Overall Murals

What Overall Murals does

Overall Murals, founded in 2010 and headquartered in Brooklyn, NY, operates as a hand-painted outdoor advertising company that produces large-scale mural campaigns for enterprise brands and agencies. The company executes the full mural lifecycle in-house, including real estate scouting for street-level and elevated wallspace across 9+ U.S. markets, in-house creative concept development (Overall Creative), production by a network of 60+ trained painters coordinated from Brooklyn and Los Angeles paint shops, and content capture via professional photography, videography, aerial drone, and timelapse documentation. Notable clients include Spotify, Netflix, Prada, Chanel, Hermes, HBO Max, Pepsi, American Express, Calvin Klein, Tiffany & Co., Aesop, and Joe & The Juice, with campaigns such as the Pepsi Super Bowl LX activation and the Netflix/JLo Brooklyn mural.

The business is project-based, with revenue generated per mural or multi-wall campaign and pricing driven by wall size, complexity, and location rather than disclosed public rates. Go-to-market relies on enterprise field sales led by a Sales Director and National Sales Executive targeting brands and agencies directly, supplemented by an inbound website inquiry form. Overall Murals also runs a 2-year formal apprenticeship program for sign painters and muralists, which functions as a talent pipeline and a barrier-to-entry reinforcement. The company is privately held with no disclosed funding rounds, parent company, or revenue figure, and remains founder-led by Angel Saemai and Dmitry.

In 2025 the company completed 350+ jobs, celebrated its 15th anniversary, added a Creative Director (Shannon Peel, also known as DMOTE) and a Fractional Chief Brand & Impact Officer (Jeff Jan), and notably secured mural commissions from AI companies including Anthropic (Claude), AssemblyAI, and Inflection AI to advertise their technology through traditional craft. The company holds 20+ design and industry awards and claims to be the largest independently owned hand paint outdoor advertising company in the U.S.

Name

Overall Murals

Legal name

Overall Murals

Website

https://overallmurals.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Overall Murals is a Brooklyn-based, independently owned hand-painted outdoor advertising company that creates large-scale mural campaigns for Fortune 500 brands like Spotify, Netflix, Prada, Chanel, and Pepsi across 9+ U.S. markets, executing creative, real estate scouting, production, and content capture in-house.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Hand-painted advertising
• Mural advertising services
• Outdoor mural campaigns
• Commercial sign painting
• Public art murals

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hand-Painted Mural Advertising: Project-based revenue from creating hand-painted outdoor advertising murals for brands. Services include outdoor advertising, commercial signage, decorative murals, public art, and content creation. Pricing varies by project scope, wall size, complexity, and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Overall Murals is a hand-painted outdoor advertising company that creates large-scale mural campaigns for major brands and agencies. The company provides end-to-end services spanning concept development, real estate wallspace scouting, traditional hand-painted mural production, and photography/videography content capture, delivered by an in-house creative team and a coast-to-coast network of trained sign painters.

Product overview

Overall Murals operates as a hand-painted outdoor advertising company offering a unified service portfolio centered on large-scale mural creation. The core offerings include Outdoor Advertising (hand-painted mural campaigns), Overall Creative (in-house design and concept development), Commercial Signage and Decorative Murals, Public Art projects, Content Creation (photography/videography), and Real Estate services (wallspace location scouting). The company also operates a 2-year Apprenticeship Program to train mural artists. All services leverage traditional hand-painting techniques executed by skilled painters across multiple US markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Advertising Hand-painted mural advertising services that transform outdoor walls into captivating advertisements, from single executions to expansive multi-wall campaigns, targeted at major brand advertisers and agencies.
• Overall Creative In-house creative service encompassing concept development, strategic planning, and production, delivering award-winning designs through access to a diverse network of renowned and local artists.
• Commercial Signage and Decorative Murals Hand-painted signage and decorative murals for businesses, including indoor and outdoor projects for global data centers, corporate headquarters, and brick-and-mortar storefronts.
• Public Art Museum-quality public art murals for neighborhood beautification, non-profit causes, and corporate spaces, created through collaborative processes with artists.
• Content Creation Photography and videography documentation of mural production using full-frame still cameras, cinema-line video cameras, and aerial videography to extend campaign reach and provide content for digital channels.
• Real Estate (Wallspace) In-house real estate team that scouts and secures optimal mural locations, managing a diverse inventory of street-level and elevated wallscapes across US markets for brand campaigns.

Quantifiable outcome

• 350+ jobs completed in 2025
• +2 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dr. RevoltcoreStrategic or Co-development Partner · 1 January 2025Collaboration with graffiti legend Dr. Revolt, known for his work in the 1980s Hip-Hop and graffiti movement featured in the documentary 'Style Wars.' Dr. Revolt designed a t-shirt for the company and painted the exterior of the Overall Powerhouse headquarters in East Williamsburg, bringing graffiti culture roots to the company's shop.
• AI Companies (Claude, AssemblyAI, Inflection AI)coreGTM or Marketing Partner · 1 January 2025AI companies including Anthropic (Claude), AssemblyAI, and Inflection AI commissioned Overall Murals to paint murals advertising their technology, showcasing the irony of using traditional hand-painted art to promote cutting-edge AI technology.
• Martin 'Mander' AnderminorStrategic or Co-development Partner · 1 January 2023Swedish artist and graphic designer with 25+ years in the skateboard industry collaborated with Overall Murals on the 2023 Summer Swag Box, creating designs for JBL Bluetooth speakers, tank tops, stamps, and sticker sheets. Mander has worked with KRS-ONE, Pearl Jam, Pixies, Blink-182, RVCA, Fjallraven, Vans, New Balance, and Reebok.
• Andrey Smirny (Computer Craphics)minorStrategic or Co-development Partner · 1 January 2023Brooklyn-based digital artist collaborated on the 2023 Summer Swag Box, creating a design for 'Painters Essentials' newspaper and 'Medal of Honor' pins showcasing Overall Murals capabilities.
• Silky's (Brooklyn)minorStrategic or Co-development Partner · 1 January 2023Brooklyn screen printing partner for the 2023 Summer Swag Box, producing screen-printed tank tops using signature fluorescent orange inks with paint-like properties.
• Blaze BrooksminorStrategic or Co-development Partner · 1 January 2021Artist collaboration for 2021-2022 limited edition OM merch creating designs for long- and short-sleeve t-shirts, hoodies, tote bags, and mugs.
• Pedro OyarbideminorStrategic or Co-development Partner · 1 January 2018Spanish artist based in Madrid collaborated with Overall Murals on graphics for OM bandanas, sticker sheets, long-sleeve shirts, and the 'Do the Right Thing' mural project.
• WeteminorStrategic or Co-development Partner · 1 January 2016Barcelona-based typography artist created illustrated typography for Overall Murals used on winter swag hoodies, totes, and a promotional mural in Bushwick.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colossal Media: Colossal Media is the most direct competitor in hand-painted outdoor advertising, offering similar large-scale mural campaigns for brands across major US cities. It is the benchmark independent competitor that Overall Murals references when positioning itself as the 'largest independently owned' player.
• WPA (Wall Painting Advertising): WPA is a hand-painted mural advertising agency serving brands with outdoor wallscapes, overlapping directly with Overall Murals' core offering of brand-funded mural campaigns.
• Brand Mural: Brand Mural provides hand-painted advertising murals for brands and agencies, competing for the same Fortune 500 mural campaigns and using similar traditional sign-painting techniques.

Broad incumbents

• Lamar Advertising: Lamar is one of the largest US out-of-home advertising operators. It competes for the same brand OOH budgets as Overall Murals but delivers through billboards and digital displays rather than hand-painted murals.
• OUTFRONT Media: OUTFRONT is a major US out-of-home advertising company with a national footprint of billboards, transit, and street furniture. It competes for OOH share-of-wallet that Overall Murals also targets.
• JCDecaux: JCDecaux is a global leader in street furniture and outdoor advertising, comparable as a broad incumbent competing for the urban out-of-home advertising spend that Overall Murals also addresses.
• Mother Design: Mother is a global creative agency whose clients frequently commission hand-painted mural work like Overall Murals provides. It is comparable as a buyer-side creative partner that overlaps with Overall Murals' agency relationships.
• Anomaly: Anomaly is an independent creative agency whose brand clients (including Spotify and Pepsi) overlap with Overall Murals' roster, making it a comparable buyer of premium experiential advertising services.

Others

• Mural Arts Philadelphia: Mural Arts Philadelphia is a leading public-art organization producing large-scale murals. It is thematically comparable to Overall Murals' Public Art service line but operates as a nonprofit rather than a commercial advertising business.

Emerging players

• Graffiti Life: Graffiti Life is a UK-based hand-painted mural and street art agency for brands, comparable in craft and service model but primarily serving European rather than US markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoBl-izgyHTDWtFCsEXt-_Q
• LinkedInlinkedin.com/company/overall-murals
• Instagraminstagram.com/overallmurals
• TikToktiktok.com/@overallmurals?lang=en
• Xx.com/overallmurals
• Facebookfacebook.com/OverallMurals

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overall Murals