The Woodlands at Furman

What The Woodlands at Furman does

The Woodlands at Furman is a not-for-profit Life Plan Community (continuum-of-care retirement community) operating on a 45-acre campus adjacent to Furman University in Greenville, South Carolina. The firm delivers a full continuum of care — independent living apartments (750–2,060 sq. ft., 18 floor plan options) and villas (2,310–2,880 sq. ft.), assisted living, memory care, skilled nursing (Five-Star Medicare rated), rehabilitation, and a non-medical Personal Care concierge service — under a Life Care contract structure that bundles residence access with guaranteed priority access to on-site higher-acuity care at predictable monthly rates. The resident base is individual affluent active seniors (primarily 55+, many with academic or professional backgrounds) and their adult children who act as decision influencers.

The business model combines a one-time entrance fee (size-based, partially refundable by plan) with predictable monthly service fees covering dining, utilities, housekeeping, transportation, programming, and amenities. There is no external equity backing; the firm is locally governed and reinvests cash flow into facilities and the affiliated Woodlands Foundation (philanthropic arm, est. 2013). Revenue is not publicly disclosed. The 200+ member team is supported by sales and marketing infrastructure (Act-On marketing automation, interactive virtual floor plans via designfloorplan.com, Google Analytics) and is being expanded with the 2025 launch of The Falls (22 new premium apartments in a four-story building) and the 2026 launch of The Max & Trude Heller Center for Community Engagement.

The firm's principal differentiator is institutional: it is the only locally owned and operated non-profit Life Plan Community in Upstate South Carolina, certified at the highest University Based Retirement Community (UBRC) tier (2025) on the strength of its reciprocal relationship with Furman University, on-site OLLI (Osher Lifelong Learning Institute) programming, the adjoining Furman golf course, and intergenerational student engagement. Distribution is direct-to-consumer, relying on in-person campus tours, content marketing, community events, and the W Club refundable-deposit waitlist program rather than third-party brokers.

Name

The Woodlands at Furman

Legal name

The Woodlands at Furman

Website

https://thewoodlandsatfurman.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

The Woodlands at Furman is a not-for-profit Life Plan Community on a 45-acre campus adjacent to Furman University in Greenville, SC, serving affluent active seniors with independent living, assisted living, memory care, skilled nursing, and rehabilitation under bundled Life Care contracts with one-time entrance fees plus monthly service fees.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living community
• Independent living services
• Assisted living care
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entrance Fees: One-time entrance fee payment based on the size of the residence selected. Payment of this fee entitles residents to lifetime residence at The Woodlands and availability of unlimited care. Entrance fees may be partially refundable depending on the plan selected.
2. Monthly Service Fees: Predictable monthly service fees that vary based on residence size and number of occupants. Covers meal plan, maintenance, housekeeping, utilities, scheduled transportation, concierge services, fitness center, activities and events. Monthly fees remain predictable regardless of care level needed, providing financial protection from rising healthcare costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Woodlands at Furman is a not-for-profit Life Plan Community that sells residential living and a full continuum of on-site healthcare services to active seniors aged 55+. Residents enter through a one-time entrance fee and recurring monthly service fees under a Life Care contract, gaining access to independent living apartments/villas, chef-prepared dining, wellness amenities, and guaranteed priority access to assisted living, memory care, skilled nursing, and rehabilitation when needed. The 45-acre campus adjoins Furman University, providing lifelong learning and intergenerational engagement opportunities.

Product overview

The Woodlands at Furman is a not-for-profit Life Plan Community offering a full continuum of residential and healthcare products. The core platform includes Independent Living (apartments and villas) paired with Life Care contracts guaranteeing future access to on-site care. This core is extended through assisted living, memory care, skilled nursing, and rehabilitation services for residents whose health needs change. Add-on modules include Personal Care (Connections) nonmedical concierge services, wellness programming, lifelong learning partnerships with OLLI at Furman University, and The Woodlands Foundation for philanthropy. The community recently expanded with The Falls (22 new apartments launching 2025) and The Max & Trude Heller Center for Community Engagement (launched 2026). Interactive virtual floor plans powered by designfloorplan.com support the sales process.

Differentiator

Problem solved

Functional benefit

Brands

• The W Club: A waitlist club for prospective residents who wish to secure their future residence at The Woodlands.
• The Falls
• The Max & Trude Heller Center for Community Engagement

Products and services

• Independent Living Maintenance-free apartment homes and private villas for active seniors, featuring upscale amenities, chef-prepared dining, fitness facilities, and access to lifelong learning at Furman University. Includes housekeeping, utilities, scheduled transportation, concierge services, and 24/7 security.
• Life Care Contract A Life Care contract offering guaranteed priority access to on-site assisted living, memory care, and skilled nursing at predictable rates. Provides financial protection from rising healthcare costs with comprehensive coverage for future care needs through one-time entrance fee plus monthly service fees.
• Assisted Living Supportive care services in private apartment homes enabling residents to maintain independence while receiving daily assistance with bathing, dressing, personal grooming, medication management, and bed-making. Includes 24/7 licensed nursing staff, dining, housekeeping, and transportation services.
• Memory Care Specialized long-term care for Alzheimer's disease and other forms of dementia, featuring personalized care plans, private suites with secure courtyard, wandering security system, incontinence management, and family involvement in care planning and visits.
• Skilled Nursing Five-Star Medicare-rated short- and long-term licensed nursing care with around-the-clock care, individualized care plans, regular assessments, and rehabilitation therapy services.
• The Falls Expansion Residences New four-story apartment building with 22 exclusive two-bedroom, two-bathroom apartments ranging from 1,400 to over 1,900 sq. ft., featuring scenic views, screened porches, gas fireplaces, underground parking, and direct connection to existing building via bridge.

Quantifiable outcome

• Five-Star rating from Medicare for Skilled Nursing program
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• Duncan Chapel Elementary SchoolcoreStrategic or Co-development Partner · 1 May 2026Partnership through The Max & Trude Heller Center supporting teachers, students and school administration through mentoring, tutoring, volunteering at events, and VIP Day programs.
• Travelers Rest Historical SocietyminorStrategic or Co-development Partner · 1 May 2026Community partnership through The Max & Trude Heller Center for Community Engagement supporting local historical preservation and education.
• Backpack Buddies at Travelers Rest United Methodist ChurchminorStrategic or Co-development Partner · 1 May 2026Community partnership addressing food insecurity for local children through The Max & Trude Heller Center volunteer program.
• Furman University International Student AssociationminorStrategic or Co-development Partner · 1 May 2026Intergenerational partnership through The Max & Trude Heller Center fostering connections between residents and international students.
• Furman University Heller Service CorpsminorStrategic or Co-development Partner · 1 May 2026University partnership through The Max & Trude Heller Center engaging students in volunteer service and community outreach.
• Greenville Humane SocietyminorStrategic or Co-development Partner · 1 May 2026Community partnership through The Max & Trude Heller Center for volunteer opportunities supporting animal welfare.
• Animal Care of GreenvilleminorStrategic or Co-development Partner · 1 May 2026Community partnership through The Max & Trude Heller Center for volunteer opportunities in animal care.
• The Reaching CenterminorStrategic or Co-development Partner · 1 May 2026Community partnership through The Max & Trude Heller Center supporting local community services and programs.
• Triune Mercy CenterminorStrategic or Co-development Partner · 1 May 2026Community partnership through The Max & Trude Heller Center supporting local community outreach and services.
• Greenville County Library SystemminorStrategic or Co-development Partner · 1 May 2026Community partnership through The Max & Trude Heller Center providing residents opportunities to engage with local library programs and volunteer.
• The 1953 SocietyminorOthers · 1 January 2013Planned giving society honoring Furman University's 1953 campus move decision. Members include residents who have included The Woodlands Foundation in their estate planning.
• Furman UniversityflagshipStrategic or Co-development PartnerStrategic partnership with Furman University provides residents access to OLLI (Osher Lifelong Learning Institute), Furman University Golf Club, library cards, hiking trails, discounted cultural events, and intergenerational programs including Adopt-a-Grandparent program. The Woodlands is Certified UBRC status.
• OLLI (Osher Lifelong Learning Institute)flagshipStrategic or Co-development PartnerOsher Lifelong Learning Institute located adjacent to The Woodlands campus provides noncredit courses and activities for adults 50+, with up to a dozen classes offered each weekday at their dedicated building.
• Greenville Technical CollegecoreStrategic or Co-development PartnerEducational partnership providing residents with access to college courses, educational programs, and learning opportunities beyond the university setting.
• The Woodlands FoundationcoreStrategic or Co-development PartnerFoundation created in 2013 to provide benevolent care support for residents facing financial hardship, education reimbursement for staff, and community impact funding through The Charitable Impact Fund.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the U.S., offering independent living, assisted living, memory care, and skilled nursing. Overlaps with The Woodlands across most service lines but operates for-profit senior living communities nationally rather than as a non-profit LPC.
• Life Care Services: Leading third-party manager of Life Plan/Continuing Care Retirement Communities nationwide. Comparable as a CCRC management platform that operates communities similar to The Woodlands at scale through a different (management/contract) model.
• Erickson Senior Living: Large for-profit operator of Continuing Care Retirement Communities primarily in the Mid-Atlantic and Sun Belt. Offers a similar continuum of care, Life Care contracts, and lifestyle programming, but at significantly greater scale than The Woodlands.
• Atria Senior Living: Large for-profit senior living provider with a portfolio of independent living, assisted living, and memory care communities. Comparable in service mix and resident demographic to The Woodlands but operates as a for-profit incumbent at national scale.
• Belmont Village Senior Living: National senior living operator known for upscale independent living, assisted living, and memory care communities with a hospitality-driven model. Comparable to The Woodlands in upscale positioning and continuum of care, though primarily for-profit and urban/suburban.
• Acts Retirement-Life Communities: One of the largest non-profit Life Plan Community operators in the U.S., with 26+ campuses across multiple states. Comparable in operating model and continuum-of-care delivery, but with broader geographic scale and resources than The Woodlands' single campus.

Direct peers

• Givens Communities: Non-profit Life Plan Community operator headquartered in Asheville, NC, with multiple campuses across the Carolinas. Directly comparable to The Woodlands as a non-profit CCRC serving similar active-adult demographics with university-adjacent enrichment programming.
• Bishop Gadsden: Non-profit Life Plan Community located in Charleston, SC, offering independent living, assisted living, memory care, and skilled nursing on a single waterfront campus. Comparable South Carolina non-profit CCR model and scale to The Woodlands.
• Wesley Commons: Non-profit Life Plan Community in Greenwood, SC, offering independent living, assisted living, memory care, and skilled nursing. Comparable as an Upstate-region non-profit CCRC serving the same South Carolina senior market.
• The Cypress of Hilton Head: Non-profit Life Plan Community on Hilton Head Island, SC, providing a continuum of care to active seniors. Closely comparable as another South Carolina non-profit LPC serving a similar affluent, lifestyle-driven resident profile.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Woodlands at Furman