Get Prepared-Today

What Get Prepared-Today does

Get Prepared-Today is a privately held, micro-scale retailer based in Garden Grove, California that sells physical emergency preparedness kits to two customer segments: (1) elementary schools and their PTAs, via a structured fundraising program in which parents purchase kits using school-specific codes and the company donates 15% of sales back to the participating PTA, and (2) individual consumers and families purchasing kits through the company website for home, car, or office use. The product portfolio comprises individual survival kits (1-day, 2-day basic/premium, 3-day basic/premium priced $12-$25), a 4-Person Premium Family Kit ($110, currently sold out), classroom survival kits for 30 persons (1-day Premium $250, 2-Day Premium $335), a Classroom Lockdown Kit ($69.99), and accessories (2400 Cal Food Bars, 4 Oz Water Pouches). Kits contain water, food bars with a 5-year shelf life, emergency blankets, hygiene supplies, and in premium variants a Cleanwaste GO Anywhere Toilet Kit that uses NASA-developed gelling agent technology.

The business model is straightforward direct-to-consumer e-commerce supplemented by a B2B school fundraising channel. All revenue is one-time transactional; there are no subscriptions, no recurring contracts, and no disclosed institutional capital or funding history. Marketing runs through school PTA newsletters, flyers, school websites, events, and direct website traffic, with the GTM motion inherently local. The company has established partnerships with 14 named elementary schools across two California districts (Garden Grove USD and Savanna School District), plus a Give Back Program that donates expired-shelf-life kits to children in developing countries via charity partners. Headcount is reported at 1-10 employees, consistent with a small lifestyle business rather than a venture-backed operator.

The company has no proprietary technology, no software platform, no patents or trademarks, and no disclosed management team. Founded circa 2016, the operating footprint is limited to California with no public signals of geographic expansion, hiring, or external capital. The investment proposition is therefore that of a stable, niche, mission-driven micro-retailer with modest defensibility rooted in PTA-channel relationships rather than technological or scale advantages.

Name

Get Prepared-Today

Legal name

Get Prepared-Today

Website

https://getprepared-today.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Get Prepared-Today is a privately held, Garden Grove, California-based retailer that sells physical emergency preparedness kits directly to consumers and through elementary school PTA fundraising programs across two California school districts.

Ownership category

akta.pro rank

Product category

Emergency Preparedness Kits

NAICS

Emergency and Other Relief Services (624230)

akta.pro primary industry

Community Resilience, Preparedness Training & Exercises (HLAJAGAL)

akta.pro secondary industries

Safety Training, Preparedness & Drills (Active Threat, Fire, CPR) (EDALAEAH), Active Shooter Preparedness & Safety Training/Drills (EDAEACAI)

Keywords

• Emergency preparedness kits
• School safety supplies
• Disaster survival gear
• Classroom emergency kits
• Family survival supplies

Headquarters

HQ city

Garden Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Emergency Kit Sales: Direct sales of emergency preparedness kits to consumers and schools. Revenue is generated through one-time product purchases with no recurring subscription component. School fundraising program provides additional revenue stream where a percentage of sales is donated back to participating PTAs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Get Prepared-Today is a retailer of physical emergency preparedness kits for earthquakes, school emergencies, blackouts, and lockdowns. Its offerings span individual survival kits (1-day to 3-day Basic and Premium tiers), a 4-Person Premium Family Kit, 30-person Classroom Survival Kits, a Classroom Lockdown Kit, and accessory items (2400 Cal Food Bars and 4 Oz Water Pouches). The company runs a School Fundraising Program that partners with PTAs in the Garden Grove Unified School District and Savanna School District areas, donating a percentage of sales back to participating PTAs.

Product overview

Get Prepared-Today is a retailer of Emergency Preparedness Kits for earthquakes, school emergencies, and disasters. The product portfolio consists of individual survival kits (ranging from 1-day to 3-day Basic and Premium tiers), the 4-Person Premium Family Kit, Classroom Survival Kits (30-person, 1-day and 2-day Premium), Classroom Lockdown Kit, and accessory items (2400 Cal Food Bars, 4 Oz Water Pouches). All kits contain food, water, emergency blankets, and hygiene supplies with a 5-year shelf life for food and water components. The company also operates a School Fundraising Program that enables PTAs to raise funds through kit sales.

Differentiator

Problem solved

Functional benefit

Brands

• Give Back Program: Donation program where unused kits with expired shelf life are donated to children in developing countries through partnerships.

Quantifiable outcome

• 5-year shelf life on food and water components

Named customers14 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Developing Country CharitiesminorStrategic or Co-development PartnerThrough the Give Back Program, the company partners with charities to donate unused emergency kits (after their 5-year shelf life expires without use) to children in developing countries.
• Garden Grove USD SchoolscoreGTM or Marketing PartnerPartnership with multiple elementary schools in Garden Grove Unified School District for emergency preparedness fundraisers. Schools include Excelsior Elementary, Gilbert Elementary, Loyal Barker Elementary, Marshall Elementary, Morningside Elementary, Murdy Elementary, Patton Elementary, Sunnyside Elementary, and Zeyen Elementary. Each school receives a percentage of sales donated back to their PTA.
• Savanna School District SchoolscoreGTM or Marketing PartnerPartnership with schools in Savanna School District including Cerritos School and Twila Reid Elementary for emergency preparedness fundraising programs.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• 4Patriots: Direct-to-consumer emergency food and survival kit retailer selling long-shelf-life meals, water, and emergency kits to households. Closest comparable to Get Prepared-Today's consumer-side value proposition and online retail motion.
• My Patriot Supply: Online retailer of emergency food, water filtration, and survival kits. Comparable on the prepper/household consumer segment and bundled kit approach.
• Wise Company: Emergency food and survival kit brand selling freeze-dried meals and ready kits to preparedness consumers. Comparable on long-shelf-life food kits and D2C e-commerce model.
• Ready America: Emergency preparedness supplier offering kits for home, office, and school lockdown situations. Closely comparable product portfolio, including classroom lockdown SKUs that overlap directly with Get Prepared-Today's catalog.
• Quake Kare: Specialty emergency preparedness kits focused on earthquake and seismic events, sold direct to consumers, schools, and workplaces. Most directly comparable on product scope and California/earthquake-risk target market.
• Emergency Essentials: Long-running emergency preparedness retailer offering food, water, and kits for households. Comparable as a multi-channel emergency supplies D2C brand targeting preparedness-motivated consumers.
• Mayday Industries: Manufacturer and supplier of emergency preparedness products including food bars, water pouches, and kits, often supplying schools and government agencies. Comparable as a wholesale supplier in the same kit component category.

Broad incumbents

• REI Co-op: Outdoor retailer carrying emergency and survival kits as part of broader outdoor/outdoors-preparedness assortment. Comparable as a higher-trust incumbent that competes for the same household preparedness purchase occasions.
• Amazon: Mass-market e-commerce platform with own-brand (AmazonBasics/Solimo) emergency kits and a deep marketplace of third-party sellers. Comparable as the dominant alternative purchase destination for individual emergency kit buyers.
• School Specialty: Large established distributor of school supplies, classroom furniture, and curriculum products serving K-12 districts. Comparable as the incumbent school-distribution channel that could absorb or compete with Get Prepared-Today's PTA fundraising motion at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/emergencypreparednesskits
• LinkedInlinkedin.com/company/galaxy-music-ltd.---danubius-music

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Prepared-Today