What RedMatters does

RedMatters B.V. is a Dutch full-service creative marketing agency founded in 2006 by Jannis Lootens and Bert Wisniewski, operating from its registered headquarters in Amersfoort and a second office in Amsterdam. The firm employs a stated team of 20 creative specialists across digital, print, marketing, and communications, and serves a mix of Dutch enterprise and nonprofit clients including Leger des Heils, Texels Bierbrouwerij, Love Beets, Pillows, Deloitte, Bovemij, James Hopkins, Region Groningen, and several foundations. Its service portfolio centers on three core offerings (Strategy, Branding, and Campaigns) and extends to website design and development (delivered through its proprietary RedPress CMS), marketing consultancy, fundraising campaigns, film/video, package design, and a 'Naar het Hart' workshop methodology built on Simon Sinek's 'Start with Why' framework combined with neuroscience-inspired positioning.

The business model is project-based professional services: engagements are custom-quoted with a 40% upfront deposit and balance due upon acceptance, payment terms of 14 days, hourly rates reviewed annually with capped increases, and expedite surcharges of 125–200% for urgent or weekend work. A smaller recurring revenue stream comes from annual hosting subscriptions. The go-to-market is consultative direct sales via introductory meetings ('kennismakingsgesprek'), supported by content marketing (blogs, case studies, free handbooks, masterclasses), organic social media on LinkedIn, Instagram, and Facebook, and PR via a regular newsroom cadence. Distribution is regional (Netherlands), with the firm positioned as a member of Dutch Digital Agencies (DDA) and Via Nederland, and as a charitable partner of Hart Voor De Zaak supporting the Hartstichting.

The company is privately held with no external funding, no parent company, and no disclosed revenue. There is no evidence of AI/ML technology, platform products, or recurring SaaS revenue; competitive differentiation rests on founder-led creative direction, a branded 'Hartenrakers' methodology, and award recognition including three Website van het Jaar wins and a 2024 SAN Accent voor Beste 360 Branding award for Texels speciaalbier.

Name

RedMatters

Legal name

Redmatters B.V.

Website

https://redmatters.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

RedMatters is a Dutch full-service creative marketing agency founded in 2006, offering strategy, branding, campaigns, websites, and video production to enterprise and nonprofit clients in the Netherlands from offices in Amersfoort and Amsterdam with a 20-specialist team.

Ownership category

akta.pro rank

Headquarters

HQ city

Zeewolde

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative marketing services including strategy, branding, campaigns, and digital services. Priced with a 40% upfront deposit and remaining balance upon acceptance based on actual hours or fixed agreed amount. The company also offers hosting subscriptions with annual terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RedMatters is a full-service creative marketing bureau that helps brands and organizations develop strategy, branding, and campaigns rooted in their core purpose. The agency combines creative strategy with neuroscience-based insights to craft brand identities, visual identities, websites, video content, and multi-channel campaigns that connect emotionally with target audiences. They primarily serve Dutch organizations across nonprofit, consumer, hospitality, financial services, and staffing sectors.

Product overview

RedMatters is a full-service creative marketing bureau headquartered in Amersfoort and Amsterdam, Netherlands. The company operates as a service-based agency rather than a software product company, offering a unified portfolio of marketing and creative services centered on neurotechnology-informed strategy. Their core service triad comprises Strategy (brand strategy and purpose discovery), Branding (visual identity and brand development), and Campagnes (campaign concept and execution). These are delivered alongside specialized services including Website Design & Development using their proprietary RedPress CMS, Marketing Consultancy, Fondsenwerving (fundraising), Film/Video production, and the 'Naar het Hart' Workshop. The company also provides knowledge products including a free handbook on website development. Their approach emphasizes emotional connection over data-driven marketing, grounded in neuroscience insights and the 'Start with Why' methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy) Strategic consulting that helps organizations articulate their core 'why' and develop communication strategies from their brand purpose, delivered for marketing and communications leaders.
• Branding Brand development services that create recognizable, distinctive, and emotionally impactful brand identities for organizations across consumer, hospitality, and nonprofit sectors.
• Campagnes (Campaigns) Creative concept development and multi-channel campaign execution designed to emotionally resonate with audiences and drive them to action, delivered for marketing leaders at Dutch organizations.
• Website Design & Development Website design and development services including UX/UI design, wireframing, responsive build, and content management, delivered on RedMatters' proprietary RedPress CMS platform.
• Marketing Consultancy Marketing advisory services that help organizations optimize their marketing communications, strategic alignment, and overall marketing effectiveness.
• Employer Branding Employer brand strategy and campaign services that help organizations attract talent by articulating their culture and purpose, often delivered alongside recruitment campaigns.
• Fondsenwerving (Fundraising Campaigns) Fundraising campaign development for charities and nonprofits, combining donor communications, digital fundraising mechanics, and storytelling to drive donations and volunteer engagement.
• Film/Video Production Video production and animation services for brand storytelling, campaign content, and digital communications, used as a component of integrated brand and campaign engagements.
• Huisstijl (Corporate Visual Identity) Development of corporate visual identity systems, including brand guidelines, color schemes, typography, photography direction, and illustration standards.
• Package Design Product packaging design services aimed at maximizing shelf presence and consumer appeal, delivered primarily for consumer goods brands.
• Naar het Hart Workshop Workshop using Simon Sinek's 'Start with Why' methodology and RedMatters' 'Pull Back Car Principle' to help organizations and leadership teams discover their core motivation and brand story.

Quantifiable outcome

• 32,000+ app downloads and €13,000 raised for 40-day campaign
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Dutch Digital Agencies (DDA)minorGTM or Marketing PartnerMember of Dutch Digital Agencies trade association for digital marketing agencies in the Netherlands.
• Via NederlandminorGTM or Marketing PartnerPartnership with Via Nederland, a media/network organization.
• Hart Voor De ZaakminorStrategic or Co-development PartnerCharitable initiative supporting Hartstichting (Heart Foundation). RedMatters contributes a percentage of profits to this cause, aligning with their brand philosophy of making the world 'a little more beautiful'.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dept Agency: Amsterdam-based full-service digital creative agency serving global enterprise brands across strategy, branding, marketing, and tech — direct Dutch competitor with similar full-service model and significantly larger scale.
• ACE (Accelerator Creative Experts): Dutch independent creative agency offering strategy, branding, campaigns, and content similar to RedMatters; competes for the same mid-market and enterprise accounts in the Netherlands.
• Anorak: Amsterdam-based independent creative agency focused on brand strategy, campaigns, and storytelling for mission-driven organizations and consumer brands — closely aligned with RedMatters' storytelling and nonprofit portfolio (Leger des Heils, charity work).
• Studio Dumbar: Rotterdam-based independent branding and design studio specializing in visual identity and brand strategy — a direct comparable in RedMatters' branding and huisstijl (corporate identity) practice for Dutch and international clients.
• N=5: Dutch independent creative agency with strategy, branding, content, and campaign offerings, serving Netherlands-based enterprise clients — competes head-to-head for branding and full-service briefs.
• Kumpenny: Amsterdam-based independent creative agency with a similar full-service model covering strategy, branding, content, and campaigns for Dutch enterprise and consumer brands — competes directly for the same mid-market client pool.

Broad incumbents

• TBWA\NEBOKO: Dutch arm of TBWA\Worldwide, a global creative network. Competes for the same Dutch enterprise branding and campaign budgets but with network-scale resources, broader geographic reach, and creative reputation.
• MediaMonks (now MediaMonks, S4 Capital): Hilversum-headquartered global creative production and marketing agency, part of S4 Capital (later merged into Media.Monks/Monks). Comparable in the digital/content production layer and competes for the same Dutch-brand digital campaigns.
• BVA (Bureau voor de Resultaatverbetering): Independent Dutch research-driven strategy and creative agency. Overlaps with RedMatters on brand strategy and campaign development, particularly for government, public, and nonprofit sector briefs (comparable to Leger des Heils / Region Groningen work).

Others

• Deloitte Digital (Deloitte Netherlands): Engages RedMatters for selective creative campaigns (e.g., Deloitte IPO scanner). Represents the in-house and consulting-side alternative for large Dutch enterprises considering brand-led creative work — a displacement risk and occasional partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RedMatters
• LinkedInlinkedin.com/company/redmatters-b-v-
• Instagraminstagram.com/redmatters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedMatters