King Living SG

What King Living SG does

King Living SG (King Living Singapore Pte Ltd) is the Singapore regional operation of King Living, a family-owned Australian luxury furniture designer, manufacturer and retailer established in 1977. The company designs and produces made-to-order modular and recliner sofas, sofa beds, dining, bedroom and outdoor furniture, supported by an in-house proprietary King Steel Frame foundation (with a 25-year warranty) and the patented Postureflex® Seating System. Premium lines add TouchGlide® gesture-controlled power recline and Smart Pockets™ integrated arm storage. The Singapore storefront carries 40+ sofa ranges across modular, recliner, sofa bed, L-shape, U-shape and curved configurations, with entry pricing around S$1,199 and premium configurations reaching S$17,018+.

The business runs a direct-to-consumer model combining own e-commerce storefronts (kingliving.com.sg and six other country sites) with physical showroom retail and a Trade & Commercial B2B program for designers, architects and developers. Revenue is generated primarily through one-time made-to-order furniture sales (customisable in premium fabrics and European leathers), supplemented by seasonal promotional events (Australian Design Sale up to 50% off, Winter/Summer sales, bundle offers), Trade & Contract orders, and aftermarket services including the King-Care™ sofa recovering and warranty program, and gift certificates. King Living SG serves mid-to-high-income luxury home consumers, compact-living apartment buyers, home cinema and premium comfort seekers, and B2B trade clients across seven international markets.

Name

King Living SG

Legal name

King Living Singapore Pte Ltd

Website

https://kingliving.com.sg

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

King Living SG is the Singapore regional entity of King Living, a family-owned Australian luxury furniture designer and manufacturer (founded 1977) selling made-to-order modular sofas, recliners, dining, bedroom and outdoor furniture through direct-to-consumer e-commerce, showrooms, and a Trade & Commercial B2B program across seven countries.

Ownership category

akta.pro rank

Product category

Premium Home Furniture

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Modular sofas
• Premium furniture
• Recliner sofas
• Australian furniture design
• Made-to-order upholstery

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Furniture Sales (One-Time Purchase): Primary revenue stream: one-time purchases of made-to-order sofas, sofa beds, dining, bedroom, outdoor, rugs, occasional furniture, lighting and accessories. Customisable in premium fabrics and luxurious European leathers. Price points span from ~S$1,199 (entry modular sofa) to S$17,018+ (premium curved/modular configurations).
2. Promotional / Discount Sales: Seasonal promotional events (Australian Design Sale up to 50% off, Winter/Summer sales, limited-time bundle offers like $400 off mattress with bed, additional 20% off King Kube/Quantum) drive volume and clear inventory.
3. Trade & Commercial Contracts: B2B revenue from interior designers, architects, property developers and commercial clients via a dedicated Trade & Commercial program and contract sales channel.
4. King-Care™ After-Sales Services & Gift Certificates: Recurring/secondary revenue from sofa recovering service (replacement covers in new fabric/leather), maintenance, warranties, and gift certificate sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

King Living SG designs, manufactures and retails premium Australian-designed furniture through its own e-commerce storefront and physical showrooms in Singapore. The core range centres on modular, recliner and sofa-bed sofas built on a proprietary King Steel Frame (25-year warranty) with the patented Postureflex® Seating System, complemented by dining, bedroom, outdoor, rug, lighting and accessory collections. A dedicated Trade & Commercial program serves interior designers, architects and developers, while King-Care™ delivers after-sales sofa recovering.

Product overview

King Living SG (King Living Singapore Pte Ltd) operates a single unified e-commerce and showroom platform for a multi-category luxury Australian-designed furniture range. The platform is built around the proprietary King Steel Frame (25-year warranty) which acts as a foundation technology for the core King Living Sofa Collection, spanning modular sofas (Jasper, 1977, Delta/Delta 5, Aura, Haven, Zaza, Neo, Kato, Max, Bellaire, Plaza, Concerto, William, Una), recliner sofas (King Cloud, King Cinema, Reo, Nimbus, Leon – the King Motion range featuring TouchGlide® and the Postureflex® Seating System), sofa beds (King, Lumo, Oscar, Orlando, ReoGrand, Felix Studio Bed), and dedicated L-shape/corner, U-shape and curved sofa packages. Adjacent categories—Armchairs & Occasional Chairs, Ottomans, Coffee & Side Tables, Bookcases/Sideboards/Storage, Console Tables, Desks, Lighting, Rugs, the Dining Collection, the Bedroom Collection (including the Sleep+ Mattress) and the Outdoor Collection (outdoor sofas, dining, occasionals, sun lounges, rugs, umbrellas, weatherguards)—are sold as complementary modules rather than separate platforms. Supporting services include the King-Care™ sofa recovering service, KingGuard+ fabric treatment, the Trade & Commercial B2B program, in-showroom and AI-powered online consultations, a Sofa Configurator (planners), and gift certificates, all transacted through the same website.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Sofas Modular sofa designs that can be reconfigured, expanded and adapted horizontally and vertically on the King Steel Frame. Targets design-conscious consumers seeking adaptable premium seating and design professionals specifying flexible ranges for projects.
• Recliner Sofas (King Motion) Powered recliner sofas on the engineered King Steel Frame with the Postureflex® Seating System, optional TouchGlide® gesture control on Premiere models and press-button motion on Classic models. Includes integrated Smart Pockets™ and optional media consoles. Built for home cinema and premium relaxation use.
• Sofa Beds Convertible sofa-bed designs for compact and multipurpose living. Includes the 4-in-1 King Sofa Bed, Lumo, Oscar, Orlando, ReoGrand and Felix Studio Bed; Oscar and Orlando are aimed at compact homes, with Felix converting from sofa by day to sofa bed by night.
• L Shape & Corner Sofas Modular L-shape and corner sofa packages with separable sections and swappable chaise orientation. Designed for open-plan and family living rooms where a wraparound seating layout is desired.
• U Shape Sofas Large modular U-shape sofa packages engineered with the King Steel Frame for wraparound configurations up to ~4940mm wide. Designed for spacious living rooms and family layouts.
• Curved Sofas Curved-corner and curved-U modular sofa designs built with premium foams on the King Steel Frame and Postureflex® Seating System, intended for ergonomic curved seating in open-plan or compact spaces.
• Outdoor Sofas Outdoor-rated sofa designs (e.g., Plateau Outdoor Sofa, 1977 Outdoor Sofa) within the broader Outdoor collection. Built to weather outdoor use while matching the King Living indoor aesthetic.
• Armchairs & Occasional Chairs Single-seat accent seating such as the Seymour Chair & Footstool, Oliver Tub Chair and Aura Lounge, intended to coordinate with King Living sofa ranges.
• Ottomans Indoor and outdoor ottomans such as the Jasper Cube, Lode Outdoor Ottoman and Crescent Outdoor Ottoman, used as flexible seating or footrests.
• Coffee & Side Tables Occasional and side tables including the Myco, Issho and Jasper II Occasional Table, designed to coordinate with King Living sofa ranges.
• Bookcases, Sideboards & Storage Storage furniture including Dainelli Storage, Aspen Storage and the Vertio Wall System, sold under the home-office/bookcases-sideboards category.
• Console Tables Console tables including the Issho Console Table and Quay Console Table.
• Desks Home-office desks including the Dainelli Tuscan Desk and Eto Desk.
• Lighting Lamps such as the Eye Table Lamp and Balla Floor Lamp, configurable in anthracite/opal finishes.
• Rugs Indoor rugs (Antipodes, Apollo, Bicheno, Nomad, Bundeena, Bilpin) and outdoor rugs, designed to coordinate with King Living furniture ranges.
• Dining Collection Dining tables, chairs and stools including the Heritage Extension Dining Table, Issho Dining and Quay Indoor Dining tables.
• Bedroom Collection Beds (e.g., Jasper Bed), Sleep+ mattresses and bedside tables (e.g., Serenade Bedside Table), promoted as 'Innovative beds and award-winning mattresses.'
• Sleep+ Mattress King Living's in-house mattress line, marketed as 'award-winning' on the King Living Singapore homepage and Sleep category navigation. Available bundled with King Living beds at a S$400 discount.
• Outdoor Collection Outdoor dining tables, occasional pieces, sun lounges, cabanas, outdoor rugs, umbrellas and weatherguards/accessories for outdoor living.
• King-Care™ Sofa Recovering Service After-sales recovering service that allows King Living sofa owners to replace covers in a range of fabrics and leathers, identified via a printed order number/name label inside the cover.
• Trade & Commercial Program B2B Trade & Contract program offering designers, architects, property developers and commercial buyers access to King Living's furniture ranges for projects, hospitality fit-outs and residential developments.
• Showroom Consultation Service Bookable in-showroom consultations and Access Check appointments confirming furniture will fit through doorways and lifts, supplemented by an AI-powered on-site chat assistant for online visitors.
• Gift Certificates King Living gift certificates purchasable through the online store and redeemable across the King Living furniture range.

Quantifiable outcome

• 25-year steel frame warranty on all sofas
• +6 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Charles WilsoncoreStrategic or Co-development PartnerDesigner collaboration on the William sofa range. The William sofa is 'designed in collaboration with Charles Wilson', evidencing an ongoing co-development/design partnership. Charles Wilson is a recognised Australian furniture designer, lending external design credibility to the King Living product line.
• CloudflarecoreTechnology or IntegrationKing Living's website (kingliving.com.sg) sits behind Cloudflare's security/performance network (evidenced by Cloudflare verification pages and Ray IDs), providing DDoS protection, bot mitigation, and CDN performance for the storefront.
• Whispr (media enquiries)minorGTM or Marketing PartnerKing Living's media enquiry email is routed to Whispr ([email protected]), an Australian PR agency, indicating an outsourced PR/communications partnership for media relations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Minotti: Italian luxury furniture maker with a global network of flagship mono-brand stores. Comparable on premium positioning, designer-driven upholstery, made-to-order customisation and the high-AOV contract/architect clientele.
• IKEA: Global mass-market furniture giant with broad showroom and e-commerce footprint. Co-featured with King Living in Cylindo's 2026 'Furniture Store of the Future'. Comparable as a furniture retail incumbent with omnichannel maturity and multi-country storefront operations, though positioned at the opposite price tier.
• Poltrona Frau: Italian luxury furniture maker known for leather upholstery and contract-grade quality. Comparable on premium leather sofa manufacturing, B2B contract channel (hospitality, offices, residential developments), and trade programme structure.

Direct peers

• BoConcept: Danish modular furniture retailer with a global showroom network and franchise model. Closely comparable on modular customisation, mid-to-premium positioning, made-to-order upholstery and an international multi-country storefront strategy.
• Castlery: Singapore-headquartered DTC modern furniture brand selling directly across Asia-Pacific and beyond. It is the most direct competitor to King Living SG in the Singapore market, targeting a similar premium-but-accessible consumer with modular sofas, dining and bedroom.
• Roche Bobois: French luxury furniture designer/retailer with showrooms worldwide and collaborations with high-profile designers. Directly comparable on premium positioning, made-to-order customisation in fabric and leather, and an international showroom-led GTM.

Emerging players

• Article: Canada-headquartered DTC furniture brand. Co-featured with King Living in Cylindo's 2026 'Furniture Store of the Future', operating a comparable mid-market premium, online-led model across North America and beyond.
• Loaf: UK DTC furniture and sofa brand. Co-featured alongside King Living in Cylindo's 2026 list; comparable on made-to-order upholstered furniture, premium soft-furnishings branding, and an experiential/online hybrid retail model.
• Sofacompany: Danish DTC sofa company with showrooms across Europe. Co-featured with King Living in Cylindo's 2026 publication; comparable on made-to-order modular sofas and an omnichannel retail strategy.
• Commune: Asian premium furniture brand with showrooms across Singapore and other regional markets. Comparable on mid-to-premium home furniture, modular sofas and a showroom-led retail model that overlaps with King Living's Singapore and Malaysia footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@kinglivingfurniture
• Xx.com/kinglivingsg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Living SG