The Verne Bintz Company

What The Verne Bintz Company does

The Verne Bintz Company is a privately held B2B distributor of professional foot care products, founded in 1976 in a garage and basement by Verne Bintz (a 1964 Ball State pedorthics class alumnus) and now headquartered at 905 W Liberty Drive, Wheaton, Illinois. The company serves the professional foot care community — pedorthists, podiatrists, chiropractors, and other healthcare providers — alongside medical practices and specialty retailers, functioning as an aggregator of branded and own-label foot care solutions rather than a single-product manufacturer. Its catalog spans orthotics and insoles, fitting aids (metatarsal pads, scaphoid pads, tongue pads), foot care items (toe separators, bunion correctors, callus care, foot creams and soaps, impression foam), heel care (gel heel cups, heel lifts and wedges), compression and diabetic socks, and topical analgesics. Carried brands include Birkenstock, Hapad, Pedag, PediFix, ProThotics, Tuli's, Vasyli, Knit-Rite/Therafirm, Riecken's PQ, Orange Insoles, Corganics/Relief, and 10 Seconds Flat Foot, alongside the company's own "Bintz Products" made-in-USA line of fitting aids and orthotics.

The underlying technical content of the catalog is material-science driven rather than software-driven, centered on specialty formulations: Visco-GEL viscoelastic polymer infused with shea butter and vitamins, PQ gel (silicone-free, shock- and shear-dissipating), Hapad wet-processed virgin wool felt, Poron medical-grade foam, Plastazote self-contouring hypoallergenic foam, and TuliGel with a patented waffle design. Multiple SKUs carry the American Podiatric Medical Association (APMA) Seal of Acceptance (Pedag Bambini Kids, Tuli's Gel Heel Cups, Pedag Viva Summer) and the firm received the PFA Vendor of the Year award in 2010 from the Pedorthic Footwear Association, together defining a credentialed, niche-procurement position rather than a technology-platform business.

The Verne Bintz Company makes money through one-time B2B product sales to professional accounts via an account-gated e-commerce storefront (bintzco.com) and phone-order support, with wholesale pricing visible only on login and quantity discounts on bulk purchases (e.g., free shipping on 100+ pairs of Orange Insoles). Fulfillment ships from a single Illinois warehouse to professional customers across the U.S., marketing is concentrated at the bottom-of-funnel through the website catalog and mid-funnel through PFA Symposium participation and professional referrals, and the firm is privately held with 1–10 employees, no external funding, and no disclosed revenue. The company is observing its 50th anniversary in 2026 and has recently added a Government Sales & Contracting channel to its go-to-market mix.

Name

The Verne Bintz Company

Legal name

The Verne Bintz Company

Website

https://bintzco.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

The Verne Bintz Company is a privately held, 50-year-old B2B distributor of professional foot care products — including orthotics, fitting aids, heel care, compression socks, and foot care items — serving pedorthists, podiatrists, chiropractors, and other healthcare providers in the United States from its Wheaton, Illinois headquarters.

Ownership category

akta.pro rank

Product category

Foot Care Products Distribution

NAICS

Footwear Merchant Wholesalers (424340), Footwear Merchant Wholesalers (42434)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

akta.pro secondary industry

Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)

Keywords

• Foot care products
• Orthotics distribution
• Pedorthic supplies
• Medical foot care
• Professional foot care

Headquarters

HQ city

Wheaton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales: One-time sales of foot care products including orthotics, insoles, fitting aids, foot care items, footwear, and accessories. Customers login to see pricing and place orders through the website or by phone.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Verne Bintz Company is a B2B distributor selling orthotics, insoles, fitting aids, heel care, foot care products, footwear, and compression/diabetic socks to footcare professionals. The company distributes multiple third-party brands (PediFix, Pedag, Birkenstock, ProThotics, Hapad, Tuli's, Vasyli, Knit-Rite/Therafirm, Riecken's PQ, Orange Insoles, Corganics/Relief) alongside its own Bintz Products line of fitting aids made in the USA. Customers include pedorthists, podiatrists, chiropractors, medical practices, and specialty retailers who purchase at wholesale/B2B pricing through the company website or by phone.

Product overview

The Verne Bintz Company is a B2B foot care products distributor offering a comprehensive portfolio of foot care solutions organized across multiple categories. The core offering includes orthotics and insoles (featuring ProThotics performance and diabetic insoles, Birkenstock products, Pedag German orthotics, Vasyli custom orthotics, Orange Insoles, and Bintz-brand insoles), fitting aids (Hapad wool felt pads, metatarsal bars, scaphoid pads, tongue pads, and PQ gel products), foot care items (PediFix Visco-GEL toe separators and bunion correctors, foot creams, callus control products, foot files, and soaps), heel care products (Tuli's gel heel cups, PQ heel cups and raises, heel wedges), compression and diabetic socks (Knit-Rite/Therafirm brand), and topical analgesics (Corganics Relief). The company serves foot-care professionals, retailers, and healthcare providers, operating as a multi-brand distributor rather than a single-product company.

Differentiator

Problem solved

Functional benefit

Brands

• Bintz Products: Company's own line of foot care products including orthotics, insoles, and fitting aids

Products and services

• Orthotics & Insoles

Quantifiable outcome

• PFA Vendor of the Year 2010 recognition
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Orange InsolescoreChannel Partner/ Reseller/ DistributorNew partnership announced for distributing Orange Insoles products. Company is excited about the design, quality and great pricing of these products. Free shipping offered on orders of 100 pairs. Display headers available for promotion.
• BirkenstockcoreChannel Partner/ Reseller/ DistributorDistribution partner for Birkenstock insoles, orthotics, repair aids, and sheet goods
• HapadcoreChannel Partner/ Reseller/ DistributorDistribution partner for Hapad wool felt foot care products including scaphoid pads, metatarsal pads, heel grips, and dancer pads
• PedagcoreChannel Partner/ Reseller/ DistributorGerman manufacturer partnership for Pedag orthotics, fitting aids, and foot care products including the APMA-recognized Bambini Kids line
• PediFixcoreChannel Partner/ Reseller/ DistributorDistribution partner for PediFix foot care products including Visco-GEL items, toe separators, bunion correctors, and callus care
• ProThoticscoreChannel Partner/ Reseller/ DistributorDistribution partner for ProThotics orthotic and insole products including diabetic insoles and performance insoles
• Tuli'scoreChannel Partner/ Reseller/ DistributorDistribution partner for Tuli's heel cups and gel products including APMA-recognized gel heel cups
• VasylicoreChannel Partner/ Reseller/ DistributorDistribution partner for Vasyli custom orthotics
• Knit-Rite/TherafirmcoreChannel Partner/ Reseller/ DistributorDistribution partner for Knit-Rite diabetic socks and Therafirm compression socks
• Riecken's PQcoreChannel Partner/ Reseller/ DistributorDistribution partner for PQ gel products including heel cups, heel raises, and spur pads
• Corganics/ReliefminorChannel Partner/ Reseller/ DistributorDistribution partner for Corganics Relief topical analgesic products
• 10 Seconds Flat FootminorChannel Partner/ Reseller/ DistributorDistribution partner for 10 Seconds Flat Foot insole products

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Birkenstock: Major footwear and insole brand — both a supplier to Bintz and a broader incumbent with orthotics, repair aids, and sheet goods in overlapping categories.
• Spenco Medical: Established manufacturer of foot care and orthopedic products — comparable as a larger incumbent with overlapping product categories (insoles, orthotics, diabetic foot care) serving similar professional customers.
• Dr. Scholl's: Mass-market OTC foot care brand owned by Bayer — comparable as a broad incumbent with insoles, orthotics, and foot care products, though positioned primarily at consumer rather than professional channel.

Direct peers

• PediFix: Manufacturer of foot care products including Visco-GEL items, bunion correctors, and toe separators — directly comparable as both a brand that Bintz distributes and a competitor in the professional foot care supply space.
• Hapad: Manufacturer of wool felt foot care products (scaphoid pads, metatarsal pads, heel grips) — distributed by Bintz and directly comparable as a specialty foot care product supplier to pedorthists.
• Foot Levelers: Custom orthotics manufacturer serving chiropractors and podiatrists — closely comparable as a B2B supplier of professional-grade foot care solutions to clinical providers.
• Powerstep: Manufacturer and distributor of orthotic insoles for athletic, comfort, and medical use — comparable as a competitor supplier of professional insoles in overlapping distribution channels.
• Superfeet Worldwide: Premium insole brand sold through professional and retail channels — directly comparable in product category (performance and comfort insoles) and distribution model (B2B to healthcare professionals).
• Apex Foot Health: Manufacturer of orthotics, insoles, and foot care products for healthcare professionals — comparable as a competing B2B foot care supplier to the same clinical customer base.

Others

• McKesson Medical-Surgical: Large-scale medical supply distributor with broad catalog including foot care products — adjacent/ecosystem player representing the kind of large-scale distributor that competes for the same professional accounts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bintzco
• Xx.com/vernebintzco
• LinkedInlinkedin.com/company/verne-bintz-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Verne Bintz Company