Hungry Man

What Hungry Man does

Hungry Man (hungryman inc.) is an independent global production company founded in 1997 by directors Bryan Buckley and Hank Perlman, headquartered in Culver City, California with offices in New York, London, and São Paulo. The company provides full-service commercial production for major multinational brands — concept development, directing, production, and post-production — with particular depth in Super Bowl campaigns, broadcast and digital advertising, and branded entertainment. Its client roster spans Apple, Amazon, Nike, Coca-Cola, Pepsi, Disney, State Farm, GEICO, NFL, MasterCard, Capital One, Xfinity, Lay's, and Mini Cooper, and it works through top-tier agencies including BBDO, Leo Burnett, Crispin Porter & Bogusky, Goodby Silverstein, Wieden+Kennedy, and McCann.

The company's core offering is its directing talent. The roster is anchored by A-list directors including Buckley (two-time Oscar nominee, director of nearly 70 Super Bowl commercials, dubbed the 'King of the Super Bowl' by the New York Times) and Taika Waititi (Oscar-winning filmmaker), alongside Wayne McClammy, Dan Opsal, Alex Roberts, Ruth Pickett, Florian Reittner, Ben Callner, and others. This talent base has produced Cannes Lions Grand Prix, D&AD Black Pencils, Emmy winners, and CLIO Grand Winners, driving repeat recognition including the #5 spot on AdAge's A-List in 2025 and #4 in 2026. Beyond advertising, the company has expanded into an entertainment division developing feature films, documentaries, and stage projects such as Fyre Fest: The Musical, and maintains an activism practice through a partnership with Change the Ref, producing campaigns like The Lost Class and ResistDance.

Revenue is generated primarily through project-based professional services fees (creative, production, and post-production) and ancillary licensing/royalties on long-form entertainment projects. Pricing is negotiated per project and not publicly disclosed. Hungry Man is privately held with no disclosed external investors, operating as an independent company with 101-250 employees and a leadership bench that includes Managing Partners and Executive Producers in each regional office, plus dedicated sales and development functions.

Name

Hungry Man

Legal name

hungryman inc.

Website

https://hungryman.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Hungry Man is an independent global production company founded in 1997 that produces commercials, branded content, and entertainment projects for major brands. It serves enterprise clients like Apple, Amazon, Nike, Coca-Cola, and Disney through offices in Los Angeles, New York, London, and São Paulo, anchored by A-list directors including Bryan Buckley and Taika Waititi.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Production: Production of television commercials, digital advertising content, and branded entertainment for major consumer brands. Revenue generated through creative fees, production fees, and post-production services.
2. Feature Film and Entertainment Production: Development and production of feature films, documentaries, and stage projects. The company has an entertainment division developing films, documentaries, and stage projects including Fyre Fest: The Musical.
3. Activism and Advocacy Content: Production of advocacy-focused content for social causes, generating awards recognition and cultural impact through partnerships with organizations like Change the Ref.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

hungryman is an independent global production company that creates television commercials, digital advertising content, music videos, branded entertainment, feature films, documentaries, and stage projects for major consumer brands and their advertising agencies. The company delivers these services through a roster of award-winning directors including Bryan Buckley, Taika Waititi, Wayne McClammy, and Dan Opsal, operating from offices in Los Angeles, New York, London, and São Paulo. Revenue is generated primarily through creative, production, and post-production fees, supplemented by entertainment licensing and royalties.

Product overview

Hungry Man is an independent production company offering commercial and entertainment production services. The company provides full-service commercial production including concept development, directing, and post-production across multiple locations (Los Angeles, New York, London, São Paulo). Their service offering centers on a roster of directing talent including Bryan Buckley, Taika Waititi, Wayne McClammy, Dan Opsal, and others who produce commercial campaigns for major brands, as well as long-form entertainment projects including films, documentaries, and stage productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production Services

Quantifiable outcome

• Over 100 million views for ResistDance cultural initiative across multiple films and performances
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Change the RefcoreStrategic or Co-development PartnerGun control advocacy group with whom hungryman has partnered on multiple activism campaigns including The Lost Class and ResistDance films. The partnership has produced critically acclaimed work winning major industry awards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MJZ: MJZ is a leading independent commercial and branded content production company with a roster of A-list directors, frequently appearing on AdAge's A-List alongside hungryman. It competes directly for the same enterprise brand clients and Super Bowl campaigns.
• Radical Media: Radical Media is a global production company producing commercials, branded content, feature films, and documentaries with offices in New York, Los Angeles, and London. It directly competes with hungryman for premium brand advertising work and shares a similar mix of commercial and entertainment production.
• Anonymous Content: Anonymous Content is a production and talent management company with a roster of award-winning directors, producing commercials, feature films, and TV. Its commercial production division competes directly with hungryman for the same enterprise brand accounts.
• Prettybird: Prettybird is an independent production company and creative collective with offices in Los Angeles, New York, and London, producing commercials and branded content for major brands. It is a direct peer operating the same director-roster commercial production model as hungryman.
• Smuggler: Smuggler is a globally recognized commercial and film production company with offices in Los Angeles, New York, London, and Atlanta, regularly ranked on AdAge's A-List. It is a direct competitor in commercial production for the same enterprise brand clients.
• RSA Films: RSA Films (Ridley Scott Associates) is a leading commercial production company with a deep director roster producing work for major brands. It competes with hungryman for premium advertising production assignments and shares a similar long-standing industry presence.
• Imperial Woodpecker: Imperial Woodpecker is an award-winning commercial production company with a roster of high-profile directors, producing campaigns for major brands. It is a direct peer in the commercial production category, frequently ranked alongside hungryman on industry A-lists.
• Park Pictures: Park Pictures is a commercial and film production company with offices in New York and Los Angeles, known for director-driven premium advertising content. It is a direct peer competing for the same enterprise brand commercial assignments.
• Biscuit Filmworks: Biscuit Filmworks is an independent commercial production company representing a roster of award-winning directors, producing work for major brands and agencies. It is a direct peer in commercial production with a similar model and target client base.
• Tool of North America: Tool of North America is a commercial and branded content production company with offices in Los Angeles and New York, known for directing talent producing premium advertising work. It is a direct peer competing in the same commercial production category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hungrymantweets
• Facebookfacebook.com/HungryManInc
• LinkedInlinkedin.com/company/hungry-man
• Instagraminstagram.com/HungryManInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungry Man