orange insoles

What orange insoles does

Orange Insoles LLC is a Michigan-based, 100% employee-owned direct-to-consumer e-commerce company that designs and sells premium structural foot support insoles intended to correct body alignment and relieve pain caused by foot misalignment. Its four-SKU product lineup — Orange Full Length ($46), Orange Sport ($55), Orange 3/4 ($38), and Orange Light ($25) — is built around a signature deep heel cup, metatarsal pad, medial arch support, and a rigid plastic shank with polyurethane shell, with the Sport line featuring proprietary O-FOAM high-rebound material claimed to deliver 3X durability and 40% more energy return versus traditional EVA foam.

The company distributes exclusively online through a Shopify-powered storefront at orangeinsoles.com (with ancillary Amazon presence) and targets individual consumer segments including athletes and active users, workers on hard surfaces, foot-pain sufferers (notably plantar fasciitis and heel pain), and dress/casual shoe wearers needing slim-profile support. Go-to-market is product-led and content-led: a free insole-selector quiz, the 'Orange Insights' educational blog covering 69+ foot-health topics, and a 25,000+ subscriber weekly email newsletter form the primary acquisition funnel, supplemented by athlete/influencer endorsements (Tiki Barber, Amelia Moore) and a sponsorship of The Bob & Tom Show radio program. A 60-day satisfaction guarantee and free shipping on returns underpin the conversion experience.

The company is small (3-4 visible team members led by co-founders Marsha Keenoy and Tom Keenoy), bootstrapped with no disclosed external funding, and has been operating since at least 2010. It carries Shopper Approved accreditation with 742 verified reviews at a 4.7/5 average rating and has won the platform's 5-Star Excellence Award. Public signals include 90% of customers rating core SKUs 4- or 5-stars, indicating strong product-market fit within its niche, though no revenue, ARR, or growth-rate figures are disclosed.

Name

orange insoles

Legal name

Orange Insoles LLC

Website

https://orangeinsoles.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Orange Insoles LLC is a Michigan-based, employee-owned DTC e-commerce company that designs and sells premium structural foot support insoles (Full Length, Sport, 3/4, Light) for pain relief and alignment correction, targeting individual consumers including athletes, workers on hard surfaces, and foot-pain sufferers.

Ownership category

akta.pro rank

Product category

Orthopedic Insoles

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

akta.pro secondary industries

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

Keywords

• Orthotic insoles
• Foot pain relief
• Arch support insoles
• Performance insoles
• Plantar fasciitis insoles

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Insole Product Sales: One-time hardware sales of proprietary insoles through e-commerce website. Products include Full Length, 3/4 Length, Light, and Sport models at price points ranging from $25-$55 per pair.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Orange Insoles designs, manufactures, and sells over-the-counter orthotic insoles under its own brand, targeting people with foot pain, athletes, and workers who stand on hard surfaces. Its product line spans four SKUs: Orange Full Length ($46), Orange Sport ($55), Orange 3/4 ($38), and Orange Light ($25), all built around a proprietary O-FOAM cushioning system with a deep heel cup, metatarsal pad, and medial arch support. Sales are conducted direct-to-consumer through a Shopify website, supported by a free insole selector quiz, a 60-day satisfaction guarantee, and free shipping.

Product overview

Orange Insoles offers a four-product lineup of premium foot support insoles designed for pain relief and alignment correction. The product range consists of: Orange Full Length Insoles (flagship product, $46) with full medical-grade support for athletic and work footwear; Orange Sport Insoles ($55) featuring proprietary O-FOAM technology for athletic performance with 3X durability and 40% more energy return; Orange 3/4 Insoles ($38) providing versatile support for roomier footwear without removable liners; and Orange Light Insoles ($25) as the slimmest option for limited-space footwear like high heels and cowboy boots. All products feature a signature deep heel cup, metatarsal pad, and medial arch support. The company offers a 60-day satisfaction guarantee and free shipping on returns.

Differentiator

Problem solved

Functional benefit

Products and services

• Orange Full Length Full-length Orange Insoles orthotic insole priced at $46, designed for everyday use and foot pain relief, featuring the O-FOAM cushioning system with deep heel cup, metatarsal pad, and medial arch support. Targeted at individual consumers experiencing foot, heel, or arch pain.
• Orange Sport Orange Sport orthotic insole priced at $55, engineered for athletic use with the O-FOAM cushioning system and deep heel cup, metatarsal pad, and medial arch support. Targeted at athletes and active individuals.
• Orange 3/4 Orange 3/4-length orthotic insole priced at $38, designed for shoes without room for a full-length insole, providing the O-FOAM cushioning system with deep heel cup, metatarsal pad, and medial arch support. Targeted at individual consumers who want orthotic support in dress or fitted shoes.
• Orange Light Orange Light orthotic insole priced at $25, a thinner, lower-profile option featuring the O-FOAM cushioning system with arch support and a deep heel cup. Targeted at individual consumers seeking a subtler, lightweight insole for casual or low-volume shoes.

Quantifiable outcome

• 90% of customers rate products 4- or 5-stars (across Full, 3/4, and Light lines)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Tiki BarbercoreGTM or Marketing Partner3x NFL Pro Bowler and media personality who endorses Orange Insoles. Recognized for ability to reduce foot pain, heel pain, ankle instability, Achilles tendonitis, knee pain, hip pain, lower back pain, and plantar fasciitis. Featured on dedicated landing page and product pages.
• The Bob & Tom ShowcoreGTM or Marketing PartnerOfficial sponsor of America's Funniest Radio Show. Team members use Orange Insoles for comfort during long broadcasts. Featured on dedicated landing page with video content showing team members trying the insoles.
• Amelia MoorecoreGTM or Marketing Partner2020 USA Olympic Team Alternate and elite competitor in women's boxing. Uses Orange Sport insoles in training shoes and Orange Light insoles in boxing shoes. Featured on dedicated Fight landing page showcasing partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Footbalance: Custom-molded OTC insoles sold through specialty running and ski retail. Comparable to Orange Insoles in biomechanical foot support intent but differentiates via custom-fit molding rather than fixed SKUs.
• VKTRY Gear: Performance carbon-fiber insoles targeted at athletes and sports-specific verticals. Directly comparable to Orange Sport in the premium athletic insole category, with a heavier performance-positioning angle.

Direct peers

• Protalus: Premium alignment-focused insoles with patented insole-insert-shoe-insole design, marketed to runners, industrial workers, and people with foot pain — directly comparable to Orange Insoles' deep heel cup and arch support positioning.
• Sof Sole: Athletic-focused insole brand with performance, comfort, and replacement lines sold at sporting goods retail and DTC. Directly comparable to Orange Sport in serving runners and active consumers.
• Superfeet: Premium over-the-counter insoles positioned around biomechanical support and structured heel cups — the most direct comparable to Orange Insoles. Sells across running, hiking, work, and casual categories through DTC, specialty retail, and wholesale.
• Spenco: OTC orthotic insoles and foot care products positioned for active users and foot pain sufferers. Sells through DTC, sporting goods, and pharmacy channels, overlapping Orange Insoles' core pain-relief and athletic use cases.
• Powerstep: OTC orthotic insoles with strong positioning in plantar fasciitis and arch support, similar to Orange Insoles' pain-relief messaging. Sells through DTC, pharmacy, and specialty running/health retail.
• Currex: Premium performance insoles with structured arch support and multiple profiles (running, golf, hiking, cycling) — directly comparable to Orange Insoles' Sport and Full Length lineup. Distributes through DTC and specialty running retail.

Broad incumbents

• Dr. Scholl's: Mass-market OTC insole and foot care brand owned by Bayer, with dominant pharmacy and big-box retail distribution. Competes with Orange Insoles across the same foot-pain and arch-support categories but at lower price points and vastly broader distribution.
• Aetrex: Comfort footwear and orthotics brand selling premium insoles and feature-loaded comfort shoes. Sells through DTC, specialty comfort retail, and podiatry channels — comparable to Orange Insoles in the orthopedic/alignment segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orangeinsoles

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about orange insoles