doola
doola is an AI-powered business-in-a-box platform that enables global entrepreneurs in 175+ countries to form, manage, and stay compliant with US LLCs and C-Corps without US residency, bundling formation, bookkeeping, tax filing, and analytics into annual subscriptions and a B2B Formation API.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What doola does
doola, operated by Distributed, Inc. and headquartered in New York with an additional office in Bangalore, India, is an AI-powered business services platform that enables global entrepreneurs to form and manage US-based companies without US residency or a Social Security Number. Founded in 2020 and backed by Y Combinator, Nexus Venture Partners, and HubSpot Ventures (with ~$11 million in disclosed funding across a 2021 seed round, a 2022 Series A, and 2024 strategic investments), doola serves founders across 175+ countries through an integrated stack of products: Formation (LLC, C-Corp, and DAO LLC across all 50 US states), Bookkeeping with dedicated human bookkeepers, Tax Filing (federal and state), Analytics (Shopify and Amazon integrations plus ad tracking across Google, Meta, and TikTok), and the AI Co-Founder conversational assistant. The company's underlying technology architecture centers on a domain-specific AI layer — including the AI Co-Founder for natural-language back-office support and the Formation MCP, which doola states is the only formation MCP deployed in production across six AI platforms (Replit, Claude, Lovable, ChatGPT, Perplexity, Vercel).
doola monetizes primarily through annual subscriptions across four tiers: Starter ($297/yr), Pulse ($300/yr), Tax and Compliance ($1,999/yr), and Business-in-a-Box ($2,999/yr), which bundles all services. A secondary B2B revenue stream comes from the Formation API, which wholesales US company formation infrastructure at $149 per entity to partner platforms under referral, iframe, and white-label models, with go-live possible in under 48 hours. The go-to-market motion combines self-serve product-led growth (app.doola.com), a sales-assisted demo/consultation flow for enterprise and high-intent customers, and an API-first partner program that embeds doola's formation capabilities directly into third-party AI and developer platforms. Customer segments are primarily non-US entrepreneurs, global SMBs and startups, and e-commerce sellers — with international freelancers and contractors as a secondary persona. Distribution is augmented by a content-led marketing engine (blog, doola University, 15 Minute Founder podcast, free Quarterly Tax Calculator), an affiliate program with named creators, and a curated Marketplace of partner deals (Mercury, Stripe, HubSpot, Gusto, Brex, Payoneer, Rippling).
The platform's competitive positioning rests on three reinforcing assets: a focused niche as the leading non-SSN US formation provider, a sticky annual subscription model with multi-year compliance and bookkeeping renewal cycles, and a differentiated distribution footprint through AI agent integrations. Reported scale includes 15,000+ founders served (per company commentary) and a stated trajectory of "strong customer and revenue growth" heading into 2025, though no specific revenue figure has been publicly disclosed.
doola firmographics
Firmographics- Name
- doola
- Legal name
- Distributed, Inc.
- Website
- https://doola.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- doola is an AI-powered business-in-a-box platform that enables global entrepreneurs in 175+ countries to form, manage, and stay compliant with US LLCs and C-Corps without US residency, bundling formation, bookkeeping, tax filing, and analytics into annual subscriptions and a B2B Formation API.
- Ownership category
- akta.pro rank
doola industry classification
Industry- Product category
- Business Formation & Compliance
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)
- akta.pro secondary industries
- E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH), Legal, Compliance & Entity Wrappers for DAOs (FSAPAHAJ)
Keywords
Where doola is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
doola business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Four annual subscription tiers: Starter ($297/yr) for basic formation, Pulse ($300/yr) for automated bookkeeping, Tax and Compliance ($1,999/yr) including federal/state tax filing and consultation, and Business-in-a-Box ($2,999/yr) bundling all services with dedicated bookkeeper. All plans billed annually with 25% savings vs monthly.
- API/Partner Pricing: Wholesale API pricing starting at $149 per entity with volume discounts for high-volume partners. Partners set their own pricing and earn margins on each formation completed through their platform.
- Affiliate/Referral Commissions: Referral program where partners earn commission on every first subscription sold through their referral links to doola services.
- Marketplace Partner Deals: Curated marketplace of exclusive partner offers (banking, payroll, insurance, etc.) providing value to customers and building ecosystem partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Basic US business formation for entrepreneurs |
| Subscription | Annual | Pulse - Automated bookkeeping and analytics |
| Subscription | Annual | Tax and Compliance - Full tax filing and professional support |
| Subscription | Annual | Business-in-a-Box - Complete back-office solution |
| Unit Pricing | Pay-as-you-go | Formation API Partner Pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
doola product offering
Product offeringCore offering
doola operates an AI-powered Business-in-a-Box platform that enables entrepreneurs worldwide to form and operate US-based businesses without requiring US residency or a Social Security Number. Its core offering combines US company formation (LLC, C-Corp, and DAO LLC across all 50 states), EIN obtainment, registered agent service, automated bookkeeping with dedicated bookkeepers, federal and state tax filing, and e-commerce analytics integrated with Shopify, Amazon, and ad platforms.
Product overview
doola is an AI Business-in-a-Box platform for global entrepreneurs that provides end-to-end US business formation and management. The core platform consists of Formation (LLC, C-Corp, DAO LLC formation across all 50 states), Bookkeeping (professional bookkeeping with dedicated experts), and Tax Filing (annual tax preparation and compliance). These core services are complemented by AI Co-Founder, an AI-powered conversational assistant that provides 24/7 support across formation, compliance, bookkeeping, and e-commerce operations. The platform also offers Analytics for e-commerce tracking, Pulse for automated bookkeeping, a Marketplace for partner deals, and a Formation API for B2B platforms. doola integrates natively with Shopify and Amazon for e-commerce, Mercury for banking, Stripe for payments, and supports ad tracking from Google, Meta, and TikTok. The platform serves entrepreneurs in 175+ countries and is backed by Y Combinator, Nexus Venture Partners, and HubSpot Ventures.
Differentiator
Problem solved
Functional benefit
Brands
- Business-in-a-Box: The comprehensive platform combining LLC formation, bookkeeping, tax filing, and e-commerce analytics for entrepreneurs.
- AI Co-Founder
- Formation API
Products and services
- Business-in-a-Box Flagship bundled all-in-one annual subscription combining company formation, bookkeeping, tax compliance, and e-commerce analytics under one dashboard for global entrepreneurs.
- AI Co-Founder AI-powered 24/7 business assistant integrated into the doola dashboard, providing conversational support and actionable insights for formation, compliance, bookkeeping, taxes, and e-commerce operations.
- Formation US company formation service enabling entrepreneurs worldwide to register LLCs, C-Corps, and DAO LLCs in any of the 50 US states, including EIN obtainment, operating agreements, registered agent services, and sales tax setup.
- Bookkeeping Professional bookkeeping service with real-time transaction tracking, categorization, financial reporting, dedicated bookkeeper support, monthly/quarterly closings, and integration with banking and payment platforms.
- Tax Filing Tax preparation and filing service handling annual federal and state business tax filings, quarterly estimated payments, and IRS compliance, with access to licensed CPA professionals and tax advisors.
- Analytics E-commerce analytics dashboard tracking sales, orders, ad performance, profit breakdowns, and top-performing products with integrations to Shopify, Amazon, Google Ads, Meta Ads, and TikTok Ads.
- Formation API B2B API and partner infrastructure enabling platforms, fintechs, and developer tools to embed US company formation and compliance natively via referral, iframe, or white-label models, with pricing starting at $149 per entity.
- Pulse Automated bookkeeping and analytics subscription tool for tracking payouts, monitoring expenses, and staying on top of business finances, offered at $300/year with a 30-day free trial.
Quantifiable outcome
- 15,000+ founders have started US businesses through the platform
- +2 more outcomes
Companies that use doola
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
doola technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature6 records
doola partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ShopifycorePlatform integration with Shopify for e-commerce sellers. doola Analytics connects with Shopify to track performance, measure ad spend, and identify trends. Supports Shopify Payments setup.
- AmazoncoreIntegration with Amazon for FBA sellers. doola Analytics tracks Amazon orders, sales, returns, and trends. Amazon FBA setup guide available through doola Docs.
- MercurycoreUS business banking partner. Direct integration with Mercury for seamless account opening. doola provides dedicated account manager assistance for Mercury bank account setup. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.
- StripecorePayment infrastructure partnership. doola helps international founders create US Stripe accounts. Stripe integration for invoicing and payment processing within doola platform.
- On DeckcorePartnership to enable founders internationally to go from idea to incorporation. On Deck founder community leverages doola for entity formation services.
- SyndicateminorDAO LLC offering partnership with Syndicate to bridge Web3 with Web2. Enables decentralized organizations to form compliant US LLC structures.
- HubSpotcoreCRM and marketing platform partnership. HubSpot Ventures invested strategically; doola integrates with HubSpot ecosystem and offers HubSpot deals through marketplace.
- ReplitcoreAI platform partner integrating doola's Formation MCP. Allows Replit users to form US companies directly from the Replit environment without leaving the platform.
- Claude (Anthropic)coreAI assistant partner with Formation MCP integration. Claude agents can execute company formation through doola API. One of six production environments running the formation MCP.
- LovablecoreAI app builder partner integrating doola's Formation MCP. Enables founders building apps to seamlessly add US company formation to their workflow.
- ChatGPT (OpenAI)coreOpenAI's ChatGPT platform hosts doola's Formation MCP, enabling AI agents to help users form US companies through conversation.
- PerplexitycoreAI search platform partner with Formation MCP integration. Perplexity users can access company formation capabilities through AI-powered discovery.
- VercelcoreFrontend cloud platform partner hosting doola's Formation MCP. Enables developers to integrate formation capabilities into their applications.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
doola competitors and assessment
Company assessmentDirect peers
- Firstbase: Firstbase helps non-US founders start and manage US businesses, including LLC formation, EIN, registered agent, banking, and tax. It is the most direct competitor to doola in serving the same cross-border entrepreneur segment.
- Stripe Atlas: Stripe Atlas enables entrepreneurs globally to form US Delaware LLCs/C-Corps, obtain EINs, and access Stripe payments. It directly overlaps with doola's non-US entrepreneur formation offering and benefits from Stripe's massive merchant distribution.
- ZenBusiness: ZenBusiness is an online formation service for LLCs and corporations offering formation, registered agent, compliance, and bookkeeping. It directly competes with doola on US business formation and ongoing compliance for SMBs.
- Incfile (Bizee): Incfile (now branded Bizee) provides low-cost LLC and corporate formation, registered agent, and compliance services. It is a direct competitor in the commoditized online formation tier where doola competes.
- Northwest Registered Agent: Northwest offers LLC formation, registered agent service, and compliance filings across all 50 states. It directly competes with doola on formation and registered agent, with a similar premium-service positioning.
- Clerky: Clerky specializes in formation and legal paperwork for venture-backed startups, including C-Corps, 83(b) elections, and cap table management. It overlaps with doola's C-Corp formation offering for a similar SMB/startup segment.
- Bench (by Employer.com): Bench provides bookkeeping and financial reporting for small businesses with a dedicated bookkeeper model. It directly overlaps with doola's Bookkeeping and Business-in-a-Box services for SMB customers.
Broad incumbents
- LegalZoom: LegalZoom is a large, established player offering LLC and corporate formation, registered agent, and legal services across all US states. It is a broad incumbent in the formation category where doola operates, with greater brand and marketing scale.
- Gusto: Gusto is a leading payroll, HR, and benefits platform for SMBs. It is an adjacent broader business services incumbent that competes in doola's marketplace and overlaps with doola's back-office service bundle.
Others
- Mercury: Mercury is doola's core banking partner for US business accounts. It is an ecosystem participant that, if it chose, could expand its own formation and compliance offerings to compete directly with doola.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
doola social profiles
Digital presencedoola financial estimates
Financial estimateRevenue estimate
Valuation estimate
doola leadership team
Management profileNumber of profiles
Profiles2 records
doola funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
doola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about doola
What does doola do?
doola operates an AI-powered Business-in-a-Box platform that enables entrepreneurs worldwide to form and operate US-based businesses without requiring US residency or a Social Security Number. Its core offering combines US company formation (LLC, C-Corp, and DAO LLC across all 50 states), EIN obtainment, registered agent service, automated bookkeeping with dedicated bookkeepers, federal and state tax filing, and e-commerce analytics integrated with Shopify, Amazon, and ad platforms.
Is doola a public or private company?
doola is a private company. It is classified as venture growth investor backed and is currently operating.
When was doola founded?
doola was founded in 2020. It employs 51 to 100 people.
Where is doola based?
doola is headquartered in New York, United States, in the North America region.
How does doola make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are API/Partner Pricing, affiliate/Referral Commissions and marketplace Partner Deals.
Who are doola's main competitors?
Direct peers on record are Firstbase, Stripe Atlas, ZenBusiness, Incfile (Bizee), Northwest Registered Agent, Clerky and Bench (by Employer.com). Broad incumbents are LegalZoom and Gusto. Mercury is listed as an others.
Does doola have an API?
Yes. doola Formation API enables platforms and AI agents to embed US company formation directly into their products without requiring US residency or a Social Security Number. The API supports US LLC and C-Corp formation across all 50 states, including EIN obtainment, registered agent services, and annual filings. Three partnership models are offered: Referral/Affiliate Program, iFrame embedding, and full White Label/API Program. Custom pricing starts at $149 per entity with volume discounts. The company is the only one to have shipped a formation MCP (Model Context Protocol) running in six real production environments across Replit, Claude, Lovable, ChatGPT, Perplexity, and Vercel. Developer documentation is at docs.doola.com/api/introduction.
What industry is doola in?
doola's product category is Business Formation & Compliance. Its primary akta.pro industry code is BPAAAKAB, OCR, ICR & Intelligent Document Processing (IDP), with a secondary code of EDAMAHAH, E-commerce & Online Business (Marketplaces, DTC). Its NAICS code is 5132 and its SIC code is 7372.