Marketing

What Marketing does

Marketing Consulting Group (MCG) is a privately held Ukrainian market research and consulting firm founded in 2012 and headquartered at 25-B P. Sagaidachnyi Street in Kyiv. The company delivers a full spectrum of market research and sociological research services, including quantitative surveys (CAWI, CATI, CAPI, PAPI, face-to-face), qualitative methods (focus groups, in-depth interviews, expert interviews, dyadic interviews, projective techniques), desk research, mystery shopping, benchmarking, observation, and experimental research. MCG also offers strategic marketing consulting, marketing audits, and marketing strategy development, providing end-to-end engagement from data collection through actionable strategic recommendations.

The firm's methodology stack includes advanced statistical analysis (correlation, regression, factor, cluster, discriminant analysis, time-series analysis) and predictive modeling using neural networks and decision trees. Qualitative interpretation methods span thematic, semantic, content, discourse, narrative, ethnographic, visual analysis, Grounded Theory, and Interpretative Phenomenological Analysis (IPA). The team adheres to ICC/ESOMAR International Code standards and the Professional Code of Ethics for Sociologists.

MCG generates revenue through project-based professional services engagements across five primary customer segments: business enterprises (FMCG, manufacturing, financial, IT, energy), government agencies, international organizations (UNDP, OSCE, IsraAID), political/electoral clients, and investment/PE firms seeking due diligence. The firm serves a diverse client roster including Obolon, Ukrposhta, Plarium, RADABANK, Ukrgasvydobuvannya, PSG Kovalska, Hochland, and UNDP Uzbekistan, with project work spanning Ukraine, Armenia, Uzbekistan, France, Germany, Slovakia, Turkmenistan, and the Netherlands. Distribution is direct via the multi-language mcg.net.ua website, LinkedIn/Facebook presence, and a distinctive in-person "Business Breakfast" client engagement format with the founder at Très FRANÇAIS restaurant in Kyiv. Pricing is custom per project based on methodology, sample size, geography, and complexity — no public rate card is disclosed.

Name

Marketing

Legal name

ТОВ «Маркетинг Консалтинг Груп»

Website

https://mcg.net.ua

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Consulting Group (MCG) is a Kyiv-based market research and consulting firm founded in 2012, delivering quantitative and qualitative research, strategic marketing consulting, and sociological studies to enterprises, government agencies, and international organizations across Ukraine and seven other countries.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Market research services
• Sociological research
• Electoral polling
• Strategic marketing consulting
• Qualitative and quantitative research

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Marketing research services: MCG provides marketing research services to businesses, government agencies, NGOs, and international organizations. Projects include quantitative surveys, qualitative research, market analysis, brand tracking, and consumer behavior studies. Revenue is generated through project-based consulting engagements.
2. Sociological and electoral research services: The company conducts sociological, socio-political, and electoral research projects, often for international organizations, government bodies, and NGOs.
3. Strategic marketing consulting: MCG offers strategic marketing services including marketing audits, strategy development, and ongoing marketing consulting engagements with clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Marketing Consulting Group (MCG) is a Kyiv-based research and consulting firm founded in 2012 that provides marketing research, sociological research, electoral research, and strategic marketing consulting. The firm applies both quantitative and qualitative research methods to deliver insights to enterprises, government agencies, NGOs, and international organizations.

Product overview

Marketing Consulting Group (MCG) is a research company founded in 2012 offering a comprehensive suite of marketing research and consulting services. The core offering consists of qualitative and quantitative research methodologies including focus groups, quantitative surveys, qualitative interviews, desk research, mystery shopper studies, testing, observation, benchmarking, experiments, content and discourse analysis, and exit polls. The company also provides strategic marketing services including marketing consulting, marketing audits, and marketing strategy development. These services support clients across market research, sociological research, socio-political research, electoral research, and brand/customer experience analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Research Quantitative and qualitative research studies of markets, consumers, and brands for enterprises, delivered as reports and presentations used to inform strategic marketing decisions.
• Sociological Research Social and societal research studies conducted for government agencies, NGOs, and international organizations, using quantitative and qualitative methods to inform policy, program, and stakeholder decisions.
• Electoral Research Electoral research and polling studies conducted for political and civic stakeholders, using the firm's quantitative and qualitative research capabilities to support election-related analysis and reporting.
• Strategic Marketing Consulting Consulting engagements that translate research findings into marketing and communications strategy recommendations for client organizations.

Quantifiable outcome

• 10,200 people surveyed at exit of 170 Ukrposhta branches in Kyiv across two waves
• +3 more outcomes

Named customers36 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Research & Branding Group: Long-established Ukrainian full-service market research firm offering qualitative and quantitative research across CIS countries — directly comparable in scope, methodology mix, and geographic reach.
• Info Sapiens: Ukrainian research and consulting firm offering comparable marketing research, sociological studies, brand tracking, and strategic consulting to Ukrainian enterprise and international clients — directly competing with MCG for similar projects domestically.
• Gradus Research: Ukrainian market and public-opinion research firm conducting consumer behavior studies, brand tracking, and polling for Ukrainian enterprises — substantively overlapping MCG's research methodologies and client base.

Broad incumbents

• NielsenIQ: Global consumer intelligence leader combining Nielsen and GfK capabilities for FMCG, retail, and brand measurement — directly competes for the FMCG/brewing brand-tracking mandates MCG serves (e.g., PJSC Obolon) with deeper panels and syndicated products.
• Ipsos: Global market research and consulting leader with a Ukrainian presence, offering consumer research, brand tracking, and public opinion polling — competes for the same multinational client mandates as MCG but at vastly larger scale and with proprietary global panels.
• Deloitte Consulting: Global professional services firm with an established market research and consumer insights practice — competes for enterprise strategic research mandates and offers overlap with MCG's marketing strategy consulting, at vastly larger scale.
• Kantar: Global insights and consulting firm with strong brand tracking and consumer panel capabilities (successor to TNS in Ukraine) — competes for the same brand-research engagements as MCG with significantly larger infrastructure and proprietary datasets.
• GfK (NielsenIQ): Consumer-goods-focused research firm now operating under NielsenIQ — directly comparable on consumer behavior, brand health tracking, and category research that MCG delivers to beverage, retail, and household goods clients in Ukraine and CIS markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MCGAgency
• LinkedInlinkedin.com/company/marketing-consulting-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing