Carolyn Izzo Integrated Communications

What Carolyn Izzo Integrated Communications does

Carolyn Izzo Integrated Communications (CIIC PR) is a privately held, integrated public relations and communications agency founded in 1995 by Carolyn Izzo and headquartered in Nyack, New York, with additional offices in Miami and Los Angeles. The firm specializes in public relations, media relations, digital and social media, events management, thought leadership, crisis communications, and media monitoring for clients across travel and tourism, hospitality, food and beverage, lifestyle, and real estate. CIIC operates a principal-led service model where senior practitioners are directly involved in client work, drawing on multi-decade industry relationships and bilingual capabilities to serve enterprise clients.

The agency generates revenue through professional services fees structured as either retainer-based Agency of Record engagements or project-based PR campaigns. Its go-to-market approach relies on direct enterprise engagement, industry event presence, thought leadership, and reputation-led business development. CIIC differentiates via deep sector expertise, the exclusive US partnership with LatamPR (a network spanning 10 Latin American markets), membership in Tribe Global's international creative agency network, board positions at BLLA, CTO, ILHA, and PRSA, and a track record of multi-year AOR relationships with destination marketing organizations and hotel groups (e.g., Crescent Hotels & Resorts, Palladium Hotel Group, Barbados Tourism Marketing Inc., Los Cabos Tourism Board, Quintana Roo Tourism Board) and consumer brands including Marriott, Hilton, Hyatt, Bibigo, and Beekman 1802. CIIC has received repeated industry recognition from PR News, PR Daily, HSMAI, and Travel Weekly, including 2024 Top 10 placement in Travel Weekly's Magellan Awards.

Name

Carolyn Izzo Integrated Communications

Legal name

Carolyn Izzo Integrated Communications

Website

https://ciicpr.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolyn Izzo Integrated Communications (CIIC PR) is a US-based, principal-led public relations agency serving enterprise clients in travel, tourism, hospitality, food & beverage, lifestyle, and real estate from offices in New York, Miami, and Los Angeles.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

PR, Corporate Communications & Crisis Management (BPAFAAAL), Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Travel hospitality PR
• Tourism marketing communications
• Food beverage PR
• Lifestyle brand communications

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PR and Communications Services: CIIC generates revenue through professional services fees including retainer-based agency of record relationships, project-based PR campaigns, and ongoing media relations services for travel, tourism, hospitality, food & beverage, and lifestyle brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Carolyn Izzo Integrated Communications (CIIC PR) is a full-service public relations and integrated communications agency that delivers strategic PR campaigns, media relations, social media and digital services, events management, thought leadership positioning, and crisis management for brands in the travel, tourism, hospitality, food & beverage, and lifestyle industries. The agency operates on retainer-based agency-of-record relationships and project-based engagements through offices in New York, Miami, and Los Angeles, with bilingual capabilities for US and Latin American markets.

Product overview

CIIC (Carolyn Izzo Integrated Communications) is a fully integrated public relations and communications agency offering a unified suite of services rather than a modular software product. The agency's core offerings include PR/Marketing Services, Social Media/Digital Services, Events Management, Thought Leadership, Crisis Management & Response, and Media Monitoring & Analysis. These services work together as an integrated communications solution designed for brands in the travel, tourism, hospitality, food & beverage, and lifestyle industries. CIIC operates as a service-based agency with offices in New York, Miami, and Los Angeles, providing personalized, principal-led strategic communications campaigns for clients ranging from luxury hotels and tourism boards to consumer brands and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• PR and Marketing Communications Services Strategic public relations campaigns including media relations, creative storytelling, key message development, crisis management support, co-branded partnerships, copywriting, brand voice development, and spokesperson training, delivered to enterprise clients in travel, tourism, hospitality, food & beverage, and lifestyle sectors.
• Social Media and Digital Services Social media management, content development, influencer marketing, digital campaigns, and creative services designed to build brand presence across digital platforms for hospitality, tourism, food & beverage, and lifestyle clients.
• Events Management Virtual and in-person event management covering promotional event planning, trade show support, product launches, media tours, and group and individual press trips for clients across hospitality, tourism, food & beverage, and lifestyle sectors.
• Thought Leadership Services Strategic bylines, high-impact content pieces, and industry positioning designed to establish clients and CIIC principals as subject matter experts in tourism, hospitality, food & beverage, and lifestyle sectors.
• Crisis Management and Response Crisis communication services providing response strategy, media handling, and reputation management during challenging situations for clients across CIIC's core verticals.
• Consumer and Trade Media Relations Targeted outreach to consumer and trade media outlets to secure coverage, manage media contacts, and build brand visibility across publications for travel, tourism, hospitality, food & beverage, and lifestyle brands.
• Media Monitoring and Analysis Tracking and analysis of media coverage, sentiment analysis, and reporting on campaign performance and ROI, delivered to clients as part of CIIC's ongoing campaign management.

Quantifiable outcome

• 1.5 Billion+ Media Impressions for Palladium Hotel Group
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tribe GlobalcoreStrategic or Co-development Partner · 1 January 2025CIIC joined Tribe Global's international network of creative agencies, expanding their global reach and collaborative capabilities with like-minded agencies worldwide.
• LatamPRcoreStrategic or Co-development PartnerCIIC is the exclusive US partner of LatamPR, a network of like-minded agencies situated in 10 top Latin American markets with extensive experience in Public Relations, Marketing, Internal Communications, Event Management and Digital Communications.
• Boutique Lifestyle Leaders Association (BLLA)minorGTM or Marketing PartnerCIIC serves on the board of BLLA, participating in industry advocacy and networking for boutique lifestyle brands.
• Caribbean Tourism Organization (CTO)minorGTM or Marketing PartnerCIIC serves on the board of CTO, contributing to Caribbean tourism industry leadership and marketing initiatives.
• International Luxury Hotel Association (ILHA)minorGTM or Marketing PartnerCIIC serves on the board of ILHA, participating in luxury hospitality industry advocacy and thought leadership.
• Public Relations Society of America (PRSA)minorGTM or Marketing PartnerCIIC team members participate in PRSA chapters at national and international levels for professional development and industry engagement.
• WBENCminorOthersCIIC has received WBENC (Women's Business Enterprise National Council) certification, supporting diversity in business.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lou Hammond Group: Boutique PR agency specializing in travel, hospitality, lifestyle, and real estate. Direct competitor in CIIC's core verticals with a similar boutique, principal-led model and longstanding industry relationships.
• MMGY Global: Travel, tourism, and hospitality marketing and PR specialist with global offices. MMGY is the closest category competitor to CIIC, both serving hotels, tourism boards, and travel brands with integrated communications and marketing services.
• Bender Group PR: Hospitality, travel, and lifestyle PR boutique serving hotels, resorts, and destinations. Closely comparable boutique competitor with shared target clients (luxury hotels, tourism boards) and similar service mix.
• Hemsworth Communications: PR agency focused on travel, hospitality, food & beverage, and lifestyle brands. Direct peer given nearly identical vertical specialization and client profile, including hotels, tourism boards, and consumer lifestyle brands.
• 5W Public Relations: Mid-sized full-service PR agency with strong consumer, hospitality, and lifestyle practices. Comparable in size and client mix to CIIC, with overlapping service offerings including media relations, influencer marketing, and digital communications.

Broad incumbents

• BCW (Burson Cohn & Wolfe): Large global communications agency with consumer, travel, and hospitality practices. Competes for multinational AORs in hospitality and tourism, posing a scale-based threat to boutique specialists.
• Edelman: World's largest PR firm with deep hospitality, travel, and consumer practices. Competes for the same enterprise hospitality AORs as CIIC but at much greater scale, with global offices and integrated paid/owned/earned capabilities.
• FleishmanHillard: Major global PR network with dedicated travel and lifestyle capabilities. Competes for enterprise hospitality and tourism mandates, often at the top end of budget and global scope where boutique agencies like CIIC are sub-consultants.
• Weber Shandwick: Global communications network with significant travel, tourism, and consumer marketing practices. Larger, broader incumbent competing for the same enterprise hospitality and tourism-board RFPs that CIIC targets.
• Ogilvy PR: Global communications arm of WPP with strong consumer, luxury, and travel practices. Competes for integrated communications mandates from hotel groups, tourism boards, and lifestyle brands that overlap with CIIC's client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CIICpr
• Facebookfacebook.com/ciicpr
• LinkedInlinkedin.com/company/carolyn-izzo-integrated-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolyn Izzo Integrated Communications