PullAPart
Pull-A-Part is a privately held U.S. self-service used auto parts retailer operating 36+ salvage yards across 16 states under the Pull-A-Part and U-Pull-&-Pay brands, serving DIY vehicle owners, independent mechanics, and first-responder training programs with affordable parts pulled directly from a daily-refreshed vehicle inventory.
- Company typePrivate
- Founded1985
- HeadquartersAtlanta, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What PullAPart does
Pull-A-Part, LLC is a privately held, U.S. self-service used auto parts retailer headquartered in Doraville, Georgia (Atlanta metro), operating 36+ salvage yard locations across 16 states under two brands: the legacy Pull-A-Part chain (concentrated in the Southeast and Midwest) and the U-Pull-&-Pay chain acquired from The David J. Joseph Company (Nucor subsidiary) in August 2022, which extended the footprint into Colorado, Florida, New Mexico, and Pennsylvania. Customers do not buy individual parts; they search an online vehicle inventory database refreshed daily from each location, drive to the yard, locate the donor vehicle, and remove the required components themselves using their own tools — a model that explicitly eliminates mechanic labor and dealership markup from the price stack.
The technology stack is a purpose-built, per-location inventory system with three customer-facing surfaces: a desktop/mobile web search supporting basic (make/model), advanced (multi-location, multi-year), and interchangeable-parts queries; an in-store kiosk; and a "New On Yard" tracker filtering arrivals over 24-hour, 48-hour, and 7-day windows. The supporting modules include a Notify Me alert service (email/SMS), a 100+ video part-pulling library co-produced with high-reach YouTube mechanics (EricTheCarGuy, HumbleMechanic, ChrisFix, Engineering Explained, BleepinJeep), a staff-assisted Part-Pulling Service launched in 2022, a Used Car Sales module at select locations, and the VIP Club loyalty program. Each yard holds approximately 2,000+ vehicles, with fresh arrivals added daily (no placements Saturday or Sunday).
Commercially, Pull-A-Part generates revenue through four streams: unit-priced used auto parts sold to DIY and small-shop customers, junk-car purchase (with free towing and cash payment on pickup), whole-vehicle sales at select yards, and the recurring-element VIP Club. The customer base is intentionally horizontal and highly fragmented — DIY consumers, independent mechanics, plus training-oriented partnerships with local fire and police departments (extrication, K9, catalytic-converter-theft investigation) and select nonprofits (Soldiers' Angels, Boys & Girls Clubs of Metro Atlanta, Family Promise, American Heart Association). The company is privately held by management/founders, with no disclosed venture, private equity, or strategic institutional ownership; no revenue, ARR, or GMV figures are publicly disclosed.
PullAPart firmographics
Firmographics- Name
- PullAPart
- Legal name
- Pull-A-Part, LLC
- Website
- https://pullapart.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pull-A-Part is a privately held U.S. self-service used auto parts retailer operating 36+ salvage yards across 16 states under the Pull-A-Part and U-Pull-&-Pay brands, serving DIY vehicle owners, independent mechanics, and first-responder training programs with affordable parts pulled directly from a daily-refreshed vehicle inventory.
- Ownership category
- akta.pro rank
PullAPart industry classification
Industry- Product category
- Used Auto Parts Retail / Automotive Recycling
- NAICS
- Motor Vehicle Parts (Used) Merchant Wholesalers (42314)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders) (EUAIAJAF)
Keywords
Where PullAPart is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices36 records
Markets served
PullAPart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Used Auto Parts Sales: Revenue from selling used auto parts directly to DIY customers who visit yards and pull parts themselves. Customers pay for parts at designated pricing and must bring their own tools.
- Junk Car Purchase: Revenue from purchasing unwanted, damaged, or non-running vehicles from owners. Offers free towing and cash payment to sellers.
- Used Car Sales: Revenue from selling used vehicles at select locations. Vehicles are sourced from inventory no longer suitable for part pulling.
- VIP Club Membership: Loyalty program offering benefits to repeat customers, potentially including priority access or discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DIY Used Auto Parts - Variable Pricing |
| Transaction based/ take rate | Pay-as-you-go | Junk Car Purchase - Cash Offer |
| Unit Pricing | Pay-as-you-go | Used Cars - Variable Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PullAPart product offering
Product offeringCore offering
Pull-A-Part operates a network of self-service salvage yards where individual consumers search a daily-updated online vehicle inventory database, visit the yard, and personally remove used auto parts from vehicles. The company complements this DIY model by purchasing junk and salvage vehicles from owners with free towing and cash payment, selling whole used cars at select locations, offering a staff-assisted Part-Pulling Service, and providing a VIP Club loyalty program and an online part-pulling video tutorial library.
Product overview
Pull-A-Part operates a do-it-yourself (DIY) used auto parts retail platform organized as a single core brand (Pull-A-Part) supported by one acquired sub-brand (U-Pull-&-Pay). The core offering centers on physical salvage yard locations where customers search an online vehicle inventory database, visit the yard, and personally remove the parts they need. This core DIY model is complemented by several integrated service modules: a Sell My Junk Car service that purchases end-of-life vehicles from owners; a Part-Pulling Service for customers who prefer staff-assisted removal; a VIP Club loyalty program; a Notify Me inventory alert system; and an online Video Library with part-removal guides. A Used Car Sales module at select locations rounds out the portfolio. All services are connected through the company's online inventory search platform, which supports basic, advanced, and interchange searches and is updated daily from each location's database.
Differentiator
Problem solved
Functional benefit
Brands
- U-Pull-&-Pay: A self-service used auto parts brand acquired by Pull-A-Part in August 2022. U-Pull-&-Pay operates as a separate brand from Pull-A-Part while maintaining the company's safety and environmental standards.
Products and services
- Pull-A-Part DIY Used Auto Parts (Core Brand) The primary do-it-yourself (DIY) used auto parts retail brand, operating salvage yard locations where customers search an online vehicle inventory, locate a car, and personally remove the parts they need to eliminate labor mark-ups. Targeted at individual car owners and independent mechanics seeking affordable replacement parts.
- U-Pull-&-Pay DIY Used Auto Parts A subsidiary brand acquired in August 2022 that operates self-service salvage yards in the same DIY model as Pull-A-Part, providing customers affordable used auto parts through personal part removal. Operates as a separate brand while adhering to Pull-A-Part's safety and environmental standards.
- Vehicle Inventory Search
Companies that use PullAPart
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
PullAPart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PullAPart partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- The David J. Joseph Company (U-Pull-&-Pay)corePull-A-Part acquired U-Pull-&-Pay, a subsidiary of The David J. Joseph Company and part of Nucor, in August 2022. This was Pull-A-Part's largest acquisition, adding 11 locations in 16 states including first locations in Colorado, Florida, New Mexico, and Pennsylvania. U-Pull-&-Pay stores operate as separate brands while maintaining Pull-A-Part's safety and environmental standards.
- Oak Ridge National LaboratoriescorePartnership to boost plastics recycling research and development, supporting Pull-A-Part's environmental sustainability initiatives and automotive recycling capabilities.
- Recycling Industries (ReMA)minorPull-A-Part participates in industry conferences and initiatives led by the Institute of Scrap Recycling Industries (now ReMA). Executive Steve Levetan received Lifetime Achievement Award from the organization.
- Cherry Creek Innovation CampusminorEducational partnership providing career and technical education opportunities for students interested in automotive careers.
- YouTube Automotive Content Creators (EricTheCarGuy, HumbleMechanic, ChrisFix, BleepinJeep, Engineering Explained, etc.)corePull-A-Part partners with established YouTube automotive personalities through the #PullAPartChallenge competition and ongoing video content collaborations. These creators produce tutorial videos using Pull-A-Part locations, driving brand awareness and customer acquisition in the DIY mechanic community.
- Local Fire DepartmentsminorProvides training grounds for fire department extrication training, canine training, and other emergency response exercises. Locations include Phoenix FD, Fort Carson FD, Timberline FD, Gwinnett County FD, Johns Creek FD, and others.
- Local Police DepartmentsminorPartnership with law enforcement for catalytic converter theft prevention training, vehicle technology familiarization, and metal theft law enforcement efforts.
- Soldiers' AngelsminorAdopt-A-Family program supporting military families with holiday donations exceeding $33,000 in 2022. Pull-A-Part received Gold Supporter Status recognition.
- Boys & Girls Clubs of Metro AtlantaminorCommunity support partnership including open house events and ongoing youth development programs.
- Family PromiseminorVehicle donation program providing vehicles to families in need through the organization's network.
- American Heart AssociationminorDecorated parking meters fundraising campaign to raise money for the American Heart Association.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PullAPart competitors and assessment
Company assessmentBroad incumbents
- LKQ Corporation: Largest North American provider of alternative and recycled parts, operating a broad portfolio across recycled, aftermarket, and refurbished parts with wholesale distribution and company-owned retail. The dominant incumbent in the broader used/aftermarket auto parts space in which Pull-A-Part competes.
- Copart: Leading online salvage vehicle auction company that connects sellers (insurers, dealers, individuals) with buyers worldwide. Adjacent business model — auction-based rather than self-pull — but operates in the same salvage vehicle supply chain Pull-A-Part draws from.
- AutoZone: Largest U.S. retailer of aftermarket automotive parts and accessories with thousands of stores serving DIY and professional installers. Competes for the same DIY customer's wallet on a different product set (new parts) with much greater geographic density.
- IAA (Insurance Auto Auctions): Major salvage auction operator (now part of RB Global) that processes total-loss vehicles for insurers and fleet operators. Competes for the same vehicle inventory pool feeding the self-service salvage industry.
Others
- eBay Motors: Online marketplace for vehicles, used parts, and accessories with nationwide buyer/seller reach. Increasingly competes with self-service yards by enabling direct shipped used parts transactions.
- Car-Part.com: Online marketplace and inventory search platform that connects buyers with hundreds of salvage yards and recycled parts dealers across North America. Competes indirectly by aggregating supply and offering nationwide shipping alternatives to in-yard self-pull.
- RockAuto: Online catalog retailer of aftermarket auto parts with nationwide shipping. Adjacent competitor for the DIY mechanic's parts spend, though RockAuto focuses on new aftermarket components rather than used/salvaged parts.
- Schnitzer Steel Industries: Parent company of Pick-n-Pull and one of the largest metal recyclers in North America. Operates the largest direct competitor to Pull-A-Part (Pick-n-Pull) and provides an upstream steel/scrap outlet for end-of-life vehicle hulks.
Direct peers
- U-Pull-It: Regional self-service auto salvage yard operator with locations primarily in the Midwest and Northeast. Operates the same DIY self-pull model and serves the same price-sensitive DIY customer base.
- Pick-n-Pull: Self-service used auto parts retailer owned by Schnitzer Steel Industries, operating the same DIY salvage yard model as Pull-A-Part across primarily Western U.S. markets. Most directly comparable competitor in business model, customer experience, and product offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PullAPart social profiles
Digital presencePullAPart compliance and trust
Trust signalCompliance1 record
PullAPart financial estimates
Financial estimateRevenue estimate
Valuation estimate
PullAPart leadership team
Management profileNumber of profiles
Profiles1 record
PullAPart subsidiaries and ownership
Company hierarchySubsidiaries2 records
PullAPart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PullAPart M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PullAPart
What does PullAPart do?
Pull-A-Part operates a network of self-service salvage yards where individual consumers search a daily-updated online vehicle inventory database, visit the yard, and personally remove used auto parts from vehicles. The company complements this DIY model by purchasing junk and salvage vehicles from owners with free towing and cash payment, selling whole used cars at select locations, offering a staff-assisted Part-Pulling Service, and providing a VIP Club loyalty program and an online part-pulling video tutorial library.
Is PullAPart a public or private company?
PullAPart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PullAPart founded?
PullAPart was founded in 1985. It employs 501 to 1,000 people.
Where is PullAPart based?
PullAPart is headquartered in Atlanta, United States, in the North America region.
How does PullAPart make money?
Four revenue lines are on record. Used Auto Parts Sales are the primary driver. The others are junk Car Purchase, used Car Sales and VIP Club Membership.
Who are PullAPart's main competitors?
Broad incumbents on record are LKQ Corporation, Copart, AutoZone and IAA (Insurance Auto Auctions). Others are eBay Motors, Car-Part.com, RockAuto and Schnitzer Steel Industries. Direct peers are U-Pull-It and Pick-n-Pull.
Does PullAPart have an API?
No public API is recorded for PullAPart.
What industry is PullAPart in?
PullAPart's product category is Used Auto Parts Retail / Automotive Recycling. Its primary akta.pro industry code is EUAIAJAF, Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders). Its NAICS code is 42314 and its SIC code is 3714.