Cleaning Express
London-based cleaning services company offering domestic and commercial cleaning across 20+ boroughs, with a recurring-service model, vetted top-5% cleaners paid London Living Wage, and multi-vertical commercial coverage including offices, gyms, schools, and restaurants.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Cleaning Express does
Cleaning Express is a London-based, privately held cleaning services company operating as an independent family-run business (legal entity Cleaning Express Services Ltd, registered in England & Wales). The firm serves two primary customer segments — domestic households and commercial businesses — across more than 20 London boroughs spanning North, South, East, and West London plus parts of Essex and Kent, with a headcount in the 11-50 range. The commercial book spans offices, retail, gyms, schools, churches, warehouses, restaurants, hospitality venues, medical facilities, and embassies; the domestic book is dominated by recurring weekly, fortnightly, or bi-weekly cleans (90% of domestic customers opt for regular service).
The product portfolio is service-based with no proprietary software platform: domestic offerings include regular cleaning, end-of-tenancy cleaning, deep cleaning, after-builders cleaning, eco-friendly cleaning, housekeeping, ironing, upholstery and mattress cleaning; commercial offerings include regular office cleaning, office deep cleaning, retail, gym, church, school, warehouse, restaurant, window cleaning, washroom services, commercial carpet cleaning, and add-ons such as janitorial supplies and commercial laundry. Operational technology is limited to GPS-tracked attendance monitoring, a 24/7 website booking platform, and standard phone/email intake; there is no app, no API, and no disclosed AI/ML capability.
The business model is a hybrid of recurring and transactional revenue. Domestic recurring cleaning is billed hourly from £20/hour on a monthly cadence; one-off services (end of tenancy from £220, deep cleaning from £195, after-builders from £295) are priced by property size and include VAT and a 100% satisfaction guarantee. Commercial cleaning is sold on minimum 1-year subscriptions priced hourly with most commercial customers paying by Direct Debit on weekly or monthly invoicing. Distribution combines a direct-to-consumer self-serve website with commercial field sales supported by dedicated account managers and channel partnerships with estate agents and property management companies. The firm is bootstrapped with no disclosed external funding and operates a London Living Wage pay policy (£14.80/hour) with a top-5% cleaner recruitment filter and a structured 24-video in-house training program.
Cleaning Express firmographics
Firmographics- Name
- Cleaning Express
- Legal name
- Cleaning Express Services Ltd
- Website
- https://cleaning-express.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- London-based cleaning services company offering domestic and commercial cleaning across 20+ boroughs, with a recurring-service model, vetted top-5% cleaners paid London Living Wage, and multi-vertical commercial coverage including offices, gyms, schools, and restaurants.
- Ownership category
- akta.pro rank
Cleaning Express industry classification
Industry- Product category
- Professional Cleaning Services
- NAICS
- Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
- akta.pro secondary industry
- Commercial Office & Corporate Janitorial (IMAIADAA)
Keywords
Where Cleaning Express is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cleaning Express business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Regular Domestic Cleaning: Hourly billing for recurring domestic cleaning services (weekly, fortnightly, or bi-weekly). 90% of domestic customers opt for regular cleaning arrangements. Prices start at £20/hour.
- One-off Domestic Services: Per-job pricing for end of tenancy, deep cleaning, and after-builder cleaning services. Fixed prices based on property size and tasks. Revenue recognized upon service completion.
- Commercial Contract Cleaning: Recurring commercial cleaning contracts with minimum 1-year terms. Pricing based on hourly rates, agency fees, and extras. Most commercial customers pay by Direct Debit with weekly or monthly invoicing.
- Specialist Cleaning Services: Additional services including window cleaning, carpet cleaning, washroom services, and janitorial supplies sold as add-ons to core cleaning contracts or as standalone services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Regular Domestic Cleaning - From £20/hour |
| Unit Pricing | Pay-as-you-go | End of Tenancy Cleaning - From £220 |
| Unit Pricing | Pay-as-you-go | Deep Cleaning - From £195 |
| Unit Pricing | Pay-as-you-go | After Builders Cleaning - Starting from £295 |
| Subscription | Monthly | Commercial Office Cleaning - Hourly rates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Cleaning Express product offering
Product offeringCore offering
Cleaning Express provides professional cleaning services for both domestic and commercial customers across London. The company delivers recurring regular cleaning, one-off services such as end-of-tenancy, deep and after-building cleaning, and specialist commercial offerings including office, retail, gym, school, restaurant, warehouse, window, washroom, and carpet cleaning, plus janitorial supplies and commercial laundry. Services are dispatched through vetted, London Living Wage-employed cleaners across 20+ London boroughs.
Product overview
Cleaning Express is a London-based professional cleaning services company offering both domestic and commercial cleaning services. The core product portfolio includes domestic services (Regular Domestic Cleaning, End of Tenancy Cleaning, Deep Cleaning, After Building Cleaning, Eco-Friendly Cleaning, Housekeeping, Ironing, Upholstery, Mattress) and commercial services (Regular Office Cleaning, Office Deep Cleaning, Retail, Gym, Church, School, Warehouse, Restaurant, Window, Washroom, and Commercial Carpet Cleaning). Additional offerings include Janitorial Supplies and Commercial Laundry. The company operates on a service-based model without a software platform, providing both recurring contract cleaning and one-off cleaning sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Regular Domestic Cleaning Weekly, daily, or fortnightly professional house cleaning covering kitchens, bathrooms, bedrooms, and living areas, with optional ironing, laundry, and bed-changing for London households.
- End of Tenancy Cleaning Comprehensive move-out cleaning for tenants, landlords, and estate agents including oven and fridge/freezer cleaning, with a 100% satisfaction guarantee and re-clean if inspection fails.
- Deep Cleaning Intensive property cleaning suitable for spring cleaning, pre/post-party cleaning, before selling a property, or before a new baby arrives, including oven cleaning and materials.
- After Building Cleaning Post-construction cleaning service to remove dust, debris, and residue after renovation or building work, supported by comprehensive insurance and specially-trained cleaners.
- Eco-Friendly Cleaning Cleaning service using environmentally conscious products and methods, targeted at customers with allergies or environmental concerns.
- Housekeeping Services Day-to-day home care services including tidying, dusting, general upkeep, laundry, ironing, errands, and basic elderly help for households.
- Ironing Services
Quantifiable outcome
- 4.9 star Google rating with 1,297+ reviews
- +4 more outcomes
Companies that use Cleaning Express
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Cleaning Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cleaning Express partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cleaning Express competitors and assessment
Company assessmentBroad incumbents
- Fantastic Services: UK-based platform offering a wide portfolio of home and commercial services including domestic and office cleaning across London. Comparable because it competes head-to-head with Cleaning Express on both domestic recurring cleaning and commercial contracts, but at a much larger scale and with a platform-led booking model.
- Molly Maid UK: Established national domestic cleaning franchise operating in London and across the UK. Comparable because it competes on recurring domestic cleaning with consistent cleaners, serving busy households in the same customer segment as Cleaning Express.
- JAN-PRO UK: Global commercial cleaning franchise with a UK operation focused on B2B janitorial and specialist cleaning contracts for offices and institutions. Comparable on the commercial cleaning side, especially to Cleaning Express's office, school, and medical cleaning contracts.
- ServiceMaster Clean: Established UK commercial cleaning franchise providing janitorial, carpet cleaning, and specialist cleaning services across multiple verticals. Comparable for its commercial contract base, recurring service model, and breadth of cleaning services overlapping Cleaning Express's commercial arm.
- Bright & Beautiful (Neighbourly): UK domestic cleaning and home services franchise under the Neighbourly umbrella, providing regular housekeeping, deep cleaning, and add-on services. Comparable for the recurring, premium-positioned domestic cleaning model with vetted cleaners.
- Compass Group / Mitie Cleaning: Mitie's facilities management business delivers large-scale commercial cleaning contracts across UK offices, schools, healthcare, and public sector. Comparable as a contract cleaning incumbent competing for the same commercial B2B accounts (offices, schools, hospitals) that Cleaning Express serves.
Direct peers
- Maid2Clean: UK domestic cleaning franchise serving households with regular and one-off cleaning services, including end of tenancy work. Directly comparable as a UK domestic cleaning specialist with similar service scope (regular, end of tenancy, deep cleans) to Cleaning Express's domestic arm.
- Time For You Domestic Cleaning: UK-based domestic cleaning franchise specialising in regular weekly and fortnightly home cleaning. Directly comparable service offering, target customer (busy households), and recurring subscription model.
Emerging players
- GoCleaners London: London-focused domestic cleaning service offering one-off and regular cleaning, end of tenancy, and deep cleaning with online booking. Comparable as a London-only cleaning operator targeting the same domestic household customer base with similar service lines.
- Eco Cleaning London: London-based eco-friendly cleaning provider offering domestic and commercial cleaning with environmentally conscious products. Directly comparable to Cleaning Express's eco-friendly cleaning service line on both geography and positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cleaning Express social profiles
Digital presenceCleaning Express compliance and trust
Trust signalCompliance5 records
Cleaning Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleaning Express leadership team
Management profileNumber of profiles
Cleaning Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleaning Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleaning Express
What does Cleaning Express do?
Cleaning Express provides professional cleaning services for both domestic and commercial customers across London. The company delivers recurring regular cleaning, one-off services such as end-of-tenancy, deep and after-building cleaning, and specialist commercial offerings including office, retail, gym, school, restaurant, warehouse, window, washroom, and carpet cleaning, plus janitorial supplies and commercial laundry. Services are dispatched through vetted, London Living Wage-employed cleaners across 20+ London boroughs.
Is Cleaning Express a public or private company?
Cleaning Express is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleaning Express founded?
Cleaning Express was founded in 2015. It employs 51 to 100 people.
Where is Cleaning Express based?
Cleaning Express is headquartered in London, United Kingdom, in the Europe region.
How does Cleaning Express make money?
Four revenue lines are on record. Regular Domestic Cleaning is the primary driver. The others are one-off Domestic Services, commercial Contract Cleaning and specialist Cleaning Services.
Who are Cleaning Express's main competitors?
Broad incumbents on record are Fantastic Services, Molly Maid UK, JAN-PRO UK, ServiceMaster Clean, Bright & Beautiful (Neighbourly) and Compass Group / Mitie Cleaning. Direct peers are Maid2Clean and Time For You Domestic Cleaning. Emerging players are GoCleaners London and Eco Cleaning London.
Does Cleaning Express have an API?
No public API is recorded for Cleaning Express.
What industry is Cleaning Express in?
Cleaning Express's product category is Professional Cleaning Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning), with a secondary code of IMAIADAA, Commercial Office & Corporate Janitorial. Its NAICS code is 561720 and its SIC code is 4950.