STEINBAUER
- Company typePrivate
- Founded1996
- HeadquartersOsterreicher, Austria
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What STEINBAUER does
STEINBAUER Engineering, operated by Nexopt GmbH and headquartered in Wartberg ob der Aist, Austria, is a manufacturer and supplier of electronic power enhancement modules for diesel engines, turbo-charged gas engines, and — more recently — electric vehicles. Founded in 1996 as a privately held company with 51–100 employees, STEINBAUER develops proprietary hardware and firmware (the ICE|POWER Module, EV PowerModule, and PTO Dynamometer) that increase engine power, torque, and efficiency through electronic signal intervention. The company's core technical differentiator is manufacturer-independent compatibility: a single product platform is tuned across dozens of OEM brands in the agricultural, forestry, construction, and trucking sectors, with trademark acknowledgments spanning more than 40 OEMs including John Deere, AGCO, CNH, Caterpillar, Daimler, DAF, and Ponsse.
The business model is direct hardware sales through a multi-language e-commerce storefront (English, German, French, Spanish) with a dedicated US site, account registration, and cart/checkout. Products carry a three-year guarantee backed by parent entity Nexopt GmbH and are marketed through earned media, trade shows (ICUEE, The Mechanic), and OEM-agnostic positioning. Pricing is not publicly disclosed; revenue is generated one-time per hardware unit, with no evidence of subscription, software-licensing, or service-based streams.
Strategically, the company is extending its core competence from internal combustion engines into the EV aftermarket (Tesla Model S application), broadening geographic reach via the US storefront, and building an adjacent testing ecosystem through a partnership with PRUFSTAND for PTO dynamometer equipment. No external institutional investment, M&A activity, or AI/data competency has been disclosed.
STEINBAUER firmographics
Firmographics- Name
- STEINBAUER
- Legal name
- Nexopt GmbH
- Website
- https://steinbauer.cc
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
STEINBAUER industry classification
Industry- Product category
- Automotive Aftermarket Electronics
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Other Engine Equipment Manufacturing (333618)
- SIC
- Engines & Turbines (3510), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)
Keywords
Where STEINBAUER is headquartered
LocationHeadquarters
- HQ city
- Osterreicher
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
STEINBAUER business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Power Enhancement Hardware Sales: Sale of STEINBAUER power enhancement modules (PowerModules) for diesel engines, turbo-gas engines, and electric vehicles. Products are sold as physical hardware units with a three-year guarantee, suggesting one-time purchase or subscription replacement cycles.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
STEINBAUER product offering
Product offeringCore offering
STEINBAUER manufactures and sells electronic power enhancement modules (PowerModules) for diesel engines, turbo-gas engines, and electric vehicles, as manufacturer-independent aftermarket upgrades compatible with major agricultural, forestry, construction, and commercial vehicle brands. The company also offers PTO dynamometers for engine performance testing and supports its products with a three-year guarantee.
Product overview
STEINBAUER Engineering is a power enhancement technology company offering hardware-based solutions for diesel engines, turbo-gas motors, and electric vehicles. Their core product is the ICE|POWER Module for internal combustion engines, supplemented by the EV PowerModule line for electric vehicles (including Tesla Model S applications), PTO Dynamometer testing equipment, and specialized Agricultural Power Solutions. The company operates a manufacturer-independent business model, providing performance upgrades across diverse vehicle brands including agricultural equipment, trucks, construction machinery, and passenger vehicles. STEINBAUER also offers a Three Year Guarantee program backed by their parent company Nexopt GmbH.
Differentiator
Problem solved
Functional benefit
Products and services
- PowerModule (Diesel Engine Power Enhancement Module) Electronic control modules that increase power and torque output of diesel engines, designed as manufacturer-independent aftermarket upgrades for agricultural, forestry, construction, and commercial vehicles, backed by a three-year guarantee.
- PowerModule for Turbo-Gas Engines Electronic performance enhancement modules for gasoline turbocharged engines, providing manufacturer-independent aftermarket power and torque increases.
- PowerModule for Electric Vehicles Electronic modules for tuning and enhancing power delivery on electric vehicles, extending the PowerModule concept to EV applications.
- PTO (Power Take-Off) Dynamometers Power take-off dynamometer equipment used to measure and test engine performance, suitable for professional workshops and performance testing environments.
Quantifiable outcome
- 3-year product guarantee provided on all STEINBAUER power enhancement products
Companies that use STEINBAUER
Customer profileSegments5 records
Ideal customer profiles1 record
STEINBAUER technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
STEINBAUER partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
STEINBAUER competitors and assessment
Company assessmentDirect peers
- Edge Products: Edge Products is a US-based aftermarket performance electronics manufacturer best known for its Evolution and Insight diesel performance tuners/modules for pickup trucks, agricultural, and heavy equipment. Directly comparable to STEINBAUER as an independent aftermarket provider of engine power enhancement modules with multi-OEM compatibility.
- Banks Power: Banks Power (Gale Banks Engineering) designs and manufactures aftermarket diesel and gasoline performance products including tuners, exhaust, and intake systems for trucks and motorhomes. Directly comparable to STEINBAUER's diesel/gas power-enhancement module business across trucks and heavy equipment.
- RaceChip: RaceChip is a German-based chip-tuning company selling plug-in performance modules that re-map engine control units for diesel and gasoline passenger vehicles. Highly comparable to STEINBAUER as a European manufacturer-independent aftermarket chip-tuning/power-enhancement specialist with multi-brand compatibility.
- DTE Systems: DTE Systems is a German aftermarket chip-tuning company producing tuning boxes and control modules for diesel and gasoline passenger vehicles. Closely comparable to STEINBAUER in product architecture (plug-in performance modules) and OEM-independent go-to-market approach.
- SCT Performance (Bully Dog): SCT Performance (parent of Bully Dog) manufactures performance programmers, tuners, and power modules for Ford, Dodge/Ram, and GM diesel/gas vehicles. Directly comparable to STEINBAUER as a multi-brand aftermarket power enhancement electronics provider.
- DTUK (Diesel Tuning UK): DTUK designs and supplies diesel tuning boxes and power modules for passenger and commercial diesel vehicles across European OEM brands. Comparable to STEINBAUER as a chip-tuning/power-module aftermarket specialist serving multiple OEM brands.
- Pedal Commander: Pedal Commander manufactures plug-in throttle-response controllers for a wide range of passenger vehicles, trucks, and SUVs. Partially comparable to STEINBAUER as an aftermarket electronic performance module brand, though narrower in scope (throttle response only, not engine power enhancement).
Others
- PowerXL (Groupe Seb aftermarket): PowerXL is a consumer-focused small-appliance and air-frying brand; included as a thematic adjacency showing the limits of cross-category overlap. Better comparables for STEINBAUER are listed above.
- Prufstand (partner): Prufstand is STEINBAUER's existing technology partner that manufactures PTO dynamometers used to verify engine performance upgrades. Included as an ecosystem participant and supplier, not a competitor.
Broad incumbents
- Kubota Corporation: Kubota is a major OEM of tractors, construction, and agricultural equipment whose installed base STEINBAUER serves with aftermarket power modules. Listed as a broad incumbent/ecosystem reference rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
STEINBAUER social profiles
Digital presenceSTEINBAUER financial estimates
Financial estimateRevenue estimate
Valuation estimate
STEINBAUER leadership team
Management profileNumber of profiles
Profiles1 record
STEINBAUER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STEINBAUER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STEINBAUER
What does STEINBAUER do?
STEINBAUER manufactures and sells electronic power enhancement modules (PowerModules) for diesel engines, turbo-gas engines, and electric vehicles, as manufacturer-independent aftermarket upgrades compatible with major agricultural, forestry, construction, and commercial vehicle brands. The company also offers PTO dynamometers for engine performance testing and supports its products with a three-year guarantee.
Is STEINBAUER a public or private company?
STEINBAUER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STEINBAUER founded?
STEINBAUER was founded in 1996. It employs 51 to 100 people.
Where is STEINBAUER based?
STEINBAUER is headquartered in Osterreicher, Austria, in the Europe region.
How does STEINBAUER make money?
One revenue line is on record: power Enhancement Hardware Sales.
Who are STEINBAUER's main competitors?
Direct peers on record are Edge Products, Banks Power, RaceChip, DTE Systems, SCT Performance (Bully Dog), DTUK (Diesel Tuning UK) and Pedal Commander. Others are PowerXL (Groupe Seb aftermarket) and Prufstand (partner). Kubota Corporation is listed as a broad incumbent.
Does STEINBAUER have an API?
No public API is recorded for STEINBAUER.
What industry is STEINBAUER in?
STEINBAUER's product category is Automotive Aftermarket Electronics. Its primary akta.pro industry code is IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules). Its NAICS code is 3336 and its SIC code is 3510.