What MDCV UK does

MDCV UK (legal entity: Vineyard Farms Ltd., Company Reg 11384632) is a privately held UK-based wine production and distribution company founded in 2016 and headquartered in Luddesdown, Kent. The company operates a portfolio of ten English and Provençal wine brands covering entry-level through ultra-premium price points. The English portfolio comprises Silverhand Estate (flagship, 500+ acre organic vineyard in Kent, the largest single organic vineyard in the UK, operating from a carbon-negative winery), London Clay (Crouch Valley, Essex), Harlot (Essex, Charmat method), Fitz (Kent, pioneer of England's Charmat/tank method of sparkling production), and Sedlescombe Organic (England's oldest organic wine estate, established 1979, 22 acres near Hastings). The French portfolio covers four Provençal estates: Ultimate Provence (100 acres near La Garde Freinet), Château de Berne (1,700-acre estate with 143 hectares of vines, including a five-star Relais & Châteaux hotel), Château Saint-Roux (organic, Natura 2000 area, 15th-century estate in Var), and Château des Bertrands (80 hectares in Plaine des Maures). Production spans both Charmat/tank and traditional Champagne method sparkling wines, as well as still wines (Bacchus, Solaris, Chardonnay) and rosé. The French estates already produce and sell over 4 million bottles annually across global markets, and the company targets combined production of over 10 million bottles by 2030.

Revenue is generated through three primary streams: (1) wine product sales across DTC e-commerce (The Wine Caverns), trade distribution (LWC Drinks for Silverhand Estate and Harlot), and mass-market retail (Aldi for Bowler & Brolly); (2) corporate gifting, offering pre-configured hampers with volume-based pricing (24–240+ units) and UK-wide delivery; and (3) vineyard tourism and hospitality at the Provençal estates. Pricing on the Silverhand Estate sparkling portfolio ranges from approximately £11.48 ex-VAT per bottle (Silver Reign Brut, 241+ units) to £165.38 ex-VAT per bottle (KYNG 2018, 241+ units), with corporate gifting hampers priced between £33.33 and £50. Sustainability and certification credentials (HEV Level 3, Biodynamic Association UK organic/biodynamic, MOD Silver ERS 2025) are central to the value proposition alongside scale. Strategic partnerships secured in 2025 — including Aldi, LWC Drinks, The Jockey Club, and Fulham Pier/FFC — represent an active channel expansion push, and the company has positioned itself as a vertically integrated player aiming to be the largest wine producer in both the English and Provençal regions.

Name

MDCV UK

Legal name

Vineyard Farms Ltd.

Website

https://mdcvuk.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MDCV UK (Vineyard Farms Ltd.) is a privately held UK wine company that produces and distributes a portfolio of ten English and Provençal wine brands, including the flagship Silverhand Estate (Kent) and four French estates, with over 4 million bottles in current production targeting 10 million by 2030 across DTC, retail, distribution, corporate gifting, and vineyard tourism channels.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• English sparkling wines
• Provence rose wines
• Organic wine production
• Vineyard estates
• Corporate wine gifting

Headquarters

HQ city

Luddesdown

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine product sales: MDCV UK generates revenue through direct sales of their portfolio of English and Provençal wines including sparkling wines, rosé, whites, and reds through their own e-commerce platform The Wine Caverns and through distribution partnerships.
2. Corporate gifting: B2B corporate gifting program offering pre-selected hampers with personalized season's greetings cards and volume-based pricing for staff rewards and client gifts.
3. Vineyard tourism: Venues like Château de Berne (five-star Relais & Châteaux hotel), Ultimate Provence, Château Saint-Roux, and Sedlescombe Organic (Vineyard & Woodland Nature Trail) generate revenue through hospitality experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

MDCV UK produces, brands, and distributes a portfolio of still and sparkling wines from vineyards it owns in England (East/West Sussex, Kent) and Provence. Its consumer-facing brands include Silverhand Estate, Fitz, Harlot, London Clay, Sedlescombe Organic and Verre Anglais in the UK, and Ultimate Provence, Château de Berne, Château Saint-Roux and Château des Bertrands in France. The company sells wines direct to consumers via The Wine Caverns e-commerce site, through Aldi in the UK, and via distribution partner LWC Drinks, and runs a dedicated corporate gifting program plus vineyard tourism/tasting experiences at its estates.

Product overview

MDCV UK is a wine production and distribution company operating a portfolio of English and French wine brands. The portfolio includes four English sparkling wine brands (Silverhand Estate as flagship organic/carbon-negative brand, London Clay, Harlot, and Fitz), one English organic wine estate (Sedlescombe Organic), four French Provençal wine brands (Ultimate Provence, Château de Berne, Château Saint-Roux, Château des Bertrands), and one partner brand (Verre Anglais). The company also produces still wines (Bacchus, Solaris, Chardonnay) and offers corporate gifting services with pre-configured hampers and vineyard experiences. Products span sparkling wines (using both Charmat/tank and traditional Champagne methods) and still wines, with a focus on organic and sustainable production practices.

Differentiator

Problem solved

Functional benefit

Brands

• Silverhand Estate: English sparkling wine brand with the largest single organic vineyard in the UK (500+ acres) located in Luddesdown, Kent. Carbon-negative winery producing Classic Brut, Blanc de Blancs, KYNG, Silver Reign Brut and Rosé.
• London Clay
• Harlot
• Fitz
• Sedlescombe Organic
• Ultimate Provence
• Château de Berne
• Château Saint-Roux
• Château des Bertrands
• Verre Anglais

Products and services

• Silverhand Estate (English sparkling wines) English sparkling wine brand from a Sussex estate with a dedicated visitor centre, producing carbon-negative wines and offering the ultra-premium 'The Lion, the Witch and the Wardrobe' cuvée under the 1628 collection.
• Fitz (English sparkling wines) English sparkling wine brand pioneered using the Charmat method, sourced from vineyards across Sussex and Kent and produced from predominantly Champagne grape varieties with carbon-negative credentials.
• Harlot (English sparkling wines) English sparkling wine brand made from grapes grown in the South Downs, produced using natural yeast with minimal intervention.
• London Clay (English sparkling wines) English sparkling wine brand focused on accessible Sussex- and Kent-grown wines, targeting UK consumers through both D2C and supermarket channels.
• Sedlescombe Organic Vineyard (English wines) Pioneering English organic wine brand and estate, claimed as the UK's largest single organic vineyard, producing wines from grapes grown at Sedlescombe in East Sussex.
• Verre Anglais (English sparkling wines) English sparkling wine brand targeted at accessible price points within the MDCV UK portfolio.
• Ultimate Provence (Provence wines) Provence-based rosé and wine brand with international reach, producing wines from a Provence estate within the MDCV UK group.
• Château de Berne (Provence wines) Large Provence château and wine estate with Hevea-level sustainability certification, producing wines and offering on-site hospitality and gastronomy at the estate.
• Château Saint-Roux (Provence wines) Provence wine estate, focusing on organic and biodynamic wine production under the MDCV UK group.
• Château des Bertrands (Provence wines) Provence wine estate within the MDCV UK portfolio, producing wines alongside the group's other Provençal holdings.
• MDCV UK Corporate Gifting Hampers B2B corporate gifting service offering personalised wine hampers from the group's English and Provençal brands, with volume-based pricing tiers and optional personalised cards and vineyard tour & tasting vouchers.
• Vineyard tours, tastings and hospitality Paid visitor experiences across the group's English and French estates, including vineyard tours, wine tastings, on-site restaurants and hotels at properties such as Château de Berne.

Quantifiable outcome

• 5,000 visitors per year attracted to Sedlescombe Organic Vineyard
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AldicoreChannel Partner/ Reseller/ Distributor · 1 November 2025MDCV UK partnered with Aldi to launch Bowler & Brolly Sparkling Wine of England, making premium English sparkling wine accessible through mass-market retail channels.
• Fulham PierminorStrategic or Co-development Partner · 1 October 2025Multi partnership with Fulham Pier and FFC for Silverhand Estate brand visibility and presence at the venue.
• The Jockey ClubcoreGTM or Marketing Partner · 1 July 2025Ultimate Provence partnered with The Jockey Club as Official Provence Rosé, providing wine for racing events and hospitality venues.
• LWC DrinkscoreChannel Partner/ Reseller/ Distributor · 1 April 2025Strategic distribution partnership with LWC for Silverhand Estate and Harlot brands, expanding trade distribution across the UK.
• Ram Galami / Forces Employment CharityminorStrategic or Co-development PartnerGurkha advisor relationship for recruitment of Nepali personnel at Silverhand Estate through the Forces Employment Charity.
• Var Chamber of AgricultureminorStrategic or Co-development PartnerChâteau Saint-Roux co-manages an experimental plot with the Var Chamber of Agriculture to analyse grape behaviour for climate adaptation.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nyetimber: One of England's best-known sparkling wine producers, based in West Sussex, with multi-vineyard production of méthode traditionnelle sparkling wines. Directly comparable to MDCV UK's English sparkling portfolio (Silverhand Estate, London Clay, Fitz, Harlot) and its strategy of scaling premium UK production.
• Chapel Down: England's largest publicly-listed wine producer, with broad portfolio of still and sparkling wines, DTC, hospitality tourism, and major retail distribution including Tesco. Direct peer across production, brand portfolio breadth, and UK DTC/retail GTM motions matched by MDCV UK.
• Gusbourne: Premium English sparkling and still wine producer in Kent and Essex, with DTC, hospitality and on-trade focus. Closely comparable to MDCV UK's Kent-based Silverhand Estate and the Charmat-method Harlot sub-brand.
• Ridgeview Wine Estate: Family-owned English sparkling wine producer in Sussex known for méthode traditionnelle. A direct peer for the traditional-method portion of MDCV UK's Silverhand Estate range.
• Hattingley Valley: Hampshire-based English sparkling and still wine producer with DTC and trade distribution. Comparable in scale and product mix to several MDCV UK English sub-brands.
• Bolney Wine Estate: Sussex-based English still and sparkling wine producer with vineyard tourism and DTC retail. Similar in scope to MDCV UK's estate-tourism-led GTM (Sedlescombe, Silverhand Estate experiences).
• Château d'Esclans: Provence rosé specialist behind Whispering Angel, focused on premium rosé in global export markets. Closest direct peer to MDCV UK's Ultimate Provence brand in the Provence rosé category MDCV UK is targeting at scale.
• Domaines Ott: Iconic Provençal rosé producer with multiple Côtes de Provence estates owned by Moët Hennessy. Comparable to MDCV UK's Château de Berne, Saint-Roux and des Bertrands estates in scale, appellation focus, and premium global positioning.

Broad incumbents

• Moët Hennessy (LVMH Wines & Spirits): Global luxury wines and spirits conglomerate that owns Hennessy, Moët & Chandon, Dom Pérignon, and Provence estates including Domaines Ott. Sets the competitive benchmark for scale, distribution and hospitality that MDCV UK aims to rival in English sparkling and Provence rosé.
• Pernod Ricard Winemakers: Global wine and spirits group with broad portfolio including Brancott Estate, Jacob's Creek, and Campo Viejo across multiple price tiers and regions. Comparable incumbent operator and a long-run distribution competitor to MDCV UK across UK and global wine trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/mdcv-uk-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDCV UK