TaxPrime

What TaxPrime does

TaxPrime, legally Persekutuan Perdata Soewito, Fajar dan Rekan, is an Indonesian tax and transfer pricing consulting firm founded in October 2012 and headquartered in Jakarta with additional offices in Surabaya, Cikarang, and Gresik. The firm employs 230+ specialized advisors — including two former Indonesian Director Generals of Taxes — and serves 554+ multinational corporate clients across tax compliance, tax audit and dispute resolution, transfer pricing documentation and Advance Pricing Agreements, customs and excise advisory, fiscal facility applications, ESG reporting and carbon footprint measurement, family office services, human capital management, and global mobility services. Its go-to-market is enterprise-focused, delivered through senior advisor and partner-led engagements on a quote-based, multi-year contract model.

TaxPrime's technology layer centers on a proprietary TaxPrime Teamwork System for project delivery and tracking across offices, plus the forthcoming TaxPrime Taxologis platform for expatriate tax management and human capital compliance under PMK 66/2023. The firm also leverages partner-supplied capabilities, including satellite-imagery-based ESG traceability through World from Space and a learning management system (EDUNESIA LMS) within its ASSOCIA human capital ecosystem.

TaxPrime generates revenue primarily through professional services fees across five core streams: tax consulting and advisory, transfer pricing, customs and excise, ESG consulting, and human capital management. Pricing is not publicly disclosed and is negotiated engagement-by-engagement. The firm is privately held as a partnership, is a member of PrimeGlobal since 2021, and operates as the Indonesian collaborating firm of Andersen Global since 2022, with no disclosed funding rounds and growth funded organically.

Name

TaxPrime

Legal name

Persekutuan Perdata Soewito, Fajar dan Rekan

Website

https://taxprime.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

TaxPrime is an Indonesian tax and transfer pricing consultancy founded in 2012, employing 230+ specialized advisors to serve 554+ multinational corporate clients across tax compliance, dispute resolution, transfer pricing, customs, ESG, and human capital advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tax Consulting and Advisory Services: Professional services revenue generated from providing tax compliance, advisory, audit assistance, dispute resolution, and consulting services to corporate clients. Services are delivered by specialized advisors with expertise in Indonesian tax regulations and international tax matters.
2. Transfer Pricing Services: Specialized transfer pricing documentation, benchmarking, planning, monitoring, and dispute prevention services for multinational corporations operating in Indonesia.
3. Customs and Excise Advisory: Customs compliance, audit assistance, bonded zone advisory, and SOP preparation services for companies engaged in international trade.
4. ESG Consulting Services: Environmental, Social, and Governance reporting, strategy development, carbon footprint assessment, and traceability tools services.
5. Human Capital Management Services: Recruitment, payroll management, and talent development services through the ASSOCIA ecosystem, including training programs via EDUNESIA LMS platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TaxPrime is an Indonesian tax and transfer pricing consulting firm providing tax compliance, advisory, audit assistance, dispute resolution, transfer pricing documentation and benchmarking, customs and excise advisory, ESG reporting and carbon footprint services, fiscal facilities advisory, family office services, and human capital management. Engagements are delivered by 230+ specialized advisors, many former Indonesian Tax Authority officials, to multinational corporations and large Indonesian enterprises across offices in Jakarta, Surabaya, Cikarang, and Gresik.

Product overview

TaxPrime is an Indonesian tax and transfer pricing consulting firm founded in October 2012, operating as a service-based consulting practice rather than a unified software product. The firm offers a comprehensive portfolio of advisory services organized around eight core service categories: Tax Services (including Tax Diagnostic Review, Domestic Tax Compliance, Tax Audit and VAT Refund Assistance, Tax Disputes Resolution, Tax Advisory, General Corporate Tax, Merger & Acquisition, and Tax Training); International Tax and Transfer Pricing (covering Documentation, Benchmarking/Planning/Monitoring, Business Restructuring, Dispute Prevention/APA services, and International Tax Planning); Customs and Excise (with SOP review, Bonded Zone Assistance, Customs Audit/Appeal Assistance, Customs Advisory, and Special Economic Zone advisory); Environmental, Social, and Governance (ESG) encompassing ESG Report, Strategy, Carbon Footprint, and Traceability Tools; Business and Investment Services (Business Establishment and Fiscal Facilities advisory); Private Client: Family Office; Human Capital Management via the ASSOCIA ecosystem (Associa Growth, Associa Payroll, Associa Talent); and Global Mobility Services. The firm also operates a proprietary internal tracking system called the TaxPrime Teamwork System for project delivery. The TaxPrime Taxologis platform is under development for Global Mobility Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Services Core tax advisory and compliance services for corporate clients, including tax diagnostic review, domestic tax compliance, tax audit assistance, VAT refund assistance, tax dispute resolution, general corporate tax advisory, M&A tax planning, and tax training.
• International Tax and Transfer Pricing Transfer pricing and international tax services helping companies comply with Indonesian regulations, determine fair market value of intercompany transactions, ensure arm's length principle compliance, prepare transfer pricing documentation per Indonesian regulations and OECD BEPS standards, and advise on international tax planning.
• Customs and Excise Customs and excise assistance services covering customs SOP review and preparation, bonded zone assistance, customs audit and appeal assistance, customs advisory, and Special Economic Zone advisory for companies engaged in international trade and bonded facilities.
• Environmental, Social, and Governance (ESG) One-stop ESG solution including ESG reporting, strategy development using a Maturity Assessment Framework and Arabesque S-ray Analytic benchmarking, carbon footprint measurement certified to ISO 14064/14044, and traceability tools with satellite imagery-based origin validation for supply chain compliance.
• Business and Investment Services Professional guidance for business establishment and fiscal facilities, including advisory on Free Trade Area, KITE, Special Economic Zone, Bonded Zone, Tax Allowance, SKB PPN, SKB 22 Impor, and other government fiscal facilities for companies investing in Indonesia.
• Private Client: Family Office Personalized advisory and comprehensive family office services tailored to private and family-owned enterprises, integrating business, legal, tax, accounting, and internal control expertise, covering wealth preservation, succession planning, and business continuity.
• Human Capital Management Human capital solutions delivered through the ASSOCIA ecosystem, including Associa Growth (LMS training via EDUNESIA), Associa Payroll (payroll management with BPJS and health insurance compliance), and Associa Talent (recruitment services using fair, unbiased matching to employer values).
• Global Mobility Services End-to-end support for international assignments, cross-border working arrangements, and permanent transfers, covering tax compliance, immigration, NPWP registration, work permits, and social security enrollment for expatriate workforce in Indonesia, with the supporting TaxPrime Taxologis tax applications platform (launching soon).
• Tax Training Knowledge-sharing tax training programs designed for specific company needs, equipping teams with essential tax knowledge and optimization strategies.

Quantifiable outcome

• 4247 projects with applied services completed
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• PrimeGlobalcoreStrategic or Co-development PartnerTaxPrime was admitted as the newest member in the Asia Pacific Region of PrimeGlobal, one of the three largest associations of independent accounting firms in the world. This membership provides global reach, cross-referrals from member firms worldwide, and association with a prestigious international network of accounting and consulting firms.
• Andersen GlobalcoreStrategic or Co-development PartnerAndersen Global entered the Indonesian market with collaborating firm Soewito, Fajar & Partners, operating as TaxPrime, one of the largest tax firms in the country. TaxPrime operates as the Indonesian member firm under the Andersen Global umbrella, gaining access to global best practices and international client referrals.
• ASSOCIAmajorStrategic or Co-development PartnerTaxPrime collaborates with the ASSOCIA ecosystem to create sustainable and equitable workforce solutions. ASSOCIA provides Human Capital solutions including Associa Growth (learning management), Associa Payroll (payroll management), and Associa Talent (recruitment services).
• TheTitan AsiamajorStrategic or Co-development PartnerTheTitan Asia provides Family Office services and contact information for TaxPrime's Private Client: Family Office services, offering personalized advisory and comprehensive family office solutions.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• EY Indonesia: Big Four tax practice in Indonesia offering international tax, transfer pricing, and customs advisory; competes for the same enterprise tax mandates as TaxPrime, particularly with multinational corporations.
• KPMG Indonesia: Big Four firm with a transfer pricing and international tax practice in Indonesia; serves overlapping multinational client base and competes with TaxPrime on TP documentation, BEPS compliance, and dispute resolution.
• PwC Indonesia: Big Four firm with established Indonesia tax and TP practice serving the same multinational client base; competes with TaxPrime on compliance, transfer pricing documentation, and tax dispute engagements.
• Baker McKenzie (Indonesia): Global law firm with significant Indonesia tax and transfer pricing capabilities, particularly on dispute resolution, cross-border structuring, and APA matters; competes with TaxPrime for high-end international tax and litigation mandates.
• Deloitte (Indonesia Tax practice): One of the Big Four with a sizable Indonesia tax and transfer pricing practice serving multinational clients; comparable as a competing provider of enterprise tax advisory, transfer pricing documentation, and dispute support in the same market as TaxPrime.

Direct peers

• RSM Indonesia: International audit and advisory network with an Indonesia tax practice serving mid-market multinational and domestic clients; offers comparable tax compliance, transfer pricing, and advisory services.
• MUC Consulting: Indonesian tax and business advisory firm offering tax compliance, transfer pricing, and customs services to multinational and domestic clients; directly comparable as a local specialty tax firm competing head-to-head with TaxPrime.
• BDO Indonesia: International accounting network with Indonesia tax advisory services spanning compliance, transfer pricing, and cross-border tax planning; comparable mid-tier peer competing for similar enterprise clients.
• Crowe Indonesia (Kreston Indonesia / Crowe Global): Member of an international accounting and advisory network with a local Indonesia practice providing tax and transfer pricing services; competes with TaxPrime for mid-market and enterprise multinational mandates in Indonesia.
• Mazars Indonesia: International accounting and advisory firm with Indonesia tax practice offering compliance, transfer pricing, and international tax services to enterprise and mid-market clients; comparable alternative to TaxPrime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/taxprime

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TaxPrime