Northeast Atlanta ENT

What Northeast Atlanta ENT does

Northeast Atlanta ENT (legal name: Northeast Atlanta Ear, Nose & Throat, PC) is a privately held, physician-owned otolaryngology practice founded in 1989 and headquartered in Lawrenceville, Georgia. The practice operates four clinical locations across Northern Georgia — Lawrenceville, Johns Creek/Suwanee, Dacula, and the recently added Braselton site — serving patients in six counties (Gwinnett, Forsyth, North Fulton, Barrow, Hall, and Jackson). The clinical team comprises 7 board-certified physicians (including Otolaryngology/Head & Neck Surgery specialists and an F.R.C.S.-credentialed surgeon), 4 physician assistants, and 8 audiologists holding Au.D. credentials.

The practice provides comprehensive in-house ear, nose, throat, allergy, and audiology services covering sinusitis treatment including in-office balloon sinuplasty, snoring and obstructive sleep apnea (including Inspire surgery), allergy testing and immunotherapy (shots and sublingual drops), pediatric ENT, head and neck surgery, cochlear implants, hearing aid dispensing across six manufacturers (Phonak, Starkey, Widex, Oticon, Resound, Unitron), and an IAC-accredited in-office CT scanner for sinus and temporal bone imaging. Surgical cases are referred to or performed at affiliated hospitals including Emory Johns Creek Hospital (where Dr. Ajaz Chaudhry serves as Chairman of Surgery), Children's Healthcare of Atlanta, and Northside Gwinnett Hospital.

Revenue is generated primarily through insurance-billed professional services for office consultations, diagnostic procedures, and surgeries, supplemented by direct-to-consumer hearing aid sales with CareCredit financing available. The go-to-market model is sales-led via physician referrals, insurance network participation, and direct patient self-referral driven by local SEO, an active health-education blog, social media presence across Facebook, Instagram, YouTube, and LinkedIn, and Google Reviews management. Patient intake and scheduling are supported by Phreesia, and patient records are accessed through the healow portal. The practice accepts most major insurance plans and emphasizes same- or next-day appointment availability as a patient acquisition lever.

Name

Northeast Atlanta ENT

Legal name

Northeast Atlanta Ear, Nose & Throat, PC

Website

https://northeastatlantaent.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Northeast Atlanta ENT is a physician-owned otolaryngology practice founded in 1989, operating four clinics across Northern Georgia and providing ENT, allergy, audiology, and hearing aid services to adult and pediatric patients in six counties.

Ownership category

akta.pro rank

Product category

Otolaryngology Medical Practice Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Pediatric Otolaryngology (HLAKAMAB), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Allergy & Immunology Clinics (HLAKAAAA)

Keywords

• ENT medical services
• Audiology and hearing aids
• Allergy testing treatment
• Balloon sinuplasty surgery
• Pediatric otolaryngology

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Patient Services (Medical consultations, procedures, and treatments): The practice generates revenue through billable medical services including office consultations, diagnostic procedures (CT scans, audiology testing), surgical procedures (balloon sinuplasty, tonsillectomy, cochlear implants, eardrum repair, head & neck surgery), and ongoing treatment visits for ENT and allergy conditions across all four locations.
2. Audiology Products (Hearing Aids): The practice sells and fits hearing aids from major manufacturers (Phonak, Starkey, Widex, Oticon, Resound, Unitron). Revenue is generated from device sales, custom fittings, and related audiology services. Financing options and insurance hearing aid benefits are accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Northeast Atlanta ENT is a multi-location physician-owned ear, nose, and throat medical practice providing in-person adult and pediatric ENT consultations, diagnostic procedures (including IAC-accredited in-office CT scans and audiology testing), and surgical treatments such as balloon sinuplasty, tonsillectomy, cochlear implantation, eardrum repair, and head and neck surgery. The practice also sells and dispenses hearing aids from multiple manufacturers and provides allergy testing plus immunotherapy (shots and sublingual drops) across four Georgia clinic locations.

Product overview

Northeast Atlanta ENT is a multi-location ear, nose, and throat medical practice offering comprehensive in-house care for both adults and children. The practice operates as a unified service offering across four locations (Lawrenceville, Johns Creek, Dacula, and Braselton), providing ENT services, audiological services, and allergy testing and treatment. Core services include sinusitis treatment with balloon sinuplasty, sleep apnea management including Inspire surgery, pediatric ENT, head and neck surgery, and hearing services (hearing aids, cochlear implants, hearing tests). The practice also offers diagnostic capabilities including in-office CT scans and IAC accreditation. Audiological services include hearing aids from multiple manufacturers (Phonak, Starkey, Widex, Oticon, Resound, Unitron) in various styles. Allergy services include testing for environmental and food allergens with treatment options including shots and sublingual immunotherapy drops.

Differentiator

Problem solved

Functional benefit

Products and services

• Sinus Problems & Balloon Sinuplasty Medical and surgical treatment for chronic sinusitis and sinus conditions for adults and children, including in-office balloon sinuplasty procedures.
• Snoring & Sleep Apnea Treatment Diagnosis and treatment of snoring and obstructive sleep apnea for adult and pediatric patients, including Inspire hypoglossal nerve stimulation surgery and oral appliance therapy.
• Allergy Testing & Treatment Comprehensive allergy testing for environmental allergens (dust, roach, cat, dog, molds, pollens) and food allergies, with treatment options including allergy shots and sublingual immunotherapy drops administered at home.
• Pediatric ENT Specialized ear, nose, and throat care for infants, toddlers, and children, including treatment for pediatric tonsillitis, sinusitis, ear infections, and pediatric sleep apnea; pediatric surgeries performed at Children's Healthcare of Atlanta.
• Head & Neck Surgery Surgical treatment for head and neck masses, thyroid conditions, and other abnormalities, including cancer diagnosis and treatment.
• Audiological Services Comprehensive audiological services including hearing tests, balance testing, tinnitus evaluation, and hearing aid fittings performed by licensed audiologists (Au.D.).
• Hearing Aids Dispensing, custom fitting, and follow-up care for hearing aids from multiple manufacturers (Phonak, Starkey, Widex, Oticon, Resound, Unitron), available in multiple styles (Open Canal, BTE, ITE, ITC, CIC, IIC); CareCredit financing and insurance hearing aid benefits accepted.
• Cochlear Implants Evaluation, surgical implantation, and ongoing management of cochlear implant systems (external processor and internal implant) for individuals with severe to profound hearing loss.
• In-Office CT Scans (IAC Accredited) In-office computerized tomography (CT) imaging for sinus and temporal bone indications; the practice holds Intersocietal Accreditation Commission (IAC) accreditation in both areas, enabling point-of-care diagnostic imaging without hospital or outpatient imaging referrals.
• Allergy Drops (Sublingual Immunotherapy) Daily at-home sublingual immunotherapy drops that desensitize patients to identified allergens over time, offered as an alternative to in-office allergy shots.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Emory Johns Creek HospitalcoreOthersNortheast Atlanta ENT physicians have privileges at Emory Johns Creek Hospital. Dr. Ajaz Chaudhry serves as Chairman of Surgery at Emory Johns Creek Hospital. The practice refers for and performs surgeries at this facility.
• Children's Healthcare of Atlanta (CHOA)coreOthersThe practice has staff privileges at Children's Healthcare of Atlanta. All pediatric surgeries are performed at CHOA, which is described as one of the top pediatric hospitals in the country. Multiple physicians including Dr. Ravi Gorav and Dr. James Ding have privileges at CHOA.
• Northside Gwinnett HospitalcoreOthersNortheast Atlanta ENT physicians have privileges at Northside Gwinnett Hospital. Multiple physicians including Dr. James Ding and Dr. Jeffrey Roth have hospital staff privileges at this facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Emory Healthcare Otolaryngology: Academic health system's otolaryngology department — overlapping as a partner (Emory Johns Creek privileges) and as a competitor for complex ENT cases, head and neck surgery, and cochlear implants across the same metro catchment.
• Piedmont ENT: Hospital-owned ENT service line within a large Atlanta-area health system. Competes for the same ENT, allergy, and audiology referrals in the metro while offering system-level scale and payer contracting advantages.
• U.S. ENT Partners: ENT-specialty physician practice management platform that acquires and consolidates independent ENT groups across the Southeast. Comparable as both a competitive consolidator in the same specialty and a potential acquirer or partner for an independent Georgia ENT practice.
• WellStar ENT: Hospital-system-affiliated ENT providers serving the Atlanta metro, offering comparable adult ENT, allergy, and audiology services with the backing of a large integrated delivery network.
• Children's Healthcare of Atlanta (CHOA) Otolaryngology: Pediatric hospital system and current surgical partner that also operates pediatric ENT services. Comparable as both a partner for complex pediatric surgery and as a pediatric-ENT competitor in the same metro.

Direct peers

• Northwest ENT Associates: Regional ENT practice serving North Georgia/metro Atlanta, offering comparable adult and pediatric ENT services. Overlaps directly with the practice's service mix and catchment area across Northern suburbs.
• Atlanta ENT Sinus & Allergy Associates: Multi-location ENT, allergy, and audiology group serving the Atlanta metro area. Most directly comparable peer because it competes head-to-head for the same adult and pediatric ENT, allergy, and audiology patients across overlapping Northern Georgia suburbs.
• ENT of Georgia: Multi-physician otolaryngology group operating across the Atlanta metro with a comparable mix of adult and pediatric ENT services. Competes for the same patient pool, physician referrals, and payer contracts within the same geographic market.

Others

• HearingLife: Multi-location audiology and hearing aid retailer. Adjacent competitor for hearing aid dispensing, audiology evaluations, and balance testing in overlapping Atlanta-area geographies, though not a physician-led ENT practice.
• Beltone: National hearing aid retail chain dispensing devices from multiple manufacturers. Adjacent competitor for hearing-aid sales and audiology services in the same Northern Georgia trade area, with a different retail-centric delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGkqQbaSvkahQ7YLxRN3b8w
• Facebookfacebook.com/Northeastatlantaent
• LinkedInlinkedin.com/company/northeast-atlanta-ear-nose-throat-p-c
• Instagraminstagram.com/northeastatlantaent

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northeast Atlanta ENT