What MANUFACTURAS DE PAPEL CA does

MANUFACTURAS DE PAPEL CA (MANPA) is a Venezuelan paper-products manufacturer founded in 1992 and headquartered in Caracas. The company produces double-ply toilet paper, paper towels, and table napkins from paper fibers, organized under a portfolio of seven sub-brands: Sutil, Jazmín, Pétalo, Ecology, Cayena, Maracay, and Gardenia. These brands are stratified across four quality tiers (Clase A Premium, Clase A, Clase B, Clase C) and span price points from premium to economy, with the Cayena line marketed as the first brown double-ply paper in the market and the Ecology line positioned around environmental attributes. Sheet counts per roll range from 150 to 500, and packaging configurations run from single rolls (48 per sack) through 12-roll packs (4 per sack).

MANPA's commercial model is built on a nationwide exclusive regional distributor network covering all regions of Venezuela, supplemented by a direct-to-consumer e-commerce channel at manpa.com.ve. Pricing is published in both Venezuelan Bolivares and US Dollars, an adaptation to persistent hyperinflation that also enables USD-denominated procurement by commercial buyers. Customer segments fall into three buckets: Venezuelan households (the primary segment), offices and small businesses served via the Maracay towel line, and industrial buyers requiring Class C economy paper products.

The company self-describes as one of the most important paper manufacturers in Venezuela, with 1001–5000 employees and long-standing brands described as having "accompanied Venezuelan families for many years." Ownership is private and undisclosed; the most recent disclosed financial statements (2008–2013) are denominated in nominal Venezuelan Bolivares and no longer provide a meaningful real-currency readout. Operations are exclusively domestic, and no international expansion, M&A, fundraising, or product-line additions beyond the established brand portfolio are documented in the source material.

Name

MANUFACTURAS DE PAPEL CA

Legal name

Manufacturas de Papel CA

Website

https://manpa.com.ve

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MANUFACTURAS DE PAPEL CA (MANPA) is a Venezuelan manufacturer of double-ply toilet paper, paper towels, and table napkins, operating seven sub-brands across four quality tiers and selling nationwide through exclusive regional distributors plus a direct e-commerce channel to households, offices, and industrial buyers.

Ownership category

akta.pro rank

Product category

Tissue and Hygiene Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Paper Towels & Kitchen Rolls (CRADALAC), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Tissue paper manufacturing
• Hygiene paper products
• Toilet paper production
• Paper towels
• Table napkins

Headquarters

HQ city

Caracas

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Paper Product Sales: MANPA generates revenue through the sale of toilet paper, paper towels, and table napkins under multiple brand tiers (Premium, Class A, Class B, Class C). Products are sold through exclusive regional distributors and direct consumer channels. Pricing varies by product class and package size, with currency options in both Bolivares and US Dollars.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Manufacturas de Papel CA (Manpa) manufactures and sells tissue and hygiene paper products including double-ply toilet paper, paper towels, and table napkins under multiple brand tiers (Premium Class A through Economy Class C). Products are distributed exclusively through regional distributors across all regions of Venezuela and directly through the company's e-commerce platform, serving Venezuelan households, offices, and industrial facilities with quality tiers spanning premium to economy price points.

Product overview

MANUFACTURAS DE PAPEL CA (Manpa) is a Venezuelan paper products manufacturer offering a diversified portfolio organized into toilet paper (Papel Higiénico), paper towels (Toallas), and table napkins (Servilletas de Mesa). The company operates multiple sub-brands—Sutil, Jazmín, Pétalo, Ecology, Cayena, Maracay, and Gardenia—spanning four quality tiers: Clase A Premium, Clase A, Clase B, and Clase C. Products feature double-ply construction with sheet counts ranging from 150 to 500 per roll. The portfolio includes standard white toilet paper, the pioneering brown Cayena double-ply paper, eco-friendly Ecology line, interleaved Maracay towels, and elegant Gardenia table napkins. All products are distributed exclusively through distributors across Venezuela.

Differentiator

Problem solved

Functional benefit

Brands

• Sutil: Premium toilet paper brand offering products with 200-500 double sheets in various pack sizes.
• Jazmín
• Pétalo
• Ecology
• Cayena
• Maracay
• Gardenia

Products and services

• Sutil Toilet Paper Premium toilet paper brand offering multiple sheet counts (200-500 sheets) with double-ply construction. Spans premium, standard, and economy tiers and is the flagship brand of Manpa.
• Jazmín Toilet Paper Class A toilet paper brand offering 200-400 double-sheet configurations with softness suitable for all skin types.
• Pétalo Toilet Paper Affordable Class B toilet paper brand offering 300-sheet double-ply products positioned as quality at an accessible price point.
• Ecology Toilet Paper Eco-friendly toilet paper line made with fibers that ensure maximum hygiene and comfort. Available in 4-roll packs with 150-200 double sheets.
• Cayena Toilet Paper Pioneering Class B/C brown double-ply toilet paper with unmatched softness and resistance. First brown double-sheet paper in the Manpa portfolio.
• Maracay Paper Towels and Economy Toilet Paper Interleaved paper towels and economy toilet paper brand. Includes Class A white towels and Class C natural towels with 180 interleaved sheets for household and industrial cleaning.
• Gardenia Table Napkins Table napkin brand combining quality and elegance, available in packages of 50 and 120 white napkins. A traditional brand for Venezuelan families.
• Sutil Absorbent Paper Towels Paper towel products under the Sutil brand with 75 double sheets, offering maximum absorption for home cleaning applications.

Quantifiable outcome

• Products maintain integrity until the last sheet and do not disintegrate easily upon water contact

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kimberly-Clark: Global leader in tissue, hygiene, and personal care products including toilet paper (Cottonelle, Scott), paper towels (Kleenex, Bounty), and napkins. Directly comparable category portfolio to MANPA, but operating at global scale with significantly broader geographic and product reach.
• Suzano: Brazilian market leader in market pulp and a major producer of tissue and paper products. Comparable vertically integrated pulp-to-tissue value chain, with comparable consumer tissue end-markets, though operating at vastly larger scale than MANPA.
• Essity: Swedish global hygiene and health company producing toilet paper, paper towels, napkins, and personal care products under brands like Tork, Tempo, and Libresse. Directly comparable consumer tissue category focus with established multi-tier brand strategy similar to MANPA's Premium/Economy structure.
• Procter & Gamble: Global CPG giant whose Charmin (toilet paper) and Bounty (paper towels) brands compete directly with MANPA's core product categories. Comparable premium-tier consumer tissue positioning, though P&G operates globally with substantially broader resources and R&D.

Regional players

• Empresas CMPC: Chilean pulp and paper company producing tissue, toilet paper, paper towels, and napkins under brands like Elite and Confort across Latin America. Comparable tissue product mix to MANPA with overlapping Latin American distribution, though serving broader geographies from a stronger macroeconomic home base.
• Klabin: Brazilian paper manufacturer producing kraftliner, corrugated packaging, and tissue products. Comparable in being a Latin American integrated paper company with multi-category output and brand portfolios.
• Grupo Papelero Scribe: Mexican school and office paper manufacturer (now part of Bio Pappel). Latin American paper producer with comparable product breadth across consumer paper categories, though primarily serving Mexico and Central America rather than Venezuela.

Emerging players

• Cartones Ponderosa: Latin American paper products company serving consumer paper markets. A smaller regional comparator for MANPA in the consumer paper category, though operating primarily in different Latin American countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANUFACTURAS DE PAPEL CA