W+P Products

What W+P Products does

W+P PRODUCTS GmbH is a privately held German manufacturer and distributor of electromechanical connectors and cable assemblies for printed circuit board (PCB) applications, headquartered in Bünde, Germany. Founded in 1994 as a three-person distribution company, the firm has grown into a multi-country manufacturing operation with approximately 500 employees worldwide (130 at its two Bünde sites), automated production in Germany (ISO 9001/14001 certified) and China (ISO 9001 / IATF 16949 certified), an additional production footprint in Taiwan, and a wholly-owned regional entity, W&P Electronic Asia Ltd., established in Hong Kong in 2015. The legal entity is a German GmbH under the continued leadership of Managing Directors Jürgen Weber and Michael Rullkötter, with no evidence of external private equity, venture, or strategic investor involvement.

The product portfolio spans more than 20,000 SKUs from in-house production and includes pin headers, female headers, IDC and D-Sub connectors, terminal blocks (including series 822), wire-to-board and board-to-board connectors, USB (including USB 3.1 Type-C), LED connectors, ZIF/LIF/FFC, modular/RJ/SPE jacks, M8/M12 circular PCB connectors, card edge connectors, power pin headers, THR components, combined power/signal mix series, and DIP/tact switches. Manufacturing capabilities include reflow and wave soldering process compatibility and a Hotmelt moulding low-pressure encapsulation service delivering IP67/IP68 protection with 20–25x lower pressure than conventional injection moulding. The firm sells both standardized catalog products and customer-specific connector solutions, ranging from economy to high-precision variants, alongside custom cable assemblies.

The business model is B2B hardware sales on ZVEI general terms with no public price list — customers configure products on wppro.com and submit them through an inquiry basket for quotation. Go-to-market combines direct inside sales (with territory coverage split across German ZIP codes and Outside Europe), a regional distribution network (Arrow Central Europe, Alutronic, menges electronic, PR-Tronik, ekontor, Gudeco, Semtech, micronetics, pk components in Germany; Wolfgang Knap in Austria; Omni Ray in Switzerland; ETRA-Electronics in Finland), and trade show presence at electronica and the all about automation series. End-customer verticals span electronics manufacturing, industrial automation, LED lighting, and embedded/SBC developers (Raspberry Pi, Arduino, Intel Galileo ecosystems).

Name

W+P Products

Legal name

W+P PRODUCTS GmbH

Website

https://wppro.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

W+P Products is a privately held German manufacturer of electromechanical PCB connectors and cable assemblies, operating automated production in Germany and China with ~500 employees and 20,000+ SKUs, serving electronics, industrial automation, LED, and embedded-systems customers across Europe and Asia through direct sales and a regional distributor network.

Ownership category

akta.pro rank

Product category

Electronic Connectors

NAICS

Electronic Connector Manufacturing (334417)

SIC

Electronic Connectors (3678)

akta.pro primary industry

Cable Assemblies & Wire Harnesses (HDAHAOAB)

akta.pro secondary industry

PCB Assembly (PCBA/EMS) (HDAHAOAI)

Keywords

• PCB connectors
• Electromechanical components
• Connector manufacturing
• Cable assemblies
• Board-to-board connectors

Headquarters

HQ city

Bünde

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Standard Connector Products: Sale of standardized electromechanical connector products including pin headers, female headers, IDC connectors, D-Sub connectors, terminal blocks, and cable assemblies. Products available from catalog with configured options.
2. Custom Connector Manufacturing: Custom-specific connector solutions developed and manufactured to customer specifications. From economy version to high precision connectors, serving diverse application requirements.
3. Cable Assemblies: Customized cable assemblies with certified full-range supplier capabilities, including standard and USB 3.1 Type-C cable assemblies.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

W+P Products manufactures and distributes electromechanical connectors and cable assemblies for printed circuit board (PCB) applications. The portfolio includes more than 20,000 standard product variants (pin headers, female headers, IDC, D-Sub, terminal blocks, USB, M8/M12, power connectors) complemented by customer-specific connector development ranging from economy versions to high-precision custom solutions. Production takes place at automated facilities in Germany (ISO 9001/14001) and China (ISO 9001/IATF 16949).

Product overview

W+P Products is a connector manufacturer specializing in electromechanical components for PCB-related applications. The company operates as a complete provider with an extensive portfolio of standard products complemented by customized connector solutions ranging from economy versions to high precision connectors. Production takes place in Germany (ISO 9001/14001) and China (ISO 9001/IATF 16949). The product portfolio includes pin headers, female headers, IDC connectors, D-Sub connectors, terminal blocks (including the 822 series), wire-to-board connectors, board-to-board connectors, USB connectors (including USB 3.1 Type-C), LED connectors, switches, ZIF/LIF connectors, modular/RJ connections, M8/M12 PCB connectors, power connectors, and card edge connectors. The company also offers Hotmelt Moulding services for electronic assembly protection and custom cable assemblies. With more than 20,000 products and product variants from in-house production, W+P serves global markets from manufacturing facilities in Germany and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Pin Headers

Quantifiable outcome

• Low tooling costs for hotmelt moulding due to use of aluminium moulds
• +2 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core.

• Alutronic Bauelemente GmbHcoreChannel Partner/ Reseller/ DistributorGerman distribution partner located in Geesthacht, serving the Hamburg region with electromechanical components.
• menges electronic gmbhcoreChannel Partner/ Reseller/ DistributorGerman distribution partner in Dortmund serving the electronic components market.
• Arrow Central Europe GmbHcoreChannel Partner/ Reseller/ DistributorMajor international electronics distributor with presence in Neu-Isenburg, providing broad market access.
• PR-Tronik Elektronik Handels GmbHcoreChannel Partner/ Reseller/ DistributorGerman distribution partner in Karlsbad-Ittersbach specializing in electronic components.
• ekontor GmbHcoreChannel Partner/ Reseller/ DistributorGerman distribution partner in Heilbronn serving the electronics industry.
• ETRA-Electronics OycoreChannel Partner/ Reseller/ DistributorFinnish distribution partner located in Helsinki serving the Nordic electronics market.
• Omni Ray AGcoreChannel Partner/ Reseller/ DistributorSwiss distribution partner in Dübendorf serving the Swiss electronics market.
• Wolfgang Knap Gesellschaft m.b.H.coreChannel Partner/ Reseller/ DistributorAustrian distribution partner in Vienna serving the Austrian electronics market.
• Gudeco Elektronik Handelsgesellschaft mbHcoreChannel Partner/ Reseller/ DistributorGerman distributor in Neu-Anspach specializing in electronic commerce and component distribution.
• Semtech GmbHcoreChannel Partner/ Reseller/ DistributorGerman distributor in Altdorf/Ludersheim serving the electronics components market.
• micronetics GmbHcoreChannel Partner/ Reseller/ DistributorGerman distributor in Renningen providing electronic components distribution services.
• pk components GmbHcoreChannel Partner/ Reseller/ DistributorGerman distributor in Wendelstein serving the electronics industry.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Phoenix Contact: German family-owned manufacturer of industrial connectors, terminal blocks, and PCB connection technology. Closely comparable as a German mid-market connector specialist serving industrial and automation customers with both standard and custom solutions.
• HARTING: German family-owned specialist in industrial connectors (including M8/M12, D-Sub, board-to-board) with global production. Highly comparable in product mix, German Mittelstand heritage, and customer focus on industrial/automation markets.
• Würth Elektronik: German electronic components manufacturer offering connectors, PCB terminals, and cable assemblies through catalog and distribution. Comparable as a broad-line European connector specialist with strong distribution model and B2B e-commerce presence.
• Lumberg: German manufacturer of connectors and cable assemblies for PCB and industrial applications, including M8/M12 and board-to-board. Direct comparable in product family, target customers, and Central European manufacturing heritage.
• METZ CONNECT: German family-owned manufacturer of PCB terminal blocks, RJ45 jacks, and industrial connectors. Comparable as a focused mid-market German connector specialist serving PCB-based applications in industrial automation.
• ERNI Electronics: European manufacturer of board-to-board connectors and cable assemblies with automotive and industrial certifications. Comparable in board-to-board and high-speed connector focus, mid-sized European footprint.
• JST (Japan Solderless Terminals): Japanese-origin global manufacturer of wire-to-board, board-to-board, and crimp connectors with catalog and custom offerings. Comparable across core connector categories and Asian + European manufacturing footprint.

Broad incumbents

• TE Connectivity: Global #1 connector manufacturer with massive catalog across every connector family, including PCB connectors. Comparable at the product category level but vastly larger scale, broader customer base, and deeper R&D resources.
• Amphenol: Top-3 global connector manufacturer serving automotive, industrial, IT, and aerospace with very broad SKU range. Comparable in PCB connector products but operates as a diversified multinational rather than a focused specialist.
• Molex: Major global connector and cable assembly manufacturer (Koch-owned) with extensive PCB connector portfolio. Comparable in product categories served; competes with W+P for OEM design wins but with substantially greater resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/w-p-products-gmbh

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W+P Products