What Western Wisconsin REALTORS Association does

Western Wisconsin REALTORS Association (WWRA) is a regional professional trade association serving licensed real estate agents, brokers, and property managers operating in Western Wisconsin. Headquartered at 744 Ryan Drive #103 in Hudson, Wisconsin, WWRA is affiliated as a local chapter with the National Association of REALTORS (NAR) and the Wisconsin REALTORS Association (WRA). Its stated mission is to provide members with educational programs, products, and services that enable ethical and professional real estate transactions, assist in profitable business conduct, and protect the individual right to own, use, and transfer real property.

WWRA delivers value primarily through membership-based services rather than through a proprietary technology platform. The association runs its member portal (members.wwra.org) on the GrowthZone membership management platform, which powers a searchable member and offices directory, an events calendar, and member self-service. Members receive bundled benefits from third-party partners: FORE WARN identity verification (described as a $240 annual value provided free), Supra eKEY mobile keybox access for property showings, NorthstarMLS multiple listing service access, ShowingTime FastStats market statistics, ZipForms transaction forms, and HouseLogic consumer resources. The association also enforces a Code of Ethics, maintains Professional Standards and Ombudsman Services, and supports an RPAC advocacy function.

WWRA's business model is a recurring annual membership subscription: REALTOR members pay annual dues that grant access to the full benefits stack. There is no disclosed pricing on the public website and no public revenue figures. The association does not sell to consumers directly; consumers and prospective clients access member services via the public directory on members.wwra.org. The customer base consists of a long tail of individual licensed real estate professionals and small-to-mid-sized brokerages across Western Wisconsin, with directory sampling indicating roughly 100-200+ visible listings.

Name

Western Wisconsin REALTORS Association

Legal name

Western Wisconsin REALTORS Association

Website

https://wwra.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Western Wisconsin REALTORS Association is a regional NAR-affiliated trade association serving licensed real estate agents and brokers in Western Wisconsin through annual membership dues, bundled vendor benefits (FORE WARN, Supra eKEY, FastStats, NorthstarMLS), Code of Ethics enforcement, and member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from REALTOR members including agents and brokers in Western Wisconsin. Members receive access to educational programs, professional standards, Code of Ethics enforcement, market statistics, and member benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Western Wisconsin REALTORS Association is a regional trade association that sells annual REALTOR memberships to licensed real estate agents and brokers in Western Wisconsin. Members receive access to a searchable member directory, an events and education calendar, market statistics from ShowingTime FastStats, Code of Ethics and Professional Standards enforcement, and value-add benefits including the Forewarn identity-verification service and Supra eKEY mobile app for electronic keybox access during property showings.

Product overview

Western Wisconsin REALTORS Association provides a unified membership services platform with member directory search, event calendar, and education resources. The portfolio includes member benefits such as Forewarn (identity verification), Supra eKEY (keybox access), and Market Statistics powered by ShowingTime FastStats. These products serve real estate professionals operating in the interstate market across western Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Directory Searchable online directory of WWRA REALTOR members with alphabetical navigation, name search, and radius-based location search enabling consumers and members to find local agents.
• Events Calendar Member events and education calendar delivered through the GrowthZone member portal, listing networking and continuing-education sessions for REALTOR members.
• Forewarn Identity Verification Identity-verification and background-screening tool provided as a free member benefit, allowing real estate professionals to verify prospective clients using phone number or name searches covering 98% of the US adult population.
• Supra eKEY Mobile electronic-keybox application for real estate agents to access and open keyboxes for property showings, featuring biometric security, Apple Watch integration, simplified authorization codes, and in-app showing details.
• Market Statistics (FastStats) Real estate market data and statistics powered by ShowingTime FastStats, made available to WWRA members through the member portal for transaction support and market analysis.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NAR (National Association of REALTORS)coreStrategic or Co-development PartnerNational parent association providing standards, advocacy, and resources for REALTORS across the United States. WWRA operates as a local chapter affiliated with the national organization.
• WRA (Wisconsin REALTORS Association)coreStrategic or Co-development PartnerState-level association providing advocacy, education, and resources for Wisconsin real estate professionals. WWRA is affiliated at the state level.
• NorthstarMLScoreTechnology or IntegrationMultiple Listing Service providing property listings data to members for real estate transactions.
• SupracoreTechnology or IntegrationProvider of electronic keybox systems and eKEY mobile application for property showings. WWRA provides eKEY access to members.
• FOREWARNminorGTM or Marketing PartnerIdentity verification and background check service offered as free benefit to WWRA members. $240 annual value provided at no cost to members.
• HouseLogicminorGTM or Marketing PartnerConsumer-facing real estate advice and resources platform for homeowners.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• ShowingTime: ShowingTime provides the FastStats market analytics platform that WWRA resells to members. It is a technology vendor enabling one of WWRA's core member benefits.
• GrowthZone: GrowthZone provides the membership management software platform that powers WWRA's member directory, events calendar, and member portal. It is WWRA's core operational technology vendor.
• NorthstarMLS: NorthstarMLS is the Multiple Listing Service provider that WWRA partners with to deliver MLS listing access to members. It is a critical technology and data vendor in WWRA's benefit stack rather than a competing association.
• Supra Systems: Supra provides the eKEY electronic keybox system and mobile app that WWRA distributes to members for property showings. It is a foundational technology vendor in WWRA's member benefit stack.

Broad incumbents

• National Association of REALTORS (NAR): The National Association of REALTORS is the US national trade association for real estate professionals, of which WWRA is a local chapter. Both operate membership-based organizations enforcing Code of Ethics, providing education, and offering member benefits.

Direct peers

• Wisconsin REALTORS Association (WRA): WRA is the Wisconsin state-level REALTOR association, with WWRA functioning as an affiliated regional chapter. Both deliver advocacy, education, and professional standards to Wisconsin real estate professionals.
• Minneapolis Area Association of REALTORS (MAAR): MAAR is a regional REALTOR association serving the Minneapolis metropolitan area. It provides comparable membership services, education, Code of Ethics enforcement, and member benefits to a similar Midwest real estate professional base.
• Realtors Association of Northeast Wisconsin (RANW): RANW is a regional REALTOR association serving Northeast Wisconsin, offering analogous member services, MLS access, and NAR-affiliated benefits to a comparable Wisconsin real estate professional population.

Regional players

• Illinois REALTORS: Illinois REALTORS is the state-level REALTOR association for Illinois, performing the same state-level advocacy, education, and professional standards role as WRA does for Wisconsin in a neighboring market.
• Minnesota REALTORS: Minnesota REALTORS is the state-level association for Minnesota real estate professionals. It serves the same functional role as WRA in a neighboring state, providing comparable advocacy, education, and member services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/western-wisconsin-realtors-assoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Wisconsin REALTORS Association