Arnott's Biscuits

What Arnott's Biscuits does

Arnott's Biscuits Limited is an Australian packaged-food manufacturer founded in 1865 by William Arnott in Newcastle, NSW, operating as part of The Arnott's Group. The company produces biscuits, crackers, and snack products across a portfolio of more than 1,000 SKUs spanning flagship brands Tim Tam, Shapes, Jatz, and the broader Arnott's Biscuits range, alongside sub-brands such as Vita-Weat, Scotch Finger, Tiny Teddy, Cruskits, Salada, TeeVee Snacks, Quatro Bars, Snack Right, Premium, Gluten Free, and Bluey. Manufacturing is conducted across 16 sites in Australia with a workforce exceeding 4,000 employees.

The company's core product is the Tim Tam, launched in 1964, a chocolate-coated malted biscuit whose globally distinctive 'Tim Tam Slam' consumption ritual (biting off corners and using it as a straw for hot beverages) has become a culturally embedded product experience. Operationally Arnott's runs a traditional retail-storefront go-to-market model, with primary distribution through the Australian grocery duopoly (Coles, Woolworths) and growing international presence through retailers including Costco in the United States, plus dedicated operations in New Zealand, the United Kingdom, and Canada.

Revenue is generated through the manufacture and sale of branded biscuit and cracker products under a unit-pricing model across physical retail channels; pricing is not publicly disclosed, with a U.S. Costco reference point of $13.69 per six-sleeve Tim Tam bulk box. The company pairs its core product business with a recipe and content ecosystem (recipe collections, seasonal campaigns, the Arnott's Cookbook) that drives repeat usage occasions. The firmographics note Arnott's as a subsidiary of Campbell Soup Company, while the detailed ownership block describes it as privately held with no parent; this inconsistency is not resolved in the source material and limits clarity on the current corporate parent.

Name

Arnott's Biscuits

Legal name

Arnott's Biscuits Limited

Website

https://arnotts.com.au

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Arnott's Biscuits Limited is an Australian packaged-food manufacturer founded in 1865, producing biscuits, crackers, and snack products across 16 manufacturing sites and a portfolio of over 1,000 SKUs, distributed through Coles and Woolworths domestically and through Costco in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Strathfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Biscuit and Snack Sales: Arnott's generates revenue through the manufacture and sale of biscuits, crackers, and snack products across multiple retail channels including supermarkets, warehouses, and convenience stores domestically and internationally

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Arnott's Biscuits manufactures and sells a broad portfolio of sweet biscuits, savoury crackers, and snack products across flagship brands (Tim Tam, Shapes, Jatz, Arnott's Biscuits) and sub-brands (Vita-Weat, Scotch Finger, Tiny Teddy, Cruskits, Salada, Quatro Bars, Bluey, Snack Right, Gluten Free, Premium). The company operates 16 manufacturing sites in Australia and distributes products through major supermarket chains and warehouse retailers domestically and internationally.

Product overview

Arnott's Biscuits is a diversified Australian food company operating as part of The Arnott's Group, manufacturing and marketing a broad portfolio of biscuit and snack products. The company produces over 1,000 products across 16 manufacturing sites with more than 4,000 employees. The portfolio includes flagship brands (Tim Tam, Shapes, Jatz, Arnott's Biscuits), sub-brands (Vita-Weat, Scotch Finger, Tiny Teddy, Cruskits, TeeVee Snacks, Salada, Quatro Bars), and health-focused lines (Gluten Free, Reduced Sugar, Snack Right). Tim Tam is the most internationally recognized brand, having launched at Costco in the US market in 2026. The company also offers a recipe platform using its products and publishes a cookbook, demonstrating consumer engagement beyond core product sales.

Differentiator

Problem solved

Functional benefit

Brands

• Tim Tam: Iconic chocolate biscuit with a unique 'Tim Tam Slam' tradition, launched in 1964.
• Shapes
• Jatz
• Vita-Weat
• Scotch Finger
• Tiny Teddy
• Cruskits
• TeeVee Snacks
• Salada
• Quatro Bars
• Bluey
• Snack Right
• Premium
• Gluten Free

Products and services

• Tim Tam Iconic Australian chocolate biscuit launched in 1964, consisting of two malted biscuits separated by a cream centre and coated in chocolate. Famous for the 'Tim Tam Slam' ritual of biting off corners and drinking hot beverages through the biscuit. Sold in Australia and internationally including Costco warehouses in the US.
• Shapes Savoury biscuit snacks in distinctive flavours including pizza, chicken, cheese, Spicy Fried Chicken, and Fully Loaded Crunchy Hot Chips & Sauce variants. Positioned as a popular Australian savoury snack brand.
• Arnott's Biscuits The parent sweet biscuit range encompassing classics such as Scotch Finger, Choc Ripple, Butternut Snap, and various cream-based biscuits. Sold in Australian supermarkets and exported internationally.
• Jatz Australia's favourite cracker brand, available in classic, mini, Sea Salt and Cheese & Garlic varieties. Sold through Australian supermarkets and featured in a promotional partnership with Weber.
• Vita-Weat Health-conscious biscuit and cracker brand offering lighter, baked snacking options for Australian consumers.
• Scotch Finger Classic butter biscuit designed for dunking into hot beverages, popular in Australian households for generations.
• Quatro Bars Chocolate bar biscuit product newly launched in 2026 as a snack product within Arnott's portfolio.
• Tiny Teddy Bear-shaped chocolate chip biscuit popular with children and families in Australia.
• Cruskits Wheat-based cracker biscuit used as a versatile base for cheesecakes and other desserts in Australian households.
• TeeVee Snacks Snack brand positioned for television viewing occasions, providing Australian consumers with savoury nibbles.
• Salada Classic Australian cracker brand famous for 'Salada Crack' recipes and 'Salada Sourdough Crack' viral recipes.
• Gluten Free range Gluten-free biscuit range including Cookies & Cream biscuits, designed for consumers with gluten intolerance or those seeking gluten-free options.
• Premium range Premium-tier biscuit offerings positioned as higher quality or gourmet biscuit products within the Arnott's portfolio.
• Snack Right Health-conscious snack brand offering better-for-you options including puff snacks in Salted Caramel flavour and reduced-sugar lines.
• Bluey biscuits Biscuit brand featuring the Bluey cartoon character, appealing to Australian children and families.
• Clix Clix cracker brand in the Arnott's savoury biscuit range, distributed through Australian retailers.
• Sao Sao cracker brand in the Arnott's savoury biscuit range, distributed through Australian retailers.
• Savoy Savoy biscuit brand in the Arnott's portfolio, distributed through Australian retailers.
• Other Classic Savoury range Other Classic Savoury biscuit range within the Arnott's savoury portfolio, including cheese-based crackers distributed through Australian retailers.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Campbell Soup CompanyminorOthersCampbell Soup Company is shown as a related company (Campbell's) in the footer of the Arnott's website. The relationship appears to be corporate affiliation rather than active partnership.
• WeberminorGTM or Marketing PartnerJatz and Weber Family Q promotional partnership offering customers chances to win Weber grills through the 'Win a Weber Family Q Everyday!' promotion

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Parle Products: Major Indian biscuit maker (Parle-G) with mass-market branded biscuits; similar category and model but serving a different geography.
• Britannia Industries: Leading Indian biscuit and bakery manufacturer with a broad branded biscuit portfolio; comparable business but focused on the South Asian market.

Broad incumbents

• Kellanova: Global snacks and crackers manufacturer (Cheez-It, Pringles, Club) competing in savoury biscuit and snack categories overlapping Arnott's Shapes and Jatz.
• Mondelez International: Global snacking giant owning Oreo, Ritz and Nabisco crackers; directly competes in biscuits and crackers worldwide with far greater scale than Arnott's.
• Campbell Soup Company: Former owner of Arnott's and maker of Pepperidge Farm and Goldfish crackers; competes in packaged cookies and crackers with a broad food portfolio.

Direct peers

• Lotus Bakeries: Belgian biscuit specialist (Biscoff) selling branded biscuits internationally through retail, a close model match to Arnott's brand-led biscuit business.
• pladis Global (McVitie's): Maker of McVitie's biscuits and crackers; a dedicated global biscuit manufacturer with a heritage brand portfolio closely analogous to Arnott's.
• Burton's Biscuit Company: UK-based biscuit manufacturer (Maryland Cookies, Jammie Dodgers) producing branded and private-label biscuits, directly comparable in category and model.
• Bahlsen: German heritage biscuit manufacturer producing branded sweet biscuits, closely comparable to Arnott's heritage-brand biscuit positioning.

Emerging players

• Utz Brands: Salty snack and cracker manufacturer whose savoury snack lines overlap with Arnott's Shapes and Snack Right puffs categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/arnottsbikkies
• YouTubeyoutube.com/channel/UCCtBRzwWWpdKKJn0s31QPig
• Facebookfacebook.com/TimTams
• Instagraminstagram.com/arnottsbiscuits
• TikToktiktok.com/@arnottsofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arnott's Biscuits