What Manhattan Cardiology does

Manhattan Cardiology is a private, multi-location cardiology practice operating as Manhattan Cardiology, P.C., founded by Dr. Robert Segal, MD, FACC, RPVI in 2010 and headquartered in New York City. The practice delivers comprehensive cardiac and vascular care across six Manhattan offices spanning Columbus Circle, Midtown East, the Upper East Side (two locations), the Upper West Side, and Murray Hill. Services span the full cardiac care continuum: preventive heart screening, diagnostic imaging (echocardiography, nuclear stress testing, vascular ultrasound, coronary calcium scoring), continuous monitoring (Holter/event monitors, mobile cardiac telemetry, remote patient monitoring), and interventional procedures including radiofrequency ablation and varicose vein treatment (Varithena). The practice supports sub-specialized clinical programs in women's heart health and vascular disease under dedicated clinical directors, plus adjacent services such as Pre-Surgical Clearance, USCIS/Green Card Medical Exams, and COVID Testing.

The practice operates a fee-for-service revenue model funded primarily through insurance reimbursements from twelve or more major carriers (including Aetna, Blue Cross/Blue Shield, Cigna, UnitedHealthcare, Oxford Health, Emblem GHI, 1199, POMCO, PHCS, Multiplan, and Empire Plan NYSHIP) and a self-pay option for uninsured patients. A $150 no-show fee enforces attendance. Patient acquisition combines neighborhood-level local SEO, physician-driven national media appearances (Good Morning America, ABC News, CBS, Forbes Health, Fox News), and 1,683 cumulative patient reviews as social proof. The MC NYC Health mobile application supports appointment management, insurance benefit viewing, medication tracking, and bill payment, with backend integration to LabFinder for test result delivery.

The practice is bootstrapped and founder-led with no disclosed venture capital, private equity, or institutional ownership. Its leadership team includes board-certified cardiologists with sub-specialty credentials (Nuclear Cardiology, Echocardiography, RPVI) and has earned regional recognition through New York Best Doctors and Castle Connolly Top Doctors awards. The core technology stack relies on standard cardiology diagnostic equipment, complemented by digital patient engagement tools (mobile app, remote patient monitoring, mobile cardiac telemetry), and the website is compliant with WCAG 2.1 accessibility standards. The legal entity is Manhattan Cardiology, P.C., incorporated under the laws of the State of New York.

Name

Manhattan Cardiology

Legal name

Manhattan Cardiology, P.C.

Website

https://manhattancardiology.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Manhattan Cardiology is a privately held, multi-location cardiology practice operating six Manhattan offices, founded by Dr. Robert Segal. It delivers comprehensive cardiac and vascular care, including diagnostics, imaging, continuous monitoring, and women's heart health, serving individual patients primarily through insurance and self-pay reimbursement.

Ownership category

akta.pro rank

Product category

Cardiology Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Cardiac Diagnostic Centers (Echo/Stress Testing/Holter) (HLAFAKAE), Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Cardiology practice
• Cardiac diagnostic services
• Vascular ultrasound imaging
• Preventive heart screening
• Cardiac monitoring services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Services Revenue: Fee-for-service medical care delivery where patients pay for cardiology consultations, diagnostic testing, and procedures. Revenue generated from insurance reimbursements and self-pay payments for uninsured services or copays/deductibles.
2. Diagnostic Testing Services: Revenue from cardiac diagnostic procedures including echocardiograms, stress tests, ECK monitoring, vascular ultrasounds, nuclear stress tests, and stroke screening. Both insurance-billed and self-pay arrangements.
3. No-Show Fee Revenue: $150 no-show fee applied to missed appointments without proper cancellation, providing revenue recovery and incentivizing appointment adherence.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Manhattan Cardiology is a multi-location private cardiology practice in Manhattan providing outpatient cardiac and vascular diagnostic testing, preventive screening, and treatment services. The practice delivers care through six office locations and supports patients with the MC NYC Health mobile application for appointment management, insurance benefit viewing, medication tracking, bill payment, and health record access.

Product overview

Manhattan Cardiology is a medical cardiology practice offering a comprehensive portfolio of cardiac and vascular healthcare services at multiple Manhattan locations. The practice operates as a unified healthcare delivery platform consisting of the MC NYC Health App (a mobile application for patient engagement including appointment management, medication tracking, and bill payment), alongside an extensive range of diagnostic and treatment services including heart screening, stress testing, echocardiography, vascular ultrasound imaging, remote patient monitoring, and specialized care for conditions such as women's heart health and leg vein disorders. The practice has multiple locations across Manhattan including Midtown East, Upper East Side (two offices), Upper West Side, Columbus Circle, and Murray Hill.

Differentiator

Problem solved

Functional benefit

Products and services

• Heart Screening Services Foundational cardiac screening services including regular heart screening beginning at age 20, with risk factor assessment for patients with two or more cardiac risk factors.
• Exercise Stress Test Treadmill-based test that helps doctors determine how well the heart performs under physical exertion.
• ECG/EKG Monitoring Ambulatory ECG monitoring test that screens for abnormal heart rhythm, heart block, or pauses in heart activity.
• Echocardiogram Cardiac ultrasound imaging test to evaluate heart structure and function.
• Nuclear Stress Test Diagnostic test measuring blood flow at states of rest, exertion, and medication to evaluate cardiac function.
• Mobile Cardiac Telemetry Medical device designed to continuously monitor a patient's heart rate and rhythm over an extended period of time.
• Cardiac Event Monitors Cardiac monitoring devices including 24-hour Holter monitors and event monitors to detect or determine risk of irregular heartbeats.
• Remote Patient Monitoring Digital health monitoring service enabling patients to manage their health conveniently with digital blood pressure monitoring, covered by most insurances.
• Vascular Ultrasound Non-invasive imaging test examining arteries and veins for vascular disease assessment.
• Carotid Doppler Ultrasound Non-invasive procedure evaluating blood flow in the carotid arteries in the neck that transport blood from the heart to the brain.
• Arterial Ultrasounds Non-invasive test examining the arteries carrying blood from the heart to the extremities.
• Cholesterol Test Lipid panel or lipid profile test that measures good and bad cholesterol and triglycerides in the blood.
• Coronary Calcium Score Coronary calcium scan (heart scan) providing specialized diagnostic X-ray images to assess cardiac health.
• Stroke Screening Screening services for stroke risk assessment and prevention.
• Sudden Death Screening Test examining electrical activity of the heart to understand potential risks for sudden cardiac death.
• PreOp Clearance Preoperative risk assessment evaluation completed by cardiologist in preparation for upcoming surgical procedures.
• Radiofrequency Ablation Medical procedure for treating certain cardiac conditions using radiofrequency energy.
• Stress Echocardiogram Test Cardiovascular test conducted on a treadmill to assess how effectively the heart performs when under pressure.
• Renal Artery Ultrasound Medical imaging using sound waves to examine renal arteries, also known as renal artery duplex.
• Transcranial Doppler Ultrasound Diagnostic test using ultrasound waves to evaluate blood flow in the brain, also known as TCD.
• Women's Heart Health Services Specialized cardiac care addressing the numerous risk factors of heart disease in women, with 90% of women having one or more risk factors at some point.
• Leg Veins Treatment Treatment services for venous disease encompassing varicose veins and related conditions that can lead to serious complications if left untreated.
• Varithena Treatment procedure for varicose veins.
• COVID Testing Services COVID-19 testing including standard COVID testing, rapid COVID tests, and COVID-19 antibody tests.
• USCIS/Green Card Medical Exam Immigration medical examination services required for green card applications.
• MC NYC Health App A mobile application enabling patients to view insurance and benefit summaries, manage appointments and reminders, access medication information and pharmacy details, and pay medical bills.

Quantifiable outcome

• Early detection of heart disease through preventive screening programs
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• 1199coreOthers1199 is a healthcare insurance plan accepted by Manhattan Cardiology, allowing union members and beneficiaries to access cardiac care services at the practice.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mount Sinai Heart: Academic cardiology service at Mount Sinai covering general, interventional, and structural heart care in Manhattan — competing for the same insured, high-acuity patient pool.
• Lenox Hill Heart and Vascular Institute of Northwell Health: Major hospital-based cardiovascular program in Manhattan offering the full continuum of cardiac care from outpatient consults to EP and surgery, drawing the same patient population.
• NewYork-Presbyterian / Columbia Cardiology: Comprehensive cardiology program affiliated with Columbia, providing outpatient consults, imaging, EP, and cardiac surgery across Manhattan — a direct destination for referrals that could otherwise stay in independent practice.
• Northwell Health Physician Partners Cardiology: Large employed cardiology network across the NY metro area offering multi-site outpatient cardiac services — benchmark for scaled specialty cardiology operations.

Others

• Zocdoc: Patient scheduling platform widely used by Manhattan residents to find cardiologists — an enablement/discovery layer that shapes patient acquisition for in-person practices like Manhattan Cardiology.

Emerging players

• AliveCor (Kardia): Consumer ECG/KardiaMobile device maker — competes for at-home rhythm monitoring and AFib screening that Manhattan Cardiology delivers via in-office Holter and MCT.
• Heartbeat Health: Digital-first cardiology platform providing virtual preventive and longitudinal cardiac care — represents the consumer-tech threat to Manhattan Cardiology's screening and diagnostic front door.
• Cleerly Health: AI-enabled coronary imaging platform focused on cardiac CT quantification — competes for advanced diagnostic referrals and coronary calcium scoring volumes.

Direct peers

• Park Avenue Cardiology: Long-standing private cardiology practice on Manhattan's Upper East Side offering consultative and diagnostic cardiology to a similar Manhattan consumer and insured-patient base.
• New York Cardiology Associates: Multi-specialty cardiovascular group in Manhattan providing diagnostic testing, interventional cardiology, and vascular services — directly comparable service mix and Manhattan patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manhattan Cardiology