Hold'em Manager
Hold'em Manager (Max Value Software, LLC) develops HM3, a Windows desktop application that tracks online poker hand histories, overlays real-time opponent statistics on live tables via HUD, and provides post-session analytics, serving more than 1 million online poker players globally through direct digital sales.
- Company typePrivate
- Founded2007
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hold'em Manager does
Hold'em Manager, operating through its parent entity Max Value Software, LLC, is a developer of poker tracking and analytics software serving online cash game and tournament players worldwide. The company's core product, Hold'em Manager 3 (HM3), is a Windows desktop application that imports hand histories generated by supported online poker sites, stores them in a local database, and computes thousands of statistical metrics per opponent. HM3 overlays these statistics in real time on live poker tables through a customizable heads-up display (HUD), and provides post-session analysis tools including 25+ default reports, advanced hand filters, situational dashboards, and a hand replayer. A companion product, Omaha Manager 3 (OM3), extends the same functionality to Pot-Limit Omaha variants.
The company's product portfolio includes paid add-on modules and hand converters: Leak Explorer for identifying gameplay weaknesses, NoteCaddy for automated behavioral notes, Range Wizard for player-type comparisons, Ignition Hand Grabber for sites that do not export hand histories natively, and Asian Hand Converters covering 12 club-based poker platforms. Hold'em Manager sells through its own web store using a product-led motion anchored by a 14-day free trial and a permanently free limited version, supplemented by an affiliate program and community forums. Revenue is generated primarily through one-time perpetual licenses ($65-$160) with an optional annual support subscription beginning in Year 2, plus subscription-based add-ons.
Hold'em Manager was founded in 2007 by Roy Goncalves and Mike Lamb, launched its first product in 2009, and in 2014 merged with its principal competitor PokerTracker to form Max Value Software, LLC, consolidating the two dominant brands in the niche. The company is privately held with no disclosed external funding, operates as a small founder-controlled LLC registered in Wilmington, Delaware, and claims more than 1 million cumulative users across 14 language localizations.
Hold'em Manager firmographics
Firmographics- Name
- Hold'em Manager
- Legal name
- Max Value Software, LLC
- Website
- https://holdemmanager.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hold'em Manager (Max Value Software, LLC) develops HM3, a Windows desktop application that tracks online poker hand histories, overlays real-time opponent statistics on live tables via HUD, and provides post-session analytics, serving more than 1 million online poker players globally through direct digital sales.
- Ownership category
- akta.pro rank
Hold'em Manager industry classification
Industry- Product category
- Poker Tracking and Analytics Software
- NAICS
- Software Publishers (5132), Gambling Industries (7132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)
- akta.pro secondary industry
- Poker Training, Coaching & Content (Courses, Solvers, Communities) (MPAEAEAF)
Keywords
Where Hold'em Manager is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hold'em Manager business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software License Sales: One-time perpetual license purchase for HM3 (Holdem Manager 3) and OM3 (Omaha Manager 3) products, with tiered pricing based on stakes level (Small Stakes vs All Stakes) and combo packages bundling both products. Purchase includes a lifetime license and one year of updates.
- Annual Support and Maintenance: Optional annual subscription beginning in Year 2 that provides critical updates when poker sites add new game types or change hand history formats, as well as new HM3 tools and features. Offered on an opt-in basis after the initial purchase.
- HM3 App Purchases (Add-ons): Separate paid add-on tools including Ignition Hand Grabber (annual subscription), Leak Explorer (tiered pricing), and Asian Hand Converters (monthly or semi-annual subscription), all purchased independently from the core HM3 license.
- Asian Hand Converter Subscriptions: Subscription-based access to 12 Asian poker converters (PokerKing Asia, WePoker, CoinPoker, Pokerrrr 2, PokerBros, UPoker, Poker2U, HHPoker, Poker World, PPPoker, X-Poker, Suprema), offered as monthly or 6-month plans with tiered pricing by stakes level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | HM3 Hold'em Small Stakes - one-time perpetual license |
| One time/ perpetual license | Multi-year contract | HM3 Hold'em All Stakes - one-time perpetual license |
| One time/ perpetual license | Multi-year contract | HM3 + OM3 Combo Small Stakes - combined Hold'em + Omaha license |
| One time/ perpetual license | Multi-year contract | HM3 + OM3 Combo All Stakes - full combined package |
| One time/ perpetual license | Multi-year contract | OM3 Omaha Small Stakes |
| One time/ perpetual license | Multi-year contract | OM3 Omaha All Stakes |
| Subscription | Annual | Ignition Hand Grabber - All Stakes (annual subscription) |
| Subscription | Annual | Ignition Hand Grabber - Small Stakes (annual subscription) |
| Freemium | Monthly | Leak Explorer - Free Version |
| Subscription | Monthly | Leak Explorer - All Stakes (paid) |
| Subscription | Monthly | Leak Explorer - Small Stakes (paid) |
| Subscription | Monthly | Asian Hand Converters - All Limits (monthly subscription) |
| Subscription | Monthly | Asian Hand Converters - Small Stakes (monthly subscription) |
| Subscription | Multi-year contract | Asian Hand Converters - All Limits (6-month subscription) |
| Subscription | Multi-year contract | Asian Hand Converters - Small Stakes (6-month subscription) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Hold'em Manager product offering
Product offeringCore offering
Hold'em Manager 3 (HM3) is a Windows desktop application that imports online poker hand histories into a local database, overlays real-time opponent statistics (HUD) directly onto live poker tables, and provides post-session analysis via customizable reports, filters, situational views, and a hand replayer. It is sold primarily as a one-time perpetual license with optional annual support, and is complemented by an ecosystem of paid add-on apps (Leak Explorer, Range Wizard, NoteCaddy, Table Ninja II) and hand converters (Ignition Hand Grabber, Asian Hand Converters) that extend functionality and platform coverage.
Product overview
Hold'em Manager is a poker tracking and analytics software suite consisting of the core HM3 platform plus specialized add-on modules and hand converters. The main Hold'em Manager 3 (HM3) product provides real-time opponent tracking via HUD overlay on poker tables, a hand history database, post-session analysis with customizable reports and situational views, and a hand replayer. Omaha Manager 3 (OM3) extends support to Omaha variants. Additional tools include Leak Explorer for identifying gameplay weaknesses, NoteCaddy for automated behavioral notes, Range Wizard for player type analysis, and Table Ninja II for multi-tabling productivity. Hand converters (Ignition Hand Grabber and Asian converters) enable HM3 functionality on poker sites that don't natively export hand histories.
Differentiator
Problem solved
Functional benefit
Brands
- Leak Explorer: Tool for identifying weaknesses in gameplay by comparing player stats against winning players
- NoteCaddy
- Table Ninja II
- Ignition Hand Grabber
- Asian Hand Converters
- Range Wizard
- PokerTracker
- TableTracker
- Omaha Manager
- TableNinja
Products and services
- Holdem Manager 3 (HM3) Core poker tracking and analytics platform that stores hand histories in a database, overlays opponent statistics (HUD) on poker tables in real-time, and provides post-session analysis tools including reports, filters, situational views, and a hand replayer. Designed for online poker players ranging from casual recreational to professional players across cash games and tournaments.
- Omaha Manager 3 (OM3) Omaha-specific tracking module that works alongside HM3 to provide hand history analysis and HUD functionality for Pot-Limit Omaha and other Omaha variants. Sold as a separate license tiered by stakes level.
- HM3 + OM3 Combo Combined package offering both Hold'em (HM3) and Omaha (OM3) tracking capabilities in a single license for players who participate in both game types, available in Small Stakes and All Stakes tiers.
- Leak Explorer HM3 app that identifies weaknesses in a player's gameplay by comparing stat frequencies and win rates against winning players, with filtering by position, stake, and stack size, and visualization of leaks over time. Available in a free limited version plus paid All Stakes and Small Stakes tiers.
- Range Wizard HM3 app that examines range and statistical differences between players or player types, allowing users to define player archetypes and compare how they play versus others.
- Ignition Hand Grabber Hand history capture tool for Ignition, Bovada, and Ozoon poker sites that automatically creates real-time hand histories where the poker site does not natively export them, enabling HM3 HUD and analytics for these platforms. Offered on annual subscription at $24.99 (Small Stakes) or $39.99 (All Stakes).
- Asian Hand Converters Third-party converters for 12 Asian poker platforms (PokerKing Asia, WePoker, CoinPoker, Pokerrrr 2, PokerBros, UPoker, Poker2U, HHPoker, Poker World, PPPoker, X-Poker, Suprema) that write hand histories enabling HM3 support. Offered as monthly or 6-month subscriptions with tiered pricing by stakes level.
- NoteCaddy Automated note-taking system that reads hand histories, understands what happens, and takes relevant notes on significant opponent behaviors rather than just statistics. Included with HM3 and sold as an integrated app within the HM3 ecosystem.
- Table Ninja II Multi-tabling productivity tool that provides time-saving features for professional poker players, including hotkeys, table management, and automation for managing multiple poker tables. Distributed as a free HM3-compatible download.
Quantifiable outcome
- Hand Replayer updates up to 5x faster than prior version (based on test with villains with sample sizes above 20,000 hands)
Companies that use Hold'em Manager
Customer profileSegments3 records
Ideal customer profiles3 records
Hold'em Manager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability4 records
Feature11 records
Hold'em Manager partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PokerTracker (Max Value Software)coreIn 2014, Hold'em Manager and PokerTracker merged to form Max Value Software, LLC. This combined the two dominant poker tracking software brands under a single corporate entity, creating the world's top-selling poker analytics platform and enabling shared technology development, cross-selling, and a unified product ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Hold'em Manager competitors and assessment
Company assessmentEmerging players
- Leak Buster: Poker leak detection and analysis tool compatible with major trackers. Direct functional overlap with HM3's Leak Explorer add-on and targets the same serious player segment seeking game improvement.
- GTO+: Game Theory Optimal poker solver and analysis tool used by serious players to study strategy. Complementary rather than directly overlapping, but draws on the same analytical mindset and budget as HM3's premium user base.
- ICMIZER: Poker tournament analysis tool focused on ICM (Independent Chip Model) and short-stack strategy. Targets the same tournament player segment as HM3's Tournament All-Ins situational view, offering deep analytical features on a web platform.
- PokerSnowie: AI-based poker training and analysis tool that gives players real-time advice and leak identification using neural networks. Adjacent to HM3's Leak Explorer and Range Wizard features and competing for the same analytical improvement budget.
Broad incumbents
- PokerStrategy.com: Largest online poker community and training site globally, offering strategy content, hand evaluation forums, and educational tools. While not a direct HUD competitor, it competes for the same player engagement and learning time and serves the same community.
- JokerStars (PokerStars): World's largest online poker operator; provides built-in statistics and analysis tools for its players, which directly overlaps with HM3's value proposition on PokerStars tables. While not a direct software competitor, it shapes the policy environment (HUD restrictions) for trackers like HM3.
Direct peers
- DriveHUD: Direct peer offering online poker tracking, HUD, and database analysis similar to HM3. Supports multiple poker networks and serves the same online poker player segment with comparable database and reporting functionality.
- PokerTracker: Direct peer in poker tracking and HUD software; historically the other major poker tracker. Merged with Hold'em Manager in 2014 under Max Value Software but still operates as a distinct product competing in the same category with similar hand history analysis, HUD, and reporting features.
- Poker Copilot: Direct peer offering poker tracking, HUD, and analytics for online players, with a particular focus on macOS support. Competes head-to-head with HM3 in hand history tracking, opponent statistics, and post-session analysis.
Others
- TableNinja: Multi-table management and productivity tool for online poker; operates as an HM3-compatible integrated app and effectively a sister product under the same owner. Directly comparable for the multi-tabling feature layer of HM3's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hold'em Manager social profiles
Digital presenceHold'em Manager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hold'em Manager leadership team
Management profileNumber of profiles
Profiles2 records
Hold'em Manager subsidiaries and ownership
Company hierarchySubsidiaries4 records
Hold'em Manager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hold'em Manager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hold'em Manager
What does Hold'em Manager do?
Hold'em Manager 3 (HM3) is a Windows desktop application that imports online poker hand histories into a local database, overlays real-time opponent statistics (HUD) directly onto live poker tables, and provides post-session analysis via customizable reports, filters, situational views, and a hand replayer. It is sold primarily as a one-time perpetual license with optional annual support, and is complemented by an ecosystem of paid add-on apps (Leak Explorer, Range Wizard, NoteCaddy, Table Ninja II) and hand converters (Ignition Hand Grabber, Asian Hand Converters) that extend functionality and platform coverage.
Is Hold'em Manager a public or private company?
Hold'em Manager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hold'em Manager founded?
Hold'em Manager was founded in 2007. It employs 11 to 50 people.
Where is Hold'em Manager based?
Hold'em Manager is headquartered in Chicago, United States, in the North America region.
How does Hold'em Manager make money?
Four revenue lines are on record. Software License Sales are the primary driver. The others are annual Support and Maintenance, HM3 App Purchases (Add-ons) and asian Hand Converter Subscriptions.
Who are Hold'em Manager's main competitors?
Emerging players on record are Leak Buster, GTO+, ICMIZER and PokerSnowie. Broad incumbents are PokerStrategy.com and JokerStars (PokerStars). Direct peers are DriveHUD, PokerTracker and Poker Copilot. TableNinja is listed as an others.
Does Hold'em Manager have an API?
No public API is recorded for Hold'em Manager.
What industry is Hold'em Manager in?
Hold'em Manager's product category is Poker Tracking and Analytics Software. Its primary akta.pro industry code is MPAEAEAH, Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics), with a secondary code of MPAEAEAF, Poker Training, Coaching & Content (Courses, Solvers, Communities). Its NAICS code is 5132 and its SIC code is 7370.