Rawlinson

What Rawlinson does

Rawlinson Group (legal entity: Rawlinson Automotive Limited) is a family-owned franchised car dealership established in 1989 and headquartered in Bury St Edmunds, Suffolk, United Kingdom. The company operates a single physical showroom on Easlea Road, Moreton Hall, representing four OEM franchises — MG, Renault, Dacia, and Mitsubishi — and serves both retail consumers and business/fleet customers across Suffolk and East Anglia. Its product portfolio spans new vehicles (with a heavy weighting toward MG electric and plug-in hybrid models such as the MG4 EV, MGS6 EV, MGS9 PHEV, and MG Cyberster), Renault (including the all-electric Scenic E-Tech and Symbioz), Dacia (Sandero Stepway, Duster), Mitsubishi commercial/passenger vehicles, a multi-brand used vehicle inventory, and ancillary aftersales services (servicing, MOT testing, parts supply, manufacturer-approved accident repair, and a subscription-based Service Club membership).

The business model is a traditional multi-franchise dealership model with five identifiable revenue streams: (1) unit-pricing margin on new and used vehicle sales, (2) credit-broker commission on PCP/PCH finance introductions routed primarily to Santander Consumer UK (trading as MG Motor Financial Services), (3) aftersales service and MOT fees at unit pricing (servicing from £170, MOT £54.85), (4) parts and accessories sales, and (5) referral/commission income from insurance and warranty products distributed through its FCA Appointed Representative status (via Automotive Compliance Ltd, FCA No 497010). Pricing on new vehicles ranges from approximately £23,495 (MG4 EV Urban entry) to £48,995 (MG Cyberster), with used/nearly new vehicles priced from c. £13,995. Go-to-market combines a physical showroom, an online storefront with £99 deposit vehicle reservation, virtual Zoom-based viewings, and a dedicated business/fleet sales motion. The technology stack is non-proprietary: no APIs, SDKs, or platform are built by the company; integrations referenced (Apple CarPlay, Android Auto, Google Built-in, MG iSmart) are OEM vehicle features, not Rawlinson-developed assets.

Ownership is concentrated with Jonathan Rawlinson (Managing Director) and his wife Sue, who took over the business in 1991 and run day-to-day operations. Headcount is reported at 11–50 employees, the company is FCA-regulated for credit broking and insurance distribution, and there are no disclosed funding rounds, institutional investors, subsidiaries, or M&A activity on record.

Name

Rawlinson

Legal name

Rawlinson Automotive Limited

Website

https://rawlinsongroup.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Rawlinson Group is a family-owned, single-location franchised car dealership in Bury St Edmunds, Suffolk, established in 1989. It sells new MG, Renault, Dacia, and Mitsubishi vehicles, used cars, and provides servicing, MOT, parts, accident repair, and finance brokering to retail and fleet customers in Suffolk and East Anglia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bury Saint Edmunds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales (New and Used): Sale of new cars (MG, Renault, Dacia, Mitsubishi franchises) and quality used vehicles. Revenue from margin on vehicle sales to retail and business customers.
2. Finance Commission: Acts as credit broker introducing customers to lenders including manufacturer finance arms. Earns commission from Santander/MG Motor Financial Services on PCP and PCH agreements.
3. Aftersales Service and MOT: Full service department providing servicing, MOT testing, and repairs for all makes and models using manufacturer-trained technicians and genuine parts.
4. Parts Sales: Supply of genuine parts and accessories for Renault, Dacia, MG, and Mitsubishi vehicles.
5. Insurance and Warranty Products: Accident repair services through manufacturer-approved facility; likely earns referral commissions from insurance relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rawlinson Group is a family-owned franchised car dealership in Bury St Edmunds, Suffolk, selling new vehicles across MG, Renault, Dacia, and Mitsubishi franchises alongside quality used cars. It also provides retail and business vehicle finance (acting as a credit broker), full aftersales servicing, MOT testing, manufacturer-approved accident repair, and genuine parts supply. Customers can transact online via a £99 reservation deposit and virtual viewings, complemented by a physical showroom and dedicated business/fleet sales team.

Product overview

Rawlinson Group is a family-owned car dealership (established 1989) in Bury St Edmunds, Suffolk, representing the Renault, Dacia, MG, and Mitsubishi franchises. The company operates a single-location multi-brand dealership offering new and used vehicles across all four brands, supplemented by comprehensive aftersales services including servicing, MOT testing, parts supply, and accident repair. The product portfolio centers on new vehicle sales (MG electric and hybrid vehicles, Renault, Dacia, Mitsubishi), used vehicle sales across all brands, retail and business finance products (PCP and PCH), and a membership-based Service Club. Additional services include online purchasing and virtual meeting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New MG Vehicles Sale of new MG vehicles including electric, plug-in hybrid, and performance models for individual retail and business customers.
• New Renault Vehicles Sale of new Renault passenger and commercial vehicles including Arkana, Symbioz, Scenic E-Tech, and Trafic vans.
• New Dacia Vehicles Sale of new Dacia vehicles including budget-friendly Duster SUV and Sandero Stepway supermini.
• New Mitsubishi Vehicles Sale of new Mitsubishi vehicles supported by full servicing and parts for the Mitsubishi brand.
• Used Vehicles Sale of quality used cars and vans across multiple brands including MG Approved Used, Renault, Dacia, Citroen, Ford, Hyundai, Kia, Nissan, Suzuki, and ex-demonstrators.
• Retail Finance Vehicle financing solutions for individual retail customers via PCP and PCH products, including 0% APR PCP on selected models, acting as a credit broker (not a lender).
• Business Finance Vehicle financing solutions tailored for business customers, fleet purchases, and company car drivers, with dedicated business finance packages.
• Servicing and MOT Full aftersales servicing, MOT testing, and maintenance for all makes and models using manufacturer-trained technicians and genuine parts, from £170 for a service and £54.85 for MOT.
• Parts and Accessories Supply of genuine manufacturer parts and accessories for Renault, Dacia, MG, and Mitsubishi vehicles.
• Accident Repair Manufacturer-approved accident repair service for Renault, Mitsubishi, and Dacia vehicles using factory-trained technicians and approved parts.
• The Service Club Paid monthly membership programme from £13.99/month providing 10% off servicing, reduced-price MOTs, free courtesy car, and access to retail discounts and savings.
• Motability Scheme Provision of MG vehicles through the Motability scheme for eligible disabled customers in the UK.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MG Motor UKcoreChannel Partner/ Reseller/ DistributorAuthorised MG franchise dealer selling new MG vehicles including MG4 EV, MG4 EV Urban, MGS6 EV, MGS9 Plug-in Hybrid, MG HS, MG Cyberster, IM5, and IM6 models. Offers full sales, servicing, and parts support for MG brand.
• RenaultcoreChannel Partner/ Reseller/ DistributorAuthorised Renault franchise dealer representing Renault brand since 1989. Sells new Renault vehicles including Arkana, Symbioz, Scenic E-Tech, and Trafic commercial vehicles. Provides full servicing and parts.
• DaciacoreChannel Partner/ Reseller/ DistributorAuthorised Dacia franchise dealer. Sells new Dacia vehicles including Sandero Stepway and Duster. Provides full servicing and parts for Dacia brand.
• MitsubishicoreChannel Partner/ Reseller/ DistributorAuthorised Mitsubishi franchise dealer providing sales, servicing, and parts support for Mitsubishi vehicles in the Suffolk area.
• The Motor OmbudsmanminorStrategic or Co-development PartnerIndustry dispute resolution service through manufacturer subscription. Provides Advisory and Conciliation Service for handling customer complaints related to vehicle sales and service.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hendy Group: Family-owned multi-franchise dealer group across the South of England, operating franchised sales, service, and parts operations. Comparable multi-franchise private-ownership model and aftersales-led value proposition.
• Fish Brothers: Family-owned multi-franchise dealer in the South West of England. Highly comparable in ownership structure (private family), brand mix orientation, and full-service dealership offering.
• Waylands Automotive: Family-owned regional multi-franchise dealer operating across the South and West of England. Closely comparable privately-held, multi-brand retail and aftersales model with similar geographic and scale profile.
• Caffyns: Long-established family-controlled multi-franchise UK car dealer operating in the South East. Same business model (franchised new and used, aftersales, finance broking) and similar privately-held, family-run character — most directly comparable structural peer.

Broad incumbents

• Inchcape UK: Multinational automotive distributor and retailer with UK franchised operations. Comparable as a scaled UK franchised retailer for benchmarking, though the parent is far larger and more diversified.
• Vertu Motors: AIM-listed UK multi-franchise dealer group. Same new/used vehicle and aftersales model, providing a publicly observable benchmark for the multi-franchise dealership economics Rawlinson operates in.
• JCT600: Large privately-held UK multi-franchise dealer group. Same retail and aftersales model but at materially greater scale; useful as a scaled comparable for franchise-economics benchmarking.
• Lookers: Large UK multi-franchise dealer group. Comparable brand-mix and aftersales orientation, though at substantially greater scale; relevant for franchise-network economics and EV transition benchmarking.
• Marshall Motor Group: Established UK multi-franchise dealer group, now part of Constellation Automotive. Operates franchised sales and aftersales across multiple brands; comparable franchise portfolio and revenue model but significantly larger.

Emerging players

• Available Car: Midlands-based multi-brand used car retailer with on-site finance. Competes for similar value-conscious UK car buyers with a digitally-led, single-region retail proposition; overlapping customer base with Rawlinson's used-car business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rawlinsonrendac
• Facebookfacebook.com/rawlinsonrendac
• LinkedInlinkedin.com/company/rixmann-companies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawlinson