ThinSlim Foods

What ThinSlim Foods does

ThinSlim Foods is a privately held, direct-to-consumer specialty food company that designs, produces, and ships low-carbohydrate and low-calorie baked goods and snacks to US consumers adhering to ketogenic, Atkins, diabetic, and calorie-restricted diets. Founded around 2015 and operating from Princeton, NJ (mailing address only), the company pioneered the zero net carb bread category with formulations combining wheat protein isolate, vital wheat gluten, oat fiber, modified wheat starch, chicory root, erythritol, and allulose. Its proprietary product lines include Zero Net Carb Bread/Bagels/Pizza Crust, Soft N' Fluffy Bread, Impastable Low Carb Pasta, and the Xtreme pastry range (muffins, cookies, brownies, squares, cloud cakes), supplemented by curated third-party brands (ChocoRite, ChocoLite, AtLast!, Scrumptous, BeyondTwistz, BeyondChipz, Keto Wise, Lindas Diet Delites). All permanent SKUs are independently lab tested for nutritional accuracy and packaged without preservatives yet maintain a one-year shelf life.

The business operates a dual-channel go-to-market: primary revenue flows through thinslimfoods.com e-commerce with 1-2 business day fulfillment via FedEx/USPS and free shipping above $100, while secondary revenue comes from wholesale distribution to major regional grocery chains (Albertsons, HEB, HyVee, ShopRite) and over 100 independent health food retailers, plus online resellers (Bariatric Pal, Netrition, Low Carb Canada). Pricing is unit-based with 6-item case discounts of $0.17 per item; SKU price points range from $6.99 for soft rolls to $29.99 for premium pastry and protein bar 6-packs. The company ships 100,000+ products monthly to tens of thousands of repeat customers, ranks #1 on Google Shopping for 'low carb bread', and offers a money-back taste guarantee. The company is founder-owned/closely held with no disclosed institutional funding, patents, or public ownership. Ingredient costs run 200-300% above commodity alternatives, accepted as a deliberate positioning choice to deliver products that are simultaneously 50-75% lower than competitors in both calories and carbohydrates.

Name

ThinSlim Foods

Legal name

ThinSlim Foods

Website

https://thinslimfoods.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

ThinSlim Foods is a US direct-to-consumer e-commerce company selling proprietary low-carb, low-calorie, keto-friendly baked goods and snacks, plus curated third-party brands, to keto, diabetic, and diet-conscious consumers via its website and regional grocery wholesale partners.

Ownership category

akta.pro rank

Product category

Specialty Diet Baked Goods

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF)

Keywords

• Low carb foods
• Zero net carb bread
• Keto friendly bakery
• Low calorie snacks
• Specialty diet products

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through thinslimfoods.com website where customers purchase directly. Orders ship within 1-2 business days with shipping via FedEx and USPS. Offers free ground shipping on orders over $100.
2. Wholesale Distribution: Revenue from selling products to retailers including Albertsons, HEB, HyVee, ShopRite, and independent health food stores across the US.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ThinSlim Foods manufactures and sells a portfolio of low-carb, low-calorie, and keto-friendly baked goods and pantry staples — including zero net carb breads, bagels, pizza crusts, pasta, muffins, cookies, brownies, squares, cloud cakes, pretzels, chips, granola, and pancakes — directly to consumers through its e-commerce website and indirectly through wholesale grocery and health food retail channels. The company also resells curated third-party low-carb brands (Chocorite, ChocoLite, AtLast!, Scrumptous, Lindas Diet Delites, Keto Wise) on the same storefront.

Product overview

ThinSlim Foods is a direct-to-consumer e-commerce company offering a comprehensive portfolio of low carb, low calorie, and keto-friendly foods. The product line consists primarily of proprietary ThinSlim Foods branded products (breads, bagels, pizza crusts, pasta, muffins, cookies, brownies, squares, cloud cakes, bagel chips, and granola) supplemented by curated third-party brands (Chocorite, ChocoLite, AtLast!, Scrumptous, Keto Wise, and Lindas Diet Delites). The company positions itself on independently lab-tested nutritionals, premium ingredients (wheat protein isolate, oat fiber, pea protein), and taste guarantees, with products suitable for Atkins, diabetic, ketogenic, and other low-carb diets. Products are sold through their e-commerce website and through retail partners including HEB, Hy-Vee, Albertsons, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Zero Net Carb Bread Original zero net carb bread line with 45 calories and 0g net carbs per slice, available in Plain, Rye, Honey, Seeded, and Sourdough varieties. Made with wheat protein isolate, vital wheat gluten, oat fiber, modified wheat starch, olive oil, chicory root, and yeast. Designed for consumers on low-carb, keto, Atkins, or diabetic diets who want a traditional bread experience without carbohydrate impact.
• Soft N' Fluffy ZERO Net Carb Bread Alternative bread formula using oat fiber, wheat protein isolate, pea protein, and avocado oil without modified wheat starch, delivering a softer texture at 45 calories and 0 net carbs per slice. Newer line introduced alongside the original Zero Net Carb bread.
• Zero Net Carb Bagels Zero net carb bagels available in Plain, Cinnamon, and Everything flavors, with approximately 50 calories and 0g net carbs per bagel. Sold individually at $8.99.
• Soft N' Fluffy ZERO Net Carb Bagels Softer and fluffier bagel alternative made with oat fiber, wheat protein isolate, and pea protein, paired with the Soft N' Fluffy bread line.
• Zero Net Carb Pizza Crust Pizza crusts available in large (priced at $8.99) and thin crust small (2 per pouch at $10.99) sizes, enabling low-carb homemade pizza preparation.
• Impastable Low Carb Pasta Low carb pasta available in Rotini, Elbows, Penne, Rice/Orzo, and Shells varieties, all priced at $9.99 per item.
• Xtreme Muffins Dense, rich muffins with only 40–45 calories each and 2g net carbs, available in banana, blueberry, chocolate, cinnamon (KM Kosher certified), and pumpkin spice flavors. Sold as 6-packs at $19.99.
• Xtreme Cookies Low calorie cookies with 70 calories and 3g net carbs per cookie, available in chocolate bliss, chocolate chip, caramel, and chocolate glazed varieties. Sold as 6-packs at $19.99.
• Xtreme Brownies Rich brownies with 40–45 calories and 2g net carbs per serving, sold as 6-packs at $19.99. Made in a dedicated gluten-free facility.
• Xtreme Squares Low carb squares in almond, pumpkin spice, and lemon flavors, each containing 40–45 calories and 2g net carbs. Sold as 6-packs at $19.99.
• Xtreme Cloud Cakes Light cloud-like cakes available in angel food, blueberry bliss, chocolate, cinnamon crumb, and pumpkin spice flavors. Sold as 6-packs at $29.99.
• BeyondTwistz Low Carb Protein Pretzels Sub-brand low carb pretzels made with HealthSense wheat flour, containing 2g net carbs and 18g plant-based protein per serving, available in sour cream and onion, garlic butter, and other flavors.
• BeyondChipz Torpillas Sub-brand low carb tortilla-style chips available in screaming onion, plain ol tasty, bada BBQ, bang bang ranch, salty good, whole lotta nacho, and taco street flavors.
• ThinSlim Foods Bagel Chips Bagel chips made from zero net carb bagels, sliced, topped, and baked, available in cheesy, southwest seasoned, original, and cinnamon and sweet flavors.
• ThinSlim Foods Keto Granola Clusters Keto-friendly granola clusters in cinnamon crunch flavor.
• ThinSlim Foods Pancakes Low carb pancakes available in plain (75 calories per serving) and chocolate chip (85 calories per serving) varieties, both with 1g net carbs and 6g protein.
• Sample Pack Curated sampler pack offering 25% off with taste guarantee and free shipping on orders over $100. Contains a variety of ThinSlim Foods products for first-time buyers.
• Chocorite (resold third-party brand) Third-party brand of low-carb chocolates including bars, crisps, peanut butter cups, and caramel nougat, featuring reduced calories and carbohydrates, sweetened with allulose and soluble corn fiber. Sold through the ThinSlim Foods storefront.
• ChocoLite by HealthSmart Foods (resold third-party brand) Reduced-calorie chocolate brand using Epogee fat replacement technology to cut fat and saturated fat by approximately 67%, offering 50% fewer calories than leading brands. Includes chocolate-covered caramels, peanut butter cups, chocolate bars, and OU D Kosher-certified caramel pecan clusters.
• AtLast! Protein Bars (resold third-party brand) High protein bars with low net carbs (2–3g), available in peanut butter, double chocolate chunk, cookie dough, and yellow cake flavors. Sold as 12-packs at $29.99.
• Scrumptous (resold third-party brand) Third-party brand featuring low-carb, high-fiber, fat-free brownies (including PowerJolt Salted Caramel Protein Brownie at 90 calories, 7g net carbs, 16g protein) and protein bars in double fudge, peanut butter, and VitalJolt collagen varieties.
• Keto Wise Meal Replacement Bars (resold third-party brand) Meal replacement bars in chocolate peanut blast flavor with 170 calories and 8g protein per bar.
• Lindas Diet Delites (resold third-party brand) Third-party low carb products including croutons, bagel chips, biscuits, waffles, and crisps.

Quantifiable outcome

• Products are 50-75% lower in calories and carbohydrates than even other diet food companies
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Simply ScrumptousminorStrategic or Co-development PartnerCollaboration with Simply Scrumptous to offer their low-carb, high-fiber, fat-free brownies through ThinSlim Foods. These brownies are made with all-natural ingredients, 7+ grams of fiber, and are individually wrapped for freshness. The partnership provides customers with additional low-carb dessert options beyond ThinSlim's core baked goods line.
• ChocoLite by HealthSmart FoodsminorStrategic or Co-development PartnerPartnership with ChocoLite (by HealthSmart Foods) to sell their reduced-calorie chocolate products. ChocoLite uses Epogee fat replacement technology that reduces fat and saturated fat by approximately 67%. Products include chocolate-covered caramels, peanut butter cups, and chocolate bars with about half the calories of leading brands.
• ChocoRiteminorStrategic or Co-development PartnerThinSlim Foods sells ChocoRite products, described as an inspiration for ThinSlim Foods. ChocoRite makes extremely low-calorie and low-carbohydrate chocolates using allulose and soluble corn fiber sweeteners. Products include chocolate bars, peanut butter cups, and caramel nougat clusters.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Outer Aisle: Specialty producer of low-carb, cauliflower-based sandwich thins, wraps, and pizza crusts sold direct and through grocery retail. Highly comparable to ThinSlim's low-carb bread and crust lines with similar DTC + retail distribution.
• Base Culture: Direct-to-consumer brand producing gluten-free, paleo, and keto-friendly baked goods including breads, bagels, and wraps. Competes with ThinSlim in the same low-carb/grain-free bread category through online and select retail channels.
• ChocZero: Sugar-free, low-carb chocolate and syrup brand sold both DTC and through mainstream retail. Direct overlap with ThinSlim's Chocorite and ChocoLite confectionery offerings for keto consumers.
• Quest Nutrition: Large-scale low-carb, high-protein brand with cookies, protein bars, and baked goods. Overlaps with ThinSlim's protein bars (AtLast!, Chocorite) and low-carb cookie/baked goods assortment.
• Highkey: Low-carb, sugar-free snack and baking brand with cookies, brownies, and protein bars. Competes with ThinSlim's Xtreme Cookies, Xtreme Brownies, and protein bar offerings in the keto/healthy baking set.
• Banza: Chickpea-based pasta and pizza crust brand with strong DTC and grocery presence. Directly comparable to ThinSlim's Impastable Low Carb Pasta and Zero Net Carb Pizza Crust product lines.
• Sola: Specialty low-carb, high-protein bread and baked goods brand sold through grocery and DTC channels. Overlaps with ThinSlim's keto-friendly and diabetic-friendly bread, bagel, and sweet baked good categories.
• Wonderslim: Diet-focused food company offering low-calorie, low-carb meal replacements, snacks, and baked goods. Comparable to ThinSlim's calorie-conscious and low-carb baked goods targeting the Weight Watchers / South Beach dieter segment.
• Hero Bread: High-profile venture-backed brand offering low-carb, high-protein breads widely distributed in US grocery chains. Directly comparable formulation strategy and retail channel approach to ThinSlim's zero net carb bread.

Broad incumbents

• Atkins: Iconic low-carb nutrition brand with broad shelf presence across shakes, bars, and baked goods. Competes with ThinSlim at the category level but pursues a broader portfolio rather than a bread-specialized niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thinslimfoods
• Xx.com/thinslimfoods
• Facebookfacebook.com/ThinSlimFoods
• LinkedInlinkedin.com/company/thinslim-foods

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinSlim Foods