What Masterpeace does

MasterPeace is a global grassroots non-profit foundation headquartered in Utrecht, Netherlands, operating a social franchise network of 60+ volunteer-led clubs across more than 45 countries spanning Europe, Africa, Asia, the Americas, and the Middle East. Founded circa 2009-2010, the organization mobilizes young changemakers aged 14-35 to deliver community-led peacebuilding, intercultural dialogue, and youth empowerment programs. MasterPeace does not develop proprietary technology products; instead, its core offering is a portfolio of methodologies (Artivism combining art and activism, Doughnut Economics adapted for peacebuilding, Walls of Connection) and program frameworks (MasterPeace Clubs, ACT!, Innovation Factory, COOLeaders, International Bootcamps, Great Minds Meeting, SkyConcerts, Connected DOts). Its digital surface consists of two platforms: the MEATVERSE Metaverse Learning Hub, developed with Erasmus University Rotterdam and a six-organization consortium for virtual cross-border collaboration, and Forward43, a search platform built with CorrelAid Netherlands that maps social challenges to solutions.

The organization serves four primary constituencies: young changemakers seeking leadership development and international exchange, volunteer club leaders coordinating local activities, partner NGOs and civil society organizations co-implementing projects, and educators/youth workers integrating MasterPeace methodologies into formal and informal learning. Revenue is generated through three streams: EU and institutional grants (Erasmus+, Europe for Citizens, Creative Twinning programs funding projects such as ACT!, Artivist Stafetë, DO U ACTism, and the Metaverse Learning Hub), individual donations accepted through the website, and partnership fees from collaborating NGOs and institutional partners. Programs are delivered free of charge to participants; the unit economics are characteristic of a project-funded non-profit rather than a commercial enterprise.

Distribution is decentralized through the club franchise model, supplemented by international events (annual Global Bootcamps, regional summits, the Great Minds Meeting, PWR Up 2025), digital channels (website, newsletter, Facebook, Instagram, LinkedIn), and the COOLTalk monthly virtual dialogue series. MasterPeace holds strategic partnerships with UNESCO Greening Education Partnership, the EU Education for Climate Coalition, Erasmus University Rotterdam, Noorderpoort, APRO Formazione, Doughnut Economics, EU-CoE Youth Partnership, and CorrelAid Netherlands. The organization has received multiple awards including the GENE Global Education Youth Award (2024), the Peace Symposium Award from the City of Nijmegen (2019), and the Global Peace Leadership & Excellence Award from the World CSR Congress (2019). The core operating team is small (11-50 employees), with the network's scale sustained primarily through volunteer labor and grant-funded project cycles.

Name

Masterpeace

Legal name

MasterPeace Foundation

Website

https://masterpeace.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MasterPeace is a Netherlands-based non-profit foundation that operates a global social franchise of 60+ volunteer-led clubs in 45+ countries, delivering free peacebuilding, artivism, and youth leadership programs funded by EU grants and donations.

Ownership category

akta.pro rank

Product category

Non-profit Peacebuilding & Youth Development

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

akta.pro secondary industries

Peacebuilding, Conflict Resolution & Stabilization (BPAGABAJ), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

Keywords

• Grassroots peacebuilding programs
• Youth leadership development
• Social franchise network
• Artivism community engagement
• Non-profit foundation

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EU and Institutional Grants: MasterPeace receives significant funding through European Union grants including Erasmus+, Europe for Citizens, and Creative Twinning programs. These grants fund specific projects like ACT!, Artivist Stafetë, ACT as a Doughnut, DO U ACTism, and the Metaverse Learning Hub.
2. Donations and Contributions: The organization accepts donations through its website and partners with organizations globally. Account details are provided for direct financial contributions.
3. Partnership Fees: MasterPeace collaborates with NGOs, civil society organizations, and institutional partners who contribute to joint projects and initiatives.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MasterPeace operates a global grassroots peacebuilding movement composed of 60+ volunteer-led local clubs in 45+ countries, coordinating art-based activism ('Artivism'), youth leadership development, intercultural exchange, and community-impact projects. Its core deliverables are peacebuilding programs (ACT!, COOLeaders, Walls of Connection, International Bootcamps, Connected DOts, Great Minds Meeting, International Day of Peace) supported by an EU grant-funded social franchise model and the MEATVERSE virtual collaboration platform.

Product overview

MasterPeace operates as a global multi-award-winning grassroots network active in 45+ countries, utilizing a social franchise model to mobilize changemakers locally. The organization offers a portfolio of interconnected programs including MasterPeace Clubs (local chapters), ACT! for art-based peacebuilding, the Innovation Factory incubator, COOLeaders leadership development with COOL Talk dialogues, Walls of Connection artivism projects, International Bootcamps, and the annual Great Minds Meeting. The network also runs the Metaverse Learning Hub for virtual collaboration and Connected DOts youth policy engagement initiative, all unified under themes of peacebuilding through creativity, education, and community action.

Differentiator

Problem solved

Functional benefit

Products and services

• MasterPeace Clubs Local chapters of the MasterPeace network operating in 45+ countries, enabling grassroots peacebuilding initiatives through community-based activities, artivism, and youth empowerment programs at the local level.
• ACT! (Artists Create Together) A two-sided initiative combining 'ACTION' and 'Artists Create Together,' using culture and youth participation to drive change and transformation across four countries (Albania, Bosnia and Herzegovina, Georgia, Morocco) plus the Netherlands.
• COOLeaders A leadership development program building creative and ethical changemakers with awareness of ecological, mental, physical, and economic wellbeing, featuring the COOL Talk dialogue series.
• Walls of Connection A peacebuilding initiative that transforms walls of separation into walls of connection using creativity and art, bringing communities together through collaborative mural projects.
• MasterPeace Bootcamps International bootcamp programs (Global Bootcamp and Regional Bootcamps like the Asia Bootcamp) bringing together changemakers from multiple countries for intensive peacebuilding training and collaboration.
• International Day of Peace (IDP) Annual global peace celebration initiative engaging MasterPeace clubs worldwide in coordinated peace activities on the UN International Day of Peace (September 21).
• SkyConcerts Global concert events for peace, bringing together musicians and artists internationally to celebrate peace through music and cultural exchange.
• Great Minds Meeting Annual dialogue events bringing together over 200 participants to discuss diversity, inclusivity, and sustainability challenges at local and global levels.
• Innovation Factory An incubator-like program for social impact initiatives that hosts promising innovations within the MasterPeace movement, supporting the development and scaling of new peacebuilding concepts.
• Metaverse Learning Hub (MLH) A virtual metaverse environment for interactive learning and cross-border collaboration among civil society organizations, developed in partnership with Erasmus University Rotterdam and other consortium partners.
• Connected DOts A youth engagement initiative bringing together young people from across Europe to explore how their voices can influence policies affecting their lives, focusing on democracy, digital security, and youth mental health.

Quantifiable outcome

• Over 400 projects implemented annually with local impact across 45+ countries
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Erasmus Universiteit RotterdamcoreStrategic or Co-development Partner · 29 May 2024MasterPeace joined a consortium of 7 organizations led by Erasmus Universiteit Rotterdam to develop and test the Metaverse Learning Hub - a platform for developing youth's human and digital skills through gamification and immersive learning experiences.
• UNESCO Greening Education PartnershipcoreStrategic or Co-development Partner · 1 May 2024MasterPeace was invited by UNESCO to be an active member of the Greening Education Partnership, contributing to work on climate justice and planetarian citizenship. The organization shares and scales best practice concepts based on Artivism and Doughnut from 60 clubs in 40+ countries.
• Education for Climate Coalition and European Climate PactcoreStrategic or Co-development Partner · 1 May 2024MasterPeace is a member of the EU Education for Climate Coalition and European Climate Pact, participating in and sharing knowledge about teaching and learning for the green transition.
• Noorderpoort (Netherlands)coreStrategic or Co-development PartnerLead partner in the Cameroon RenewED project - an EU co-funded initiative uniting European organisations to address sustainable energy solutions and youth skills development in Cameroon.
• APRO Formazione (Italy)coreStrategic or Co-development PartnerPartner in the Cameroon RenewED project, contributing expertise in vocational training and sustainable development education alongside Noorderpoort and MasterPeace.
• Doughnut EconomicscoreStrategic or Co-development PartnerPartnership with Doughnut Economics to adapt the methodology for peacebuilding. MasterPeace works with clubs in Poland, Romania, Slovakia, Lebanon, Croatia, Kosovo, and Morocco to tailor the approach for social inclusion within planetary boundaries.
• EU-CoE Youth PartnershipcoreStrategic or Co-development PartnerMasterPeace Romania's Director Marian Dragomir serves as an expert trainer within the EU-CoE Youth Partnership, contributing to youth policy development and training programs.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Restless Development: Youth-led development agency operating across Africa, Asia, and Europe, training young people as community leaders. Comparable peer in youth leadership development programs, European grant dependency, and country-club/fellow operating model.
• Peace First: Global nonprofit mobilizing young people ages 13-25 as leaders of community change. Direct peer on the youth-peacebuilding segment, particularly comparable to MasterPeace's 14-35 changemaker persona and project grants to young leaders.
• Peace Direct: UK-based NGO that funds and supports local peacebuilders globally, sharing MasterPeace's local-actor-centered peacebuilding philosophy and emphasis on grassroots community action in conflict-affected areas.
• UNOY Peacebuilders: Global network uniting youth-led peace organizations across 80+ countries. Direct peer in youth-led peacebuilding methodology and global network/coalition structure, with similar EU funding exposure.

Broad incumbents

• Search for Common Ground: One of the world's largest dedicated peacebuilding NGOs, operating conflict-transformation programs across ~30 countries. Highly comparable as a peer in peacebuilding methodology, donor relationships, and multi-country program delivery, though materially larger and US-headquartered.
• Ashoka: Global organization supporting social entrepreneurs and changemakers across 90+ countries. Comparable as a peer in youth social-impact leadership development, network model, and selection/championing of individual changemakers at scale.
• International Alert: Long-established international NGO focused on conflict resolution and peacebuilding policy. Comparable as a peer in peace/peacebuilding sector positioning, though oriented more to policy advocacy than MasterPeace's grassroots artivism model.

Emerging players

• Global Citizen: Large-scale youth-mobilization platform focused on ending extreme poverty, sharing MasterPeace's event-driven engagement of young changemakers across continents (concerts, summits, campaigns), though operating in adjacent rather than identical thematic territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/masterpeace
• Xx.com/masterpeace2014
• Facebookfacebook.com/MasterPeace2014

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterpeace