Assured Auto Parts

Name

Assured Auto Parts

Legal name

Fenix Parts

Website

https://assuredautoparts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Recycled Automotive Parts

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders) (EUAIAJAF)

akta.pro secondary industry

End-of-Life Vehicle (ELV) Recycling, Dismantling & Parts Recovery (TLABAKAI)

Keywords

• Recycled auto parts
• Used automotive parts
• Automotive recycling
• OEM replacement parts
• Self-service salvage yard

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Used Auto Parts Sales: Sale of recycled automotive components including engines, transmissions, body panels, and interior parts. Parts are sold individually with pricing based on condition, availability, and vehicle compatibility.
2. U-Pull Self-Service: Self-service parts removal operation where customers can pull parts themselves from vehicles in the yard, operating through the Fenix Parts U-Pull brand.
3. Yard Acquisitions: Fenix Parts acquires salvage yards and auto recycling facilities, growing their network and inventory capacity through their 'Sell Your Yard' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The company is an automotive recycling business that sources, processes, and sells OEM recycled auto parts—including engines, transmissions, body panels, and interior components—for all makes and models of cars and trucks. It operates a nationwide network of facilities carrying over one million parts and backs sales with warranty coverage.

Product overview

Fenix Parts operates as a single unified product offering in the automotive recycling industry, comprising three integrated services: the core Fenix Parts brand (full-service used auto parts with inventory management, warranty coverage, and nationwide locations), Fenix Parts U-Pull (self-service salvage yard access), and Fenix Parts Electric Vehicles (specialized EV components division). The main brand serves as the primary offering with professional inventory search, staff assistance, and extended warranty options up to 3 years, while the U-Pull sub-brand enables cost-conscious customers to retrieve parts themselves, and the EV division addresses the growing market for electric vehicle replacement parts.

Differentiator

Problem solved

Functional benefit

Brands

• Fenix Parts U-Pull: U-Pull automotive parts retail operation
• Fenix Parts Electric Vehicles

Products and services

• Recycled OEM Auto Parts Core offering of used, original-equipment recycled auto parts—including engines, transmissions, body panels, and interior components—for all makes and models of cars and trucks, sold with warranty coverage.
• U-Pull Self-Service Yard Self-service offering allowing DIY customers and individual vehicle owners to enter the yard and remove recycled parts themselves at lower prices.
• Electric Vehicle Recycled Parts Recycled parts and components sourced from electric vehicles, serving the growing EV repair and maintenance market.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• URG Web ServicesminorOthersWebsite services provider powering the Fenix Parts e-commerce platform. Mentioned as the company that powers fenixparts.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LKQ Corporation: LKQ is the largest North American distributor of aftermarket and recycled collision parts, operating hundreds of salvage and recycling facilities. It is the dominant scaled incumbent competing directly with Fenix Parts' recycled OEM parts business across multiple geographies.
• IAA (Insurance Auto Auctions): IAA is a major salvage auction company supplying total-loss and end-of-life vehicles to dismantlers and recyclers. As a key source of salvage-vehicle inventory for the industry, it is upstream-adjacent to Fenix Parts' recycling operations.
• Copart: Copart operates the largest online vehicle auction platform, including a major share of salvage and total-loss vehicles that ultimately feed the recycled-parts supply chain. It is a key upstream supplier of salvage inventory that Fenix Parts relies on for used-parts stock.

Direct peers

• Car-Part.com: Car-Part.com is a leading online marketplace and inventory-search platform connecting buyers to thousands of salvage yards across North America. It serves the same recycled auto parts customers as Fenix Parts and represents the primary digital-discovery alternative.
• RockAuto: RockAuto is a well-known online retailer of aftermarket and replacement auto parts serving both professionals and DIY consumers. While it focuses on new parts, it competes for the same customer wallet share when buyers choose between new aftermarket and recycled OEM alternatives.
• Pull-A-Part: Pull-A-Part operates one of the largest U-Pull self-service salvage networks in the United States. Its business model closely mirrors the Fenix Parts U-Pull sub-brand, targeting DIY consumers who remove parts themselves from vehicles in the yard.
• U-Pull-It: U-Pull-It operates self-service U-Pull salvage yards in the U.S. with a comparable customer value proposition to Fenix Parts U-Pull. It is a direct competitor in the DIY self-service segment of the recycled auto parts market.
• Pick-N-Pull: Pick-N-Pull runs a large U-Pull self-service salvage yard network on the U.S. West Coast and beyond. It competes with Fenix Parts U-Pull for price-sensitive DIY customers and operates similar full-service recycled-parts sales channels.

Others

• Greenbrier Companies (recycling adjacent): While primarily a rail equipment manufacturer, Greenbrier participates in end-of-life vehicle and equipment recycling adjacencies. It represents a tangential comparator for capital-intensive dismantling and recycling operations of the type Fenix Parts operates.

Emerging players

• Hollander (HollanderParts): Hollander is a technology-driven recycled parts platform providing inventory interchange and search services to salvage yards across North America. It powers parts-search functionality for many smaller recyclers similar to Fenix Parts, making it a tech-stack peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/assured-auto-parts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assured Auto Parts