PokerTracker Software
PokerTracker Software develops PokerTracker 4, a desktop poker tracking and analysis application providing real-time HUD, hand history import, and post-game statistical benchmarking for individual online poker players across 25+ networks including Hold'em and Omaha variants.
- Company typePrivate
- Founded2001
- HeadquartersNew Providence, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What PokerTracker Software does
PokerTracker Software, operating as Max Value Software, LLC, is a privately held Delaware-incorporated software company founded in 2001 that develops PokerTracker 4 (PT4), a desktop application for tracking, analyzing, and displaying real-time statistics for online poker players. The product ingests hand histories across 25+ poker networks (PokerStars, 888poker, GGPoker, iPoker, Winamax, and others) and provides a proprietary Vector HUD Engine for real-time opponent statistics, a PostgreSQL-backed database of historical play, and an analytical suite comprising NoteTracker (automated note-taking), LeakTracker (statistical benchmarking against winning players), an ICM Calculator for tournament decision-making, an Equity Calculator, Money Flow visualization, and hand range heat maps. The architecture is a Windows/macOS desktop application with memory-based integration into poker clients for automatic hand capture.
The company monetizes through one-time perpetual software licenses priced from $64.99 (Hold'em Small Stakes) to $159.99 (Hold'em & Omaha All Stakes) bundled with a first year of support, followed by annual recurring support and maintenance fees for ongoing updates and poker-network compatibility. Additional revenue streams include the Ignition Hand Grabber add-on ($24.99-$39.99/year), separate Asian Hand Converters for ClubGG/PokerBros/PPPoker and other Asian platforms, and channel-driven free-license distribution through partner poker sites. Distribution is exclusively direct via pokertracker.com using a self-service 14-day free trial with no registration, supplemented by an active user forum of 71,681+ topics and 342,724+ posts that drives community-led growth, user-generated HUDs and stats, and peer support.
In August 2014, PokerTracker merged with its principal competitor Hold'em Manager under common ownership, and subsequently acquired TableTracker (table selection) and TableNinja (multi-table automation) as wholly-owned subsidiaries. The company maintains 1-10 employees, has no institutional investors or disclosed funding, and operates from a Wilmington, DE registered address with a Rockwall, TX support address. Its customer base is a long-tail of individual online poker players — from recreational to professional multi-tablers — with no enterprise concentration.
PokerTracker Software firmographics
Firmographics- Name
- PokerTracker Software
- Legal name
- Max Value Software, LLC
- Website
- https://pokertracker.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PokerTracker Software develops PokerTracker 4, a desktop poker tracking and analysis application providing real-time HUD, hand history import, and post-game statistical benchmarking for individual online poker players across 25+ networks including Hold'em and Omaha variants.
- Ownership category
- akta.pro rank
PokerTracker Software industry classification
Industry- Product category
- Poker Tracking Software
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)
- akta.pro secondary industries
- Poker Training, Coaching & Content (Courses, Solvers, Communities) (MPAEAEAF), Poker Affiliate & Community Sites (MPAEAMAC)
Keywords
Where PokerTracker Software is headquartered
LocationHeadquarters
- HQ city
- New Providence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PokerTracker Software business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: One-time perpetual license purchase with bundled first-year support and updates. License valid for two simultaneous computer installations. Upgrade path from Small Stakes to All Stakes editions available. Two product lines: Hold'em only ($64.99-$99.99) or Hold'em & Omaha combined ($99.99-$159.99).
- Annual Support & Maintenance: Annual subscription fee after first year to continue receiving software updates, security patches, and support services for poker network compatibility changes.
- Ignition Hand Grabber Add-on: Separate annual subscription add-on ($24.99-$39.99) for native support of Ignition, Bovada, and Ozoon poker sites. Requires existing PokerTracker 4 license.
- Asian Hand Converters: Converter add-ons for Asian poker platforms including ClubGG, Pokerrrr 2, PPPoker, UPoker, PokerBros, and others requiring separate licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Holdem All Stakes - $99.99 perpetual license |
| One time/ perpetual license | Annual | Holdem Small Stakes - $64.99 perpetual license |
| One time/ perpetual license | Annual | Holdem & Omaha All Stakes - $159.99 perpetual license |
| One time/ perpetual license | Annual | Holdem & Omaha Small Stakes - $99.99 perpetual license |
| Subscription | Annual | Ignition Hand Grabber All Stakes - $39.99 annually |
| Subscription | Annual | Ignition Hand Grabber Small Stakes - $24.99 annually |
| Freemium | Pay-as-you-go | 14-Day Free Trial |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
PokerTracker Software product offering
Product offeringCore offering
PokerTracker Software develops PokerTracker 4, a Windows desktop poker tracking and analysis application that imports hand histories from 25+ online poker networks and displays real-time opponent statistics via a proprietary Vector HUD Engine. It bundles post-game analysis modules including LeakTracker, NoteTracker, Equity Calculator, ICM Calculator, hand range visualizer, and Money Flow Chart for Texas Hold'em and Omaha players. The suite is sold directly to individual online poker players as a perpetual license with optional annual support subscriptions, supplemented by the Ignition Hand Grabber add-on and Asian Hand Converters.
Product overview
PokerTracker Software offers PokerTracker 4 as its primary desktop software product for online poker players. The suite consists of the core PokerTracker 4 application plus optional add-ons: the Ignition Hand Grabber for Ignition/Bovada/Ozoon support (Windows-only), and Asian Hand Converters for platforms like ClubGG, Pokerrrr 2, and PPPoker. PokerTracker 3 was the previous generation product (2007-2014) and is now discontinued and unsupported. The company merged with Hold'em Manager in August 2014 under Max Value Software, LLC. The software supports No-Limit, Limit, and Pot-Limit betting structures across Hold'em and Omaha variants for Cash Games, Sit N' Go's, and Multi-Table Tournaments on over 25 poker networks.
Differentiator
Problem solved
Functional benefit
Brands
- PokerTracker 4: The primary product - online poker software suite for tracking, analyzing, and HUD display for online poker players. Supports No-Limit, Limit, Pot-Limit betting structures in Cash Ring Games, Sit N' Go's, and Multi-Table Tournaments for Texas Hold'em and Omaha.
- Ignition Hand Grabber
- NoteTracker
- LeakTracker
Products and services
- PokerTracker 4 Windows desktop application that imports hand histories from 25+ online poker networks, displays real-time opponent statistics via the proprietary Vector HUD Engine, and provides integrated analysis modules including LeakTracker, NoteTracker, Equity Calculator, ICM Calculator, hand range visualizer, and Money Flow Chart. Targets individual online Texas Hold'em and Omaha cash-game and tournament players.
- Ignition Hand Grabber Subscription add-on for PokerTracker 4 that captures hand histories from sites that do not natively store them, allowing PT4 statistics, HUD, and analysis to function for Ignition, Bovada, and Ozone network players.
- Asian Hand Converters Converter utilities that translate hand history formats from Asian-facing online poker rooms into formats importable by PokerTracker 4, enabling statistics tracking and HUD use for players at those networks.
- PokerTracker 3 Legacy desktop poker tracking application retained for download but no longer actively supported. Listed as a separate product page for users with older setups.
Quantifiable outcome
- Supports all stake levels from $0.01/$0.02 to $1,000,000/$2,000,000
- +3 more outcomes
Companies that use PokerTracker Software
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
PokerTracker Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
PokerTracker Software partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Hold'em ManagercoreCorporate merger with Hold'em Manager announced August 21, 2014, combining the two largest poker tracking software companies under Max Value Software, LLC umbrella. Created unified product suite spanning both major poker tracking platforms.
- European Poker Tour (EPT)coreOfficial Poker Tracking Software Partner of European Poker Tour Season 11. Provided branded presence at EPT events and official endorsement for tournament player acquisition. Partnership renewed in 2014.
- PokerStrategy.comcoreStrategic partnership providing official replayer themes for PokerTracker, promotional integration on PokerStrategy forums, and cross-promotional content. PokerStrategy is one of the world's largest poker education communities.
- Shaun DeebminorProfessional poker player Shaun Deeb exclusively designed tournament Auto Notes for PokerTracker 4 using effective stack size theory. These notes are included with PT4 at no additional cost.
- Various Poker Sites (Free Offer Program)minorMultiple partner poker sites allow players to earn free PokerTracker licenses by signing up and earning points through gameplay. Partner sites include major networks and skins. Players receive full PT4 registration codes upon qualifying.
- Poker Media OutletsminorCoverage relationships with poker media including PokerNews, CardsChat, PocketFives, pokersoftware.com, and pokerfuse.com for press releases, product announcements, and industry news.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
PokerTracker Software competitors and assessment
Company assessmentEmerging players
- PokerSnowie: AI-based poker training software using neural networks to recommend optimal plays. Comparable to PokerTracker's analytical/training value proposition (LeakTracker tutorials, equity calculation) but built around an AI coach model rather than hand history analysis.
- ICMIZER: Specialized ICM and push/fold analysis tool for tournament poker players. Overlaps with PokerTracker's ICM Calculator feature but offers deeper, dedicated tournament decision support that increasingly substitutes for in-product ICM tools.
- GTO Wizard: Modern GTO solver-based poker training platform with browser and mobile apps. Overlaps with PokerTracker's study/analysis use case but pivots toward AI-driven solver feedback rather than HUD-style real-time opponent tracking, representing an adjacent emerging category.
- Simple Postflop: GTO training software for postflop play with built-in solver functionality. Targets the same serious player segment as PokerTracker's analysis tools but emphasizes pre-solved strategy trees over historical hand review.
Direct peers
- Hand2Note: Modern poker HUD and tracking software popular particularly in Eastern European and high-stakes online communities. Competes head-to-head with PokerTracker 4 on HUD performance, multi-tabling support, and stat customization for the same online player base.
- DriveHUD: Desktop poker tracking and HUD software offering similar hand history import, statistics, and analysis features to PokerTracker 4. Targets the same online poker player segment with comparable pricing tiers.
- Hold'em Manager: The other leading desktop poker tracking and HUD software before the 2014 merger with PokerTracker. Operates in the same product category (HUD, hand history tracking, analysis) for the same online poker player base, and is now under common ownership via Max Value Software, LLC.
- Poker Copilot: macOS-focused online poker tracking and HUD software. Directly comparable to PokerTracker 4 in core functionality (HUD overlay, hand history import, statistics, leak analysis) but differentiated by platform focus rather than feature set.
Others
- PioSOLVER: Industry-standard poker GTO solver used by advanced players and pros. While not a direct competitor in HUD/tracking, PioSOLVER sits in the broader poker analytics ecosystem and serves the same player base with complementary deep-analysis capabilities.
- PokerStrategy.com: One of the world's largest poker education communities and an existing marketing partner of PokerTracker. Comparable end-user audience (online poker players seeking improvement) but delivers value via training content and community rather than tracking software.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PokerTracker Software social profiles
Digital presencePokerTracker Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
PokerTracker Software leadership team
Management profileNumber of profiles
Profiles1 record
PokerTracker Software subsidiaries and ownership
Company hierarchySubsidiaries3 records
PokerTracker Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PokerTracker Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PokerTracker Software
What does PokerTracker Software do?
PokerTracker Software develops PokerTracker 4, a Windows desktop poker tracking and analysis application that imports hand histories from 25+ online poker networks and displays real-time opponent statistics via a proprietary Vector HUD Engine. It bundles post-game analysis modules including LeakTracker, NoteTracker, Equity Calculator, ICM Calculator, hand range visualizer, and Money Flow Chart for Texas Hold'em and Omaha players. The suite is sold directly to individual online poker players as a perpetual license with optional annual support subscriptions, supplemented by the Ignition Hand Grabber add-on and Asian Hand Converters.
Is PokerTracker Software a public or private company?
PokerTracker Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PokerTracker Software founded?
PokerTracker Software was founded in 2001. It employs 1 to 10 people.
Where is PokerTracker Software based?
PokerTracker Software is headquartered in New Providence, United States, in the North America region.
How does PokerTracker Software make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are annual Support & Maintenance, ignition Hand Grabber Add-on and asian Hand Converters.
Who are PokerTracker Software's main competitors?
Emerging players on record are PokerSnowie, ICMIZER, GTO Wizard and Simple Postflop. Direct peers are Hand2Note, DriveHUD, Hold'em Manager and Poker Copilot. Others are PioSOLVER and PokerStrategy.com.
Does PokerTracker Software have an API?
No public API is recorded for PokerTracker Software.
What industry is PokerTracker Software in?
PokerTracker Software's product category is Poker Tracking Software. Its primary akta.pro industry code is MPAEAEAH, Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics), with a secondary code of MPAEAEAF, Poker Training, Coaching & Content (Courses, Solvers, Communities). Its NAICS code is 7132 and its SIC code is 7990.