Ready

What Ready does

Ready (Ready.gov) is a national public service advertising (PSA) campaign operated by the Federal Emergency Management Agency (FEMA), a component of the U.S. Department of Homeland Security. Launched in February 2003, the campaign is designed to educate and empower Americans to prepare for, respond to, and mitigate emergencies and disasters. Its principal deliverables are the Ready.gov website — the central educational hub covering more than 25 hazard categories including hurricanes, wildfires, floods, extreme heat, tornadoes, cybersecurity, and space weather — and the FEMA Mobile Application, available on iOS and Android, which delivers real-time weather and emergency alerts sourced from the National Weather Service for up to five locations, a shelter location finder, and disaster assistance tools. A Spanish-language version branded 'Listo' extends the program to Spanish-speaking audiences, and a 'Ready in Your Language' content track supports additional languages.

As a federally administered program, Ready operates under a public service advertising model rather than a commercial revenue model. Distribution runs through owned digital channels including the Ready.gov website, the FEMA Mobile App, and social media accounts on Facebook, X, YouTube, and Instagram, supplemented by partnerships with local emergency management agencies, businesses (via the Ready Business sub-program), schools and campuses (Ready Kids, Ready Campus), and community preparedness networks. The campaign does not sell products, charge fees, or raise private capital; funding flows through the federal budget allocated to FEMA/DHS.

Ready serves the entire U.S. population, with tailored sub-programs for businesses, children, people with disabilities, older adults, caregivers, and pet owners. Programmatic messaging emphasizes four preparedness actions: staying informed, making a family emergency plan, building an emergency supply kit, and getting involved in community preparedness. The campaign has no commercial customers, no investors, and no parent company in the private-sector sense; its governance runs through standard federal oversight under the Department of Homeland Security.

Name

Ready

Legal name

Ready Campaign

Website

https://ready.gov

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Ready is a U.S. federal public service campaign operated by FEMA since 2003, educating Americans on emergency preparedness through Ready.gov, the FEMA Mobile App, and the Spanish-language 'Listo' version, serving the general U.S. public.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Core offering

Ready is a national public service advertising campaign operated by FEMA (part of the U.S. Department of Homeland Security) that educates and empowers Americans to prepare for, respond to, and mitigate emergencies and disasters. It delivers free preparedness education through Ready.gov and Listo.gov, plus a mobile app providing real-time emergency alerts, shelter locations, and personalized disaster resources for individuals, families, and businesses.

Product overview

Ready is FEMA's national public emergency preparedness campaign (Ready.gov) with its Spanish-language version Listo (Listo.gov). The campaign operates primarily through the Ready.gov website, which serves as the central hub for emergency preparedness education and resources. A companion FEMA Mobile Application extends the campaign's reach to mobile devices. The campaign was launched in February 2003 and promotes four key preparedness actions: staying informed, making a family emergency plan, building an emergency supply kit, and getting involved in community preparedness.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready.gov Website Primary web platform for FEMA's national emergency preparedness campaign, providing educational resources, safety guides, planning tools, and interactive content to help individuals, families, and businesses prepare for emergencies and disasters.
• FEMA Mobile App Mobile application available on iOS and Android providing personalized disaster resources, real-time weather and emergency alerts from the National Weather Service for up to five locations, shelter location finder, and disaster assistance application tools.
• Listo (Spanish-language campaign) Spanish-language counterpart to the Ready campaign, providing preparedness resources and guidance for Spanish-speaking individuals and households in the United States.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves5 records

Expansion highlights5 records

Others

• Ad Council: The Ad Council produces public service advertising campaigns for federal and nonprofit sponsors (including historic preparedness PSAs), providing the creative and media-distribution infrastructure that Ready and similar government campaigns rely on to extend reach through donated media.

Regional players

• Listos California (Cal OES): Listos California is a state-level preparedness education program administered through the California Governor's Office of Emergency Services targeting culturally and linguistically diverse communities—an analogous sub-national preparedness communication program with comparable mission and equity-focused design to Ready's Listo sub-brand.
• Get Prepared (Public Safety Canada / Ready Together): Get Prepared is the Canadian federal government's emergency preparedness public education campaign—the national-level public-information counterpart to Ready in a different jurisdiction—offering near-identical mission framing (plan, kit, know the risks) tailored to Canadian hazards.

Broad incumbents

• Centers for Disease Control and Prevention (CDC): The CDC operates large-scale public health preparedness communication campaigns (pandemic flu, bioterrorism, emergency communications) with similar federal public-information playbooks, multi-channel delivery, and behavioral-messaging architecture as Ready, but at a much broader public-health scale.
• NOAA / National Weather Service: NOAA's National Weather Service operates Weather-Ready Nation, a federal outreach initiative that partners with emergency managers, media, and the public on preparedness and hazard communication—overlapping with Ready's hazard education but specialized on weather-driven risks and built on scientific alerting rather than civic action.

Direct peers

• American Red Cross: The American Red Cross runs parallel public preparedness education across hazards (home fires, hurricanes, earthquakes), maintains a disaster response app, and operates Ready Rating—a preparedness program for businesses—making it the closest nongovernmental analog to Ready's mission of educating and empowering the public before disasters.
• FEMA Citizen Corps (Community Preparedness): Citizen Corps is FEMA's own community-level preparedness and volunteer engagement program that historically operated alongside Ready and shares government infrastructure; both programs target citizen-level preparedness with overlapping training, exercises, and volunteer pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/readygov
• YouTubeyoutube.com/user/FEMA
• Facebookfacebook.com/readygov
• Instagraminstagram.com/readygov
• LinkedInlinkedin.com/company/ready4dc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ready