Founded in 1926 by David Sarnoff and RCA, NBC pioneered U.S. commercial radio and television broadcasting and now operates as one of the three principal U.S. broadcast networks alongside ABC and CBS. NBC produces and distributes primetime entertainment, news, late-night, and live sports programming across a multi-channel footprint that includes traditional over-the-air broadcast to local affiliates, the NBC App (available on iOS, Android, Roku, Amazon Fire TV, Apple TV, Android TV, Xbox One, Samsung Smart TV, VIZIO Smart TV, XClass TV, and Amazon Alexa), the Peacock direct-to-consumer streaming service, MVPD cable/satellite distribution, and NBC Sports regional networks in Philadelphia, Bay Area, and California.

NBC's programming portfolio spans long-running franchises including Saturday Night Live (Season 51), The Tonight Show Starring Jimmy Fallon, The Voice, America's Got Talent, American Ninja Warrior, the Chicago franchise, Law & Order, TODAY, NBC Nightly News with Tom Llamas, Meet the Press, Dateline NBC, and Late Night with Seth Meyers, supported by major sports rights for the NFL, NBA, Olympics, PGA Tour, MLB, WNBA, college football, and the 2026 FIFA World Cup. NBC also owns Spanish-language broadcast network Telemundo and cable network Universo, cable network Bravo, and operates the NBC Studio Tour at 30 Rockefeller Plaza. Accessibility services include audio description and closed captioning.

NBC generates revenue primarily through advertising sales across broadcast and streaming inventory, distribution and affiliate fees from MVPD partners, content licensing, and subscription revenue from the Peacock platform, serving a horizontal mass-market audience of general entertainment, news, sports, and lifestyle viewers across the United States and, via Spanish-language sub-brands, U.S. Hispanic households.

Name

National Broadcasting Company

Legal name

NBCUniversal Media, LLC

Website

https://nbc.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Broadcasting Company (NBC) is a U.S. broadcast television network and digital platform owned by Comcast's NBCUniversal, producing news, entertainment, sports, and Spanish-language programming distributed via over-the-air broadcast, the NBC App, Peacock streaming, and MVPD partners.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

National & Regional Sports TV Networks (Linear) (MPABAJAA), Sports Cable Networks (MPABAFAD)

Keywords

• Broadcast television network
• Streaming media services
• News programming
• Sports broadcasting
• Entertainment programming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Distribution channels5 records

Marketing channels5 records

Core offering

National Broadcasting Company (NBC) operates the NBC TV broadcast network and a portfolio of digital streaming products, producing and distributing primetime entertainment, news, sports, and late-night programming to U.S. audiences. Its core commercial offerings include the over-the-air NBC television network, the NBC App for connected devices, and integrated streaming via the Peacock platform, supplemented by cable networks Telemundo, Bravo, and NBC Universo. Programming spans scripted series, reality competitions, news magazines, and live sports rights including the Olympics, NFL, PGA Tour, MLB, and FIFA World Cup.

Product overview

NBC (National Broadcasting Company) is a major American broadcast television network and digital platform operated by NBCUniversal, offering a portfolio of products across broadcast, streaming, and cable distribution. The core offering includes the NBC TV Network with primetime dramas, comedies, reality shows, news programs, late-night talk shows, and sports coverage. Digital products include the NBC App (available on iOS, Android, Roku, Amazon Fire TV, Apple TV, Android TV, Xbox, Samsung Smart TV, VIZIO Smart TV, and XClass TV) and Peacock streaming service. NBC's programming portfolio features shows like Saturday Night Live (Season 51), The Voice (Season 29), America's Got Talent (Season 21), American Ninja Warrior, and The Tonight Show Starring Jimmy Fallon. The company also owns Spanish-language networks Telemundo and Bravo, and operates regional sports networks including NBC Sports Philadelphia, NBC Sports Bay Area, and NBC Sports California. Accessibility features include audio description and closed captioning services. NBC Studios at 30 Rockefeller Plaza offers public studio tours.

Differentiator

Problem solved

Functional benefit

Brands

• NBC News: News division producing national and international news programming including TODAY, NBC Nightly News, and Meet the Press
• NBC Sports
• NBC Entertainment

Products and services

• NBC TV Network NBC's primary broadcast television network offering live programming, including primetime shows, news, sports, and late-night content broadcast over-the-air and via cable/satellite providers.
• NBC App
• Peacock
• Telemundo
• Bravo
• NBC Universo
• NBC Sports Regional Networks
• NBC Studio Tour

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CBS (CBS Entertainment / CBS Network): CBS is one of NBC's two direct big-four broadcast network competitors. Both compete head-to-head for the same primetime, news, and sports audiences and advertiser budgets via over-the-air and digital distribution.
• American Broadcasting Company (ABC): ABC (owned by Disney) is NBC's other big-four broadcast network peer. They compete directly for primetime scripted/reality audiences, major sports rights (e.g., NBA, Oscars), news, and late-night viewers.
• Fox Broadcasting Company: Fox is the fourth major U.S. broadcast network and a direct competitor to NBC for primetime programming, sports (NFL), and entertainment franchises, although with a smaller owned-and-operated footprint.
• Telemundo: Telemundo is NBCUniversal's own Spanish-language broadcast network, but it is also NBC's direct competitor in the U.S. Hispanic broadcast market against Univision. It is materially comparable in business model, distribution, and programming mix.
• Univision Communications: Univision is the leading Spanish-language broadcast network in the U.S. and a direct competitor to NBC's Telemundo and Universo properties for Hispanic audiences, advertising, and major sports rights such as Liga MX and FIFA.

Emerging players

• The CW: The CW is a U.S. broadcast network now jointly backed by Nexstar Media Group and Paramount Global, competing with NBC for primetime scripted and reality audiences but operating with a smaller sports and news footprint.

Broad incumbents

• Paramount Global (Paramount+ / CBS / Showtime): Paramount operates CBS as a broadcast network and Paramount+ as a streaming service, competing with NBC's broadcast arm and Peacock across entertainment, news, and sports.
• The Walt Disney Company (Disney / ABC / ESPN / Hulu): Disney owns ABC and ESPN and operates Disney+ and Hulu, competing with NBC and Peacock for broadcast, sports rights, and streaming subscribers.
• Netflix: Netflix is the global leader in ad-supported streaming and a direct competitor to Peacock for streaming attention, sports-adjacent specials, and scripted franchises that historically anchored NBC's primetime.

Regional players

• ION Media: ION (formerly owned by Scripps, now under the E.W. Scripps/Diligent fold) operates a national U.S. broadcast network focused on syndicated and faith-based programming, competing in the over-the-air broadcast advertising market with narrower sports/news offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-tonight-show-starring-jimmy-fallon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Broadcasting Company