Realtors Association of South Central Wisconsin

What Realtors Association of South Central Wisconsin does

The REALTORS® Association of South Central Wisconsin (RASCW) is a regional trade association headquartered in Madison, Wisconsin, serving approximately 4,000 REALTOR® members and a long tail of affiliate members (mortgage lenders, title companies, attorneys, appraisers, builders, home inspectors) across an 18-county region spanning Dane, Columbia, Dodge, Grant, Green, Iowa, LaFayette, Rock, Sauk, and parts of 9 additional counties. Founded in 1925 and operating for over 100 years, RASCW operates the South Central Wisconsin Multiple Listing Service (SCWMLS), a clearinghouse through which 500+ local real estate firms and 800+ offices exchange property listings.

The association's core technology stack is the SCWMLS platform (accessed via Paragon MLS software), the Supra eKey electronic lockbox system, the HomeBase member portal, the NextKey Campus on-demand learning platform, and partner-integrated safety tools including FOREWARN® and domii® (domiiDetect™, domiiVerify™, domiiIntel™, and Extreme Data Prospecting). Approximately 10 staff support operations, including a CEO, Chief of Staff, Director of Member Engagement, Government Affairs Director, MLS Product Support & Training Manager, Membership Team Lead, and Communications Consultant.

RASCW monetizes primarily through subscription-based annual membership dues ($275 per REALTOR® member in 2026, up from $225), separately billed annual MLS and eKey fees, tiered corporate sponsorships (Basic through Innovator Plus), affiliate member dues, and event registration. The association is affiliated with the Wisconsin REALTORS® Association (WRA) and the National Association of REALTORS® (NAR), creating a tri-level local-state-national member stack, and additionally delivers professional standards enforcement, ombudsman services, fair housing training, government affairs advocacy, scholarships (Minority Scholarship up to $1,544 in waived fees), and community programs including Madison Housing Week and the RASCW REALTOR® Relief Foundation.

Name

Realtors Association of South Central Wisconsin

Legal name

REALTORS® Association of South Central Wisconsin

Website

https://rascw.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

RASCW is a regional REALTOR® trade association headquartered in Madison, Wisconsin, serving ~4,000 REALTOR® and affiliate members across 18 South Central Wisconsin counties through its SCWMLS clearinghouse, education, advocacy, and professional standards services.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association

NAICS

Business Associations (813910), Professional Organizations (813920), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Management Services (8741)

akta.pro primary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

Keywords

• Real estate trade association
• Multiple listing service
• Professional development training
• Government affairs advocacy
• Member networking events

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from REALTOR® and Affiliate members. Dues increased from $225 to $275 effective January 1, 2026. Annual billing for RASCW starts in October; annual billing for MLS & eKey starts in May. Dues are prorated depending on application month.
2. MLS Fees: Fees for MLS access through SCWMLS, billed annually starting in May.
3. Sponsorships: Corporate sponsorship tiers (Basic, Spark Plus, Catalyst Plus, Pioneer Plus, Trailblazer Plus, Innovator Plus) offering industry recognition, networking, and brand visibility for sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels16 records

Core offering

RASCW is a regional trade association that sells membership access to real estate professionals and affiliate companies in South Central Wisconsin. Its core offering combines the SCWMLS Multiple Listing Service (covering 18 counties via the Paragon platform and Supra eKey lockbox system) with professional development (NextKey Campus, Code of Ethics, Fair Housing training), advocacy, networking events, and standards enforcement.

Product overview

REALTORS® Association of South Central Wisconsin (RASCW) operates as a trade association offering a portfolio of member services centered around its core South Central Wisconsin MLS (SCWMLS) platform and RASCW membership. The association provides professional development through NextKey Campus e-learning, the RASCW e-Magazine publication, and Fair Housing Training. Member support includes Professional Standards/Code of Ethics services, Ombudsman Services, Government Affairs advocacy, and REALTOR Safety Tools including FOREWARN® and the domii® partnership. The organization also offers recognition programs (40 Under 40), community initiatives (REALTOR Relief Foundation, Minority Scholarship Program), and sponsorship opportunities. The product portfolio functions as a platform-plus-services model where MLS access and membership form the core offering, supplemented by education, safety tools, advocacy, and community programs.

Differentiator

Problem solved

Functional benefit

Products and services

• RASCW Membership Annual trade association membership for REALTORS and Affiliate Members providing access to MLS, Supra lockbox, local networking events, education programs, advocacy, market statistics, professional standards support, and Code of Ethics enforcement across an 18-county South Central Wisconsin region.
• South Central Wisconsin MLS (SCWMLS)

Quantifiable outcome

• Active inventory in May 2026 reached 2,618 listings (15.1% YoY increase)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• domii®coreTechnology or Integration · 1 October 2025Partnership to provide SCWMLS subscribers with domii's safety and compliance tools. Every subscriber receives full access to domiiDetect™ (background lookups, GPS tracking, one-touch 911 integration) and 100 complimentary domiiVerify™ credits. Optional upgrades include Extreme Data Prospecting, domiiIntel™ roadside prospecting, and compliance tools.
• Summit Credit UnioncoreGTM or Marketing PartnerSummit Credit Union powers RASCW's inaugural 40 Under 40 program for young real estate professionals, providing sponsorship that enables recognition of emerging leaders in the industry.
• AARPflagshipStrategic or Co-development PartnerAARP Community Challenge Grant funding the Accessory Dwelling Unit (ADU) Design Competition during Madison Housing Week. The $4,500 awards to top designs and $1,000 to finalists support innovative housing solutions for the region.
• City of MadisoncoreOthersPartner in housing initiatives including Madison Housing Week and the City of Madison Down Payment Assistance Program providing 0% interest deferred-payment loans to qualified first-time home buyers ($39,882 per loan).
• City of FitchburgcoreStrategic or Co-development PartnerPartnership to host Funders Forum on Housing & Smart Growth, bringing together funders, lenders, nonprofits, developers, and housing leaders to explore strategies for expanding homeownership and supporting smart growth goals.
• Wisconsin REALTORS® Association (WRA)flagshipOthersState-level affiliation providing Wisconsin real estate forms (WB-11), WRA Legal Hotline, state advocacy, and Statewide Professional Standards Program for arbitration, mediation, and ethics violation procedures.
• National Association of REALTORS® (NAR)flagshipOthersNational-level affiliation representing more than one million REALTORS®, providing advocacy before Congress, Code of Ethics, national housing research, professional designations, and national market data.
• Common Threads Family Resource CenterminorStrategic or Co-development PartnerPartner featured in Government Affairs programming (Coffee with the GAD) discussing support for autistic and neurodivergent individuals in real estate, including an open house guide resource.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wisconsin REALTORS® Association (WRA): The state-level umbrella trade association affiliated with RASCW. WRA provides statewide forms, legal hotline, advocacy, and the Statewide Professional Standards Program, and is one rung above RASCW in the local-state-national association triad.
• National Association of REALTORS® (NAR): The national federation of REALTOR® associations to which RASCW affiliates. NAR provides the Code of Ethics, national advocacy, designations, and market research that RASCW members access through their local membership.
• Zillow Group: Consumer-facing real estate marketplace that competes for listing exposure traditionally controlled by MLSs. Relevant as an industry disruptor whose Premier agent and listing-portal model pressures MLS exclusivity economics.

Direct peers

• Metro MLS, Inc. Wisconsin-based regional MLS serving southeastern Wisconsin. Operates a similar member-owned MLS model with comparable Paragon/Supra infrastructure and overlapping member base with RASCW.
• Bright MLS: One of the largest regional MLS operators in the U.S., serving the Mid-Atlantic. Comparable in offering a unified MLS platform with cross-firm listing exchange and member tools analogous to SCWMLS.
• MIBOR REALTOR® Association: Indianapolis-area REALTOR® trade association operating the local MLS. Highly comparable as a regional member-based trade association that runs its own MLS and provides education, advocacy, and member services.
• Greater Las Vegas Association of REALTORS® (GLVAR): Large regional REALTOR® trade association providing MLS, education, advocacy, and member services. Comparable model and product offering despite different geography.
• Stellar MLS: Florida-based regional MLS serving multiple REALTOR® associations. Operates a similar member-funded MLS model with Paragon-derived technology and member services comparable to SCWMLS.
• FMLS (First Multiple Listing Service): Georgia-based regional MLS serving REALTOR® associations in the Atlanta metro and statewide. Operates a comparable member-funded MLS platform with cross-firm listing exchange functionality.

Others

• CoreLogic: Major data and analytics provider to MLSs and real estate professionals globally. While not a direct competitor, CoreLogic supplies property data infrastructure that underpins regional MLS systems like SCWMLS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RASCW
• LinkedInlinkedin.com/company/realtors-association-of-south-central-wisconsin
• Instagraminstagram.com/rascw_org
• Xx.com/with_replies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtors Association of South Central Wisconsin