PackLab

What PackLab does

PackLab, founded in 1999 in Mantua, Italy, designs and manufactures linear pressure sensitive (self-adhesive) labeling machines for industrial packaging lines. The company's product portfolio spans eight core machine platforms (Calix, Compact, Eagle, Easy, Spinner, Vela, Wing, and the 2023-launched SkyLine) plus a pharmaceutical-specific variant (Pharmaline), with machine speeds ranging from 800 to 55,000 pieces per hour and capacity to handle cylindrical, rectangular, elliptical, and pyramidal containers. The technology stack is anchored by a patented Modulo self-adhesive station family (20–120 mt/min), Print&Apply systems for traceability (including Pallet and Fusti/drum variants), and a modular ecosystem of add-ons covering centering, motorized smoothing, camera-based orientation, label control, and rejection systems. PackLab is a division of P.E. Labellers S.p.A., an Italian private limited company subject to direction from Fojal III B.V. and operating within the ProMach group's Decorative Labeling business line.

PackLab serves B2B enterprise customers across seven primary verticals: chemical, personal and home care, food and dairy, pharmaceutical, beverage, wine and spirits, and pet food. The company generates revenue predominantly through hardware sales of labeling machines and stations, complemented by a multi-year after-sales services and spare parts business that includes technical support, remote assistance, predictive analysis, and maintenance. Pricing is quote-based on customer specifications, configuration, and optional features; no public pricing is disclosed and contracts typically span multiple years. The go-to-market combines direct field sales with a global network of 76 agencies and P.E. Labellers' North America office in Cincinnati, OH, supported by active participation in industry trade shows (PACK Expo, PPMA, CIBUS TEC, ALL4PACK, BRAU BEVIALE, SIMEI, Interpack MEA, among others) across Europe, North America, Africa, the Middle East, Asia, and South America.

The business operates within ProMach's wider packaging infrastructure, sharing eight production sites globally (five in Italy, two in the USA, and one in Brazil) that collectively produce 550 machines per year under a vertical production model, with more than 5% of parent revenue reinvested into R&D. PackLab's strategic positioning emphasizes modularity and configurability (the patented Modulo head and Smart & Lean production cadence, which delivers SkyLine approximately 8 weeks faster than market standards), pharmaceutical-grade quality control via the Pharmaline rejection and traceability system, and a 30-year track record in self-adhesive technology. Customer concentration is spread across multiple verticals and geographies, with no single named customer dominating the disclosed footprint.

Name

PackLab

Legal name

P.E. LABELLERS S.p.A. a socio unico

Website

https://packlab.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

PackLab, a Mantua, Italy-based division of P.E. Labellers within ProMach, manufactures linear self-adhesive (pressure sensitive) labeling machines and Print&Apply systems for industrial packaging lines serving chemical, personal care, food and dairy, pharmaceutical, beverage, wine and spirits, and pet food customers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Labeling Equipment

NAICS

Packaging Machinery Manufacturing (333993)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Linear labeling machines
• Pressure sensitive labeling
• Self-adhesive labeling systems
• Industrial packaging equipment
• Print and apply systems

Headquarters

HQ city

Mantua

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Labeling Machine Sales: Sale of linear self-adhesive labeling machines across 8 product lines with speeds ranging from 800 to 55,000 PpH. Machines include Calix, Compact, Eagle, Easy, Spinner, Vela, Wing, and SkyLine models.
2. Self-Adhesive Labeling Stations: Sale of modular self-adhesive stations (Modulo series) ranging from 20 to 120 mt/min speeds, available for installation on any type of labeling machine.
3. Print&Apply Systems: Stand-alone systems for printing and applying labels for product traceability, including versions for pallets and drums/barrels.
4. After-Sales Service and Spare Parts: Technical service support, spare parts supply, remote assistance, machine improvements, predictive analysis, and maintenance services globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PackLab designs, manufactures, and sells linear pressure-sensitive (self-adhesive) labeling machines for industrial packaging lines. The portfolio spans 8 core machine lines (Calix, Compact, Eagle, Easy, Spinner, Vela, Wing, SkyLine) with speeds from 800 to 55,000 pieces per hour, plus dedicated pharmaceutical labeling (Pharmaline), modular self-adhesive stations (Modulo), and Print&Apply systems for product traceability.

Product overview

PackLab is a division of P.E. Labellers S.p.A. offering linear pressure sensitive (self-adhesive) labeling machines. The portfolio spans 8 lines of linear labeling machines with speeds from 800 to 55,000 PpH, pressure sensitive stations (Modulo) at 20 to 120 mt/min, free-standing applicators (Eagle T, Stand), a roll reverser, Print&Apply traceability systems (standard, Pallet, and Fusti versions), and a range of optional modules (centering conveyors, camera orientation, control systems, rejection systems). The core machine lineup includes Calix, Compact, Eagle, Easy, Spinner, Vela, Wing, and SkyLine (the newest generation), with Pharmaline as a dedicated pharmaceutical variant. These machines are complemented by optional add-on modules for alignment, orientation, quality control, and rejection, all forming an integrated modular labeling ecosystem for cylindrical, shaped, rectangular, elliptical, and pyramidal containers across chemical, personal & home care, cosmetics, pharmaceutical, food & dairy, beverage, wine & spirits, and pet food markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Calix Linear pressure sensitive labeling machine suitable for speeds from 1,000 to 9,000 PpH, designed for application on cylindrical containers with front/back label application system and CE-standard safety protections.
• Compact Flexible and compact linear pressure sensitive labeling machine designed to minimize occupied space, available for speeds from 4,000 to 12,000 PpH on cylindrical, rectangular, elliptical, and pyramidal containers.
• Eagle Flexible and reliable linear pressure sensitive labeling machine for speeds from 1,000 to 55,000 PpH, with vertical labeling stations. Eagle TD for top/bottom label applications; Eagle TT with NON STOP system.
• Easy Flexible linear pressure sensitive labeling machine for low speeds from 800 to 4,000 PpH, capable of labeling cylindrical, elliptical, rectangular, and pyramidal containers, accommodating up to two labeling stations.
• Spinner Linear pressure sensitive labeling machine for speeds from 800 to 2,500 PpH, applying body, back, and wrap-around neck labels on cylindrical containers with product orientation. Available in XL version for large containers.
• Vela Linear pressure sensitive labeling machine for speeds from 1,000 to 4,000 PpH, applying partial or wrap-around pressure sensitive labels on cylindrical containers; can be used off-line with load and unload tables.
• Wing

Quantifiable outcome

• 8 weeks faster delivery compared to market standards with SkyLine's Smart & Lean production
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• ProMachcoreOthersPackLab is a product brand of ProMach, a global leader in packaging line solutions. PackLab operates within the Decorative Labeling business line of ProMach. ProMach provides strategic direction, shared resources, and integration with other packaging brands.
• P.E. Labellers S.p.A.coreOthersPackLab is a division of P.E. Labellers S.p.A. P.E. Labellers operates with a vertical production model with 8 production sites globally (5 in Italy, 2 in USA, 1 in Brazil). PackLab leverages P.E. Labellers' manufacturing capabilities, R&D expertise, and global service network.
• P.E. Labellers North AmericamajorChannel Partner/ Reseller/ DistributorP.E. Labellers North America office in Cincinnati, OH provides sales, service, and spare parts support for North American customers of PackLab and P.E. Labellers products.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Krones AG: Global packaging machinery OEM with extensive labeling equipment portfolio across beverage and food lines. Directly competes with PackLab in self-adhesive and roll-fed labeling for the same end markets (beverage, food, pharma) at overlapping speed bands.
• P.E. Labellers: Parent division of PackLab and sister brand within ProMach's Decorative Labeling line. Offers a broader portfolio including rotary and roll-fed labelers; directly comparable in self-adhesive technology and customer base.
• Axon (ProMach): Sister ProMach brand focused on shrink-sleeve and stretch-sleeve applicators and complementary labeling technologies. Directly comparable end markets and customer base with overlapping distribution.
• Herma GmbH: German specialist in self-adhesive labeling machinery and label materials. Competes head-to-head with PackLab in pharma and food labeling with comparable pressure-sensitive technology.
• Label-Aire (ProMach): ProMach sister brand specializing in pressure-sensitive labeling in North America. Directly competes with PackLab in self-adhesive labeling for pharma and food end markets, primarily via the same parent group's distribution.
• Newman Labelling Systems: UK-based specialist in self-adhesive and roll-fed labeling machinery serving pharmaceutical, cosmetics, and food. Comparable in pressure-sensitive technology and regulated-industry focus.

Broad incumbents

• SACMI: Italian-headquartered packaging machinery conglomerate with labeling as one of many lines (bottle inspection, filling, capping). Comparable in industrial labeling but operates as a broad conglomerate across multiple packaging processes.
• Sidel Group: Global packaging solutions provider (PET, beverage, food) with roll-fed and self-adhesive labeling. Competes in beverage container labeling but as part of a much broader end-to-line portfolio.
• KHS GmbH: Major German packaging machinery OEM serving beverage, food, and dairy with integrated labeling solutions. Comparable in industrial labeling speed bands and customer base but offers full-line systems.

Emerging players

• Quadrel Labeling Systems: US-based specialist in pressure-sensitive and shrink-sleeve labeling equipment. Comparable in self-adhesive labeling technology with partial overlap in food, beverage, and personal care verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/packlab-s-r-l-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PackLab