What MHA Products does

MHA Products is an Australian family-owned distributor and reseller of manual handling equipment and workplace safety products, founded in 1985 as Mobile Storage Systems in Mortlake, NSW. The company operates an e-commerce platform at mhaproducts.com.au backed by three strategically located warehouses in Brisbane, Sydney, and Melbourne, plus a sales office in Adelaide, enabling daily Australia-wide delivery. After merging with Verdex Equipment in 2023, the combined entity now sits within the Verdex Group and claims to be Australia's largest supplier of materials handling and workplace equipment, holding over 2,500 SKUs spanning trolleys, lifting equipment, conveyors, storage systems, waste handling, drum handling, containment/spillage, industrial workplace equipment, and safety products.

The company's core offering is physical equipment rather than technology, but it layers digital tools on top of the catalogue: an online Trolley Configurator and Workbench Configurator enable customers to customize base products with variants, shelves, and accessories while displaying real-time pricing, and a custom manufacturing service produces specialized trolleys, stillage cages, scissor lift tables, and conveyor systems to specification. All products are Australian Standards compliant where applicable.

Revenue is generated primarily through direct product sales via the e-commerce storefront and a national Freecall number (1800 750 900), with prices quoted per unit excluding GST. The go-to-market is direct-to-consumer and B2B, supplemented by on-site sales consultations. The customer base spans general business across retail, manufacturing, construction, healthcare, and hospitality, as well as dedicated focus on schools and government departments. A Price Beat Guarantee and a tiered promotional giveaway program suggest a price-sensitive, volume-driven commercial posture.

Name

MHA Products

Legal name

MHA Products

Website

https://mhaproducts.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

MHA Products is a family-owned Australian distributor of manual handling equipment and workplace safety products, operating an e-commerce platform and three warehouses to serve businesses, schools, and government departments across Australia with over 2,500 SKUs.

Ownership category

akta.pro rank

Headquarters

HQ city

Parramatta

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Materials Handling Equipment: Revenue is generated through the direct sale of materials handling and workplace safety equipment including trolleys, lifting equipment, conveyors, storage systems, waste handling, and safety equipment. Sales are transacted via e-commerce and phone, with delivery to customers across Australia. All prices are quoted excluding GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MHA Products is an Australian distributor and custom manufacturer of materials handling and workplace safety equipment. It sells trolleys, lifting equipment, conveyors, storage systems, waste handling, drum handling, spill containment, safety and construction equipment directly to businesses, schools and government departments through its e-commerce site, phone sales and Australia-wide delivery from three warehouses.

Product overview

MHA Products (now operating as Verdex) is Australia's largest supplier of manual handling and workplace materials handling equipment, offering thousands of products across multiple categories. The product portfolio centers on physical equipment and tools for industrial, commercial, and workplace applications rather than software. Core products include Trolleys & Hand Trucks (including specialized variants like Shopping Trolleys, Hospital Trolleys, and Powered Trolleys), Lifting Equipment (Forklift Attachments, Pallet Jacks, Scissor Lift Trolleys, and Electric Stackers), Conveyor Equipment (Roller Conveyors and Skate Wheel Conveyors), and comprehensive Storage Equipment (Heavy Duty Shelving, Storage Cages, and Plastic Bins). The company also offers Access Equipment, Drum Handling Equipment, Containment & Spillage Safety products, Waste Handling Equipment, Industrial Workplace Equipment (including Electric Height-Adjustable Workbenches and Modular Workbenches), Safety Equipment, and Construction Equipment. Additional offerings include online configurator tools for custom trolleys and workbenches, a clearance stock section for discounted items, and custom manufacturing services for specialized equipment. All products are designed to eliminate or reduce manual handling effort while boosting productivity and ensuring workplace safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Trolleys & Hand Trucks Comprehensive range of wheeled transport equipment for industrial, commercial, hospital, warehouse and retail applications, including 2 Tier, 3 Tier, Aluminium, Cage, Cleaning, Construction, Foldable, Hospital, Laundry/Linen, Mail/Office, Multi-Purpose, Multi-Tier Shelf, Order Picking, Panel Cart, Platform, Powered, Shopping, Stainless Steel, Tool, Utility, Warehouse and Custom Trolleys, plus Appliance & Hand Trucks, Dollies, Load Skates and Tow Tugs.
• Lifting Equipment Lifting and elevating equipment including Forklift Attachments, Jib Attachments, Lifting Hoists & Pallet Hooks, Manual Stackers & Lifters, Pallet Jacks, Pallet Lifters, Pallet Rotators & Dispensers, Powered Pallet Trucks & Electric Lifters, and Scissor Lift Trolleys and Tables.
• Conveyor Equipment Material handling conveyors including Conveyor Frames, Conveyor Stands, Roller Conveyors and Skate Wheel Conveyors for container unloading, goods transfer and parcel transfer applications.
• Access Equipment Equipment for safe elevated access including Container & Yard Ramps, Step Stools & Ladders, and Work Platforms & Crane Cages.
• Drum Handling Equipment Equipment for handling industrial drums including Drum Storage & Bunding, Drum Trolleys & Lifters, and Forklift Drum Handling attachments.
• Containment & Spillage Equipment Safety equipment for spill control and hazardous material containment including Aerosol Cans Storage Cages, Bunded Pallets & Storage, Corrosive Goods Storage Cabinets, Flammable Liquid Cabinets, Forklift Gas Storage Cages, Gas Cylinder Storage, Site Storage, Spill Kits, and Stillage Cages.
• Waste Handling Equipment Equipment for waste management including Bin Lifters & Tippers, Plastic Waste Bins and Carts, and Steel Waste and Tipping Bins.
• Storage Equipment Shelving and storage solutions including 750 Series Cage Configurations, Heavy Duty Cabinets & Benches, Heavy Duty Shelving, Mega Bins & Pallets, Packing Benches, Pallet Racking Accessories, Parts Trays & Stor-Pak Bins, Pegboard & Louvre Panels, Plastic Bins, Plastic Handling Solutions Bins, Plastic Pallets, Stack & Nest Bins, and Storage Cages.
• Industrial Workplace Equipment Equipment for industrial workspaces including Workbenches, Modular Workbenches, Electric Height-Adjustable Workbenches, Floor Matting, Industrial Weighing Scales, Pallet Wrapping & Packaging Machinery, Ramps, Stationery Cupboards, Storage and Stillage Cages, Tool Trolleys, Tooling Cabinets, Wheelie Bins, and Workshop Equipment.
• Safety Equipment Workplace safety products including Gloves and PPE, Pallet Rack Post Protectors, Safety Barriers & Bollards, Safety Knives & Cutters, Signs and Traffic Supplies, and Tool & First Aid Boxes.
• Construction Equipment Equipment for construction sites including Concrete Equipment, General Site Equipment, Lifting Equipment, Site Storage, and Waste handling equipment.
• Custom Manufacturing Custom manufacturing service for trolleys, lifters, stillage cages, storage cages, scissor lift tables, conveyor systems and drum handling equipment tailored to specific customer requirements.

Quantifiable outcome

• Products help eliminate or reduce manual handling effort in the workplace while boosting productivity and ensuring workplace safety.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bullivants: Australian specialist lifting, rigging, and materials handling equipment distributor with national coverage. Direct competitor to MHA in lifting equipment, pallet handling, and workplace safety categories, with deeper specialization in lifting/rigging niches.
• Adaptalift Group: Australian forklift and materials handling equipment supplier offering sales, hire, and service across forklifts, pallet trucks, and warehouse equipment. Direct competitor in forklifts, pallet jacks, and electric stackers — adjacent product categories with overlapping customer base.
• Seton Australia: Australian workplace safety, signage, and identification products specialist (Brady Corporation brand). Direct competitor in MHA's safety equipment, signage, and PPE categories, with comparable direct-to-customer e-commerce catalog model.
• Spill Station: Australian spill containment and workplace safety specialist distributing spill kits, bunding, drum handling, and hazardous materials storage. Direct competitor to MHA's containment/spillage, drum handling, and corrosive goods storage categories.
• Global Spill Control: Australian specialist distributor of spill containment, hazardous materials storage, and environmental safety products. Direct competitor to MHA's spill kits, bunded pallets, flammable liquid cabinets, and drum handling categories.

Broad incumbents

• Cromwell: Major Australian industrial supplies distributor (now part of Bunzl) offering a broad range of tools, PPE, materials handling, and workshop consumables. Overlaps with MHA on trolleys, lifting accessories, storage, and safety equipment but at much larger scale and broader portfolio.
• Blackwoods: Wesfarmers Industrial and Safety division's flagship Australian industrial distribution brand, serving mining, construction, manufacturing, and government with extensive MRO, tools, and safety catalog. Broader incumbent with deeper enterprise procurement contracts and vendor-managed inventory programs.
• Bunzl Australia: Australian arm of global distribution giant Bunzl, now parent of Cromwell. Operates across safety, cleaning, hygiene, and foodservice distribution with substantially larger scale and corporate procurement relationships than MHA.
• Bunnings Trade: Wesfarmers' trade-focused arm of Bunnings Warehouse, the dominant Australian home improvement and trade retail chain. Overlaps with MHA at the entry-level end of trolleys, basic lifting, ladders, and storage — competing on price and convenience for trade/SMB buyers.

Others

• Kennards Hire: Australian equipment hire specialist offering short- and long-term rental of lifting, materials handling, access, and construction equipment. Adjacent to MHA's lift/access categories but operates a hire (not sales) business model, addressing an alternative procurement pathway for similar end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MHAProducts
• YouTubeyoutube.com/channel/UCM9e2b3dIcejPVOLJR5PY0w
• Facebookfacebook.com/MHAProducts
• LinkedInlinkedin.com/company/mha-products
• Instagraminstagram.com/verdex_au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHA Products