Localiza Seminovos

What Localiza Seminovos does

Localiza Seminovos is the certified pre-owned vehicle retail subsidiary of the Localiza Group, one of Brazil's largest mobility companies (Localiza Rent a Car S/A, CNPJ 16.670.085/0001-55). Operating since 1990, the company sells vehicles retired from Localiza's own rental fleet after approximately 6–36 months of use, creating a vertically integrated closed-loop supply chain in which the parent is the sole source of inventory. As of available data, the platform offers more than 22,000 vehicles spanning sedans, hatchbacks, SUVs, and pickups from brands including Chevrolet, Fiat, Volkswagen, Hyundai, Renault, Jeep, Honda, and Nissan, distributed across 40+ physical retail stores and a dedicated e-commerce site (seminovos.localiza.com).

The company's core technology is a proprietary 360-item quality inspection system organized into 13 categories (bodywork, electrical, brakes, interior, suspension, engine, tires/wheels, transmission, etc.), which underpins its "Certificado de Qualidade" (Quality Certificate) and 90-day warranty. Each vehicle receives documentation, cosmetic reconditioning, and an option to extend coverage to 12 months through a partnership with Mapfre Seguros (Maxigarantia). Supporting infrastructure includes an online financing simulator (partner-bank approvals within approximately 3 hours), an online trade-in evaluation flow routed to partner dealers, and a WhatsApp sales channel. No public-facing API or developer integrations are documented.

The business model combines (1) one-time vehicle sales with transparent unit pricing, (2) transaction fees on financing arrangements with partner banks, (3) transaction fees on trade-in facilitation, and (4) commission/professional-services revenue from extended warranty. GTM is omnichannel and direct-to-consumer — primarily individual buyers segmented into economy seekers, app-based drivers (Uber/99), families/SUV buyers, and premium buyers — with sales consultants in physical stores, online financing simulation, and WhatsApp-based remote selling. Marketing combines SEO/content (blog, organic search), organic social (Facebook, Instagram, LinkedIn), and in-store conversion. The company is a private operating subsidiary of Localiza (no independent public listing evidenced) and does not appear to have raised external venture or private equity funding.

Name

Localiza Seminovos

Legal name

LOCALIZA Rent a Car S/A

Website

https://seminovos.localiza.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Localiza Seminovos is the certified pre-owned vehicle retail subsidiary of Brazil's Localiza Group, selling 22,000+ vehicles sourced exclusively from the parent's rental fleet through 40+ stores and an e-commerce platform serving individual consumers nationwide.

Ownership category

akta.pro rank

Product category

Used Car Retail

NAICS

Used Car Dealers (441120), Used Car Dealers (44112), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)

akta.pro secondary industry

Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB)

Keywords

• Certified pre-owned vehicles
• Used car retail
• Vehicle financing services
• Trade-in vehicle program
• Extended vehicle warranty

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices43 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of certified pre-owned (seminovo) and used vehicles. Vehicles come from Localiza's own rental fleet after 6-36 months of use. The company sells directly to consumers through retail stores and online platform with transparent pricing.
2. Financing Services: Vehicle financing offered through partner financial institutions. The company earns financing arrangement fees and facilitates loan approvals processed within 3 hours. Interest rates and terms vary by customer credit profile.
3. Trade-in Services: Trade-in program where customers can use their existing vehicle as partial payment. The company evaluates used cars through partner dealers and facilitates the transaction.
4. Extended Warranty (Maxigarantia): Extended warranty service through partnership with Mapfre Seguros, providing additional 9 months of mechanical coverage beyond the standard 3-month warranty for eligible vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Localiza Seminovos retails certified pre-owned (seminovo) and used vehicles in Brazil, drawing exclusively from the inventory of its parent Localiza's rental fleet. Every vehicle is subjected to a 360-item quality inspection across 13 categories and sold with a 90-day guarantee, accompanied by financing through partner banks, a trade-in program for the customer's existing vehicle, and an optional extended warranty (Maxigarantia) underwritten by Mapfre Seguros.

Product overview

Localiza Seminovos operates as a multi-channel marketplace and dealership platform for pre-owned and certified semi-new vehicles in Brazil, offering a portfolio of over 22,000 vehicles across sedans, hatchbacks, SUVs, and utility vehicles from brands including Chevrolet, Fiat, Volkswagen, Hyundai, Renault, Jeep, Honda, Nissan, and others. The platform is built around five interconnected core offerings: the Carros Seminovos e Usados marketplace (the primary product), the Financiamento financing service (with 100% online simulation and approval in up to 3 hours), the Troca trade-in service (facilitating vehicle exchange with online evaluation), the Certificado de Qualidade quality certification program (verifying 360 items across 13 categories), and the Garantia Estendida Maxigarantia extended warranty add-on (in partnership with Mapfre). Customers can browse by category (Econômico, Para aplicativos, Espaçoso, Premium), filter by make, model, mileage, year, and body type, view 360-degree photos, and complete purchases entirely online with financing, trade-in, or cash payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Carros Seminovos e Usados (Certified Pre-Owned Vehicles) Primary retail product: a portfolio of over 22,000 certified pre-owned sedans, hatchbacks, SUVs, and pickups from brands such as Chevrolet, Fiat, Volkswagen, Hyundai, Renault, Jeep, Honda, and Nissan. All vehicles come from Localiza's own rental fleet (single previous owner), pass a 360-item inspection, and include a 90-day guarantee. Sold to individual consumers through retail stores and the e-commerce website.
• Financiamento de Carros Seminovos (Vehicle Financing) Financing service enabling customers to purchase certified pre-owned vehicles through installment plans arranged via partner banks. Offers 100% online simulation, credit analysis, and approval in as fast as 3 hours. Down payment can be made via trade-in vehicle or credit card (up to 10 interest-free installments). Extended warranty and despachante services can be bundled into the financing.
• Troca de Carro Usado (Trade-in Service) Trade-in program allowing customers to use their existing vehicle (car, motorcycle, or truck) as partial payment for a certified pre-owned vehicle. Online or in-store evaluation is performed through partner dealers who bid on the customer's vehicle via a certified platform.
• Garantia Estendida Maxigarantia (Extended Warranty) Extended mechanical warranty provided in partnership with Mapfre Seguros, adding 9 months of coverage beyond the standard 3-month legal warranty (total 12 months). Covers engine, transmission, cooling system, steering, and brakes. Available for vehicles up to 3 years old with up to 80,000 km.
• Certificado de Qualidade Localiza (Quality Certification Program) Systematic vehicle quality certification covering 360 inspection items across 13 categories (bodywork, steering, electrical, brakes, identification/lighting, glass, interior, suspension, engine, tires/wheels, revision, transmission). Includes bodywork repair, painting, polishing, and sanitization services. Every certified pre-owned vehicle is delivered with a 90-day guarantee.

Quantifiable outcome

• 360 items inspected on every vehicle before sale
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mapfre SeguroscoreTechnology or IntegrationExclusive extended warranty partnership with Mapfre Seguros providing Maxigarantia - an extended mechanical warranty covering engine, transmission, cooling system, steering, and brakes. The partnership allows customers to extend their standard 3-month warranty by an additional 9 months (12 months total) for eligible vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ICarros: Brazilian automotive classifieds and marketplace site owned by Cars.com; competes for online used-car shoppers and dealer leads in Brazil.
• OLX Autos: OLX Brasil's used-car transaction platform offering inspection services and direct purchase/sale of used vehicles. Competes head-to-head with Localiza Seminovos on certified used-vehicle offering and online purchase experience.
• Webmotors: Brazil's largest online automotive marketplace for new and used vehicles; competes directly for used-car shopper attention and dealer leads. Comparable target customer (Brazilian used-vehicle buyers) but operates as a marketplace rather than a vertical retailer.
• Movida Seminovos: Direct competitor operated by Movida (Localiza's main rental rival); sells certified ex-rental fleet vehicles through a similar retail-store model across Brazil. Closest peer given parallel rental-fleet-to-retail value chain and overlapping customer base.
• Unidas Seminovos: Used-car retail arm of Unidas, another major Brazilian rental fleet operator. Uses the same rental-fleet-to-retail vertical model, directly comparable supply and customer segment.

Broad incumbents

• CarGurus: International automotive marketplace with growing Brazilian presence. Comparable in providing price transparency and dealer lead generation for used vehicles.
• Mercado Livre Motors: Used- and new-vehicle listings within Latin America's largest e-commerce marketplace. Competes for online vehicle shopper traffic; broader assortment but less vertical integration than Localiza Seminovos.

Others

• AutoAvaliar: Brazilian used-vehicle evaluation and pricing platform used by dealers and trade-in networks. Adjacent infrastructure provider supporting trade-in flow that Localiza Seminovos also relies on.

Emerging players

• Volanty: Brazilian digital used-car startup offering online purchase, inspection and home delivery. Emerging player competing on digital experience against traditional dealer networks.
• Kavak: Mexico-origin used-car digital retailer expanding across Latin America including Brazil. Competes on certified used vehicles with digital-first experience and is increasingly relevant in the Brazilian urban market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/localizaseminovos
• LinkedInlinkedin.com/company/localiza-seminovos
• Instagraminstagram.com/localizaseminovos

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localiza Seminovos