What NewCo does

NewCo (legal entity: NewCo Switzerland SA) is a Swiss online platform founded in 2020 that digitizes the end-to-end company formation process across all 26 Swiss cantons. Its core offering is a self-serve web application (app.newco.ch) that enables entrepreneurs to form Sole Proprietorships (from CHF 190), LLCs/GmbH (from CHF 490), and Limited Companies/AG (from CHF 590), with notary fees bundled into the price and 24-hour document preparation. The platform coordinates directly with Swiss notaries and the Commercial Register, eliminating the physical visits traditionally required, and is supported by an in-house team of lawyers plus a phone-based inside sales motion and free legal consultations via Calendly.

The product portfolio extends beyond formation into Company Modification (from CHF 90), Company Transformation (from CHF 1,990), and Company Liquidation (from CHF 680), supported by auxiliary tools such as a Name Availability Checker integrated with Zefix, Swissreg, and NIC, a Legal Form Simulator, and a downloadable Business Setup Guide. Revenue is entirely transactional (one-time fees per service), with no subscription or recurring component disclosed. Distribution is exclusively domestic Switzerland, primarily via organic search, content marketing (a blog covering Swiss company formation topics), and referral partnerships with fiduciary firms — most notably Berney Associés SA — and a banking partnership with UBS for free capital deposit accounts. All customer data is hosted exclusively in Switzerland, supporting a trust-based positioning around Swiss data sovereignty.

NewCo has served over 10,500 entrepreneurs since inception, operates from headquarters in Lausanne and a secondary office in Lachen, and employs 11–50 staff across legal, development, marketing, operations, and finance functions. The company maintains a 4.8/5 Google Reviews rating and a self-reported 96% customer satisfaction rate, and runs a sustainability initiative (tree planted per company founded) in partnership with Almighty Tree. The board is led by Philippe Jörg (President) with Imai Jen-La Plante, Josef Gabrieli, and Flamur Ademi as members. No revenue, funding, or institutional ownership disclosures are available in the public source material.

Name

NewCo

Legal name

NewCo Switzerland SA

Website

https://newco.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

NewCo is a Swiss online platform, founded in 2020 and headquartered in Lausanne, that digitizes company formation, modification, transformation, and liquidation across all 26 Swiss cantons for entrepreneurs and SMBs. It serves over 10,500 customers via a self-serve web application with bundled notary fees and referral partnerships with fiduciary firms.

Ownership category

akta.pro rank

Product category

Company Formation Services

NAICS

Management Consulting Services (54161)

SIC

Services-Legal Services (8111), Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Company formation services
• Business incorporation
• Commercial register filings
• Legal entity setup
• Company liquidation services

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Company Formation Services: One-time fees for forming LLCs, Limited Companies, and Sole Proprietorships. Packages include notary fees and legal consultation. Prices range from CHF 190 (Sole Prop) to CHF 1,990 (AG Extra).
2. Company Modification Services: Fees for modifying commercial register entries including name changes, purpose changes, seat changes, and person changes.
3. Company Transformation Services: Fees for transforming legal forms (e.g., Sole Prop to LLC, LLC to AG), including notary and auditor fees.
4. Company Liquidation Services: Fees for liquidating LLCs or Ltd companies, including notary fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NewCo operates a digital platform that enables entrepreneurs and SMBs to form Swiss legal entities — Sole Proprietorships, LLCs (GmbH/Sàrl), and Limited Companies (AG/SA) — entirely online, with bundled notary coordination, 24-hour document preparation, and commercial register submission across all 26 Swiss cantons. Beyond formation, the platform also offers company modification (commercial register changes), legal-form transformation, and company liquidation services. Customers complete intake in under 5 minutes and receive personalized legal support throughout the process.

Product overview

NewCo is a Swiss online platform for company formation and management. The platform offers LLC (GmbH/Sàrl) formation starting at CHF 490 with notary included, LTD (AG/SA) formation starting at CHF 590, and Sole Proprietorship formation starting at CHF 190. Beyond formation, NewCo provides Company Modification, Company Transformation, and Company Liquidation services. The platform also includes complementary tools: Name Check Tool, Legal Form Simulator, and Business Setup Guide. The core offering centers on digitizing traditionally in-person notary and Commercial Register processes into an online-first experience with personalized legal consultation at each step.

Differentiator

Problem solved

Functional benefit

Products and services

• LLC Formation (GmbH/Sàrl) Online formation of Swiss limited liability companies (GmbH/Sàrl) from CHF 490, including notary fees, document preparation within 24 hours, and personalized legal consultation. Designed for entrepreneurs and SMBs establishing a Swiss LLC.
• LTD Formation (AG/SA) Online formation of Swiss stock corporations (AG/SA) from CHF 590, including notary fees and 24-hour document preparation. Requires share capital of CHF 100,000. Target customers are founders forming Limited Companies in Switzerland.
• Sole Proprietorship Formation Online formation of Swiss sole proprietorships from CHF 190 with no minimum capital requirement. Includes legal consultation, name check, purpose formulation, registration request, signature legalization, and commercial register entry. Aimed at individual entrepreneurs.
• Company Modification Modification of commercial register entries for existing Swiss companies, including name changes, purpose changes, seat/address changes, and person changes. Prices range from CHF 90 (without statutes change) to CHF 680 (with statutes change including notary).
• Company Transformation Transformation between Swiss legal forms, e.g., Sole Proprietorship to LLC (from CHF 1,990) or LLC to AG (from CHF 4,990), including auditor and notary fees. Aimed at established Swiss companies needing to change legal structure.
• Company Liquidation

Quantifiable outcome

• Documents prepared within 24 hours
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Berney Associés SAcoreStrategic or Co-development PartnerLeading Swiss fiduciary firm that recommends NewCo to clients seeking company formation services. Berney Associés has stated 'When a client contacts Berney Associés to start a business, I suggest that they use NewCo because I know that everything will be perfectly executed, on time.'
• Almighty TreeminorStrategic or Co-development PartnerSustainability partner for environmental initiative. NewCo plants a tree for every company founded through its platform. Partner supports forest preservation and diversification with climate-adapted tree species in Switzerland. 3,306 trees planted and 859.6 tons of CO2 to be absorbed as of reported date.
• UBSminorGTM or Marketing PartnerBanking partner offering free capital deposit accounts for company formation, reducing total formation costs. Partner enables clients to open capital accounts without fees when forming GmbH companies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clerky: Online legal incorporation and paperwork platform focused on startups and venture-backed companies. Comparable as a software-and-expert-combined formation service targeting high-end SMBs, similar to NewCo's Premium/LTD-Extra tiers.
• Doola: Online US LLC and C-Corp formation service aimed at international and non-US-resident founders wanting US business entities. Closely mirrors NewCo's positioning (digital jurisdiction-formation for foreign entrepreneurs) and includes bundled banking, accounting, tax, and compliance add-ons.
• Firstbase: Self-serve US company formation and incorporation platform for entrepreneurs and startups, with bundled registered agent, EIN, and banking services. Same digital-first, fixed-fee formation category as NewCo, just operating in the US jurisdiction.
• Stripe Atlas: Stripe's online company formation service for non-US founders forming US entities (Delaware C-Corp/LLC). Directly comparable online-first incorporation platform targeted at entrepreneurs and SMBs, with bundled banking/payments add-ons — a parallel product model to NewCo's Swiss formation plus UBS partnership.
• Capbase (now Truelark): Online incorporation and equity management platform for startups. Comparable as a digital formation service aiming to capture ongoing corporate lifecycle needs (cap table, compliance) — paralleling NewCo's stated ambition to expand into recurring post-formation services.

Broad incumbents

• CSC (Corporation Service Company): Global provider of corporate services including entity formation, registered agent, compliance, and governance across 140+ jurisdictions including Switzerland. Comparable as an enterprise-grade competitor offering Swiss entity formation services; broader portfolio and B2B focus than NewCo.
• LegalZoom: Large online legal services platform in the US offering formation as one of many products alongside wills, trademarks, and attorney access. Broader incumbent in the same conceptual category as NewCo — online legal/formation for SMBs — but not specialized in Swiss jurisdiction.
• Intertrust Group: Global provider of corporate, fund, and capital markets services including entity formation and administration in Switzerland. Comparable as a Swiss-jurisdiction formation incumbent; broader scale and corporate-focus contrasts with NewCo's SMB/DTC positioning.
• TMF Group: Global corporate services firm offering entity formation, accounting, tax, and payroll across more than 125 jurisdictions including Switzerland. Directly comparable formation services in Switzerland viaTMF Switzerland SA, but operates at enterprise scale and across many services rather than as an SMB-focused digital platform.

Others

• Berney Associés SA: Leading Swiss fiduciary firm that publicly recommends NewCo to clients seeking formation services. Comparable as a Swiss fiduciary and corporate-services provider upstream of NewCo, but acts as a referral partner rather than direct competitor; included as a relevant ecosystem connection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newcoswitzerland
• LinkedInlinkedin.com/company/newcoswitzerland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewCo