What BLUERAIN does

BLUERAIN (legal name: 嵐宇科技股份有限公司, 嵐宇科技) is a Taiwan-based marketing technology company founded in 2010 and headquartered in Taichung, with additional offices in Taipei (since 2014) and Tainan (since 2019). The company operates as a privately held, founder-led firm with no disclosed external institutional funding, serving small and medium businesses as well as mid-market and select enterprise clients across Taiwan.

The company's core product is WaHerYa Family, an in-house developed AI and big data marketing platform that integrates the major Taiwanese digital advertising ecosystems — Google Ads, Yahoo! Ads, Facebook/Instagram, and LINE Ads — into a single dashboard alongside website management, SEO, and e-commerce storefront functionality. The platform is composed of three product modules: Wa Ads (cross-media ad optimization), Wa 行銷 (marketing automation including AI chatbots and SEO), and Wa 電商 (online store with 200+ features and zero transaction fees). Underlying capabilities include a proprietary audience targeting engine trained on 30,000+ prior client marketing engagements across 50+ industries (the 藍宇受眾包 / Audience Package), NLP-based conversational commerce chatbots on LINE and Facebook Messenger, automated review management, and AI-driven ad performance optimization. BLUERAIN holds Google Premier Partner, Google SMB Partner, Google Cloud Reseller, and Yahoo! Silver Partner certifications, supporting its position as an official channel for ad reselling and managed services.

BLUERAIN monetizes through a combination of recurring subscriptions (WaHerYa platform tiers TWD 16,800–56,000 annually; integrated marketing bundles TWD 52,500–126,000; monthly managed ad management TWD 3,000–18,000), one-time website design fees, and recurring e-commerce platform subscriptions. The go-to-market is sales-led, combining direct sales via phone and website inquiry with self-service platform onboarding for SMBs. The company claims 6,000–10,000+ platform-registered enterprises, 500+ e-commerce platforms developed, and 2,000+ websites designed across 20+ industry verticals, with notable enterprise clients including Taiwan Tobacco and Liquor, Shangri-La Hotels, Shinkong Mitsukoshi, BOSCH, and National Tsing Hua University.

Name

BLUERAIN

Legal name

嵐宇科技股份有限公司

Website

https://bluerain.com.tw

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

BLUERAIN is a Taiwan-based MarTech company operating the proprietary WaHerYa Family AI marketing platform, which unifies Google, Yahoo!, Facebook, Instagram, and LINE advertising with website, SEO, and e-commerce tools for SMBs and mid-market enterprises across Taiwan.

Ownership category

akta.pro rank

Product category

Marketing Technology (MarTech) Platform

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Digital marketing platform
• AI marketing technology
• Cross-media advertising
• Audience targeting solutions
• E-commerce platform services

Headquarters

HQ city

Taichung

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WaHerYa Platform Subscription: Recurring subscription fees for access to the WaHerYa Family AI marketing platform, available in multiple tiers (WaHerYa店家補助專案 1-year and 2-year plans, 疫情電商專案). Customers pay monthly or upfront for platform access, ad management tools, and automated marketing features.
2. Integrated Marketing Packages: Bundled service packages (商務整合、白金整合、鑽石整合優惠專案) combining digital advertising spend management, website development, SEO, and marketing strategy consultation into fixed-price offerings.
3. Digital Advertising Management (Google/Yahoo!/Facebook/LINE): Managed-service digital ad management with fixed monthly retainer fees for keyword packages (Google關鍵字吃到飽) and fixed-fee ad budget packages for GDN, Facebook/Instagram, and Yahoo! native ads. The company manages ad spend and optimization on behalf of clients.
4. Website Design & Development: One-time fees for RWD responsive website design, one-page landing sites, and e-commerce storefront setup services.
5. E-commerce Platform Services: E-commerce platform subscription with zero transaction fees, featuring order management, LINE chatbot integration, and multi-payment gateway support.
6. Website & Domain Services: Domain registration and annual website hosting/maintenance fees (代收網址費用 TWD 1,000 per year).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

BLUERAIN develops and operates the WaHerYa Family AI big data intelligent marketing platform, a unified SaaS solution that consolidates digital advertising across Google, Yahoo!, Facebook, Instagram, and LINE into a single dashboard. The platform combines three integrated modules: Wa Ads for AI-driven cross-media advertising optimization, Wa 行銷 (Wa Marketing) for website building, chatbots, SEO, and Google My Business management, and Wa 電商 (Wa E-commerce) for online store operations. It also offers managed advertising services and proprietary AI-powered audience targeting through the Lan Yu Audience Package.

Product overview

BLUERAIN operates as a Taiwan-based MarTech company offering the WaHerYa Family AI大數據智慧行銷平台 (AI Big Data Intelligent Marketing Platform), a unified SaaS platform consisting of three integrated modules: Wa Ads for cross-media digital advertising optimization, Wa 行銷 for AI-powered marketing automation including chatbots and SEO, and Wa 電商 for online store/e-commerce functionality. The platform serves over 10,000 registered enterprises and leverages AI/big data to provide automated marketing services across Google, Yahoo!, Facebook, Instagram, and LINE ad channels. Pricing includes subscription plans (WaHerYa店家補助專案 starting at NT$16,800/year), bundled marketing packages (整合行銷優惠專案 up to NT$126,000), and recurring subscription options (定期定額). The company also offers standalone services including responsive web design, keyword advertising management, and the proprietary 嵐宇受眾包 audience targeting solution.

Differentiator

Problem solved

Functional benefit

Brands

• WaHerYa Family: AI大數據智慧行銷平台，整合多方廣告平台與網站體驗優化，透過AI智慧隨時了解行銷數據與使用者行為足跡
• Wa電商
• Wa Ads
• Wa行銷
• 嵐宇受眾包

Products and services

• WaHerYa Family AI Big Data Intelligent Marketing Platform A comprehensive AI-powered marketing platform integrating cross-media advertising (Google, Yahoo!, Facebook, Instagram, LINE), website optimization, SEO, and e-commerce management. Features automated data synchronization, real-time reporting, and AI-driven audience targeting and ad optimization. Processes big data across 20+ industries with over 30,000+ clients.
• Wa Ads Automated AI Digital Ad Optimization System An AI-powered advertising optimization system that automatically identifies and phases out underperforming ads while suggesting improvements. Uses big data to model consumer profiles, simulate audiences, and collect consumer leads for precise ad delivery across major digital ad platforms.
• Wa 行銷 (Wa Marketing) AI Marketing Toolkit A comprehensive AI marketing toolkit including one-page website builder, AI social chatbots for LINE/Facebook, dedicated management system, SEO optimization, map marketing, and Google Business management for SMBs and enterprises.
• Wa 電商 (Wa E-commerce) Online Store Platform An online store platform with 200+ e-commerce features enabling omni-channel sales, real-time order notifications via LINE bot, customer targeting marketing, multi-payment gateway integration, SSL encryption, and zero transaction fees.
• Lan Yu Audience Package (嵐宇受眾包) AI Audience Targeting An AI-powered audience targeting package covering 20 major industry categories across 50+ industries, using big data and AI to simulate and match ideal target customer profiles for precision marketing campaigns.
• Wa Image Website (Wa 形象網站) Rapid One-Page Website Builder A rapid website creation tool enabling one-page responsive website building with rich visuals, dynamic effects, and simplified text. Automatically adapts across mobile, tablet, and desktop devices for improved SEO and user engagement.
• Keyword Advertising Management Service Search engine advertising services including Google keyword ads, Yahoo! keyword ads, Facebook ads, native ads, and YouTube ads with professional optimization team management. Includes fixed monthly retainer packages (TWD 9,000-18,000/month) and fixed-fee ad budget packages for GDN, Facebook/Instagram, and Yahoo! native ads.
• RWD Responsive Website Design Service Responsive web design service ensuring websites adapt seamlessly across mobile, tablet, and desktop devices with modern design trends for improved SEO and user engagement. Includes one-page landing sites and full e-commerce storefront setup.
• Business Review Auto-Reply Feature An automated review reply functionality that enables merchants to automatically respond to Google business reviews, improving customer engagement and reducing manual review management effort.

Quantifiable outcome

• 300% business growth multiplier for customers using the Wa電商 platform
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and major.

• Yahoo! (Yahoo!奇摩)coreChannel Partner/ Reseller/ Distributor · 1 March 2011BLUERAIN has been a Yahoo! advertising authorized agent since 2011 and holds Silver Partner (銀級經銷商) status since 2014. This partnership enables BLUERAIN to resell Yahoo! advertising products including keyword ads, native ads, and DSP to Taiwanese businesses, integrating these into the WaHerYa platform.
• GooglecoreChannel Partner/ Reseller/ Distributor · 1 May 2010BLUERAIN is an authorized Google Partner since 2015, holding Premier Partner (2016) and SMB Partner (2017) designations, Google Cloud authorized reseller (2016), and Google Digital Marketing Course collaboration partner (2018). The partnership enables BLUERAIN to resell and manage Google advertising products (Search, GDN, Shopping) and access Google platform resources, tools, and training for its clients in Taiwan. BLUERAIN claims to have the most Google official Digital Marketing course lecturers in Taiwan.
• LINEcoreTechnology or IntegrationBLUERAIN integrates LINE's ecosystem (LINE Official Account, LINE messaging, LINE LAP performance ads, LINE Pay, LINE Shopping) into its WaHerYa platform, offering LINE chatbot commerce, LINE OA management, and LINE advertising services to its clients. As a key social commerce channel in Taiwan with 21 million users, LINE is deeply embedded in BLUERAIN's product offering.
• Facebook / Instagram (Meta)majorTechnology or IntegrationBLUERAIN integrates Facebook and Instagram advertising capabilities into the WaHerYa platform, offering ad management, dynamic posts, story ads, and chatbot-triggered marketing. With 2.8 billion Meta monthly active users, Facebook/Instagram are key ad channels integrated into BLUERAIN's cross-media offering.
• Yahoo! Verizon MediamajorTechnology or IntegrationPartnership with Yahoo! & Verizon Media to access 36+ exclusive content channels (news, finance, sports, fashion, travel, health) and 15 million+ real user data points, enabling 10,000+ audience combinations for targeted advertising. BLUERAIN leverages Yahoo!'s DSP platform for premium ad placements.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Appier: Taiwan-founded AI marketing technology company listed on the Tokyo Stock Exchange, offering CrossX, AIQUA, and BotBonnie for cross-channel audience engagement, ad monetization, and conversational marketing. Most directly comparable Taiwan AI MarTech peer by category, AI focus, and cross-media product breadth.
• awoo (阿物科技): Taiwan-based AI MarTech company specializing in SEO, product recommendation, and audience targeting through AI-driven intent analysis. Overlaps directly with BLUERAIN's Wa 行銷 SEO module and 嵐宇受眾包 audience targeting engine.
• iKala: Taiwan-headquartered AI company offering Shoplus for social commerce and KOL Radar for influencer marketing. Comparable as a Taiwan AI marketing platform with LINE and Facebook ecosystem integration targeting SMBs and enterprises.
• AccuHit (愛酷智能科技): Taiwan MarTech company offering cross-channel customer data platform, AI audience targeting, and marketing automation. Comparable in providing AI-driven audience segmentation and managed marketing services to Taiwan SMBs and mid-market.
• TenMax (騰學廣告科技): Taiwan-based ad tech company operating a programmatic advertising platform with focus on video, display, and connected TV. Comparable as a Taiwan-region cross-channel digital advertising technology provider targeting agencies and brands.
• Vpon (威朋大數據): Asia-based mobile data and marketing platform with strong Taiwan and Greater China presence. Comparable in providing audience data, cross-border ad targeting, and analytics for marketers in the APAC region.

Broad incumbents

• HubSpot: Global marketing automation and CRM platform serving SMBs and mid-market. Comparable as a full-stack marketing platform with AI features (Breeze) but operates at much broader global scale with substantially larger product portfolio.
• Salesforce Marketing Cloud: Enterprise marketing cloud offering cross-channel campaign management, AI (Einstein), and customer data platform. Comparable at the integrated marketing platform layer but targets enterprise tier and competes for mid-market deals in Taiwan.
• The Trade Desk: Global independent demand-side platform for programmatic advertising. Comparable through BLUERAIN's Yahoo! DSP integration and managed-service model but operates at vastly larger scale across open web and CTV inventory.
• Marin Software: Cross-channel paid search and social campaign management platform with bid optimization. Comparable as a bid-management and performance marketing automation SaaS, though Marin serves primarily mid-market and agency clients globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluerain.com.tw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUERAIN