Perrys Motor Sales

What Perrys Motor Sales does

Perrys Motor Sales is a UK franchised car and van dealer group operating 50+ showrooms and service centres across England, with concentration in the East Midlands, South Yorkshire, Kent, Lancashire, and Buckinghamshire. Founded in 1908 and headquartered in London, the group is authorised by 13 automotive manufacturers (Ford, Kia, Mazda, Vauxhall, Citroën, Peugeot, BYD, MG, Geely, Leapmotor, Chery, OMODA, JAECOO), making it one of the longest-established multi-franchise dealer networks in the UK. The business is structured across two FCA-authorised private limited companies — Perrys Motor Sales Ltd. (FCA 307639) and Perrys East Midlands Ltd. (FCA 308624) — sharing VAT registration and credit-broking infrastructure.

The group's core offering is a full vehicle lifecycle stack: new and used vehicle sales (retail and commercial), PCP and HP finance broking, manufacturer-warranty servicing and MOT testing, mobile SMART repair, parts, commercial van customisation (ply lining, livery), and a dedicated Car & Van Rental division based at Chesterfield. Customer acquisition is split across individual retail consumers, Motability Scheme leaseholders (across 12 brands), Blue Light Card/key-worker programmes, and Ford corporate-scheme employees. Distribution is primarily physical-dealership with an online storefront (perrys.co.uk) featuring brand pages, finance calculators, dealer-locator, and part-exchange valuation tools.

Revenue is generated through one-time vehicle-sale margins, finance-commission transaction fees, usage-based rental income, recurring aftersales services, and commercial-van customisation professional-services fees. The group has no disclosed funding rounds, M&A, or external private-equity ownership, consistent with a privately held, multi-generational retail operator. Strategic emphasis in 2025-2026 is on EV-led product expansion (Mazda6e, Mazda CX-6e, Kia EV2) and the build-out of Chinese OEM franchises to position for the UK zero-emission transition.

Name

Perrys Motor Sales

Legal name

Perrys Motor Sales Ltd.

Website

https://perrys.co.uk

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Perrys Motor Sales is a UK franchised car and van dealer group operating 50+ locations across England, authorised for 13 automotive brands. Founded in 1908, it serves retail consumers, commercial fleets, and Motability customers with vehicle sales, finance broking, aftersales, and rental services.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Franchised car dealership
• New and used vehicle sales
• Vehicle finance brokerage
• Automotive aftersales services
• Car and van rental

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across 13 automotive franchises (Ford, Kia, Mazda, Vauxhall, Citroën, Peugeot, BYD, MG, Geely, Leapmotor, Chery, OMODA, JAECOO). Revenue generated from vehicle transactions at RRP and margins.
2. Vehicle Rental: Daily, weekly, and monthly car and van rental services from Chesterfield location. Fleet includes Kia and Ford vehicles. Revenue from rental fees.
3. Finance Commission: Commission income from arranging PCP (Personal Contract Purchase) and HP (Hire Purchase) finance agreements with lenders. Perrys is a credit broker not a lender.
4. Aftersales Services: Servicing, MOT testing, repairs, SMART repair (mobile dent removal), and parts sales. Manufacturer-trained technicians provide maintenance for all franchises.
5. Van Services: Ply lining, livery services, and customisation for commercial vehicles.
6. Motability Scheme: Partnership with Motability Scheme allowing eligible customers to exchange mobility allowance for vehicle lease. Commission earned on scheme vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Perrys Motor Sales is a UK franchised car and van dealer group, founded in 1908, operating from more than 50 authorised dealership locations and representing 13 automotive brands (Ford, Kia, Mazda, Vauxhall, Citroën, Peugeot, BYD, MG, Geely, Leapmotor, Chery, OMODA, JAECOO). It sells new and used vehicles, arranges finance (PCP and HP) as an FCA-regulated credit broker, provides aftersales servicing, MOT and SMART repair, runs a car and van rental division based in Chesterfield, offers Motability Scheme leases, and delivers commercial van customisation (ply lining, livery).

Differentiator

Problem solved

Functional benefit

Brands

• Perrys Car & Van Rental: Vehicle rental division offering daily, weekly, and longer-term car and van hire across the East Midlands and South Yorkshire, with exclusive discounts for existing Perrys customers.

Products and services

• New Cars Retail sale of brand-new vehicles across 13 manufacturer franchises (Ford, Kia, Mazda, Vauxhall, Citroën, Peugeot, BYD, MG, Geely, Leapmotor, Chery, OMODA, JAECOO) from 50+ UK franchised dealerships, with manufacturer warranty cover and in-house finance options.
• Approved Used Cars Retail sale of approved used vehicles searchable by make, model, price, mileage, body type and fuel type across the Perrys network.
• New and Used Vans and Pick-ups Sale of new and used commercial vans and pick-ups (notably Ford Transit range and other franchises) for trades, logistics and fleet buyers, available across Perrys dealership locations.
• Mazda6e Electric Saloon All-new Mazda electric saloon available to order through Perrys Mazda dealerships, with up to 345 miles of range, 68.8kWh or 80kWh battery options, panoramic glass roof, 14.6-inch touchscreen, head-up display and voice control; arriving summer 2026 from £38,995.
• Mazda CX-6e Electric SUV All-new Mazda all-electric SUV with 300-mile range, 78kWh battery, DC rapid charging (10–80% in 24 minutes), frameless doors, illuminated signature wing grille, 26-inch HD touchscreen, panoramic glass roof, 468-litre boot with 80-litre frunk; arriving late 2026.
• Kia K4 Compact Car Kia K4 compact sedan/hatchback in Pure, GT-Line and GT-Line S trims with petrol and mild hybrid powertrains; features 12.3-inch driver display, wireless Apple CarPlay/Android Auto and Harman Kardon audio.
• Kia EV2 Compact Electric Car Kia EV2 compact electric city car in Air, First Edition, GT-Line and GT-Line S trims, with up to 362-litre boot, 18–19-inch alloy wheels, Harman Kardon audio and 360-degree surround view monitor.
• Vehicle Finance (PCP and HP) FCA-regulated credit brokerage arranging Personal Contract Purchase (PCP) and Hire Purchase (HP) finance agreements with lenders, tailored by deposit (£0–£2,000+), term (12–60 months) and annual mileage (1,000–100,000 miles); customers make monthly payments and own the vehicle once HP is repaid.
• Servicing, MOT and Repairs Manufacturer-trained technician servicing, MOT testing and repairs across all franchises, using manufacturer-grade equipment and parts.
• SMART Repair (Mobile Minor Body Repair) Mobile minor body repair service handling small dents and scratches at the customer's doorstep, supplementing main workshop repairs.
• Motability Scheme Vehicle Leasing Authorised Motability Scheme partnership across 12 manufacturer brands (Ford, Kia, Peugeot, Vauxhall, Citroën, Mazda, BYD, MG, Geely, Leapmotor, OMODA, JAECOO) supplying eligible customers with all-inclusive worry-free motoring including insurance, servicing, breakdown cover and EV charging support.
• Perrys Car & Van Rental Daily, weekly and monthly car and van rental from Chesterfield (Spire Walk Business Park, Derbyshire S40 2WG) covering East Midlands and South Yorkshire, with Kia (Picanto from £25/day, K4 from £55/day) and Ford (Transit Connect from £50/day, Transit Custom £65/day, Ranger £80/day, Transit Jumbo £80/day, Transit Luton tail lift £130/day) fleets.
• Commercial Van Customisation (Ply Lining and Livery) Ply lining and branded livery customisation services for commercial vans, preparing trade and fleet vehicles for operational use.
• Part-Exchange and Vehicle Valuation Online and in-person vehicle valuation service enabling customers to obtain a part-exchange price for their current vehicle against a new or used purchase at Perrys.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Motability SchemecoreChannel Partner/ Reseller/ DistributorPerrys is an authorised Motability Scheme partner, offering worry-free vehicle leasing to eligible customers who exchange their mobility allowance. Covers 12 manufacturers including Ford, Kia, Peugeot, Vauxhall, Citroën, Mazda, BYD, MG, Geely, Leapmotor, OMODA, and JAECOO. Includes all-inclusive package with insurance, servicing, and breakdown cover.
• Financial Conduct Authority (FCA)coreOthersPerrys Motor Sales Ltd. and Perrys East Midlands Ltd are authorised and regulated by the FCA for credit broking and insurance distribution activities. FCA numbers: 307639 (Perrys Motor Sales) and 308624 (Perrys East Midlands).
• Octopus EnergyminorGTM or Marketing PartnerThrough Ford Power Promise, Perrys connects customers with Octopus Energy for home charger installation and smart charging solutions. Enables convenient home EV charging setup.
• Blue Light CardminorGTM or Marketing PartnerMazda Blue Light/Griffin scheme partner offering exclusive discounts to NHS, emergency services, social care, teachers, and armed forces personnel. Discounts can be shared with friends and family.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorised Ford dealer with locations in Aylesbury, Chesterfield, Dover, Mansfield, and Worksop. Offers Ford Privilege Scheme, D-Plan, and Ford Advantage Programme for eligible employees and organisations. New Ford cars include 3-year/60,000-mile warranty.
• KiacoreChannel Partner/ Reseller/ DistributorAuthorised Kia dealer in Burnley, Huddersfield, Preston, Rotherham, and Worksop. All new Kia vehicles come with 7-year/100,000-mile warranty. Full service, MOT, and repair capabilities.
• MazdacoreChannel Partner/ Reseller/ DistributorAuthorised Mazda dealer in Barnsley, Blackburn, Canterbury, Mansfield, and Preston. Extended 6-year/100,000-mile warranty on new vehicles registered from 01.09.25.
• VauxhallcoreChannel Partner/ Reseller/ DistributorAuthorised Vauxhall dealer with 514 used and 43 new vehicles in stock. 11 locations across UK including Aylesbury, Barnsley, Burnley, Bury, Canterbury, Doncaster, Dover, Huddersfield, Rotherham, Sittingbourne, Swinton.
• CitroëncoreChannel Partner/ Reseller/ DistributorAuthorised Citroën dealer in Barnsley, Huddersfield, and Milton Keynes. Full range including ë-C3, C4, C5 Aircross. Also authorised servicing at Broadstairs and Nelson.
• PeugeotcoreChannel Partner/ Reseller/ DistributorAuthorised Peugeot dealer with 252 used and 20 new vehicles in stock. Full range from 208 city car to 5008 SUV, including electric models.
• BYDcoreChannel Partner/ Reseller/ DistributorAuthorised BYD dealer with showrooms in Aylesbury, Broadstairs, and Huddersfield. Full BYD range including Dolphin, Atto 3, Seal, Sealion 7. BYD Blade Battery technology featured across range.
• MGcoreChannel Partner/ Reseller/ DistributorAuthorised MG dealer in Aylesbury, Huddersfield, and Preston. Award-winning MG4 EV and MG HS available. MG Affinity programme for employee/family discounts.
• GeelycoreChannel Partner/ Reseller/ DistributorAuthorised Geely dealer for UK market launch. Flagship model Geely EX5 is all-electric SUV fine-tuned by Lotus Engineering for British roads. Geely globally owns Volvo, Polestar, and Lotus.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorAuthorised Leapmotor dealer. Full range includes C10 SUV, T03 city car, and B10. Advanced EV technology with focus on smart design and sustainable performance.
• CherycoreChannel Partner/ Reseller/ DistributorAuthorised Chery dealer offering Tiggo 7 Pro and Tiggo 8 Pro SUVs. Backed by industry-leading 7-year warranty. Cutting-edge technology and sophisticated design.
• JAECOOcoreChannel Partner/ Reseller/ DistributorAuthorised JAECOO dealer with locations in Aylesbury and Nelson. JAECOO offers rugged, refined SUVs for modern explorers. Brand newly arrived in UK market.
• OMODAcoreChannel Partner/ Reseller/ DistributorAuthorised OMODA dealer. Cutting-edge design with everyday practicality. Expanding lineup including electric vehicles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stoneacre Motor Group: UK privately-held multi-franchise dealer group with overlapping brand portfolio (Ford, Kia, MG, BYD, Vauxhall, Mazda). Comparable private, multi-site franchised dealer expanding in the EV/new-brand segments.
• JCT600: Privately-held Yorkshire-based dealer group representing many of the same brands as Perrys (including Volvo, Audi, Jaguar, Ford). Closely comparable premium and volume multi-franchise UK dealer.
• Vertu Motors: UK AIM-listed multi-brand franchised dealer group operating ~150 sites across Britain. Shares the same Ford/Kia/Mazda/Vauxhall/Citroen/Peugeot franchise mix, plus similar finance, aftersales, and Motability revenue streams — the closest publicly-traded comparable for Perrys.
• Marshall Motor Group: UK multi-brand franchised dealer group now operating under Constellation Automotive following recent acquisition. Directly comparable for multi-franchise portfolio, manufacturer-trained service operations, and finance broker activity.
• Hendy Group: South-coast UK family-owned multi-franchise dealer group. Closely comparable multi-brand franchise model with strong regional concentration, aftersales, and finance broker operations.

Others

• Cox Automotive UK: Provider of dealer software, remarketing, and fleet services to UK franchised dealers including Perrys' competitors. Industry-services peer shaping the same dealer ecosystem rather than competing for retail customers.
• Auto Trader UK: Dominant UK vehicle marketplace used by Perrys' franchises and competitors for new/used car listings. Marketplace enabler rather than direct competitor, but a critical channel for dealer inventory distribution.

Broad incumbents

• Lookers: Major UK multi-franchise automotive retailer. Comparable for franchise mix (Ford, Kia, Vauxhall, Citroen, Peugeot, MG, BYD), finance broker, and aftersales scale — useful benchmark for private-peer valuation.
• Inchcape UK: London-listed global premium automotive distributor and retailer with major UK dealer footprint. Broader incumbent with overlapping franchised dealer activity and similar exposure to OEM-driven EV transition.
• Arnold Clark: UK's largest privately-owned car dealer group operating across all major franchises (including Ford, Kia, Vauxhall, MG, BYD). Directly comparable multi-brand, multi-site franchised dealership model with national coverage and similar aftersales, finance, and Motability offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PerrysMotors
• Facebookfacebook.com/PerrysMotorsUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perrys Motor Sales